BangkokPost
Bangkok Post (founded 1946) is Thailand's leading English-language news publisher, operating a multi-format platform spanning web, print, ePaper, podcasts, video, newsletters, premium e-books, and a Bangkok Post Learning English-language education product. It serves Thai executives, government officials, expatriates, global readers, and advertisers with a Taboola-co-developed DeeperDive generative AI engine.
- Company typePublic
- Founded1946
- HeadquartersBangkok, Thailand
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What BangkokPost does
Bangkok Post, founded in 1946 and operating as Bangkok Post Public Company Limited, is Thailand's leading English-language news publisher and the longest-running newspaper in the country. It runs a multi-format digital and print publishing platform anchored by bangkokpost.com, with parallel offerings in digital epaper, daily print home delivery, video, photo galleries, podcasts (Mind the Gap, Deeper Dive), visual stories, premium e-books, and an owned newsletter stack spanning daily, weekly and bi-weekly cadences. The company also operates sub-brands and adjacent verticals including Bangkok Post Learning (an English-language learning platform with a Flashcard product), Guru (a lifestyle brand covering food, travel and deals), a recruitment jobs board at job.bangkokpost.com, and a coupons/offers site at promocodes.bangkokpost.com. In November 2025 it launched DeeperDive, a generative AI editorial engine co-developed with Taboola, becoming the first Southeast Asian publisher to deploy such a system.
The business monetises through a diversified revenue model: recurring digital and print subscriptions, display/native/sponsored advertising, branded events and awards (e.g., Women of the Year, CEO of the Year), premium one-off e-book purchases, recruitment classifieds, and strategic partnership fees. Subscription pricing is not publicly disclosed, but dedicated entry points exist for digital, epaper and home-delivery subscriptions, alongside a freemium newsletter funnel. The company claims 90+ million annual page views and 10+ million annual web readers, and is self-ranked as the #1 English-language news website in Thailand by Truehits.net and Alexa.com.
The primary customer base consists of well-educated decision makers and senior executives in Thailand, high-ranking government officials, expatriate residents, and international readers tracking Thailand, with a secondary audience of English-language learners and B2B advertisers, sponsors and content partners. B2C distribution is direct via bangkokpost.com and owned social, video, and podcast channels; B2B revenue flows through an online advertising solutions team, a structured partnership intake form, and an integrated jobs board. The company is incorporated as a Thai Public Company Limited, indicating listing on the Stock Exchange of Thailand, though no ticker, revenue, or detailed ownership information is disclosed in the source data.
BangkokPost firmographics
Firmographics- Name
- BangkokPost
- Legal name
- Bangkok Post Public Company Limited
- Website
- https://bangkokpost.com
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Bangkok Post (founded 1946) is Thailand's leading English-language news publisher, operating a multi-format platform spanning web, print, ePaper, podcasts, video, newsletters, premium e-books, and a Bangkok Post Learning English-language education product. It serves Thai executives, government officials, expatriates, global readers, and advertisers with a Taboola-co-developed DeeperDive generative AI engine.
- Ownership category
- akta.pro rank
BangkokPost industry classification
Industry- Product category
- English-Language News Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Subscription & Fulfillment Services (Print & Digital) (MPAJAKAB), Long-Form Writing & Article Platforms (MPACAIAC), Online Article & Blog Publishing Platforms (MPAJAMAF), Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where BangkokPost is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
BangkokPost business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital subscriptions (epaper and online): Recurring paid access to Bangkok Post epaper and digital subscription bundles promoted via dedicated /subscription and /epaper entry points.
- Print newspaper home delivery: Daily home-delivery newspaper subscription, the legacy print revenue line described as 'Trusted news delivered every morning at your doorsteps.'
- Display, native and sponsored advertising: Banner advertising, campaign takeovers (e.g., HRH Princess Bajrakitiyabha special, luxury and education campaigns) and native sponsored content monetised through an online advertising solutions team.
- Branded events and awards programmes: Annual branded properties such as 'Bangkok Post Women of the Year', 'Bangkok Post CEO of the Year' and other special features that monetise sponsorships and partner co-funding.
- Premium e-books and publications: One-off purchases of premium e-books and special editions such as 'Luxury Redefined 2026' and the 'Year-end Economic Review 2025'.
- Jobs board and classifieds: Recruitment listings and classifieds monetised via the dedicated job.bangkokpost.com property and SMS / Tell Us What You Think services.
