Profile Design
Profile Design is a Long Beach, California cycling components company founded in 1988, designing aerobars, hydration systems, handlebars, carbon wheels, and stems for triathletes, road cyclists, and gravel riders, sold direct-to-consumer and through a global dealer network.
- Company typePrivate
- Founded1988
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Profile Design does
Profile Design is a Long Beach, California-based designer and retailer of cycling components founded in 1988, specializing in aerodynamics-focused hardware for triathlon, time trial, road, and gravel cycling disciplines. The product portfolio centers on modular cockpit systems including aerobars (Wing, Supersonic Ergo+, Sonic Ergo, Neosonic, Legacy II, Century, Airstryke II, Flip Ergo), the proprietary A3 platform bracket system with BTA bridges and riser kits, carbon and aluminum aerobar extensions, and integrated hydration systems spanning front-mounted (HSF Aeroflow, Aeria, HSA 800 EVO, FC System), top tube (HSC 500/250), and rear-mounted (RMP, RM10, RML) configurations. Additional categories include carbon and aluminum handlebars (Wing series, DRV drop bars, TRVLR MTB bars), GMR-series carbon tubeless wheelsets in 22/38/50/65mm depths, stems, seatposts, storage solutions, bar tape, accessories, and tires/tubes. Technical differentiation rests on the A3 platform's modular adjustability for bike fitters, patent-pending rear hydration mounting geometry, and precision-machined 6061-T6 aluminum and carbon construction across the lineup.
The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce on profile-design.com (a Shopify storefront shipping from Long Beach with free US shipping over $100 and free Canada shipping over $200) with a global authorized dealer network, supplemented by the Institute of Speed program for elite athletes and high-performance dealers. Revenue is generated through one-time hardware unit sales across 134+ SKUs at price points ranging from $5.60 (Presta valve tubes) to over $1,600 (GMR carbon wheelsets), with most components priced between $20-$300. Primary customer segments are competitive triathletes and road cyclists seeking aerodynamic positioning, fit customization, and integrated hydration solutions, with a secondary segment in gravel and mountain bikers. Operations are run with 11-50 employees and the company is privately held with no disclosed institutional investors, funding rounds, or acquisitions; the warehouse and returns facility is located at 2677 E. El Presidio St., Long Beach.
Profile Design firmographics
Firmographics- Name
- Profile Design
- Legal name
- Profile Design
- Website
- https://profile-design.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Profile Design is a Long Beach, California cycling components company founded in 1988, designing aerobars, hydration systems, handlebars, carbon wheels, and stems for triathletes, road cyclists, and gravel riders, sold direct-to-consumer and through a global dealer network.
- Ownership category
- akta.pro rank
Profile Design industry classification
Industry- Product category
- Cycling Components
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Profile Design is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Profile Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cycling Component Hardware Sales: Profile Design generates revenue through one-time hardware sales of cycling components including aerobars, hydration systems, handlebars, wheels, stems, and accessories. Products are sold at fixed price points with occasional promotional discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level tubes and accessories from $5.60 |
| Unit Pricing | Pay-as-you-go | Mid-range components (cages, bottles, bar tape) $10-$50 |
| Unit Pricing | Pay-as-you-go | Premium aerobars and brackets $100-$400 |
| Unit Pricing | Pay-as-you-go | Carbon wheelsets $1,000-$1,700 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Profile Design product offering
Product offeringCore offering
Profile Design designs, manufactures, and sells aerodynamic cycling components including aerobars and extensions, front/rear/center hydration systems, carbon and aluminum handlebars, carbon tubeless wheelsets, stems, storage solutions, bar tape, bottle cages, tires, and related spare parts. Products are engineered for triathlon, time trial, road, and gravel cycling disciplines, with a focus on aerodynamic optimization, lightweight carbon and aluminum construction, and precision fit customization through modular cockpit systems such as the proprietary A3 platform.
