What Medipoint does

Medipoint B.V. is a Dutch home-care (thuiszorg) retailer that sells, rents, and lends medical aids and mobility equipment to individuals, municipalities, and healthcare professionals across the Netherlands. The company operates more than 50 physical retail stores (thuiszorgwinkels) alongside a comprehensive e-commerce platform at medipoint.nl, allowing customers to buy outright, rent weekly (e.g., rollators at €10.99/week, rise-assist chairs at €40.99/week), or borrow qualifying medical aids free of charge for up to 26 weeks via health-insurance (Zorgverzekeringswet) and WMO municipal frameworks. The catalogue spans 619 products across 14 categories, including rollators, wheelchairs, mobility scooters, beds, bathroom aids, maternity and breastfeeding supplies, fitness equipment, and the Travixx private-label rollator line; high-value items range from €249 for entry rollators to €4,999–€4,699 for specialist bikes and scooters respectively.

The core technology stack comprises an e-commerce platform integrating buy/rent/loan options, a dedicated WMO portal for municipalities, a professional ordering portal for healthcare providers, and Smart Scootmobiel telematics that, with consent, captures scooter location and usage data for maintenance and defect detection. Distribution combines the physical stores (used for trials, expert advice, and pickup), the e-commerce website, field-consultative "Advies aan huis" home visits, and direct insurance billing that offloads administrative burden from the customer.

Medipoint is privately held as a subsidiary of Medux B.V., which consolidates three operating entities — Medipoint B.V., Medipoint Retail B.V., and Medipoint WMO B.V. — at its headquarters on Atoomweg 111, Utrecht. Its commercial model blends consumer (B2C) one-time purchases, recurring weekly rentals, insurance-backed lending, and managed-services revenue from municipalities, with marketing concentrated on physical retail, an advice-center content hub, and Trustpilot-driven social proof.

Name

Medipoint

Legal name

Medipoint B.V.

Website

https://medipoint.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medipoint is a Dutch home-care retailer operating 50+ stores and a full e-commerce platform that sells, rents, and lends medical aids and mobility equipment to seniors, post-surgery patients, new mothers, municipalities, and healthcare professionals under the Dutch WMO and health-insurance frameworks.

Ownership category

akta.pro rank

Product category

Home Healthcare Retail

NAICS

Home Health Care Services (62161), Individual and Family Services (6241)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Home Health Care Services (8082)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI), Medication Setup & Organization (Pill Boxes/Dispill/Packaging) (HSABALAB)

Keywords

• Home healthcare products
• Mobility aids retail
• Medical equipment rental
• Rollators and wheelchairs
• WMO healthcare services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase of medical aids and mobility equipment including rollators, wheelchairs, scooters, beds, bathroom aids, and eating/drinking aids. Customers can purchase through physical stores or the e-commerce webshop.
2. Equipment Rental: Short-term rental of equipment such as rollators and rise-assist chairs. Rental is priced per week. This serves customers with temporary needs who prefer not to purchase.
3. Equipment Lending (Leenhulpmiddelen): Free lending of medical aids for up to 26 weeks for customers who qualify, often covered by health insurance. Medipoint handles declarations directly with insurance providers. Includes packages for maternity care, post-surgery recovery, terminal care, and wheelchair needs.
4. WMO Services: Provision of medical aids through the Wet Maatschappelijke Ondersteuning (WMO) framework, where municipalities cover costs for eligible citizens to help them live independently at home.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Medipoint is the #1 thuiszorgwinkel (home care shop) in the Netherlands, operating more than 50 physical retail stores alongside a comprehensive e-commerce webshop that together sell, rent, and lend a 619-product assortment of medical aids and mobility equipment — including rollators, wheelchairs, mobility scooters, adjustable beds, bathroom safety aids, maternity and breastfeeding products, transfer aids, and fitness equipment. The company also serves Dutch municipalities through a dedicated WMO (Wet Maatschappelijke Ondersteuning) portal for government-aided provision, supplies healthcare professionals through a professional ordering portal, and provides in-home advisory visits (ThuisCheck).

