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Masonicare

Full company profile

uuid000bkkn

Namestring
Masonicare
Legal namestring
Masonicare
Websiteurl
https://www.masonicare.org/
Company typeenum
Private
Founded yearint
1871
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersWallingford, United States
HQ citystring
Wallingford
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
senior living services, assisted living care, skilled nursing services, memory care programs, hospice and palliative care
Industry3 codes
1Nonprofit / Faith-Based CCRCs
CodeHLADAEACPrimaryYes
2Independent Living within CCRC Campuses (IL Component)
CodeHLADAAAFPrimaryNo
3Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs)
CodeHLADAAAIPrimaryNo
NAICS code4 codes
  • Continuing Care Retirement Communities623311
  • Assisted Living Facilities for the Elderly623312
  • Nursing and Residential Care Facilities623
  • Services for the Elderly and Persons with Disabilities62412
SIC code3 codes
  • Services-Skilled Nursing Care Facilities8051
  • Services-Nursing & Personal Care Facilities8050
  • Services-Home Health Care Services8082
Product category
Senior Living and Healthcare Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Senior Living and Healthcare Services
TypeSubscription Recurring
Description

As a not-for-profit organization, Masonicare generates revenue through resident fees for its continuum of care services including independent living, assisted living, skilled nursing, memory care, and hospice. Revenue is derived from service fees charged to seniors and potentially through partnerships with foundations such as the Masonic Charity Foundation of Connecticut.

prnewswire.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Infrastructure, Others
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Masonicare Hospice & Palliative Care
Description

Hospice and palliative care services offered by Masonicare

courant.com
Core offering1 text field

Masonicare operates a continuum of senior living and healthcare services through 12 physical facilities across Connecticut. Its core offerings include independent living, assisted living, skilled nursing, memory care, and hospice and palliative care, delivered as integrated care services for seniors and their families. As a not-for-profit organization, any surplus is reinvested into care quality and resident services.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Masonicare is a not-for-profit senior living and healthcare provider operating 12 locations throughout Connecticut. The organization offers a continuum of care services organized as distinct but coordinated offerings: Independent Living for self-sufficient seniors; Assisted Living providing daily activity support; Skilled Nursing for ongoing medical care; Memory Care for Alzheimer's and dementia patients; and Hospice Care including the Masonicare Hospice & Palliative Care program featuring therapeutic initiatives such as expressive arts programming.

Product and service6 records
1Independent Living
CategorySenior Living
2Assisted Living
CategoryAssisted Living
3Skilled Nursing
CategorySkilled Nursing
4Memory Care
CategoryMemory Care
5Hospice Care
CategoryHospice Care
6Masonicare Hospice & Palliative Care
CategoryHospice and Palliative Care
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1KNB Communications
Strategic tierCoreTypeGTM or Marketing PartnerAnnounced on2026-03-24
Description

KNB Communications, a healthcare-focused PR and marketing agency based in Stamford, Connecticut, has been selected as Masonicare's official agency of record. KNB will lead media relations and strategic communications initiatives to increase visibility for Masonicare's continuum of care services including independent living, assisted living, skilled nursing, memory care, and hospice.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Masonicare

Senior Living and Healthcare Servicesmasonicare.org

Masonicare firmographics

Firmographics
Name
Masonicare
Legal name
Masonicare
Website
https://www.masonicare.org/
Company type
Private
Founded year
1871
Operating status
Operating
Headcount range
501–1,000 employees
Ownership category
akta.pro rank

Masonicare industry classification

Industry
Product category
Senior Living and Healthcare Services
NAICS
Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (62412)
SIC
Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
akta.pro primary industry
Nonprofit / Faith-Based CCRCs (HLADAEAC)
akta.pro secondary industries
Independent Living within CCRC Campuses (IL Component) (HLADAAAF), Independent Living Community Ancillary Services (Dining/Transportation/Wellness Programs) (HLADAAAI)

Keywords

  • Senior living services
  • Assisted living care
  • Skilled nursing services
  • Memory care programs
  • Hospice and palliative care

Where Masonicare is headquartered

Location

Headquarters

HQ city
Wallingford
HQ country
United States
HQ region
North America

Offices2 records

Markets served

Masonicare business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Senior Living and Healthcare Services: As a not-for-profit organization, Masonicare generates revenue through resident fees for its continuum of care services including independent living, assisted living, skilled nursing, memory care, and hospice. Revenue is derived from service fees charged to seniors and potentially through partnerships with foundations such as the Masonic Charity Foundation of Connecticut.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Masonicare product offering

Product offering

Core offering

Masonicare operates a continuum of senior living and healthcare services through 12 physical facilities across Connecticut. Its core offerings include independent living, assisted living, skilled nursing, memory care, and hospice and palliative care, delivered as integrated care services for seniors and their families. As a not-for-profit organization, any surplus is reinvested into care quality and resident services.

