Invicta
Invicta is a French cast iron and steel wood-heating appliance manufacturer producing ~110,000 stoves, fireplaces, and inserts annually, selling exclusively through dealers and installers to residential homeowners in France, Spain, Portugal, and the UK.
- Company typePrivate
- Founded1924
- HeadquartersParis, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Invicta does
Invicta is a French manufacturer of cast iron and steel wood-heating appliances, headquartered in Donchery, Ardennes (registered as INVICTA GROUP SASU, Sedan), and operates its own foundry at Vivier au Court and an enameling plant at Donchery. The company produces approximately 110,000 heating appliances per year, including wood-burning stoves (5-13 kW), pellet stoves (5-11 kW), hybrid wood/pellet stoves, closed-hearth fireplaces (600-1100 series), wood and pellet inserts, and hydro/ductable central-heating stoves. Underlying technology centers on lamellar graphite (GL) cast iron foundry work and proprietary enameling, supported by in-house design, an accredited testing laboratory, DISAMATIC 280 molding, and double-combustion (post-combustion) and air-control combustion systems; pellet stove know-how is contributed by the Italian subsidiary CMG (formerly Caminetti Montegrappa, acquired 2014).
The product portfolio carries the 7-star Flamme Verte label (highest environmental rating), Origine France Garantie certification (Bureau Veritas No. 7208672, issued 2019), ISO 9001/14001/45001, EN 16510, BlmSchV2, and Ecodesign 2022 compliance, and includes connected Plug-IN pellet stoves with Wi-Fi and programmable controls. Revenue is generated almost entirely through hardware sales distributed exclusively via indirect channels: dedicated Invicta Shop concessionnaires, artisan chimney installers (artisans cheministes), building distribution chains, and large DIY retail enseignes. End customers are residential homeowners across France, Spain, Portugal, and the United Kingdom; pricing is not publicly disclosed and quotes are issued through the dealer network. The company employs approximately 300-308 staff, celebrated its 100th anniversary in 2024, and is led by PDG Lionel Lascaux under independent ownership.
Invicta firmographics
Firmographics- Name
- Invicta
- Legal name
- INVICTA GROUP
- Website
- https://invicta.fr
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Invicta is a French cast iron and steel wood-heating appliance manufacturer producing ~110,000 stoves, fireplaces, and inserts annually, selling exclusively through dealers and installers to residential homeowners in France, Spain, Portugal, and the UK.
- Ownership category
- akta.pro rank
Where Invicta is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Invicta business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wood Heating Appliances Sales: Sale of cast iron and steel wood-burning stoves, pellet stoves, fireplaces, and inserts to residential consumers through dealer network.
- Outdoor Products: Sale of barbecues, culinary pottery, and outdoor cooking equipment.
- Decorative and Furniture Products: Cast iron furniture bases and decorative items.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Invicta product offering
Product offeringCore offering
Invicta designs, foundries, enamels and sells cast iron and steel heating appliances — wood-burning stoves, pellet stoves, hybrid (wood + pellet) stoves, fireplaces and inserts — as well as adjacent cast iron outdoor cooking products (barbecues, planchas, wood-fired ovens). All products are manufactured in-house at the Donchery enameling plant and Vivier-au-Court foundry in the French Ardennes and are sold through a professional dealer network (Invicta Shop concessionnaires, artisan chimney installers, building distributors and DIY chains), not directly to consumers.
Product overview
Invicta is a French manufacturer and European leader in wood heating, offering a comprehensive portfolio of heating appliances centered around cast iron and steel construction. The core product line consists of wood burning stoves, pellet stoves (including Plug-IN next-generation models), hybrid stoves combining both fuels, and fireplace solutions (fireplaces and inserts for both wood and pellets). Central heating pellet stoves (hydro and ductable) extend heating to multiple rooms or whole-house systems. The company also produces barbecues, outdoor cooking equipment, and accessories. All products are manufactured in-house at their Ardennes foundry and enameling facilities, with nearly 100 wood stoves, 50 fireplaces, and 20 inserts holding Origine France Garantie certification. Products are distributed through a network of Invicta Shop dealers and DIY retailers across France.
Differentiator
Problem solved
Functional benefit
Products and services
- Wood Burning Stoves (Poêles à Bois) Cast iron and steel wood-burning stoves in traditional, contemporary and design finishes with power outputs from 5 kW to 13 kW, including airtight RT2012 models and connectable versions; sold to residential homeowners through the dealer/installer network.
- Pellet Stoves (Poêles à Granulés) Wood pellet stoves in standard, airtight and Plug-IN variants with power outputs from 5 kW to 11 kW, featuring programmable heating, optional Wi-Fi connectivity and post-combustion efficiency; pellet core technology sourced from wholly-owned Italian subsidiary CMG.
- Hybrid Stoves (Poêles Hybrides) Combined wood-and-pellet stoves (MIX and AKIMIX) that integrate automated pellet heating with traditional log fire ambiance, offering 12-18 hours of pellet autonomy and log capacity up to 38 cm.
- Plug-IN Pellet Stoves Next-generation cast iron pellet stoves with a separate wall-mounted module that houses the pellet reservoir and all technical components, designed for silent, programmable and design-focused operation; Plug-IN technology received the Janus de l'Industrie 2019 award (award, not a product launch).
- Wood Burning Fireplaces (Foyers à Bois) Closed hearth fireplaces in widths from the 600 to 1100 series, with options for guillotine doors, corner configurations, double-sided layouts and panoramic flame views, incorporating post-combustion and air control systems; sold through Invicta dealers for residential installation.