Product overview

Medipoint is a Dutch healthcare retail company (thuiszorgwinkel) operating as both an e-commerce platform and brick-and-mortar chain with approximately 50 physical stores across the Netherlands. The company offers a comprehensive portfolio of healthcare, wellness, and medical aid products organized into 14 core product categories: rollators and mobility aids, wheelchairs, maternity and breastfeeding supplies, sleeping and bedding equipment, home and dining aids, bathroom and toilet products, mobility scooters, walking aids, specialized bicycles, medication and care supplies, fitness and exercise equipment, transfer aids, and anti-decubitus (pressure relief) products. Medipoint also carries its own private label brand, Travixx, for rollators and mobility products. The business model supports three acquisition options: purchase (koop), rental (huur), and loan (leen - free lending for qualifying medical needs). The company also manufactures FDA-registered medical devices including the Splinter Out Kit.

Differentiator

Problem solved

Functional benefit

Brands

• Travixx: House brand for rollators and mobility aids sold by Medipoint.

Products and services

• Rollators and accessories Walking aids providing mobility support for users who need assistance with balance and walking, sold or rented across Medipoint's stores and webshop.
• Wheelchairs and accessories Wheelchairs for various needs including foldable, manual, electric, XL, children's, and tilting models, along with parts and accessories.
• Mobility scooters and accessories Mobility scooters for users with limited walking ability, offered in various sizes (mini, midi, maxi) and configurations including heavy-duty options.
• Beds, mattresses, and bed accessories Height-adjustable beds, anti-decubitus mattresses, bed rails, and bed aids for users needing care at home.
• Rise-assist chairs (sta-opstoelen) Rise-assist chairs that help users stand up from a seated position, available in standard and custom-fit sizes for purchase or rental.
• Bathroom and toilet safety products Bathroom safety and accessibility products including shower chairs, bath boards, wall grabs, toilet risers, and anti-slip mats.
• Maternity care and breastfeeding products Products for expectant and new mothers including maternity loan packages, breast pumps (for rent or purchase), and breastfeeding supplies.
• Specialized bicycles Specialized bicycles including two-wheel, three-wheel, mobility, tandem, and wheelchair bicycles, plus accessories.
• Walking aids (crutches, sticks, frames, mobility bikes) Walking assistance devices including crutches, foldable walking sticks, walking frames, and mobility bikes.
• Medication and personal care supplies Medical and personal care supplies including dressing aids, pill dispensers, incontinence products, and wound care items.
• Fitness, braces, and measurement equipment Fitness and health products including braces, measurement equipment (thermometers, pulse oximeters, blood pressure monitors), and therapy equipment.
• Transfer aids and patient lifts Devices to assist with transferring patients between positions or locations, including patient lifts.
• Travixx private-label brand Medipoint's own house brand of rollators and mobility products, including the Travixx Classic Rollator and Travixx Lumière Rollator with lighting.
• ThuisCheck (Home Check) in-home advisory service Consultative in-home advisory service where Medipoint consultants visit customers at home to recommend the right mobility and care aids.
• Equipment rental service Weekly rental service for short-term equipment needs, including rollators and rise-assist chairs.
• Equipment lending (Leenhulpmiddelen) with insurance declarations Free lending of medical aids for up to 26 weeks for qualifying customers, with costs covered by Dutch health insurers; Medipoint handles declarations directly.
• WMO services for Dutch municipalities Provision of medical aids through the Wet Maatschappelijke Ondersteuning (WMO) framework, with a dedicated portal used by Dutch municipalities to request aids for their inhabitants.

