Toca Madera Winery
Toca Madera Winery is a privately held boutique winery and event venue in Madera, California, selling award-winning wines direct-to-consumer through a tasting room, e-commerce shop, and four-tier wine club, while hosting weddings, corporate, and private events.
- Company typePrivate
- Founded2014
- HeadquartersMadera, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Toca Madera Winery does
Toca Madera Winery is a privately held, boutique winery and event venue located at 36140 Avenue 9 in Madera, California. Founded in 2014, it operates a single physical location open Friday through Sunday from 12-5pm, with weekly Sunday live music. The company's product set is anchored by direct-to-consumer wine sales (red and white varietals, marketed as award-winning) sold through a tasting room and an owned e-commerce storefront offering free shipping on orders of 12+ bottles. Wine production is not described in the source data; the company is presented primarily as a tasting, retail, and experience business rather than a vertically disclosed producer.
The business generates revenue across seven distinct streams: retail wine sales, four-tier wine club subscriptions (Winemaker Select at roughly $85-$125 per shipment, Red Wine Club at $45-$80, White Wine Club at $45-$55, and the geographically exclusive Rio De Vino Club at $45-$65 for Riverstone Community residents, all with a 1-year minimum commitment and three seasonal shipments), $15-per-person tasting reservations (complimentary for wine club members), wedding venue hosting (coordinated by Chelsi Johnston and Cortni Silva), corporate event hosting (coordinated by Annette Bencomo), private event bookings, and wholesale distribution to retail and restaurant accounts (managed by Shayne Vetter).
The company is structured around a horizontal segmentation approach with five customer types: individual wine enthusiasts, wedding parties, corporate event planners, private event hosts, and wine club members. Marketing is direct and local: a branded website, blog, email newsletter, and active Instagram, Facebook, and X/Twitter profiles. The firm is independently owned with no parent company, no institutional investors, and a headcount reported at 1-10 employees, indicating a small owner-operated operation rather than a venture-backed or PE-held asset.
Toca Madera Winery firmographics
Firmographics- Name
- Toca Madera Winery
- Legal name
- Toca Madera Winery
- Website
- https://tocamaderawinery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toca Madera Winery is a privately held boutique winery and event venue in Madera, California, selling award-winning wines direct-to-consumer through a tasting room, e-commerce shop, and four-tier wine club, while hosting weddings, corporate, and private events.
- Ownership category
- akta.pro rank
Toca Madera Winery industry classification
Industry- Product category
- Winery & Vineyard
- NAICS
- Wineries (312130), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Toca Madera Winery is headquartered
LocationHeadquarters
- HQ city
- Madera
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toca Madera Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Retail wine sales through the tasting room and e-commerce website. Offers award-winning wine selection with free shipping on orders of 12+ bottles.
- Wine Club Memberships: Subscription-based wine club with four tiers (Winemaker Select, Red Wine Club, White Wine Club, Rio De Vino). Members receive 20% off all wine purchases, 8 complimentary tastings monthly, exclusive events, and first access to new releases. Requires 1-year minimum commitment with 3 seasonal shipments per year.
- Tasting Room Reservations: Wine tasting experiences at $15/person (free for wine club members). Includes walk-in accommodations and reserved tastings for groups up to 10 people.
- Wedding Venue Rental: Wedding venue services including ceremony and reception hosting, coordinated by dedicated wedding coordinators Chelsi Johnston and Cortni Silva. Provides bridal suite and outdoor ambiance.
- Corporate Event Hosting: Corporate meetings, dinners, and events hosting managed by corporate event coordinator Annette Bencomo.
- Private Event Bookings: Private event hosting for various occasions including holiday parties, birthday parties, anniversaries, baby showers, bridal showers, engagement parties, bachelor/bachelorette parties, and large private tasting parties.
- Wholesale Distribution: Wholesale wine distribution managed by Shayne Vetter for retail and restaurant accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Wine Tasting Reservation |
| Unit Pricing | Pay-as-you-go | Live Music Sunday Table Reservation |
| Subscription | Multi-year contract | Winemaker Select Club |
| Subscription | Multi-year contract | Red Wine Club |
| Subscription | Multi-year contract | White Wine Club |
| Subscription | Multi-year contract | Rio De Vino Club |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Toca Madera Winery product offering
Product offeringCore offering
Toca Madera Winery is a boutique winery in Madera, California that produces and sells red and white wines directly to consumers through a physical tasting room, an e-commerce storefront, and four subscription-based wine club tiers. The winery also operates as an event venue, hosting weddings, corporate events, private celebrations, and weekly live music, with on-site wine tasting experiences for individuals and groups.
Product overview
Toca Madera Winery operates as a boutique winery and event venue in Madera, California. The core offering consists of direct-to-consumer wine sales across red and white varietals, complemented by four wine club subscription tiers (Winemaker Select Club, Red Wine Club, White Wine Club, and Rio De Vino Club exclusive to Riverstone Community residents). The winery provides experiential services including guided wine tastings ($15/person, complimentary for members) and weekly Sunday live music events. Event services span wedding coordination (with dedicated planners), corporate events, and private event bookings for celebrations such as birthdays and anniversaries. The Madera Room serves as a rentable event space with member discounts. The business operates Friday-Sunday (12-5pm) and requires a 1-year minimum commitment for wine club memberships.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Sales
- Winemaker Select Club Premium wine club subscription delivering a four-bottle set of reds and whites across three seasonal shipments per year (Spring, Fall, Winter), priced approximately $85-$125 per shipment, with a 1-year minimum commitment.
