The Thaiger
The Thaiger is a Thailand-based English-language digital media platform founded in 2018 that delivers news, regional reporting, lifestyle guides, and property information to expats, tourists, and international readers via web, mobile apps, and video.
- Company typePrivate
- Founded2018
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Thaiger does
The Thaiger is a Thailand-based English-language digital media company founded in 2018 by Michael Kenner that operates as a comprehensive news and information platform focused on Thailand. Its core product is the website thethaiger.com, which publishes breaking national and regional news across dedicated sections for Bangkok, Phuket, Pattaya, Chiang Mai, Hua Hin, Koh Samui, and Krabi, alongside practical guides covering visas, expat life, property, insurance, finance, cannabis, Thai lottery results, and lifestyle content. The platform is complemented by native iOS and Android applications, a daily email newsletter, a YouTube video news channel, Google News syndication, and RSS feeds, with adjacent properties including the Thaiger Talk community forum, the ASEAN NOW regional forum, and the Thaiger Top Shelf Club cannabis content and dispensary directory.
Underlying technology centers on a multi-channel CMS-driven publishing stack distributed through web, mobile apps, video, and social channels, with no disclosed API surface, SDK, or proprietary AI/ML capabilities. Revenue is generated through a hybrid model combining display and sponsored advertising, three tiers of digital subscription ($5/month ad-free, $50/year, and $180/year Thaiger Hero with event access and contributor rights), YouTube memberships, and a property lead-generation partnership with FazWaz that includes a FazWaz Premium offering aimed at connecting Thai property owners to a claimed pool of 1.2 million global buyers. The company employs 11-50 staff based in Bangkok and serves primarily English-speaking expats, tourists, and international readers, alongside Thai consumers seeking real estate and visa/lifestyle information.
The Thaiger firmographics
Firmographics- Name
- The Thaiger
- Legal name
- Thaiger
- Website
- https://thethaiger.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Thaiger is a Thailand-based English-language digital media platform founded in 2018 that delivers news, regional reporting, lifestyle guides, and property information to expats, tourists, and international readers via web, mobile apps, and video.
- Ownership category
- akta.pro rank
The Thaiger industry classification
Industry- Product category
- Digital News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
Keywords
Where The Thaiger is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
The Thaiger business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising: Display advertising on the website and mobile platforms, generating revenue from ad placements throughout news content and guides
- Digital Subscriptions: Monthly and annual membership plans offering ad-free experience on the website, with tiered options including Thaiger Hero membership with additional perks
- YouTube Memberships: YouTube channel memberships providing exclusive benefits to video content subscribers
- Sponsored Content: Sponsored articles and press releases featured in the sponsored content section
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic digital access with ad-free browsing |
| Subscription | Annual | Annual digital membership with ad-free browsing |
| Subscription | Annual | Premium annual membership with event access and team engagement |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
The Thaiger product offering
Product offeringCore offering
The Thaiger is a Thailand-focused English-language digital news and information platform that publishes breaking news, regional coverage, and practical guides across travel, visas, property, insurance, and lifestyle. It distributes content via its website, iOS and Android mobile apps, YouTube channel, email newsletter, and community forums, monetizing through display advertising, sponsored content, and tiered ad-free subscription memberships.
Product overview
The Thaiger operates as a unified digital media platform delivering Thailand-focused news and information. The core product is the Thaiger website (thethaiger.com) offering breaking news, in-depth guides across categories including travel, property, finance, health, and lifestyle. The platform is complemented by native mobile applications for iOS and Android, providing on-the-go access to content. Additional services include a dedicated Thai Lottery results section, video news content, and community forums (Thaiger Talk and ASEAN NOW). The company also offers subscription-based membership tiers providing ad-free experiences and premium benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Thaiger Talk Forum: Community discussion forum for Thailand news and topics
- ASEAN NOW Forum
- Thaiger Top Shelf Club
- Digital Gazette
- Thai News Archives
Products and services
- The Thaiger Website A comprehensive Thailand-focused English-language news and information portal providing breaking news, in-depth guides, and multimedia content covering Thai news, travel, property, finance, and lifestyle topics for Thai residents, expats, and tourists.
- Thaiger iOS Mobile App Native iOS application for accessing The Thaiger news content on iPhone and iPad devices, available on the Apple App Store.
- Thaiger Android Mobile App Native Android application for accessing The Thaiger news content on Android smartphones and tablets, available on Google Play Store.
- Thaiger Ad-Free Subscription (Thaiger Hero Membership) Recurring digital membership providing ad-free browsing on the Thaiger website, with tiered options including monthly, annual, and premium Thaiger Hero tiers that add event invitations and content contribution opportunities.
- YouTube Channel Memberships Recurring membership program on The Thaiger's YouTube channel that grants subscribers exclusive benefits and access to bonus video content.
