What Zipp Speed Weaponry does

Zipp Speed Weaponry, headquartered in Indianapolis and founded in 1988, is a wholly-owned brand of privately-held SRAM LLC. The company designs and manufactures high-performance bicycle components, specializing in carbon fiber and aluminum wheelsets built around aerodynamic optimization derived from wind-tunnel testing. Its product portfolio spans three disciplines: Road (flagship aero wheelsets such as the 404 S, 353 NSW, 858 NSW, plus cockpit components including SL 80 Race, Vuka Carbon, and Service Course bars), Gravel/XPLR (101 XPLR, 303 XPLR family, SL 70 XPLR handlebars, and Goodyear-co-developed tires), and Mountain (3ZERO MOTO for enduro, 1ZERO HITOP for trail/XC). Technical differentiation rests on proprietary rim profiles (NSW, Sawtooth, Firecrest), tubeless-ready construction, and deep integration with the SRAM AXS wireless electronic ecosystem for tire pressure monitoring and performance tracking.

Zipp operates a hybrid go-to-market model. Products are sold globally through an authorized dealer network identified via dealer locator, through direct-to-consumer e-commerce on SRAM's shop.sram.com platform, and through retail bicycle shops that provide fitting, installation, and after-sales support. Distribution is enabled by parent company SRAM's international footprint, multilingual web presence (English and Spanish), and cross-brand retail synergies with sibling brands including Quarq, Hammerhead, TIME Sport, Rockshox, Truvativ, and Ochain. Professional cycling sponsorships (Valtteri Bottas, Lael Wilcox, Oksana Masters, WMN Cycling) function as marketing and brand validation rather than direct revenue customers. Pricing is not publicly disclosed; products are quoted at retail through dealers and SRAM's e-commerce channel.

The revenue model is hardware-driven: sales of wheelsets, cockpit components (handlebars, stems, seatposts), and accessories including AXS-compatible products and Goodyear-tire-partner items. Zipp supports a lifetime warranty across its products, signaling confidence in manufacturing durability. The company does not disclose revenue, headcount, or financial metrics publicly, and operates without independent subsidiaries or external funding as a private brand inside SRAM LLC.

Name

Zipp Speed Weaponry

Legal name

SRAM LLC

Website

https://zipp.com

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Zipp Speed Weaponry is an Indianapolis-based premium bicycle component brand, wholly owned by SRAM LLC, that designs and markets carbon and aluminum aero wheelsets, cockpit components, and tires for road, gravel, and mountain cyclists via a global dealer and direct-to-consumer network.

Ownership category

akta.pro rank

Product category

Bicycle Wheels and Cockpit Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Carbon bicycle wheelsets
• Aero road cycling components
• Cycling cockpit components
• Gravel cycling wheels
• Premium bicycle components

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Wheels Sales: Primary revenue from selling high-performance carbon and aluminum wheelsets for road, gravel, and mountain biking. Products include complete wheelsets as well as individual components.
2. Cockpit Components: Handlebars, stems, and seatposts sold as standalone products or integrated cockpit systems for road and gravel bikes.
3. Tires and Accessories: Sale of tires, hubs, and accessories including the Goodyear tire partnership products and SRAM AXS ecosystem accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zipp Speed Weaponry designs and manufactures high-performance bicycle wheelsets, cockpit components (handlebars, stems, seatposts), and tires for road, gravel, and mountain cycling. Products are built around carbon fiber and aluminum wheel construction with wind-tunnel-validated aerodynamic profiles, tubeless-ready rim technology, and integration with the SRAM AXS wireless ecosystem. The portfolio spans flagship aero road wheels (404 S, 808/858), versatile road wheels (303/353, 202), gravel/adventure wheels (101 XPLR, 303 XPLR), mountain wheels (3ZERO MOTO, 1ZERO HITOP), and branded tires via the Goodyear partnership.

Product overview

Zipp Speed Weaponry, a subsidiary of SRAM LLC, is a premium cycling component manufacturer specializing in high-performance carbon wheels, cockpit components (handlebars, stems, seatposts), and accessories. The product portfolio spans three categories: Road (aero wheelsets like 404 S, 303, 353 NSW, 858 NSW; cockpit components including SL 80 Race, Vuka Carbon, Service Course), Gravel/XPLR (303 XPLR wheels, SL 70 XPLR handlebars, Goodyear-branded tires), and Mountain (3ZERO MOTO and 1ZERO HITOP wheelsets). Zipp integrates with the broader SRAM AXS wireless electronic ecosystem and collaborates with Goodyear for exclusive tire offerings. The company emphasizes aerodynamics, lightweight construction, and lifetime warranty coverage across its product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• 404 S Road Wheelset High-performance aero road wheelset featuring unrivaled aerodynamics for competitive road cycling.
• 202 Road Wheelset Lightweight road wheelset optimized for climbing performance.
• 303/353 Road Wheelsets Versatile all-around road wheelsets including the 303 Firecrest, 303 S, and 353 NSW models with tubeless disc-brake compatibility and aerodynamic Sawtooth or NSW rim profiles.
• 808/858 Road Wheelsets Deep-section aero wheelsets designed for triathlon and time trial applications, including the 858 NSW tubeless disc-brake model.
• Super-9 Road Disc Wheelset Disc brake-specific carbon clincher wheelset for road racing.
• SL 80 Race Carbon Handlebars Carbon road drop handlebars with 80mm reach for race positioning.
• SL Carbon Handlebars Full carbon fiber drop handlebars for performance road cycling.
• Service Course Handlebars Aluminum drop handlebars in the Service Course lineup for road cycling.
• Vuka Carbon Aero Handlebars Carbon aero handlebars designed for triathlon and time trial positions.
• Vuka Alumina Aero Handlebars Aluminum aero handlebars for triathlon and time trial applications.
• SL 70 XPLR Gravel Handlebars Gravel-specific carbon drop handlebars with flared design for off-road control and comfort.
• Service Course SL-70 XPLR Gravel Handlebars Aluminum gravel handlebars designed for adventure and mixed-terrain riding.
• 101 XPLR Gravel Wheelset Entry-level gravel wheelset designed for adventure cycling on mixed surfaces.
• 303 XPLR Gravel Wheelset Gravel-specific wheelset optimized for off-road performance and durability, available in 303 XPLR, 303 XPLR S, and 303 XPLR SW variants with Sawtooth aerodynamic geometry.
• 3ZERO MOTO Mountain Wheelset Moto-inspired mountain bike wheelset featuring enduro-optimized design with single-wall construction.
• 1ZERO HITOP Mountain Wheelset Carbon mountain bike wheelset with proprietary technology for trail and cross-country riding.
• Goodyear-Branded Tires for Zipp Exclusive tire partnership with Goodyear for Zipp-branded gravel and road tires, including the XPLR Slick tubeless-ready gravel slick and the G40 XPLR 40mm gravel tire.

