Mad Dogg Athletics
- Company typePrivate
- Founded1991
- HeadquartersVenice, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Mad Dogg Athletics firmographics
Firmographics- Name
- Mad Dogg Athletics
- Legal name
- Mad Dogg Athletics, Inc.
- Website
- https://maddogg.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mad Dogg Athletics industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
- akta.pro secondary industries
- Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)
Keywords
Where Mad Dogg Athletics is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Markets served
Mad Dogg Athletics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Mad Dogg Athletics product offering
Product offeringCore offering
Mad Dogg Athletics is a multi-brand fitness equipment and education company that manufactures and distributes a portfolio of fitness equipment (indoor cycling bikes, Pilates reformers, suspension trainers, stability balls, and functional training tools) under brands including Spinning, Peak Pilates, CrossCore, Ugi, Resist-A-Ball, Spin Fitness, SPINPower, and FitCore. The company also develops accompanying instructor training and certification programs, delivering a comprehensive offering for fitness facilities and individual consumers across more than 80 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Spinning®: Indoor cycling brand and program
- Peak Pilates®
- CrossCore®
- Ugi®
- Resist-A-Ball®
- Spin Fitness®
- SPINPower®
- FitCore™
Products and services
- Spinning® Iconic indoor cycling program and equipment brand featuring specially designed Spinner bikes and instructor-led classes that pioneered the indoor cycling industry. Targeted at fitness facilities, studios, instructors, and home users.
- Peak Pilates® Comprehensive Pilates equipment and education brand offering reformers, towers, and matwork solutions for studios and home use. Targets Pilates studios, instructors, and home practitioners.
- CrossCore® Suspension and functional training equipment brand providing bodyweight training systems for strength and conditioning applications. Designed for personal trainers, fitness facilities, and individual consumers.
- Ugi® Functional training equipment brand offering versatile training tools for dynamic movement and strength development. Targeted at fitness enthusiasts and trainers.
- Resist-A-Ball® Stability ball product line for balance training, core strengthening, and functional fitness applications. Used by fitness facilities, physical therapy providers, and consumers.
- Spin Fitness® Indoor cycling fitness equipment brand offering Spinner bikes for commercial and home gym environments. Targets fitness clubs and home fitness consumers.
- SPINPower® Power-based indoor cycling program combining cycling with power metering technology for performance tracking and training. Targeted at cycling studios and serious indoor cycling enthusiasts.
- FitCore™ Core training and functional fitness product line offering equipment for studio and home workout environments. Targets fitness studios, trainers, and home fitness users.
Companies that use Mad Dogg Athletics
Customer profileSegments1 record
Ideal customer profiles3 records
Mad Dogg Athletics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Dogg Athletics partnerships and signals
Strategic signalScale indicators2 records
Mad Dogg Athletics competitors and assessment
Company assessmentDirect peers
- TRX: TRX is the originator of suspension training and a natural direct peer to Mad Dogg Athletics's CrossCore® and Ugi® functional training brands—both companies lead their niches through equipment plus instructor education.
- Stages Indoor Cycling: Stages Indoor Cycling manufactures commercial-grade indoor cycling bikes and power meters used in studios worldwide, directly competing with Mad Dogg Athletics's Spinning® and SPINPower® brands for studio and health-club installations.
- Merrithew: Merrithew (STOTT PILATES, Merrithew™) manufactures Pilates equipment and runs the largest Pilates instructor education network in the world, directly comparable to Mad Dogg Athletics's Peak Pilates® brand on both equipment and certification revenue.
- Peloton Interactive: Peloton is a direct competitor in indoor cycling equipment and programming—the category that Spinning® pioneered. Both companies sell premium indoor cycles supported by instructor-led content, though Peloton pairs hardware with its own connected subscription platform.
- Echelon Fitness: Echelon makes connected indoor cycling bikes and complementary fitness equipment sold direct-to-consumer at lower price points than Peloton, competing head-to-head with Spinning® in the home indoor cycling segment and adjacent categories like rowers and treadmills.
- Balanced Body: Balanced Body is a long-standing Pilates reformer and equipment manufacturer with its own education program, directly comparable to Peak Pilates® in studio and home reformer categories.
Broad incumbents
- Precor: Precor manufactures commercial cardio and strength equipment sold to health clubs and hospitality, overlapping with Spinning®-class studios and broader fitness facility needs served by Mad Dogg Athletics.
- Technogym: Technogym is a global premium fitness equipment brand with a connected ecosystem (Technogym Live), overlapping with Mad Dogg Athletics across commercial cardio, group cycling, and digitally enabled training solutions.
- Life Fitness: Life Fitness is one of the largest commercial fitness equipment manufacturers globally, covering cardio, strength, and group training products that overlap with multiple Mad Dogg Athletics brands across the commercial studio channel.
Emerging players
- Wahoo Fitness: Wahoo makes indoor smart trainers, cycling sensors, and the Wahoo SYSTM training platform—relevant peer to Spinning® and SPINPower® on the consumer-grade indoor cycling and connected training side.
Market position
Customer concentration
Mad Dogg Athletics social profiles
Digital presenceMad Dogg Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Dogg Athletics leadership team
Management profileNumber of profiles
Profiles1 record
Mad Dogg Athletics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Dogg Athletics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Dogg Athletics
What does Mad Dogg Athletics do?
Mad Dogg Athletics is a multi-brand fitness equipment and education company that manufactures and distributes a portfolio of fitness equipment (indoor cycling bikes, Pilates reformers, suspension trainers, stability balls, and functional training tools) under brands including Spinning, Peak Pilates, CrossCore, Ugi, Resist-A-Ball, Spin Fitness, SPINPower, and FitCore. The company also develops accompanying instructor training and certification programs, delivering a comprehensive offering for fitness facilities and individual consumers across more than 80 countries.
Is Mad Dogg Athletics a public or private company?
Mad Dogg Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mad Dogg Athletics founded?
Mad Dogg Athletics was founded in 1991. It employs 101 to 250 people.
Where is Mad Dogg Athletics based?
Mad Dogg Athletics is headquartered in Venice, United States, in the North America region.
Who are Mad Dogg Athletics's main competitors?
Direct peers on record are TRX, Stages Indoor Cycling, Merrithew, Peloton Interactive, Echelon Fitness and Balanced Body. Broad incumbents are Precor, Technogym and Life Fitness. Wahoo Fitness is listed as an emerging player.
Does Mad Dogg Athletics have an API?
No public API is recorded for Mad Dogg Athletics.
What industry is Mad Dogg Athletics in?
Mad Dogg Athletics's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMABAD, Fitness Equipment & Performance Accessories Retail, with a secondary code of CRAMADAE, Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings). Its NAICS code is 33992 and its SIC code is 3949.