Product overview
Profile Design is a cycling components company specializing in aerodynamics-focused products for triathlon, time trial, road, and gravel cycling. The product portfolio centers on aerobars and extensions (including carbon and aluminum options like Wing Ultimate S, Supersonic Ergo+, Sonic Ergo, and Neosonic), hydration systems (HSF Aeroflow, top tube flasks HSC 500/250, rear hydration RMP/RM10/RML, bottle cages), handlebars (carbon base bars, drop bars, MTB bars), carbon wheels (GMR series in 22mm, 38mm, 50/65mm depths), stems (Tri Stem, 1/Seventeen), storage solutions (ATTK boxes, Aero E-Pack), bar tape and grips, accessories (tools, pumps, computer mounts), tires/tubes, seatposts, and clothing. The product architecture follows a modular approach where aerobars (Wing, Supersonic, Sonic, Neosonic, Legacy II, Century, Airstryke II, Flip Ergo), brackets (A3, Sonic/Supersonic), extensions (ASC Pro, SLC, ASA, aluminum), and armrests form integrated cockpit systems. Hydration systems span front-mounted (HSF Aeroflow, Aeria, HSA 800 EVO, FC System), center-mounted (HSC top tube flasks, RZ3), and rear-mounted (RMP, RM10, RML) configurations. Wheels are primarily the GMR carbon tubeless series for gravel and road applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Supersonic Ergo+ Aerobar Carbon aerobars for triathlon and time trial cycling, featuring ergonomic design with adjustable width options (35 SLC, 45/25 SLC, 50 SLC) for competitive cyclists.
- Sonic Ergo+ 52 ASA Aerobar Aluminum aerobar series offering a combination of aerodynamic integration and supreme fit range for triathlon and road cycling.
- Sonic Ergo Aerobar Aluminum aerobars offering ergonomic design with multiple width options (26a, 39a, 52a) for triathlon and road cycling.
- Century Aerobar Entry-level aluminum aerobar for road and triathlon bikes.
- Airstryke II Aerobar Aluminum clip-on aerobar for cyclists seeking aerodynamic positioning.
- Wing Ultimate S Carbon Basebar High-end carbon aerobar basebar with the A3 bracket system for precision fit adjustment and superior aerodynamic profile for triathlon and time trial cycling.
- Wing 20c+ II Basebar Carbon basebar designed for aerodynamic efficiency in triathlon and road cycling applications.
- Canta Race Handlebar Carbon drop handlebar designed for road and gravel bikes with aerodynamic features.
- DRV Drop Bars Drop handlebars including DRV/A, DRV/GMR, and DRV/AERO models for road cycling.
- TRVLR MTB Bars Mountain bike handlebars designed for clip-on aerobars with R0, R20, and R40 rise options.
- HSF Aeroflow Front Hydration System Aerodynamic front hydration system with bottles in 700ml, 900ml, and 1050ml sizes, featuring magnetic bite valve retention and flexible hose; designed for disc brake tri bikes.
- HSC 500 Top Tube Flask Top tube mounted flask with 500ml capacity designed for liquid nutrition; features built-in measuring scale and aerodynamic design that tucks behind the stem.
- HSC 250 Top Tube Flask Top tube mounted flask with 290ml capacity designed for concentrated energy nutrition during cycling.
- RMP Rear Hydration System Rear mount hydration system with patent-pending arch clamp providing 14 degrees of tilt adjustment; converts from dual to single bottle configuration using precision-machined 6061-T6 aluminum.
- RZ3 Aero Water Bottle System Aerodynamic water bottle system designed for frame integration in triathlon and time trial bikes.
- GMR 22 Carbon Wheelset Carbon tubeless gravel wheelset available in 650b and 700c sizes with disc brake compatibility.
- GMR 38 Carbon Wheelset Carbon tubeless wheelset with 38mm depth for road and triathlon, available in rim brake and disc brake versions.
- GMR 50/65 Carbon Wheelset Deep section carbon tubeless wheelset with 50mm or 65mm depth for maximum aerodynamic advantage.
Quantifiable outcome
- A3A BTA Bridge meets safety standards for up to 2 liters of hydration capacity
Companies that use Profile Design
Customer profileSegments3 records
Ideal customer profiles4 records
Profile Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Profile Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Profile Design competitors and assessment
Company assessmentDirect peers
- Zipp (SRAM): Zipp, an SRAM-owned brand, produces carbon wheels, aerobars, and handlebars targeting triathlon, TT, and road cycling - directly competing with Profile Design across the GMR wheelset line, A3/XX platform aerobars, and WING basebars, with deeper OEM bike-maker integration.
