CAA Quebec

What CAA Quebec does

CAA-Quebec (legally Automobile et Touring Club du Quebec, ATCQ) is a non-profit membership automobile club founded in 1904, headquartered in Quebec City, serving Quebec residents with 1,001-5,000 employees. The company operates four primary membership tiers — CAA Go ($49.99/year), CAA Classic ($99.99/year), CAA Plus ($175.99/year, chosen by more than half of members), and CAA Premier ($244.99/year) — plus RV add-ons, providing 24/7 roadside assistance, towing (5km to 320km depending on tier), battery service, and member benefits across Canada and the United States via reciprocal CAA/AAA network agreements.

CAA-Quebec generates revenue through four streams: (1) recurring membership subscriptions, (2) insurance commissions on auto, home, travel, pet, life/health, accident, and business policies underwritten by partner carriers (Prysm General Insurance, Echelon/Orion Travel Insurance), (3) travel agency transaction fees on flights, cruises, accommodations, vehicle rentals, packages, and Disney vacations across 13 physical Travel Centres plus online channels, and (4) affiliate revenue through the Rabais Dollars member discount program covering 100+ Quebec merchants. The company also operates a Business Services team for corporate travel management and offers digital tools including the TripTik Travel Planner (AAA-licensed), a mobile app, and self-serve roadside and insurance quote portals.

Strategic partnerships anchor the business: the Canadian Automobile Association and American Automobile Association provide trademark licensing and reciprocal service coverage; CIBTvisas extends into visa processing for 200+ countries; Global Excel provides 24/7 travel assistance with telemedicine; and partnerships with Shell, Enterprise/National/Alamo, CanaDream, and major hotel chains feed the member benefits ecosystem. The company holds nine registered trademarks (CAA, CAA Plus, TripTik, TourBook, CampBook, Approved Auto Repair Services, CAA-Quebec Vehicle Inspection Centre, CAA-Quebec Roadside Assistance, CAA-Quebec Dollars) licensed from the CAA federation.

Name

CAA Quebec

Legal name

Automobile et touring club du Québec (ATCQ)

Website

https://caaquebec.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CAA Quebec is a non-profit membership automobile club serving Quebec residents with tiered roadside assistance memberships ($50-$245/year), multi-line insurance products, a 13-location travel agency, and member discounts across 100+ merchant partners. Founded 1904, affiliated with the CAA/AAA network for reciprocal North American service.

Ownership category

akta.pro rank

Product category

Automobile Club and Travel Services

NAICS

Travel Agencies (56151), Travel Agencies (561510)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB), Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

Keywords

• Roadside assistance
• Auto insurance
• Travel agency
• Motor club membership
• Travel insurance

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Fees: Annual membership fees from multiple tiers (CAA Go at $49.99/year, CAA Classic at $99.99/year, CAA Plus at $175.99/year, CAA Premier at $244.99/year) providing roadside assistance, travel benefits, insurance discounts, and member exclusive offers.
2. Insurance Products: Sales of auto, home, travel, pet, life and health, accident, and business insurance products offered through CAA-Quebec to members and the general public.
3. Travel Agency Services: Commissions from booking flights, accommodations, vehicle rentals, cruises, all-inclusive packages, organized trips, Disney vacations, and travel insurance. Includes business travel management services with dedicated counselors.
4. Member Discounts Program (Rabais Dollars): Members earn CAA Dollars on gift card purchases and receive instant discounts at partner merchants, creating network value for both members and partner businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

CAA Quebec is a non-profit membership-based automobile club that operates a tiered individual membership program (CAA Go, Classic, Plus, Premier) delivering roadside assistance (battery boost, towing, lockout, fuel delivery, trip interruption), a multi-line insurance portfolio (vehicle, home, travel, pet, life and health, accident, business), full-service travel agency offerings for leisure and corporate clients (CAA-Quebec Business Travel), member-exclusive discounts and rewards (Rabais Dollars), and advisory services for mobility and residential transitions. Membership also unlocks access to approved auto-repair facilities, vehicle inspection centres, international driving permits, and the digital TripTik Travel Planner.

Product overview

CAA-Quebec operates as a membership-based automobile club and insurance provider serving Quebec residents. The core offering centers on tiered membership cards (CAA Go, CAA Classic, CAA Plus, CAA Premier, plus RV add-ons) that provide roadside assistance, towing, and member benefits. Beyond membership, CAA-Quebec functions as a full-service insurance agency offering vehicle, home, travel, pet, life/health, accident, and business insurance. The organization also operates a travel agency providing booking services for flights, accommodations, cruises, vehicle rentals, and organized trips, supported by digital tools including the TripTik Travel Planner and CAA Mobile App. Insurance products are underwritten by partner insurers (Prysm General Insurance, Echelon Insurance/Orion Travel Insurance) while travel services leverage the CAA/AAA network and partner CIBTvisas for visa processing.