Quantifiable outcome

• Optimal tire pressure calculator tool helps cyclists maximize speed through data-driven pressure recommendations
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GoodyearcoreStrategic or Co-development PartnerZipp has a product partnership with Goodyear for tire supply, with Goodyear tires designed specifically for Zipp wheelsets including road, gravel, and XPLR (adventure/gravel) tire lines. The partnership provides tubeless-ready tire options optimized for Zipp wheel performance.
• World Bicycle ReliefminorStrategic or Co-development PartnerZipp participates in SRAM's partnership with World Bicycle Relief, a charitable organization providing bicycles to underserved communities worldwide for transportation, education, and economic empowerment.
• SRAM LLCcoreOthersZipp is a wholly-owned brand of SRAM LLC, a major bicycle component manufacturer. This corporate parent relationship provides Zipp access to SRAM's R&D, manufacturing, distribution networks, and cross-brand technologies including the AXS wireless ecosystem.
• VelociominorChannel Partner/ Reseller/ DistributorVelocio is a cycling apparel brand offered through SRAM's navigation as an additional brand, suggesting cross-promotional or bundled retail opportunities within the SRAM family of cycling brands.
• HammerheadcoreTechnology or IntegrationHammerhead (available through shop.sram.com) provides cycling GPS computers and sensors that integrate with the SRAM AXS ecosystem and Zipp components for performance tracking and navigation.
• TIME SportminorOthersTIME Sport is another brand within the SRAM portfolio of cycling component companies, offering pedal systems that complement Zipp wheelsets in complete bicycle builds.
• QuarqcoreTechnology or IntegrationQuarq provides power meters and cycling electronics that integrate with SRAM AXS ecosystem, complementing Zipp wheels with performance measurement capabilities. Quarq Tyrewiz provides tire pressure monitoring integrated with Zipp wheels.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mavic: Heritage French cycling wheels and components brand with deep pro-cycling heritage. Competes directly in the premium road wheelset category with comparable product breadth and dealer-led distribution.
• Reynolds Cycling: US-based carbon wheel manufacturer with deep heritage in cycling, producing premium road, gravel, and MTB wheelsets. Directly comparable in product positioning, premium pricing, and pro-cycling brand heritage.
• DT Swiss: Swiss manufacturer of high-end cycling wheels, hubs, and suspension components. Competes with Zipp on premium road and mountain bike wheelsets, with comparable R&D-driven positioning and global dealer distribution.
• FFWD (Fast Forward Wheels): Dutch carbon wheelset specialist serving road, gravel, and time trial cyclists with deep-section aero products. Direct competitor in the premium aero road and TT wheelset category where Zipp's 808/858 NSW competes.
• Roval (Specialized Bicycle Components): Specialized's in-house premium wheel brand offering carbon and aluminum wheelsets integrated with the Specialized bike ecosystem. Directly comparable on aerodynamic technology positioning and pro-tour sponsorship profile.
• ENVE Composites: Premium US-based carbon fiber cycling wheels, cockpit components, and accessories brand competing head-to-head with Zipp across road, gravel, and mountain bike segments. Closely aligned on price point, customer base (performance enthusiasts), and pro-athlete endorsement strategy.

Emerging players

• Princeton CarbonWorks: US-based boutique carbon wheel manufacturer known for high-end aerodynamic road and gravel wheelsets. Competes in the same premium enthusiast segment with smaller scale but aggressive aero positioning.
• Hunt Bike Wheels: UK-based direct-to-consumer carbon and aluminum wheelset brand offering competitive specs at lower price points. Targets overlap with Zipp's mid-tier wheelsets (303 XPLR, 101 XPLR) via DTC channel.
• Parcours: UK-based direct-to-consumer premium carbon wheelset brand targeting road and gravel cyclists. Competes in the same high-ASP enthusiast segment via a digitally-native model that bypasses traditional dealer markups.

Broad incumbents

• Campagnolo: Italian heritage cycling component manufacturer offering groupsets and a smaller premium wheel portfolio. Competes broadly in the high-end cycling components space where SRAM (Zipp's parent) also operates, but with less wheel specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZippSpeed
• LinkedInlinkedin.com/company/zipp-speed-weaponry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zipp Speed Weaponry