Quantifiable outcome

• Free lending of medical aids for up to 26 weeks through health insurance coverage
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Zorgverzekeraars (Dutch Health Insurers)coreOthersMedipoint works directly with Dutch health insurers to provide medical aids covered by health insurance. The company handles declarations directly with insurers, allowing customers to receive equipment with minimal administrative burden. Insurers cover the cost for qualifying medical aids under the Zorgverzekeringswet.
• Gemeenten (Dutch Municipalities)coreOthersMedipoint serves Dutch municipalities through the WMO (Wet Maatschappelijke Ondersteuning) framework, providing medical aids to citizens who need support to live independently. Municipalities use Medipoint's dedicated WMO portal to request aids for their inhabitants.
• Ledenverenigingen (Member Associations)minorGTM or Marketing PartnerMedipoint partners with member associations (ledenverenigingen) who offer membership benefits to their members, potentially including discounts or special access to Medipoint products and services. The company facilitates membership sign-ups through their website.
• Medux B.V.coreOthersMedipoint B.V., Medipoint Retail B.V., and Medipoint WMO B.V. are all part of Medux B.V., the parent company. The Medux group manages shared services, internal administration, and group-level strategy across its subsidiaries.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welzorg: Welzorg is a Dutch provider of mobility aids, scooters, wheelchairs, and adapted vehicles with national coverage, frequently contracted by municipalities and health insurers. It overlaps with Medipoint on both retail and WMO/institutional channels and is a comparable Dutch specialty-mobility retail peer.
• Vegro: Vegro is one of the largest direct competitors to Medipoint in the Dutch thuiszorgwinkel (home care retail) market, also offering a multi-channel mix of retail stores and online sales of mobility, bathroom, sleep, and care aids. Both companies compete for the same Dutch elderly, post-surgery, and WMO-funded customer base with overlapping SKUs.
• MediReva: MediReva is a Netherlands-based supplier of medical devices, incontinence care, ostomy, and urology products serving both consumers and healthcare institutions. It is comparable to Medipoint in being a Dutch specialty healthcare products distributor operating through reimbursement-driven channels.
• Kersten Revalidatiemiddelen: Kersten is a long-standing Dutch retailer of mobility and rehabilitation equipment (wheelchairs, mobility scooters, rollators, care beds) with both physical showrooms and online ordering. It directly competes with Medipoint in mobility and WMO-funded aid provision, operating on the same Zorgverzekeringswet/WMO reimbursement rails.

Broad incumbents

• Sunrise Medical: Sunrise Medical manufactures and distributes wheelchairs, mobility scooters, and seating & positioning products globally under brands like Quickie and JAY. It is a broad incumbent comparable to Medipoint in the manual/electric wheelchair and mobility scooter categories that form part of Medipoint's assortment.
• Invacare: Invacare is a global manufacturer of home and long-term care medical equipment — wheelchairs, mobility scooters, beds, and lifting devices. It is an upstream supplier to Medipoint in mobility and bed categories and a broad incumbent competing at manufacturer level across Medipoint's core assortment.
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, wheelchairs, and rehabilitation mobility products headquartered in Germany. It overlaps with Medipoint in the mobility aids and rehabilitation equipment categories across European markets.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a global manufacturer and distributor of durable medical equipment — mobility, bathroom safety, beds, respiratory, and self-care products. It supplies many of the third-party SKUs that Medipoint retails and is a broad incumbent across the same DME categories Medipoint sells and rents.

Emerging players

• Hulpmiddelenwereld: Hulpmiddelenwereld is a Dutch online-first retailer focused on home care and mobility aids, offering a comparable product range to Medipoint via e-commerce without the same large physical store footprint. It represents the online-only competitive pressure point relevant to Medipoint's bricks-and-clicks model.

Regional players

• Hartmann Group: PAUL HARTMANN is a Germany-based medical and care products company specializing in wound care, incontinence, and hygiene products distributed across European healthcare and retail channels. It is comparable as a European DME/consumer medical supplier whose incontinence and wound care SKUs overlap with Medipoint's 'Medicatie en verzorging' category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medipointnl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medipoint