Differentiator

Problem solved

Functional benefit

Products and services

• CAA Membership (CAA Go, Classic, Plus, Premier with optional RV extensions) Annual membership product sold to Quebec motorists and households that unlocks roadside assistance (battery, towing, lockout, fuel, tire change, trip interruption), member discounts (Rabais Dollars), insurance and travel cross-sell access, and reciprocal CAA/AAA coverage across Canada and the U.S. Tiered into Go ($49.99), Classic, Plus, and Premier ($244.99), with Plus and Premier supporting RV extensions.
• TripTik Travel Planner Digital route and itinerary planning tool for members preparing road trips, particularly interprovincial and cross-border journeys. Provides routing, directions, and stop planning for travelers.
• CAA-Quebec Business Travel Services Corporate travel services division serving Quebec businesses, providing leisure and business travel arrangements with supplier coordination and consolidated booking for employees.
• Vehicle Insurance Personal auto insurance product for Quebec drivers, available to members, covering vehicle damage and liability.
• Home Insurance Home and property insurance product for Quebec homeowners, available to CAA members.
• Travel Insurance Travel insurance products including single-trip and Annual Plan Multi-Trip Travel Insurance covering out-of-province and out-of-country medical and travel emergencies.
• Pet Insurance Insurance coverage for veterinary and pet health expenses for member households.
• Life and Health Insurance Personal life and supplemental health insurance products for Quebec members.
• Accident Insurance Accident insurance product for members providing coverage for accidental injury events.
• Business Insurance Commercial insurance coverage targeting Quebec businesses and fleet operators, complementing the personal insurance portfolio with corporate risk coverage.
• Mobility Advisory Services Advisory service for members facing vehicle life-cycle transitions such as purchasing, leasing, or renting.
• Residential Advisory Services Advisory service for members managing residential transitions including utilities and home services setup.
• CIBTvisas Visa Application Service Third-party assisted visa application service for members needing documentation for international travel.
• International Driving Permit Interprovincial and International Driving Permit issuance service for members driving outside Quebec or abroad.
• CAA Battery Service Standalone service operation for battery testing, boosting, and on-site battery replacement for member and non-member vehicles.

Quantifiable outcome

• CAA Plus chosen by more than half of all members
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• CIBTvisascoreChannel Partner/ Reseller/ DistributorCIBTvisas is the world's leading provider of travel visa services, handling visa applications for more than 200 countries. CAA-Quebec offers its members an exclusive 30% discount on CIBTvisas service fees through a dedicated portal. CIBTvisas provides document review, compliance checking, 24-hour assistance, and real-time application tracking.
• Global ExcelcoreOthersGlobal Excel provides round-the-clock travel assistance services for CAA-Quebec travel insurance customers, including telemedicine access to physicians and care coordination during medical emergencies abroad.
• CanaDreamminorChannel Partner/ Reseller/ DistributorCanaDream is an RV rental partner offering CAA-Quebec members exclusive discounts on recreational vehicle rentals throughout North America.
• Enterprise, National, AlamominorChannel Partner/ Reseller/ DistributorCar rental partners offering CAA-Quebec members discounts and benefits through the CAA Rewards portal. Available for short-term car rental bookings.
• Canadian Automobile Association (CAA)flagshipStrategic or Co-development PartnerCAA-Quebec is an affiliate of the Canadian Automobile Association, licensed to use CAA trademarks and access the Canadian roadside assistance network and member benefits.
• American Automobile Association (AAA)flagshipStrategic or Co-development PartnerCAA-Quebec is an affiliate of AAA, licensed to use AAA trademarks (TripTik, TourBook, CampBook) and access the American roadside assistance network covering all 50 US states.
• ShellminorChannel Partner/ Reseller/ DistributorGas station partner offering CAA-Quebec members discounts on fuel purchases through the Rabais Dollars program.
• Major Hotel ChainsminorChannel Partner/ Reseller/ DistributorHotel partners offering CAA-Quebec members preferential rates and exclusive benefits, including properties featured in the CAA/AAA Diamond Ratings program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BCAA (British Columbia Automobile Association): BCAA is the provincial CAA affiliate serving British Columbia, offering the same membership-based roadside, travel, and insurance product mix. It is the closest functional mirror to CAA-Quebec outside of Quebec.
• CAA South Central Ontario (CAA SCO): Largest Canadian CAA club by membership, serving Ontario with the same roadside, travel agency, and insurance bundle. Directly comparable on product mix, tiered membership model, and physical travel centre footprint.
• AMA (Alberta Motor Association): Alberta's CAA affiliate operating the analogous automobile club model — roadside, travel, insurance — under the same federation. Comparability is near-exact at the product and go-to-market level.
• CAA Manitoba: Smaller provincial CAA affiliate operating the same membership roadside, travel, and insurance model. Closely comparable on product and revenue mix; useful size-peer benchmark.

Broad incumbents

• American Automobile Association (AAA): U.S. federation counterpart and licensor of TripTik, TourBook, and CampBook to CAA-Quebec. Operates the same model at massive U.S. scale and is the upstream provider of the trip planning and rating content CAA-Quebec distributes.
• Intact Financial Corporation: Canada's largest P&C insurer, directly overlapping with CAA-Quebec's auto and home insurance brokerage. Competes for the same Quebec household insurance wallet with a national footprint and full underwriting capacity.
• The Personal (Intact) — Home & Auto: Direct-to-consumer insurance brand of Intact focused on home and auto in Quebec and Ontario. Direct head-to-head competitor on the brokered insurance bundle that CAA-Quebec attaches to membership.
• Costco Wholesale: North America's largest paid-membership retail and services club. Models the same annual-fee + member-only benefits structure (gas, travel, insurance, discounts) at much larger scale, framing the structural appeal of the membership-club model CAA-Quebec operates.
• Flight Centre Travel Group: Canadian-headquartered corporate and leisure travel agency with a multi-location retail footprint similar to CAA-Quebec's 13 travel centres. Direct competitor for walk-in travel bookings and corporate travel accounts in Quebec.

Regional players

• Desjardins Insurance: Quebec-domestic insurance and financial services cooperative. Heavily entrenched in the same Quebec household base as CAA-Quebec and the dominant non-bank competitor for the insurance and home advisory wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caaQc
• LinkedInlinkedin.com/company/caa-quebec
• Xx.com/CAA_Quebec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAA Quebec