Homeserve
HomeServe is a subscription-based home repair protection plan provider serving 4.5 million customers across North America with monthly coverage for plumbing, electrical, HVAC, and sewer systems, distributed through 1,300+ utility/municipal partnerships and direct-to-consumer channels.
- Company typePrivate
- Founded2003
- HeadquartersWalsall, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Homeserve does
HomeServe is a subscription-based home repair and protection plan provider serving approximately 4.5 million customers across North America (United States and Canada) with more than 9.6 million protection plans in force. The company offers recurring monthly or annual coverage for plumbing, electrical, HVAC, water heater, water service lines, and sewer/septic systems, priced between $4.99 and $11.99 per month depending on plan and location. Underpinning the offering is a platform-based service model in which HomeServe operates a 24/7 dispatch system, a proprietary contractor network management application (which routes jobs to vetted technicians' mobile devices), and HomeServe ID, a unified single-sign-on account system connecting the website and mobile applications.
HomeServe generates revenue through recurring subscription fees on its protection plans, supplemented by ancillary HVAC installation and repair services delivered through regional service providers. The go-to-market is hybrid: a B2B2C channel in which 1,300+ utilities and municipalities (including Aqua, Dominion Energy, CenterPoint Energy, FirstEnergy, Charleston Water System, and VEOLIA) offer HomeServe plans as optional add-ons to their billing statements, alongside a direct-to-consumer motion through the company website, mobile app, phone enrollment, and a customer referral program offering $25 gift cards for successful referrals. The municipal business is operated under sub-brands Service Line Warranties of America (SLWA) and Service Line Warranties of Canada (SLWC).
HomeServe was previously listed on the London Stock Exchange (LSE: HSV) before being acquired by Brookfield Asset Management in May 2025 for approximately £4.08 billion, taking the company private. The North American business, headquartered in Norwalk, Connecticut, is led by President & CEO Tom Rusin and continues an active M&A program, including the 2025 acquisition of The Manchester Group LLC (adding approximately 113,000 repair plans) and prior acquisitions of CET Structures Ltd and John Wilkinson Heating Services in the UK. A network of 2,600+ licensed contractor firms across North America executes repairs, with HomeServe completing one repair every 43 seconds and having delivered over $2.5 billion in cumulative customer savings.
Homeserve firmographics
Firmographics- Name
- Homeserve
- Legal name
- HomeServe USA Corp.
- Website
- https://homeserve.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HomeServe is a subscription-based home repair protection plan provider serving 4.5 million customers across North America with monthly coverage for plumbing, electrical, HVAC, and sewer systems, distributed through 1,300+ utility/municipal partnerships and direct-to-consumer channels.
- Ownership category
- akta.pro rank
Homeserve industry classification
Industry- Product category
- Home Repair Protection Plans
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Services-Miscellaneous Repair Services (7600), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
Keywords
Where Homeserve is headquartered
LocationHeadquarters
- HQ city
- Walsall
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Homeserve business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Protection Plan Subscriptions: HomeServe generates recurring subscription revenue from monthly/annual home repair protection plans. Customers pay a low monthly fee (e.g., $7.95/mo for exterior water service line coverage) in exchange for coverage of repair costs up to a benefit amount. Plans cover plumbing, electrical, HVAC, water heater, and related home systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Exterior Water Service Line Coverage - $7.95/mo |
| Subscription | Monthly | Home Warranty Plans - $4.99/mo to $11.99/mo |
| Subscription | Annual | Referral Program - $25 reward / 50% off first year |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Homeserve product offering
Product offeringCore offering
HomeServe sells subscription-based home repair protection plans that cover plumbing, electrical, HVAC, water service lines, water heaters, sewer/septic, gas lines, and combined home systems for individual homeowners. Subscribers pay a low monthly fee and, when a covered system fails, receive 24/7 access to a vetted licensed contractor dispatched from HomeServe's national network, with HomeServe paying the contractor directly up to a benefit amount. Plans are distributed direct-to-consumer online and through partnerships with over 1,300 utilities and municipalities across the US and Canada.