- Wood Burning Inserts (Inserts à Bois) Cast iron fireplace inserts (cassette stoves) designed to retrofit inefficient open hearths, lifting efficiency from 10-15% to over 70%, available in the 600-800 series with forced convection options.
- Pellet Inserts (Inserts à Granulés) Pellet-powered fireplace inserts such as the MELFI 8 model providing automated, programmable heating for existing fireplace openings.
- Central Heating Pellet Stoves (Poêles à Granulés pour Chauffage Central) Hydro and ductable pellet stoves such as Talo 11 and Daglan Slim that connect to central heating systems (radiators, underfloor heating) or distribute warm air to multiple rooms via ducts.
- Barbecues and Outdoor Cooking Cast iron outdoor cooking products including Malawi, Niagara and Grilladin Luxe barbecues, Plancha Rodez, Iowa braseros, and wood-fired ovens (Lo Goustaou, Lo Cigalou, Tatoo).
- Brio Wood Stove on Bench Specific model of cast iron wood stove on a 1-metre bench, part of the Wood Burning Stoves range; Ecodesign-compliant with high thermal performance.
- Corner Fireplaces 700 and 800 Series Specific new closed-hearth fireplaces in corner configuration, part of the Wood Burning Fireplaces range.
- New Pellet Stoves Line (Nola 8 Style Wi-Fi, Mira 8, Mira 10) Latest generation of Invicta pellet stoves with design upgrades and performance improvements, part of the Pellet Stoves range.
Quantifiable outcome
- Up to 90% efficiency for pellet stoves
- +3 more outcomes
Companies that use Invicta
Customer profileSegments1 record
Ideal customer profiles2 records
Invicta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Invicta partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Invicta competitors and assessment
Company assessmentDirect peers
- Seguin Duteriez: French wood-burning and pellet stove manufacturer with a comparable product portfolio (stoves, fireplaces, inserts) sold through a professional dealer network. Closely matches Invicta on geography, channel model, and cast-iron heritage, making it the most direct domestic peer.
- Godin: Historic French cast-iron stove and cookware manufacturer founded in 1840. Directly comparable on cast-iron expertise, French manufacturing heritage, and a multi-channel distribution model including dealers and DIY retail. Same regulatory environment (Flamme Verte, Origine France Garantie).
- Supra: French wood-burning stove and fireplace manufacturer with a product range spanning traditional and contemporary designs. Comparable on geography, dealer-channel distribution, and Flamme Verte / Ecodesign positioning in the French market.
- Palazzetti: Italian manufacturer of wood and pellet stoves, fireplaces, and outdoor cooking equipment. Comparable product breadth across heating and outdoor categories, similar cast-iron / steel construction, and overlapping European dealer footprint.
- MCZ Group: Italian pellet-stove specialist with strong design, connectivity, and air-comfort product lines. Comparable to Invicta's pellet segment (including Plug-IN) on technology, connected heating features, and pan-European distribution.
- Edilkamin: Italian manufacturer of pellet and wood stoves, fireplaces, and inserts with a broad European dealer network. Comparable product portfolio and certification positioning (Ecodesign, EN standards), overlapping with Invicta in continental Europe.
- Rika: Austrian premium pellet-stove manufacturer known for design-led, connected appliances. Comparable to Invicta's higher-end pellet / Plug-IN range on technology, smart features, and premium dealer positioning in DACH and Western Europe.
- Piazzetta: Italian manufacturer of pellet and wood stoves, inserts, and fireplaces. Comparable to Invicta on product mix (stoves, inserts, pellet), European dealer distribution, and emphasis on design and thermal performance.
- Contura: Swedish wood-stove and fireplace manufacturer with strong Scandinavian and Northern European presence. Comparable product mix (stoves, inserts, fireplaces), with overlapping emissions / efficiency certifications and dealer-led distribution model.
Broad incumbents
- Jøtul: Norwegian cast-iron wood-stove manufacturer with a 170+ year heritage and broader international footprint than Invicta. Comparable on premium cast-iron positioning and brand-led distribution, but operates at wider geographic and channel scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Invicta social profiles
Digital presenceInvicta compliance and trust
Trust signalCompliance8 records
Invicta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invicta leadership team
Management profileNumber of profiles
Profiles2 records
Invicta subsidiaries and ownership
Company hierarchySubsidiaries1 record
Invicta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invicta M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invicta
What does Invicta do?
Invicta designs, foundries, enamels and sells cast iron and steel heating appliances — wood-burning stoves, pellet stoves, hybrid (wood + pellet) stoves, fireplaces and inserts — as well as adjacent cast iron outdoor cooking products (barbecues, planchas, wood-fired ovens). All products are manufactured in-house at the Donchery enameling plant and Vivier-au-Court foundry in the French Ardennes and are sold through a professional dealer network (Invicta Shop concessionnaires, artisan chimney installers, building distributors and DIY chains), not directly to consumers.
Is Invicta a public or private company?
Invicta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invicta founded?
Invicta was founded in 1924. It employs 51 to 100 people.
Where is Invicta based?
Invicta is headquartered in Paris, France, in the Europe region.
How does Invicta make money?
Three revenue lines are on record. Wood Heating Appliances Sales are the primary driver. The others are outdoor Products and decorative and Furniture Products.
Who are Invicta's main competitors?
Direct peers on record are Seguin Duteriez, Godin, Supra, Palazzetti, MCZ Group, Edilkamin, Rika, Piazzetta and Contura. Jøtul is listed as a broad incumbent.
Does Invicta have an API?
No public API is recorded for Invicta.