Vegro

What Vegro does

Vegro Verpleegartikelen B.V. is a privately held Dutch healthcare aids retailer and service provider headquartered in Lisse, Netherlands. Founded in 1986 (with firmographic data indicating 1985), the company sells, rents, and lends medical and nursing equipment to elderly individuals, post-operative and rehabilitation patients, expectant and new parents, and informal caregivers across the Netherlands. Its product portfolio spans mobility aids (rollators, wheelchairs, mobility scooters, tricycles), walking and transfer aids (crutches, walking sticks, walking frames, patient lifts, stairlifts), home-care equipment (adjustable hospital beds, rise recliners, bathroom safety aids, kitchen aids), personal alarms and accessibility devices, and maternal care products. All rollators and medical equipment are CE-certified and sourced from third-party manufacturers including Rollz, Excel, Mobilex, Topro, Saljol, Vermeiren, Breezy, Sunrise Medical, and Van Os Medical; Vegro does not manufacture its own products.

Vegro distributes through three channels: approximately 50 physical care shops (zorgwinkels) across the Netherlands that serve as retail showrooms and loan/rental pickup points, a full e-commerce website at vegro.nl with same-day/next-day delivery, and an in-home advisory consultation service covering all provinces. Revenue is generated through three mechanisms: one-time purchase of products at retail prices (ranging from ~€15 for basic walking aids to €2,500+ for electric wheelchairs and mobility scooters), daily rental of medical aids (e.g., €6/day for a standard wheelchair) for temporary needs, and free loan of qualifying medical aids to insured customers with a valid medical indication, with costs reimbursed directly by Dutch health insurers. Vegro holds contractual agreements with all Dutch health insurers and manages the entire loan-application and reimbursement administration on behalf of customers. The company holds the Nationale Keurmerk Hulpmiddelen quality mark, Thuiswinkel Waarborg webshop certification, and SBB Erkend Leerbedrijf training recognition, and self-describes as the leading healthcare aids provider in the Netherlands with approximately 150,000 customers annually and a 94% customer recommendation rate.

Name

Vegro

Legal name

Vegro Verpleegartikelen B.V.

Website

https://vegro.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vegro is a Dutch healthcare aids retailer operating approximately 50 physical care shops plus e-commerce and in-home advisory services. The company sells, rents, and lends mobility, transfer, and home-care medical equipment to 150,000 elderly, rehabilitation, maternal-care, and caregiver customers annually.

Ownership category

akta.pro rank

Product category

Home Healthcare and Medical Equipment Retail

NAICS

Home Health Equipment Rental (532283), Consumer Goods Rental (5322), Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

Keywords

• Medical aids retail
• Mobility equipment sales
• Healthcare equipment rental
• Home care products
• Mobility scooter supplies

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Purchase): Vegro sells medical aids and mobility equipment (rollators, wheelchairs, scooters, crutches, beds, etc.) to consumers at fixed retail prices through its physical stores and online webshop. Prices range from approximately €15 for basic items (e.g., folding walking sticks at €15.99) to over €1,500 for premium equipment such as electric wheelchairs.
2. Rental (Huren): Vegro rents medical aids on a daily or weekly basis for customers who need equipment temporarily. Rental prices vary by product (e.g., basic wheelchairs at €6/day, tilt wheelchairs at €14/day, XL wheelchairs at €26/day). No maximum rental period applies for hired equipment.
3. Free Loan (Lenen) via Health Insurance: Vegro provides certain medical aids free of charge to customers with a valid medical indication, with costs reimbursed directly by the customer's Dutch health insurer. Loan period is a maximum of 26 weeks per equipment type. Vegro has contracts with all Dutch health insurers. Products eligible for free loan include wheelchairs, certain beds, shower chairs, toilet chairs, and children's wheelchairs. Simple mobility aids (crutches, rollators, walking frames) are no longer covered under basic insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vegro is a Dutch healthcare aids retailer that provides mobility and home care equipment (rollators, wheelchairs, mobility scooters, crutches, hospital beds, bathroom safety aids, and personal alarms) through three access models: outright purchase, short-term rental, and free loan reimbursed by Dutch health insurers. The company distributes these products through a network of approximately 50 physical care shops across the Netherlands, a full e-commerce website (vegro.nl), and a free in-home advisory consultation service for personalized product recommendations.