- Thaiger Talk Forum Community discussion forum where Thaiger readers and the wider public can engage in conversations about Thailand-related news, lifestyle, and expat topics.
- ASEAN NOW Forum Adjacent community forum platform focused on ASEAN-related news and discussion, integrated into The Thaiger's subscription benefits for ad-free access.
- Sponsored Content Service Paid editorial offering that publishes sponsored articles and press releases in a dedicated sponsored-content section of The Thaiger for brand and marketing partners seeking exposure to its Thailand-focused audience.
- Daily Email Newsletter Free opt-in daily email newsletter delivering top Thailand news stories and updates directly to subscribers' inboxes.
Companies that use The Thaiger
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Thaiger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Thaiger partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FazWazcoreFazWaz is integrated as the property search partner on The Thaiger's website, providing property listings and search functionality for Bangkok, Phuket, Pattaya, Hua Hin, Chiang Mai, and Koh Samui. The partnership includes FazWaz Premium service mentioned in sponsored content promoting property sales to global buyers.
- ASEAN NOWcoreASEAN NOW Forum is part of The Thaiger's ecosystem, with ad-free subscription benefits extending to ASEANNOW. The forums serve as community discussion platforms for ASEAN-related topics.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Thaiger competitors and assessment
Company assessmentDirect peers
- Bangkok Post: Thailand's flagship English-language daily newspaper with a large digital newsroom covering national, regional, and breaking news. Direct competitor for English-speaking news readers in Thailand across overlapping categories (politics, crime, business, tourism).
- The Nation Thailand: Major English-language Thai news outlet providing national news, business, and lifestyle coverage. Overlaps with The Thaiger on Thailand news, expat-relevant content, and digital subscription models.
- Khaosod English: English edition of the Thai daily Khaosod, covering breaking news, crime, politics, and lifestyle for a Thai and international readership. Competes directly for English-language Thailand news traffic and ad spend.
- Coconuts: Digital-first media company covering Southeast Asia with a similar startup-style content model, SEO-driven traffic, social-heavy distribution, and expat/young-expat audience targeting. Closest analog in business model and audience profile.
- Thai PBS World: English-language service of Thailand's public broadcaster. Competes for the same English-speaking news audience in Thailand with national, regional, and lifestyle coverage.
- The Phuket News: Long-running regional English-language news outlet covering Phuket and surrounding provinces. Directly competes with The Thaiger's Phuket/Krabi regional sections for tourism and expat audiences.
- Chiang Mai Citylife: Established Chiang Mai-focused English-language publication covering news, lifestyle, and expat living. Direct overlap with The Thaiger's Chiang Mai and Northern Thailand coverage.
- Pattaya Mail: Regional English-language news outlet serving Pattaya and the Eastern Seaboard. Overlaps with The Thaiger's Pattaya and Eastern Thailand sections for expat and tourist readership.
Regional players
- Khmer Times: English-language news outlet based in Cambodia covering national and regional Southeast Asian news. Comparable English-language regional news positioning for an expat/international audience in a neighboring ASEAN country.
- Vietnam Net Global: English-language edition of a major Vietnamese news outlet covering national news, lifestyle, and expat-relevant content. Comparable Southeast Asia English-language regional news play, though serving a different primary geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Thaiger social profiles
Digital presenceThe Thaiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Thaiger leadership team
Management profileNumber of profiles
Profiles1 record
The Thaiger subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Thaiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Thaiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Thaiger
What does The Thaiger do?
The Thaiger is a Thailand-focused English-language digital news and information platform that publishes breaking news, regional coverage, and practical guides across travel, visas, property, insurance, and lifestyle. It distributes content via its website, iOS and Android mobile apps, YouTube channel, email newsletter, and community forums, monetizing through display advertising, sponsored content, and tiered ad-free subscription memberships.
Is The Thaiger a public or private company?
The Thaiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Thaiger founded?
The Thaiger was founded in 2018. It employs 11 to 50 people.
Where is The Thaiger based?
The Thaiger is headquartered in Bangkok, Thailand, in the Asia region.
How does The Thaiger make money?
Four revenue lines are on record. Advertising is the primary driver. The others are digital Subscriptions, youTube Memberships and sponsored Content.
Who are The Thaiger's main competitors?
Direct peers on record are Bangkok Post, The Nation Thailand, Khaosod English, Coconuts, Thai PBS World, The Phuket News, Chiang Mai Citylife and Pattaya Mail. Regional players are Khmer Times and Vietnam Net Global.
Does The Thaiger have an API?
No public API is recorded for The Thaiger.
What industry is The Thaiger in?
The Thaiger's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of BPAFAJAD, Local SEO (Maps, Citations, Reviews). Its NAICS code is 51621 and its SIC code is 2711.