Product overview
HomeServe is a home repair and protection solutions provider offering a portfolio of protection plans and services. The core offering consists of individual protection plans for Plumbing, Electrical, and Heating/Cooling (HVAC) systems, along with Combo Plans that bundle multiple coverages. The company also operates sub-brands (Service Line Warranties of America and Service Line Warranties of Canada) for municipal partnerships. Supporting the core plans are additional offerings including HVAC installation and repair services through regional service providers, a mobile app for account management, and HomeServe ID as a unified login system. HomeServe serves over 4.5 million customers across North America through partnerships with over 1,300 utilities and municipalities, operating a network of 2,600+ contractor firms.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Protection Plans Monthly subscription protection plans covering repair costs for exterior water service lines, exterior sewer/septic lines, and interior plumbing and drainage, with 24/7 dispatch of licensed local contractors and a one-year repair guarantee.
- Electrical Protection Plans Subscription plans covering interior and exterior electrical systems including breaker panels, wiring, outlets, meter bases, and weatherheads, providing 24/7 emergency access to licensed electricians and cost protection on covered repairs.
- Heating and Cooling (HVAC) Protection Plans Subscription repair plans covering heating systems (gas and electric) and cooling systems including blower motors, circuit boards, condensers, and HVAC components, with 24/7 access to vetted contractors for emergency HVAC repair.
- Combo Plans / Home Warranty Plans Bundled home warranty plans covering multiple home systems in a single subscription, including the Complete Plumbing Repair Plan (5 systems), Interior Protection Plan (5 systems), and Home Comfort Plan (3 systems covering HVAC, gas line, and water heater).
- HVAC Installation and Services Paid HVAC installation, repair, maintenance, and tune-up services delivered by HomeServe's local HVAC experts and regional service providers, including water heater services, available in select US states.
- HomeServe Mobile App iOS and Android application enabling customers to manage plans, view service history, make payments, update payment methods, schedule service, and chat with representatives 24/7/365.
- Service Line Warranties of America (SLWA) Sub-brand under HomeServe providing service line warranty programs for municipal and utility partners across the US, with National League of Cities endorsement.
- Service Line Warranties of Canada (SLWC) Sub-brand under HomeServe providing service line warranty programs to Canadian municipalities through the Association of Municipalities of Ontario's Local Authority Service program and other provincial municipal partners.
Quantifiable outcome
- Saved customers over $2.5 billion in home repair costs
- +1 more outcomes
Companies that use Homeserve
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Homeserve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homeserve partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, strategic and minor.
- CenterPoint EnergycoreCenterPoint Energy has partnered with HomeServe to provide customers affordable emergency repair plans covering plumbing, HVAC, and electrical systems. HomeServe serves nearly 5 million customers with more than 8.7 million protection plans in North America through such partnerships.
- Dominion EnergycoreDominion Energy has partnered with HomeServe to offer customers emergency repair plans covering plumbing, electrical, sewer/septic, heating, cooling, and restoration services.
- AquacoreAqua partnered with HomeServe in 2003 to offer customers affordable emergency repair plans. Aqua is a water utility providing coverage to their customers through HomeServe's network of licensed contractors.
- Duquesne Light Company (DLC)coreDLC partnered with HomeServe to launch the Advantage Program, an optional lease program enabling homeowners to upgrade to high-efficiency HVAC systems with no upfront costs, including professional installation and annual maintenance through Service Experts.
- Service ExpertscoreService Experts administers the HVAC lease program with DLC, providing professional installation and annual maintenance services for high-efficiency HVAC systems under the partnership.
- FirstEnergycoreFirstEnergy has partnered with HomeServe to provide customers affordable emergency repair plans for plumbing, electrical, and HVAC systems.
- Charleston Water SystemcoreCharleston Water System partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
- Florida Public UtilitiescoreFlorida Public Utilities partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
- Des Moines Water WorkscoreDes Moines Water Works partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
- FPL HomecoreFPL Home partnered with HomeServe to offer customers affordable emergency repair plans for home systems.
- VEOLIAcoreVEOLIA partnered with HomeServe to offer customers affordable emergency repair plans, with a focus on exterior line coverage.
- Independent Electrical Contractors (IEC) and IEC FoundationstrategicHomeServe announced a strategic partnership with IEC and IEC Foundation, becoming an official IEC Circuit Level Sponsor to support workforce development in electrical trades. This partnership supports HomeServe's commitment to investing in skilled trades professionals.
- The Manchester Group, LLCstrategicHomeServe acquired The Manchester Group LLC from Interstate Gas Supply LLC for an undisclosed amount, expanding its customer base with about 113,000 additional repair plans across multiple U.S. states. Finalized July 31, 2025.