Product overview

Vegro is a Dutch healthcare aids retailer operating as a network of 50 home care stores across the Netherlands. The company offers a comprehensive portfolio of mobility and healthcare aids organized into distinct product categories: mobility products (rollators, wheelchairs, mobility scooters, tricycles), walking and transfer aids (patient lifts, crutches, walking sticks, walking frames), personal care (pregnancy/baby products, blood pressure monitors, incontinence materials), orthopedic supports (braces and bandages), sleep solutions (hospital beds, mattresses, pillows), seating (rise recliners, cushions), home adaptations (kitchen aids, bathroom aids, threshold ramps), and communication/safety devices (personal alarms, phones for seniors). The company also offers various brands including Rollz, Excel, Mobilex, Topro, Saljol, Vermeiren, Breezy, and Sunrise Medical. Vegro provides multiple acquisition models: free lending through health insurance (with medical indication), rental, and purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollators Walking aids with wheels providing support and stability for people with mobility difficulties, available in lightweight, standard, indoor, carbon, and rollator-wheelchair combination variants. Sourced from brands such as Rollz and Topro, with CE certification. Targeted at elderly and mobility-impaired consumers in the Netherlands, available for purchase, rental, or free loan via health insurance.
• Wheelchairs (Rolstoelen) Manual wheelchairs for individuals with limited mobility, available in lightweight, large-wheel (self-propelling), small-wheel (attendant-propelled), and children's variants. Includes specific models such as Excel G-Lite Pro, Excel Curve 24", Excel Curve 13", and Excel G-Lightweight. Suitable for elderly, post-operative, and rehabilitation users, available for purchase, rental, or free loan via health insurance.
• Mobility Scooters (Scootmobielen) Electric mobility scooters designed for elderly or disabled individuals, available in foldable, 4-wheel, and 3-wheel configurations for independent transportation. Prices start from approximately €1,500. Targeted at Dutch consumers needing independent mobility over longer distances.
• Tricycles (Driewielfietsen) Three-wheeled bicycles providing stable mobility for individuals who need additional support while cycling. Targeted at elderly or balance-impaired Dutch consumers seeking an active outdoor mobility option.
• Patient Lifts (Tilliften) Mechanical lifts for safely transferring patients between beds, chairs, and other locations, used in home care settings. Targeted at family caregivers (mantelzorgers) and professional caregivers in the Netherlands.
• Stairlifts (Trapliften) Motorized chairs that travel along stairs to assist people with mobility difficulties in navigating multi-level homes. Targeted at elderly and mobility-impaired Dutch consumers living in multi-story houses.
• Sit-to-Stand Aids (Sta-op hulpen) Devices that assist individuals in rising from a seated to standing position, used in transfer care scenarios. Targeted at mobility-impaired Dutch consumers and their caregivers.
• Crutches (Krukken) Walking supports including elbow crutches, rheumatoid crutches, and underarm/forearm support crutches for individuals with temporary or chronic mobility limitations. Targeted at post-operative patients and individuals with walking impairments in the Netherlands.
• Walking Sticks (Wandelstokken) Walking canes available as seat sticks, folding sticks, and standard designs for additional stability while walking. Prices start from approximately €15. Targeted at Dutch consumers needing minor mobility support.
• Walking Frames (Looprekken) Metal walking frames providing support and balance for individuals with mobility challenges. Targeted at elderly Dutch consumers and rehabilitation patients.
• Aid Packages (Hulpmiddelpakketten) Pre-configured packages for specific needs including maternity (Kraampakket), rehabilitation (Revalidatiepakket), arthritis/rheumatism (Artrose- en reumapakket), and dementia care (Dementiepakket). Targeted at Dutch consumers needing a curated set of aids for a specific life situation.
• Pregnancy and Baby Products (Zwangerschap en Baby) Products for pregnancy, maternity care, and baby including belly bands, breast pumps, bed raisers, Medela breast pump parts, and incontinence items. Targeted at expectant and new parents in the Netherlands, often covered under maternity care packages through health insurance.
• Blood Pressure Monitors (Bloeddrukmeters) Devices for measuring blood pressure at home to monitor cardiovascular health. Targeted at Dutch consumers managing hypertension or other cardiovascular conditions.
• Incontinence Products (Incontinentiematerialen) Products for managing incontinence including absorbent materials and protective items. Targeted at elderly and post-delivery Dutch consumers.
• Braces and Bandages Support braces and bandages for neck, back, torso, and knee support during recovery or for chronic conditions. Targeted at Dutch consumers managing orthopedic injuries or chronic musculoskeletal conditions.
• Hospital Beds (Verpleegbedden) Adjustable medical beds for patient care, including high-low beds for home care settings. Available for free loan via health insurance for qualifying Dutch patients or for purchase.
• Rise Recliners (Sta-opstoelen) Specially designed chairs that assist users in standing up through motorized mechanisms. Targeted at elderly and mobility-impaired Dutch consumers.
• Personal Alarms (Personenalarmering) Personal emergency alert systems allowing users to call for help in case of falls or emergencies. Targeted at elderly Dutch consumers living independently.
• Visual Impairment Aids (Hulpmiddelen voor Slechtzienden) Products including magnifier lamps (loeplampen) and specialized clocks (slechtzienden- en kalenderklokken) for individuals with visual impairments. Targeted at visually impaired Dutch consumers.
• Shower Chairs and Stools (Douchekrukken en -stoelen) Waterproof seating and support devices for safe showering. Available for free loan via health insurance for qualifying Dutch consumers. Targeted at elderly and mobility-impaired consumers needing bathroom safety equipment.
• Toilet Chairs (Toiletstoelen) Portable and stationary toilet chairs for individuals with mobility limitations. Available for free loan via health insurance for qualifying Dutch consumers. Targeted at elderly and rehabilitation patients in the Netherlands.
• Medical Aid Rental Service (Huren) Short-term rental of medical aids on a daily basis for customers who need equipment temporarily. Examples include standard wheelchairs at €6/day, tilt wheelchairs at €14/day, and XL wheelchairs at €26/day. No maximum rental period applies; invoices are issued every four weeks and a deposit may be required. Targeted at Dutch consumers with temporary rehabilitation or recovery needs.
• Free Medical Aid Loan Service (Lenen) via Health Insurance Free provision of certain medical aids to insured Dutch customers with a valid medical indication, with costs reimbursed directly by the customer's Dutch health insurer. Maximum loan period is 26 weeks per equipment type. Eligible products include wheelchairs, certain beds, shower chairs, toilet chairs, and children's wheelchairs. Vegro has contracts with all Dutch health insurers and handles all administrative procedures with insurers directly. Targeted at insured Dutch consumers requiring temporary or long-term mobility aids.
• In-Home Advisory Consultation Service Free at-home advisory visits where a Vegro consultant visits the customer's home to provide personalized recommendations for suitable mobility aids and enables customers to test rollators, wheelchairs, mobility scooters, and rise-assist chairs in their own environment. Available across all provinces of the Netherlands, with appointments arranged via online form or by phone. Targeted at Dutch consumers who cannot or prefer not to visit a store.