Product overview

Masonicare is a not-for-profit senior living and healthcare provider operating 12 locations throughout Connecticut. The organization offers a continuum of care services organized as distinct but coordinated offerings: Independent Living for self-sufficient seniors; Assisted Living providing daily activity support; Skilled Nursing for ongoing medical care; Memory Care for Alzheimer's and dementia patients; and Hospice Care including the Masonicare Hospice & Palliative Care program featuring therapeutic initiatives such as expressive arts programming.

Differentiator

Problem solved

Functional benefit

Brands

  • Masonicare Hospice & Palliative Care: Hospice and palliative care services offered by Masonicare

Products and services

  • Independent Living
  • Assisted Living
  • Skilled Nursing
  • Memory Care
  • Hospice Care
  • Masonicare Hospice & Palliative Care

Companies that use Masonicare

Customer profile

Segments1 record

Ideal customer profiles1 record

Masonicare technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Masonicare partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • KNB CommunicationscoreGTM or Marketing Partner · 24 March 2026KNB Communications, a healthcare-focused PR and marketing agency based in Stamford, Connecticut, has been selected as Masonicare's official agency of record. KNB will lead media relations and strategic communications initiatives to increase visibility for Masonicare's continuum of care services including independent living, assisted living, skilled nursing, memory care, and hospice.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Masonicare competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Masonicare social profiles

Digital presence

Masonicare financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Masonicare leadership team

Management profile

Number of profiles

Profiles1 record

Masonicare funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Masonicare M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masonicare

What does Masonicare do?

Masonicare operates a continuum of senior living and healthcare services through 12 physical facilities across Connecticut. Its core offerings include independent living, assisted living, skilled nursing, memory care, and hospice and palliative care, delivered as integrated care services for seniors and their families. As a not-for-profit organization, any surplus is reinvested into care quality and resident services.

Is Masonicare a public or private company?

Masonicare is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Masonicare founded?

Masonicare was founded in 1871. It employs 501 to 1,000 people.

Where is Masonicare based?

Masonicare is headquartered in Wallingford, United States, in the North America region.

How does Masonicare make money?

One revenue line is on record: senior Living and Healthcare Services.

Does Masonicare have an API?

No public API is recorded for Masonicare.

What industry is Masonicare in?

Masonicare's product category is Senior Living and Healthcare Services. Its primary akta.pro industry code is HLADAEAC, Nonprofit / Faith-Based CCRCs, with a secondary code of HLADAAAF, Independent Living within CCRC Campuses (IL Component). Its NAICS code is 623311 and its SIC code is 8051.

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Live signals
Hartford CourantArt exhibit is about ‘Completing the Journey.’ It offers window into hospice through patients’ eyesMasonicare Hospice & Palliative Care opened an art exhibit titled 'Completing the Journey: The Art of Hospice Care' at its facility in Wallingford, Connecticut on April 28, featuring artwork created by hospice patients, some of whom have since passed away. The touring exhibit, which will travel to Masonicare facilities throughout Connecticut into next year, was funded entirely by the Masonic Charity Foundation of Connecticut and developed over two years as a therapeutic initiative to help patients process fear, preserve identity, and connect with loved ones. The exhibit includes portraits of the artists alongside their finished works and brief statements about their creative process, with an expressive arts specialist working individually with dozens of artists to help them realize their artistic visions.PR NewswireKNB Communications Selected by Masonicare to Elevate Awareness of its Comprehensive Healthcare Services for Seniors and Carefree Retirement LivingMasonicare, a not-for-profit senior living and healthcare provider operating 12 locations, has selected KNB Communications as its official agency of record. KNB Communications, a healthcare-focused PR and marketing agency based in Stamford, Connecticut, will lead media relations and strategic communications initiatives for Masonicare. The partnership aims to increase visibility for Masonicare's continuum of care services including independent living, assisted living, skilled nursing, memory care, and hospice.SeniorhousingnewsMasonicare Prepares for More Growth After UMH MergerMasonicare, a nonprofit senior living provider based in Wallingford, Connecticut, completed its merger with United Methodist Homes in 2025 and is now three-fourths through integration tasks, having installed unified EHR, finance, and CRM systems while retaining staff across both organizations. The combined entity reduced agency staffing by 30%, recently acquired a 108-unit assisted living community in Rocky Hill, Connecticut, and now manages 15 third-party communities with consulting operations across 39 states. Masonicare is targeting future acquisitions in southern New England and potential growth in South Carolina and Florida, while shifting its revenue mix toward more sustainable private-pay streams over government reimbursement.