- Strategic partnerships and content co-development: Commercial partnerships covering content, online services, marketing, advertising, technology and application development, sold via a structured partnership inquiry intake.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Digital / Epaper subscription |
| Subscription | Multi-year contract | Print home-delivery subscription |
| Freemium | Pay-as-you-go | Free newsletter sign-up |
| One time/ perpetual license | Pay-as-you-go | Premium e-book purchases |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
BangkokPost product offering
Product offeringCore offering
Bangkok Post is Thailand's leading English-language news media company, operating a multi-format publishing platform that delivers news, business, opinion, lifestyle and learning content across its website (bangkokpost.com), print newspaper with home delivery, digital epaper, podcasts, video, e-books, newsletters, and a bilingual learning platform. The company monetises this audience through consumer subscriptions, display and native advertising, branded events and awards (e.g., CEO of the Year, Women of the Year), premium e-book sales, recruitment listings and strategic content partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Guru: Lifestyle brand under Bangkok Post covering food, travel, horoscope, deals, and entertainment content.
- Bangkok Post Learning
- Mind The Gap
- Deeper Dive
- DeeperDive
Products and services
- BangkokPost.com Thailand's leading English-language news website delivering breaking news, Thailand, business, world, property, sports and lifestyle coverage, plus multimedia (video, photos, podcasts, visual stories) and real-time data widgets (exchange rates, weather, SET, gold, fuel). Free access with subscription entry points for paying users.
- Bangkok Post ePaper Digital version of the Bangkok Post newspaper sold as a subscription product, providing access to the newspaper's digital edition.
- Bangkok Post Home Delivery Physical newspaper home delivery subscription, providing daily print delivery of the Bangkok Post newspaper to subscriber homes.
- Bangkok Post Learning English-language learning platform that uses Bangkok Post news content as teaching material, with advanced and easy difficulty tiers plus a flashcard module for vocabulary practice.
- Bangkok Post Podcasts (Mind the Gap, Deeper Dive) Audio podcast network featuring flagship shows 'Mind the Gap' and 'Deeper Dive', distributed as part of Bangkok Post's multimedia offering.
- Bangkok Post Newsletters Suite of email newsletters including Daily Roundup & Breaking News, Explainers, Colour Codes (Thai politics), Money and Business, Tech, Learning English, Opinion, GURU Weekly, and bi-weekly 'The Good Life' co-branded with BitesizeBKK.
- Guru by Bangkok Post Lifestyle sub-brand of Bangkok Post covering Eat, Travel, Join, Watch, Stuff, Horoscope and Deals content, plus a coupons/offers site at promocodes.bangkokpost.com.
- Bangkok Post Jobs Recruitment and job listings vertical operated as a separate subdomain under the Bangkok Post brand, distributing employer job listings to job seekers.
- Bangkok Post Premium E-Books and Publications Premium e-books and special-edition publications such as 'Luxury Redefined 2026' and 'Year-end Economic Review 2025' sold as one-off purchases to readers.
- DeeperDive (generative AI content engine) Generative AI engine developed with Taboola that enhances editorial content and delivers real-time insights to readers on BangkokPost.com; the first such system deployed by a Southeast Asian publisher.
Quantifiable outcome
- 90+ million page views per year on bangkokpost.com
- +4 more outcomes
Companies that use BangkokPost
Customer profileSegments6 records
Ideal customer profiles5 records
BangkokPost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
BangkokPost partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- TaboolaflagshipTaboola co-developed DeeperDive, Bangkok Post's generative-AI editorial engine launched on BangkokPost.com. The partnership enables AI-enhanced content and real-time insights for readers and makes Bangkok Post the first Southeast Asian publisher to deploy such a system, following launches in the US and India.
- BitesizeBKKcoreBangkok Post and BitesizeBKK co-brand 'The Good Life', a free bi-weekly newsletter distributed via Bangkok Post's owned newsletter stack, extending Bangkok Post's reach into BitesizeBKK's audience of Thai readers interested in headlines, brands and modern businesses.
- Truehits.netminorTruehits.net is referenced as Thailand's well-known website ranking service whose independent ranking places bangkokpost.com as the number one English-language news website in Thailand. The relationship is cited as third-party validation rather than a commercial alliance.