Quantifiable outcome

• 94% of Vegro customers recommend the company, based on customer surveys
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• All Dutch Health Insurers (zorgverzekeraars)coreStrategic or Co-development PartnerVegro has contractual agreements with all health insurers operating in the Netherlands, enabling the company to process free-loan medical aid applications for any insured customer. Vegro handles all administrative procedures with the insurer on behalf of the customer, streamlining the reimbursement process.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ottobock: German global leader in prosthetics, orthotics, and mobility solutions (including wheelchairs and rehabilitation devices), with a Dutch commercial presence serving some of the same rehabilitation and mobility customers as Vegro.
• Permobil: Swedish-owned global manufacturer of advanced power wheelchairs, manual wheelchairs, and seating systems, selling through dealers in the Netherlands and overlapping with Vegro's higher-end mobility scooter and powered wheelchair assortment.
• Drive DeVilbiss Healthcare: Large US/global manufacturer and distributor of durable medical equipment including mobility aids, bathroom safety, and home care products, distributing into the Dutch market through dealer and online channels comparable to Vegro's assortment.
• Arjo: Swedish-listed global medical device company with a broad portfolio in patient handling, hygiene, and mobility (including DME lifts and hospital beds), operating across care facilities and home care settings; comparable to Vegro through its mobility and home care categories.
• Stiegelmeyer: German manufacturer of hospital and care beds, bedside furniture, and related home care equipment, supplying Dutch care providers and retailers including competitors in Vegro's hospital bed and home sleep category.

Direct peers

• Sunrise Medical: Global manufacturer of manual and powered wheelchairs, mobility scooters, and seating solutions, and a current supplier to Vegro; competes directly with Vegro's retail offering through its own dealer network and direct channels in Europe.
• Invacare: US-headquartered manufacturer and distributor of home and long-term care medical equipment including wheelchairs, scooters, beds, and respiratory products, with a presence in European home care channels that competes with Vegro's mobility portfolio.
• Medipoint: Largest direct competitor to Vegro in the Dutch medical aids retail market, offering a similar product portfolio of mobility, bathroom, and home care equipment through physical stores and e-commerce across the Netherlands.
• Welzorg: Dutch mobility aids specialist providing wheelchairs, scooters, and home adaptation equipment through both retail and insurance-funded channels, overlapping directly with Vegro's core product lines and customer base.
• Medicura: Netherlands-based retailer of medical and home care aids including mobility equipment, incontinence supplies, and wound care, serving a comparable elderly and caregiver customer base through online and catalog channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Vegro_Winkels
• Facebookfacebook.com/VegroZorgwinkel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegro