Meraki

What Meraki does

Meraki (operating as Merakitech Limited, registered in Hong Kong) is a consumer hardware company that designs, manufactures, and sells an integrated home espresso machine targeting premium home baristas and coffee-enthusiast households in the US, Europe, and Oceania. The flagship product—a dual-boiler semi-automatic espresso machine priced at $1,799 (sale) / $1,999 (regular)—integrates a commercial rotary pump, 38mm conical burr grinder, dual built-in precision scales, PID temperature control, a touchscreen Espresso OS, and an NFC-based bean recognition system called CoffeeSense™ into a single 370×370×415mm countertop appliance. When users tap a compatible roaster's NFC-tagged bean bag, the machine automatically loads curated grind and extraction parameters, lowering the skill barrier relative to traditional prosumer setups.

The product was co-developed with specialty coffee equipment maker Timemore and is manufactured in Hong Kong. Revenue is generated through one-time hardware sales (the espresso machine and Gen1/Gen2 variants) plus a 12-SKU accessory ecosystem (portafilters, baskets, dosing cup, distributor, tamper, cleaning tools, insulated cups) priced $15–$55. The go-to-market is primarily direct-to-consumer via merakitech.com (Shopify-hosted, with regional fulfillment from US/EU/CA/AU warehouses), supplemented by a 40+ distributor channel network across 30+ countries, an affiliate program on Awin, and influencer-led content marketing. Customer reach includes 10,000+ units shipped globally, 435+ verified reviews averaging 4.93/5 stars, a 98% stated satisfaction rate, and recognition including the iF Design Award Gold 2025 plus editorial coverage in Wired, Tom's Guide, SeriousEats, Rolling Stone, and Food & Wine.

Meraki launched on Kickstarter in August 2024, raising over $1 million, and subsequently closed a $1.38 million seed round on 2025-04-15 with Cowin Venture, Haiyi Investment, and Time More as investors. The company is founder-led with global offices in Shenzhen (origin), Hong Kong (registered HQ), London, and the US, and operates with a headcount of 1–10 employees while relying on partner-based manufacturing, distribution, and roaster integrations to scale.

Name

Meraki

Legal name

Merakitech Limited

Website

https://merakitech.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Meraki designs and sells an all-in-one home espresso machine with integrated grinder, dual boilers, and NFC bean recognition, sold DTC and through 40+ distributors in 30+ countries to premium home baristas.

Ownership category

akta.pro rank

Product category

Home Espresso Machines

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Home espresso machines
• Coffee equipment
• Espresso machines
• Coffee grinders
• Specialty coffee appliances

Headquarters

HQ city

Kwun Tong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales: Primary revenue stream from sale of the Meraki Espresso Machine (Gen2-Black and Gen2-White variants). Sold as a one-time purchase at $1,799. Also includes Gen1 models.
2. Accessories: Supplementary revenue from accessories including portafilters, bean hoppers, dosing cups, tamper, coffee distributor, portafilter baskets, espresso shot mirror, detachable spout, cleaning brush, and double-walled insulated cup sets. Sold individually at prices ranging from $15 to $55.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Meraki designs, manufactures, and sells the Meraki Espresso Machine — an all-in-one premium home espresso system integrating dual boilers, a commercial rotary pump, a 38mm conical burr grinder, dual precision scales, PID temperature control, and proprietary CoffeeSense™ NFC bean-recognition technology into a single countertop appliance. The offering is rounded out by a line of 12 espresso accessories (portafilters, baskets, dosing tools, cleaning brush, insulated cups) sold through its own e-commerce store and global distributor network.

Product overview

Meraki offers a single integrated espresso machine product (Meraki Espresso Machine) with a complementary ecosystem of precision accessories. The core product is a dual-boiler semi-automatic espresso machine with integrated grinder and dual scales, combining commercial-grade components (rotary pump, dual boilers, 38mm conical burrs) with smart features like CoffeeSense NFC technology for automated recipe loading. The accessories portfolio includes 12 precision tools (portafilters, baskets, dosing cup, distributor, tamper, cleaning tools) that are engineered as a cohesive system around the industry-standard 58mm extraction diameter, designed to bridge commercial reliability with home convenience.

Differentiator

Problem solved

Functional benefit

Brands

• CoffeeSense™: NFC-based coffee profiling technology that recognizes compatible Meraki coffee bean bags and automatically recommends optimized grind and extraction settings.

Products and services

• Meraki Espresso Machine An all-in-one, barista-grade dual boiler espresso machine for home users, integrating a commercial rotary pump, 38mm conical burr grinder, dual precision scales, PID temperature control, and CoffeeSense NFC technology into a single compact countertop appliance with touchscreen control. Sold at $1,799 (sale) / $1,999 (regular) with a 2-year warranty and 30-day home trial.
• Meraki Espresso Machine Gen2 (Black & White variants) Second-generation color variants of the Meraki Espresso Machine, offered in Black and White finishes for home espresso buyers.
• 58mm Bottomless Portafilter Stainless steel 58mm portafilter with walnut wood handle, compatible with standard 58mm baskets, providing thermal mass for temperature stability during extraction. Sold as an add-on accessory for Meraki Espresso Machine owners.
• Bean Hopper Easy-to-clean bean hopper holding up to 400ml of fresh beans, with both black and white lids included. Gen 1 compatible with scale up to 30g, Gen 2 compatible with scale up to 45g.
• Espresso Shot Mirror Magnetic aluminum mirror that attaches beneath the portafilter for effortless, precise viewing of espresso extraction.
• Detachable Spout Polished stainless steel spout for smooth, balanced dual shots; removable for thorough cleaning and portafilter stability during preparation.
• 18g Portafilter Basket

Quantifiable outcome

• 98% customer satisfaction rate
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core and minor.