- Alexa.comminorAlexa.com is cited alongside Truehits.net as a world-famous website ranking service whose ranking places bangkokpost.com as Thailand's #1 English-language news website; relationship is third-party measurement rather than a commercial alliance.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
BangkokPost competitors and assessment
Company assessmentRegional players
- Khmer Times: English-language newspaper in Cambodia targeting expatriates, officials and business readers. Same ASEAN English-language niche newspaper model, but operating in a smaller market than Thailand.
Direct peers
- South China Morning Post: English-language daily focused on Asia news, originally print-led and now digital-led with subscription, advertising and events revenue. Comparable English-language premium news business model, although operating at much larger scale.
- The Nation Thailand: One of Bangkok Post's closest direct competitors in Thailand, providing English-language news, business and lifestyle coverage to Thai and expatriate audiences. Same Thai advertising and subscriber pool and same multi-format (web, newsletters, video) proposition.
- Khaosod English: English-language news site of the Khaosod media group in Thailand. Direct competitor for English-language Thailand news readership and English-language display advertising budgets.
- Channel News Asia (CNA): Mediacorp-operated English-language news brand covering Southeast Asia across web, video and newsletters. Directly comparable audience (regional English-speaking executives and decision makers) and multi-format monetisation mix.
- The Jakarta Post: Long-established English-language daily in Indonesia covering politics, business and lifestyle. Closely comparable model to Bangkok Post: premium English-language newspaper in a predominantly non-English-speaking ASEAN market, dependent on display advertising and digital subscriptions.
- The Straits Times / SPH Media: Singapore-based English-language flagship daily owned by SPH Media. Highly comparable to Bangkok Post as a long-established, premium English-language daily serving a similar high-income executive and policy-maker audience across Southeast Asia, with parallel print, epaper, web and newsletter monetisation.
Broad incumbents
- Nikkei Asia: English-language Asia edition of Nikkei, focused on business, finance and policy. Overlaps with Bangkok Post's business/investment audience but at much broader regional scale and with a B2B subscription bias.
- Reuters News: Global English-language news wire and digital publisher. Overlaps with Bangkok Post on world/business coverage and competes for advertising spend targeting global executives, but operates globally rather than as a single-country publisher.
- Bloomberg News: Global business and financial news brand with deep Southeast Asia coverage. Competes with Bangkok Post for the same Thai executive and investor audience on business/investment news, but as part of a much larger global portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BangkokPost social profiles
Digital presenceBangkokPost financial estimates
Financial estimateRevenue estimate
Valuation estimate
BangkokPost leadership team
Management profileNumber of profiles
Profiles2 records
BangkokPost subsidiaries and ownership
Company hierarchySubsidiaries5 records
BangkokPost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BangkokPost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BangkokPost
What does BangkokPost do?
Bangkok Post is Thailand's leading English-language news media company, operating a multi-format publishing platform that delivers news, business, opinion, lifestyle and learning content across its website (bangkokpost.com), print newspaper with home delivery, digital epaper, podcasts, video, e-books, newsletters, and a bilingual learning platform. The company monetises this audience through consumer subscriptions, display and native advertising, branded events and awards (e.g., CEO of the Year, Women of the Year), premium e-book sales, recruitment listings and strategic content partnerships.
Is BangkokPost a public or private company?
BangkokPost is a public company. It is classified as public and is currently operating.
When was BangkokPost founded?
BangkokPost was founded in 1946. It employs 251 to 500 people.
Where is BangkokPost based?
BangkokPost is headquartered in Bangkok, Thailand, in the Asia region.
How does BangkokPost make money?
Seven revenue lines are on record. Digital subscriptions (epaper and online) is the primary driver. The others are print newspaper home delivery, display, native and sponsored advertising, branded events and awards programmes, premium e-books and publications, jobs board and classifieds and strategic partnerships and content co-development.
Who are BangkokPost's main competitors?
Khmer Times is listed as a regional player. Direct peers are South China Morning Post, The Nation Thailand, Khaosod English, Channel News Asia (CNA), The Jakarta Post and The Straits Times / SPH Media. Broad incumbents are Nikkei Asia, Reuters News and Bloomberg News.
Does BangkokPost have an API?
No public API is recorded for BangkokPost.
What industry is BangkokPost in?
BangkokPost's product category is English-Language News Publishing. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJAKAB, Subscription & Fulfillment Services (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.