- CET Structures LtdstrategicHomeServe acquired CET Structures Ltd, a digital home emergency assistance business in the UK, for approximately £53 million. The acquisition allows the two companies to serve nearly 5 million UK homes and share resources, technology, and expertise.
- John Wilkinson Heating ServicesminorHomeServe acquired John Wilkinson Heating Services, a Warrington-based heating services company, as part of its expansion into domestic gas boiler services. The acquisition maintains the company's operations and brand with 20 staff members retained.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Homeserve competitors and assessment
Company assessmentDirect peers
- American Home Shield (Frontdoor): American Home Shield is the largest US home warranty company, offering subscription plans covering HVAC, plumbing, electrical, and appliances. It is the most direct competitor to HomeServe's protection plan business in North America.
- Cinch Home Services: Cinch sells national home warranty plans covering major home systems and appliances with similar monthly subscription pricing. It is a direct competitor in the residential service contract category.
- Choice Home Warranty: Choice Home Warranty offers comparable home protection plans for HVAC, plumbing, electrical, and appliances targeting US homeowners. It competes directly with HomeServe on plan pricing and coverage.
- Liberty Home Guard: Liberty Home Guard sells home warranty service contracts with bundled system/appliance coverage and 24/7 service dispatch. Directly comparable to HomeServe's monthly protection plan offering.
- First American Home Warranty: First American Home Warranty provides home protection plans covering major systems and appliances under the broader First American financial services umbrella. Direct competitor to HomeServe.
- Old Republic Home Protection: Old Republic Home Protection underwrites and administers home warranty service contracts with comparable coverage scope and contractor-dispatch model. Operates as a direct peer in the home warranty category.
- Landmark Home Warranty: Landmark Home Warranty offers residential service contracts for HVAC, plumbing, electrical, and appliances. Smaller direct competitor with similar subscription-based warranty model.
Broad incumbents
- Frontdoor: Frontdoor is the parent company of American Home Shield and a broader home services platform. It overlaps with HomeServe across home warranty plans and on-demand repair dispatch but operates at larger scale as a publicly listed incumbent.
Others
- Service Experts: Service Experts is a national HVAC service, installation, and maintenance provider that already partners with HomeServe (e.g., Duquesne Light's Advantage Program). Adjacent ecosystem participant providing the underlying repair labor.
Emerging players
- Hippo Insurance: Hippo is a digitally-native homeowners insurance provider that bundles coverage with smart-home monitoring and proactive home maintenance. It is an emerging adjacent player addressing similar homeowner pain points through a different (insurance-led) distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homeserve social profiles
Digital presenceHomeserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeserve leadership team
Management profileNumber of profiles
Profiles7 records
Homeserve subsidiaries and ownership
Company hierarchySubsidiaries4 records
Homeserve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeserve M&A and investment
M&A and investmentM&A18 records
Investments21 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeserve
What does Homeserve do?
HomeServe sells subscription-based home repair protection plans that cover plumbing, electrical, HVAC, water service lines, water heaters, sewer/septic, gas lines, and combined home systems for individual homeowners. Subscribers pay a low monthly fee and, when a covered system fails, receive 24/7 access to a vetted licensed contractor dispatched from HomeServe's national network, with HomeServe paying the contractor directly up to a benefit amount. Plans are distributed direct-to-consumer online and through partnerships with over 1,300 utilities and municipalities across the US and Canada.
Is Homeserve a public or private company?
Homeserve is a private company. It is classified as private equity controlled and is currently operating.
When was Homeserve founded?
Homeserve was founded in 2003. It employs 1,001 to 5,000 people.
Where is Homeserve based?
Homeserve is headquartered in Walsall, United Kingdom, in the Europe region.
How does Homeserve make money?
One revenue line is on record: protection Plan Subscriptions.
Who are Homeserve's main competitors?
Direct peers on record are American Home Shield (Frontdoor), Cinch Home Services, Choice Home Warranty, Liberty Home Guard, First American Home Warranty, Old Republic Home Protection and Landmark Home Warranty. Frontdoor is listed as a broad incumbent. Service Experts is listed as an others. Hippo Insurance is listed as an emerging player.
Does Homeserve have an API?
No public API is recorded for Homeserve.
What industry is Homeserve in?
Homeserve's product category is Home Repair Protection Plans. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances). Its NAICS code is 811412 and its SIC code is 7600.