• TimemorecoreStrategic or Co-development PartnerTimemore is listed as a co-development partner for the Meraki Tech home espresso machine. The Meraki espresso machine was developed in collaboration with Timemore and made in Hong Kong. Timemore is a well-known specialty coffee equipment manufacturer that contributed to the machine's engineering and design.
• BlendIn Coffee RoastersminorGTM or Marketing PartnerUS-based specialty coffee roaster partnered with Meraki as a roaster partner. BlendIn coffee bags with NFC tags are compatible with Meraki's CoffeeSense™ feature.
• BOSCON CoffeeminorGTM or Marketing PartnerEuropean Union specialty roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Code Black CoffeeminorGTM or Marketing PartnerSpecialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Dark Horse CoffeeminorGTM or Marketing PartnerAustralia and Canada-based specialty roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Evermore CoffeeminorGTM or Marketing PartnerSpecialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Five ElephantminorGTM or Marketing PartnerSpecialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Manhattan Coffee RoastersminorGTM or Marketing PartnerSpecialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• RöststätteminorGTM or Marketing PartnerBerlin-based specialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Seven Districts CoffeeminorGTM or Marketing PartnerUK-based specialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• 360F Coffee RoastersminorGTM or Marketing PartnerSpecialty coffee roaster partnered with Meraki as a roaster partner. CoffeeSense™-compatible NFC bean bags.
• Bella BaristacoreChannel Partner/ Reseller/ DistributorUK-based authorized distributor for Meraki espresso machines. Located at Nene Court, Wellingborough, Northamptonshire, NN8 1LD, United Kingdom. Provides local sales and support for UK customers.
• Central Coast CoffeecoreChannel Partner/ Reseller/ DistributorAustralia-based authorized distributor for Meraki espresso machines. Located at 1/80 Somersby Falls Rd, Somersby, NSW 2250, Australia.
• Omni Food EquipmentcoreChannel Partner/ Reseller/ DistributorCanada-based authorized distributor for Meraki espresso machines. Located at 500 Norfinch Drive, Toronto, Ontario, Canada.
• Brewing Gadgets General Trading LLCcoreChannel Partner/ Reseller/ DistributorUAE-based authorized distributor for Meraki espresso machines. Located at B1, B2 Light Industrial Units 04, Dubai, UAE.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting Meraki's website and storefront. Meraki's privacy policy and terms reference Shopify as the platform service vendor managing the online store.
• Seel (Worry-Free Protection)minorOthersSeel provides optional purchase protection and shipping insurance offered at checkout on merakitech.com, covering loss, transit damage, or delays. Referenced as a third-party service.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaggia: Gaggia's Accademia and traditional prosumer machines compete in the premium home espresso segment with comparable dual-boiler and integrated-grinder configurations, serving the same passionate home barista customer.
• Breville: Breville's Barista Express, Barista Touch, and Barista Pro are the most established integrated grinder-plus-espresso machines for home, directly competing with Meraki in the prosumer all-in-one segment at the $700-$2,000 price range.
• De'Longhi: De'Longhi's La Specialista and Magnifica series compete head-to-head with Meraki in the integrated home espresso category, with similar bean-to-cup automation positioning targeting premium home baristas.
• Sage Appliances: Sage is Breville's European consumer brand offering Barista Express, Barista Touch, and similar integrated home espresso machines, competing directly with Meraki in UK/EU markets where Meraki distributes through Bella Barista and others.
• Jura: Jura's E- and J-series super-automatic espresso machines target the convenience-focused premium home buyer, overlapping with Meraki's value proposition of automating espresso quality without prosumer skill requirements.
• Lelit: Lelit's Bianca, Kate, and Vetrano dual-boiler prosumer machines serve serious home baristas seeking commercial-grade components, overlapping with Meraki's prosumer-focused positioning in the $1,000-$2,500 range.
• Rocket Espresso: Rocket Espresso manufactures premium Italian home and commercial espresso machines including the Appartamento and R58, serving the prosumer buyer Meraki targets with traditional rotary-pump designs.
• Profitec: Profitec's Pro 700 and Drive dual-boiler machines target the prosumer home espresso buyer, sharing Meraki's emphasis on commercial-grade components and PID temperature control at premium price points.

Broad incumbents

• La Marzocco: La Marzocco is a heritage commercial espresso manufacturer that has expanded into the home segment with the Linea Mini and Micca, competing with Meraki on premium positioning though traditionally serving prosumer customers willing to assemble their own workflow.

Others

• Timemore: Timemore is Meraki's co-development partner on the espresso machine and an established specialty coffee equipment brand (grinders, kettles, brewers), serving the same passionate home coffee enthusiast segment with complementary products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MerakiTechGlobal
• Facebookfacebook.com/people/Meraki-Tech-Global/61559404991014
• Instagraminstagram.com/merakitechglobal
• TikToktiktok.com/@merakitech
• LinkedInlinkedin.com/company/merakitech-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meraki