- 3T Cycling: 3T designs and markets carbon and aluminum aerobars, drop bars, gravel bars, and stems that overlap directly with Profile Design's Supersonic/Sonic/Neosonic aerobar families, Canta Race drop bar, and Canta/1-Seventeen stems - serving the same triathlon and road/gravel riders.
- ENVE Composites: ENVE manufactures carbon cycling components including wheelsets, handlebars (Road, Gravel, Mountain), and stems in a similar premium positioning to Profile Design's GMR wheels, WING/Canta/DRV/Turvler handlebars, and stems - targeting the same high-end enthusiast rider.
- FSA (Full Speed Ahead): FSA produces a full line of bike components including carbon and aluminum handlebars, stems, seatposts, and aero cockpit parts - competing against Profile Design across cockpit/handlebar/stem categories with deeper OEM and aftermarket penetration.
- Vision (FSA brand): Vision is FSA's triathlon/TT-focused sub-brand producing aerobars, basebars, and TT cockpits; it overlaps with Profile Design's Supersonic/Sonic/Legacy/Century aerobars and A3 platform brackets for the same triathlete/time-trialist customer.
- HED Cycling: HED Cycling specializes in carbon aerodynamic wheelsets and aerodynamic components for TT, triathlon, and road - directly comparable to Profile Design's GMR series carbon tubeless wheels and the company's broader aerodynamic positioning.
- Ritchey Design: Ritchey produces handlebars, stems, and seatposts in carbon and aluminum for road, gravel, and mountain - overlapping with Profile Design's drop bars (DRV, Canta Race), stems (Tri Stem, 1/Seventeen), and seatposts across overlapping target disciplines.
Broad incumbents
- Bontrager (Trek): Bontrager, Trek's component brand, offers a broad catalog of wheels, handlebars, stems, aerobars, and accessories - overlapping with Profile Design's range but distributed as part of Trek's complete bike ecosystem and offering wider dealer reach than a specialist brand.
- PRO (Shimano): PRO is Shimano's components brand producing stems, handlebars, seatposts, and aero cockpits - a broader incumbent that overlaps with Profile Design's cockpit lines while leveraging Shimano's dominant drivetrain ecosystem for cross-selling.
- Easton Cycling: Easton produces carbon and aluminum wheels, handlebars, stems, and components for road, mountain, and gravel - overlapping with Profile Design's wheels and bar portfolio as an established specialty incumbent with broader OEM relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Profile Design social profiles
Digital presenceProfile Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Profile Design leadership team
Management profileNumber of profiles
Profile Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Profile Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Profile Design
What does Profile Design do?
Profile Design designs, manufactures, and sells aerodynamic cycling components including aerobars and extensions, front/rear/center hydration systems, carbon and aluminum handlebars, carbon tubeless wheelsets, stems, storage solutions, bar tape, bottle cages, tires, and related spare parts. Products are engineered for triathlon, time trial, road, and gravel cycling disciplines, with a focus on aerodynamic optimization, lightweight carbon and aluminum construction, and precision fit customization through modular cockpit systems such as the proprietary A3 platform.
Is Profile Design a public or private company?
Profile Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Profile Design founded?
Profile Design was founded in 1988. It employs 11 to 50 people.
Where is Profile Design based?
Profile Design is headquartered in Long Beach, United States, in the North America region.
How does Profile Design make money?
One revenue line is on record: cycling Component Hardware Sales.
Who are Profile Design's main competitors?
Direct peers on record are Zipp (SRAM), 3T Cycling, ENVE Composites, FSA (Full Speed Ahead), Vision (FSA brand), HED Cycling and Ritchey Design. Broad incumbents are Bontrager (Trek), PRO (Shimano) and Easton Cycling.
Does Profile Design have an API?
No public API is recorded for Profile Design.
What industry is Profile Design in?
Profile Design's product category is Cycling Components. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.