GODIN Atre Decoration

What GODIN Atre Decoration does

ATRE DECORATION (doing business as Godin Atre Décoration) is a privately-held French heating and interior-design retailer founded in 1970 and headquartered in Saint-Alban-de-Roche (Bourgoin-Jallieu), Isère. The company operates as an authorized dealer and after-sales service provider for the historic Godin brand, whose cast iron stove heritage dates to 1840. It sells wood and gas fireplaces, closed cast iron hearths, wood and pellet stoves, and wood-fired cookers across two showrooms in Bourgoin-Jallieu and Saint-Egrève (Grenoble), serving individual residential homeowners across the Rhône-Alpes region. The product offering is built around cast iron (fonte) construction, which the company cites as providing superior thermal efficiency, heat regulation, and safety compared to alternative materials, and extends into custom living-room'aménagement' (interior design and storage) and air conditioning installation. Product pricing is quote-based and not publicly disclosed, while a formal maintenance and repair service operates on seasonal tiered pricing (€240–€280 per visit) restricted to existing customers, with warranty claims routed exclusively through the Godin factory. The business is supported by a small team of six employees and reaches customers through localized SEO landing pages targeting 80+ municipalities plus Facebook and Instagram, with no disclosed revenue, external funding, or institutional ownership.

Name

GODIN Atre Decoration

Legal name

ATRE DECORATION

Website

https://cheminees-godin-isere.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

GODIN Atre Decoration is a privately-held French authorized dealer of Godin cast iron fireplaces, stoves, cookers, and pellet heating products, operating two showrooms in the Rhône-Alpes region to serve residential homeowners with installations, custom interior design, and after-sales maintenance.

Ownership category

akta.pro rank

Product category

Heating & Cooking Appliances Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Cast iron fireplaces
• Wood pellet stoves
• Hearth products retail
• Wood-fired cookers
• Custom interior design

Headquarters

HQ city

Bourgoin-Jallieu

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fireplace and Stove Sales: Sale of heating products including wood fireplaces, gas fireplaces, closed fireplaces (foyer fermé), wood stoves, pellet stoves, and cooking equipment. Products are sold through showrooms and include the Godin brand which has been manufacturing cast iron heating products since 1840.
2. Maintenance and Repair Services: Pellet stove maintenance services with seasonal pricing (Haute Saison 280€, Basse Saison 240€), and after-sales service for warranty and out-of-warranty repairs (220€ + parts for non-warranty service calls). Services are exclusively available to existing customers.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

ATRE DECORATION is an authorized retailer and service provider for the historic Godin brand, selling cast iron fireplaces (wood, gas, and closed hearths), wood and pellet stoves, and wood-fired cookers through two physical showrooms in the Rhône-Alpes region of France. The company also offers custom living-room interior design (aménagements), air conditioning installation, and seasonal maintenance and after-sales repair services for the products it sells.

Product overview

GODIN Atre Decoration is a traditional French hearth products retailer and service provider offering a comprehensive portfolio of heating and cooking solutions. The company was established in 1970 and operates as a dealer for Godin branded products, which originated from the founding of cast iron stove manufacturing in 1840 by Jean Baptiste André Godin. The core product portfolio centers on fireplaces (cheminées) including wood, gas, and closed cast iron hearths; stoves (poêles) in wood and pellet variants; and cookers (cuisines) for wood-fired cooking. These are complemented by custom living room furnishing services (aménagements), air conditioning installation, and maintenance/repair services. The product line emphasizes cast iron (fonte) as the primary material due to its high thermal efficiency and heat regulation properties, with offerings available in metal, glass, stainless steel, ceramic, stone, granite, blue stone, and neolith. The company operates showrooms in Bourgoin-Jallieu and Grenoble, serving the Rhône-Alpes region.

Differentiator

Problem solved

Functional benefit

Brands

• Godin: Heating and cooking appliance brand known for cast iron products including wood fireplaces, gas fireplaces, closed hearths, wood and pellet stoves, and wood-fired cookers. Brand founded in 1840 by Jean Baptiste André Godin.

Products and services

• Wood Fireplaces (Cheminées Bois)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GODIN (Parent Brand / Manufacturer)coreTechnology or Integration · 1 January 1840ATRE DECORATION is an authorized dealer and service provider for the GODIN brand, which has been manufacturing cast iron heating and cooking products since 1840. GODIN invented the first fully cast iron stove and holds the original patent. The partnership provides ATRE DECORATION with exclusive rights to sell and service GODIN products in the Rhône-Alpes region, representing a historic French manufacturing brand known for quality and reliability.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Brisach: Long-established French fireplace and stove brand with its own showroom network. Comparable as a competing manufacturer-retailer with brand heritage similar to Godin and overlapping product lines.
• Poujoulat: French leader in chimney flues and wood-burning heating systems, supplying both end customers and installers. Comparable as a major French player in the same heating-equipment ecosystem with installer/dealer relationships.
• Godin (Manufacturer): Original manufacturer of cast iron stoves and fireplaces since 1840. ATRE DECORATION is an authorized Godin dealer; comparable as the upstream supplier and brand whose identity the retailer inherits.
• Invicta Group: Major French manufacturer of wood and pellet stoves and fireplaces. Comparable as a competing brand whose products are sold through rival regional dealers in the same retail channels across France.
• Deville (Groupe Arden'Home): French heating appliance manufacturer with a long heritage of cast iron stoves and cookers. Comparable as a heritage French competitor whose stoves are sold through similar regional dealer networks.
• Supra (Sodifac): French manufacturer of wood stoves, pellet stoves, fireplaces, and inserts distributed through regional dealers. Comparable as a competing brand often stocked in rival regional fireplace showrooms.

Direct peers

• Seguin Duteriez: French manufacturer and direct retailer of fireplaces and wood stoves. Comparable as a vertically integrated competitor with showrooms selling the same fireplace/heating category to French homeowners.
• Cheminées Philippe: French fireplace manufacturer with a network of regional dealer-showrooms. Comparable as a competing manufacturer with the same showroom-based go-to-market model serving French homeowners.

Emerging players

• Edilkamin (France operations): Italian pellet stove and fireplace brand with growing French distribution. Comparable as a competing pellet-stove brand competing for the same residential heating-customer wallet share in France.
• Atmos (Czech stoves): European manufacturer of wood and pellet boilers and stoves with French distribution. Comparable as an imported competing brand whose stoves are sold through independent French fireplace dealers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChemineesPoelesGodinBourgoin
• Instagraminstagram.com/godin_isere
• LinkedInlinkedin.com/company/godin-atre-decoration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GODIN Atre Decoration