- Red Wine Club Wine club subscription delivering a two-bottle set of red wines per shipment, priced approximately $45-$80 per shipment, with a 1-year minimum commitment.
- White Wine Club Wine club subscription delivering a two-bottle set of white wines per shipment, priced approximately $45-$55 per shipment, with a 1-year minimum commitment.
- Rio De Vino Club Wine club subscription exclusive to residents of the Riverstone Community in Madera, delivering a two-bottle set of red and white wines per shipment, priced approximately $45-$65 per shipment, with a 1-year minimum commitment.
- Wine Tasting Experiences Guided wine tasting sessions at the on-site tasting room priced at $15 per person (complimentary for wine club members), accommodating groups up to 10 people with both walk-in and reserved options.
- Wedding Venue Services Full-service wedding venue rental at the winery, including outdoor ceremony areas, bridal suite, and coordination services provided by dedicated wedding coordinators Chelsi Johnston and Cortni Silva.
- Corporate Events Corporate meeting, dinner, and event hosting services at the winery venue, coordinated by Corporate Event Coordinator Annette Bencomo.
- Private Events Private event hosting for holiday parties, birthday parties, anniversaries, baby showers, bridal showers, engagement parties, bachelor/bachelorette parties, and large private tasting parties.
- Live Music Events Weekly live music performances held every Sunday from 1-4pm at the winery, with reserved table seating available for $5 per person (table reserved for 3 hours).
- The Madera Room (Venue Rental) Event space available for rental at the winery, with discounted rental rates offered to wine club members who have maintained at least 1 year of membership.
- Wholesale Wine Distribution Wholesale distribution of Toca Madera wines to retail and restaurant accounts, managed by Shayne Vetter.
Quantifiable outcome
- Free shipping on orders of 12+ bottles
- +1 more outcomes
Companies that use Toca Madera Winery
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Toca Madera Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toca Madera Winery partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Toca Madera Winery competitors and assessment
Company assessmentDirect peers
- Ironstone Vineyards: California Sierra Foothills winery operating a tasting room, concert/event venue, and wedding hosting — directly mirrors Toca Madera's combined winery + experiential events model.
- Wente Vineyards: Long-standing California family winery with on-site tasting room, restaurant, event venue, and wine club — same DTC + event + club revenue structure as Toca Madera, just at larger scale.
- St. Jorge Winery: Boutique estate winery located in the Madera/Le Grand area producing Portuguese-style varietals with tasting room — direct local geographic peer to Toca Madera in the Central Valley.
- Quady Winery: Madera-based boutique winery specializing in dessert and fortified wines with tasting room — same city, similar small-scale DTC production model.
- Peltier Winery: Lodi, CA boutique winery with tasting room, wine club, and event hosting — directly comparable small-scale California winery with diversified DTC revenue.
- LangeTwins Family Winery & Vineyards: Multi-generational Central Valley/Lodi winery with tasting room, wine club, and private event hosting — comparable boutique winery + events operating model.
- McManis Family Vineyards: Ripon, CA family winery producing estate wines distributed through tasting room and wholesale channels — direct Central Valley boutique winery peer.
Broad incumbents
- E. & J. Gallo Winery: Largest California wine producer with broad portfolio across price points and distribution channels — represents the scaled competitive backdrop Toca Madera competes within.
- The Wine Group: Major California-based wine producer across multiple brands and tiers — broader incumbent operating in the same Central Valley / California production ecosystem.
- Trinchero Family Estates: Large multi-brand Napa Valley-based wine producer with national wholesale distribution — broader incumbent whose wholesale footprint shapes the channel dynamics Toca Madera competes in.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Toca Madera Winery social profiles
Digital presenceToca Madera Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toca Madera Winery leadership team
Management profileNumber of profiles
Profiles5 records
Toca Madera Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toca Madera Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toca Madera Winery
What does Toca Madera Winery do?
Toca Madera Winery is a boutique winery in Madera, California that produces and sells red and white wines directly to consumers through a physical tasting room, an e-commerce storefront, and four subscription-based wine club tiers. The winery also operates as an event venue, hosting weddings, corporate events, private celebrations, and weekly live music, with on-site wine tasting experiences for individuals and groups.
Is Toca Madera Winery a public or private company?
Toca Madera Winery is a private company. It is classified as unknown and is currently operating.
When was Toca Madera Winery founded?
Toca Madera Winery was founded in 2014. It employs 1 to 10 people.
Where is Toca Madera Winery based?
Toca Madera Winery is headquartered in Madera, United States, in the North America region.
How does Toca Madera Winery make money?
Seven revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Memberships, tasting Room Reservations, wedding Venue Rental, corporate Event Hosting, private Event Bookings and wholesale Distribution.
Who are Toca Madera Winery's main competitors?
Direct peers on record are Ironstone Vineyards, Wente Vineyards, St. Jorge Winery, Quady Winery, Peltier Winery, LangeTwins Family Winery & Vineyards and McManis Family Vineyards. Broad incumbents are E. & J. Gallo Winery, The Wine Group and Trinchero Family Estates.
Does Toca Madera Winery have an API?
No public API is recorded for Toca Madera Winery.
What industry is Toca Madera Winery in?
Toca Madera Winery's product category is Winery & Vineyard. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.