Wize Commerce
Wize Commerce is a private e-commerce technology and managed advertising company that runs comparison shopping sites, a partner product data network, and Google Ads and Bing campaigns for 5,000+ merchants across 22 countries.
- Company typePrivate
- Founded2009
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wize Commerce does
Wize Commerce is a private e-commerce technology and digital marketing services company that has operated in online commerce for over 10 years, headquartered in San Mateo, United States, with operational delivery through its Indian subsidiary Guenstiger India Pvt. Ltd. The company serves online retailers and e-commerce merchants through three integrated products: Comparison Shopping (a network of owned high-traffic comparison sites including guenstiger.de plus five other sites in Germany and Hungary), Shopping Network (a partner program that distributes product data into third-party websites and portals), and Shopping Advertising (a managed service running campaigns on Google Ads and Bing Advertising for 5,000+ merchants covering 200M SKUs across 22 countries).
Underlying the portfolio is a product data aggregation and distribution platform that collects, normalizes, and syndicates merchant catalog data into owned comparison surfaces and partner sites, while the advertising service layer runs paid search campaigns against that same dataset. The company's go-to-market is B2B and consultative, with certified marketing experts, engineers, and analytics professionals managing merchant accounts across multiple digital channels and devices.
Wize Commerce generates revenue primarily through managed services on Google Ads and Bing Advertising, with the owned comparison sites and partner network functioning as both acquisition channels for new merchants and distribution channels for product data. Specific pricing, take-rates, and revenue figures are not disclosed in the source data, and the company is privately held with no disclosed funding rounds, acquisitions, or parent company in the available material.
Wize Commerce firmographics
Firmographics- Name
- Wize Commerce
- Legal name
- Guenstiger India Pvt. Ltd
- Website
- https://wizecommerce.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wize Commerce is a private e-commerce technology and managed advertising company that runs comparison shopping sites, a partner product data network, and Google Ads and Bing campaigns for 5,000+ merchants across 22 countries.
- Ownership category
- akta.pro rank
Wize Commerce industry classification
Industry- Product category
- E-commerce Advertising Technology
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)
Keywords
Where Wize Commerce is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wize Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Shopping Advertising Services: Managed advertising services for merchants on Google Ads and Bing Advertising platforms. The company manages 5,000+ merchants with 200M SKUs across 22 countries, likely generating revenue through advertising management fees or performance-based commissions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Wize Commerce product offering
Product offeringCore offering
Wize Commerce (operating as Guenstiger) provides a portfolio of e-commerce technology and managed services: (1) Comparison Shopping — a network of comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary; (2) Shopping Network — a partner network of websites and portals integrating Guenstiger's product data; and (3) Shopping Advertising — managed Google Ads and Bing Advertising campaigns run by certified marketing experts for 5,000+ merchants covering 200M SKUs across 22 countries.
Product overview
Wize Commerce operates as an e-commerce technology and services company with over 10 years of experience. The company offers a unified portfolio of three core products: Comparison Shopping (a network of comparison shopping sites including guenstiger.de plus 5 other sites in Germany and Hungary), Shopping Network (a partner network integrating product data into third-party websites), and Shopping Advertising (managed Google Ads and Bing Advertising services covering 5,000+ merchants with 200M SKUs across 22 countries). These products work together to help merchants optimize revenue and traffic across every channel, device, and digital ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Comparison Shopping Network of high-growth comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary, offering unique channels to acquire and engage customers for e-commerce merchants.
- Shopping Network Partner network of well-known websites and portals that integrate Guenstiger's product data to generate shopping experiences relevant to their specific websites; partners have multiple options to source the data.
- Shopping Advertising Managed advertising service with teams of certified marketing experts, engineers, and analytics professionals managing Google Ads and Bing Advertising campaigns for 5,000+ merchants covering 200M SKUs across 22 countries.
Companies that use Wize Commerce
Customer profileSegments1 record
Ideal customer profiles1 record
Wize Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wize Commerce partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Wize Commerce competitors and assessment
Company assessmentDirect peers
- Kelkoo Group: European price comparison shopping engine and shopping network serving merchants and consumers across multiple countries. Direct comparator to Wize Commerce on both the owned comparison sites and merchant-side lead generation business model.
- Idealo: Germany-based price comparison portal (owned by Axel Springer) that operates comparison shopping sites and a partner network. Highly comparable to Wize's guenstiger.de-centered business.
- PriceRunner: Nordic-rooted price comparison platform operating CSEs across Europe. Comparable product (comparison shopping sites) and audience (online shoppers and merchants).
- Twenga: Comparison shopping engine and shopping network targeting European merchants with product data syndication. Direct overlap with Wize's Comparison Shopping and Shopping Network products.
- ChannelAdvisor: eCommerce platform that helps merchants manage product feeds, advertising, and marketplace visibility. Closely comparable on the Shopping Advertising / managed services side of Wize's business.
- Marin Software: Provider of managed and SaaS search ad optimization across Google and Bing. Comparable on the paid search management portion of Wize's Shopping Advertising business.
- Shopzilla (and PriceRunner/Smile City): Comparison shopping network operating CSEs and product syndication for merchants. Same core business model (CSE + merchant network) as Wize Commerce.
Emerging players
- Sidecar (acquired by Netflix): Was a managed search and shopping advertising provider for retail merchants. Comparable managed services offering for e-commerce advertisers.
Broad incumbents
- Google Shopping: Google's own product comparison and shopping ad offering; largest competitive force in the CSE space and the primary platform on which Wize's Shopping Advertising business runs.
Regional players
- Ceneo: Leading price comparison portal in Poland, part of the Webedia/Allani Group. Regional comparator showing the model Wize uses in DACH applied to another European market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wize Commerce social profiles
Digital presenceWize Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wize Commerce leadership team
Management profileNumber of profiles
Wize Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wize Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wize Commerce
What does Wize Commerce do?
Wize Commerce (operating as Guenstiger) provides a portfolio of e-commerce technology and managed services: (1) Comparison Shopping — a network of comparison shopping sites including guenstiger.de and 5 other sites across Germany and Hungary; (2) Shopping Network — a partner network of websites and portals integrating Guenstiger's product data; and (3) Shopping Advertising — managed Google Ads and Bing Advertising campaigns run by certified marketing experts for 5,000+ merchants covering 200M SKUs across 22 countries.
Is Wize Commerce a public or private company?
Wize Commerce is a private company. It is classified as unknown and is currently operating.
When was Wize Commerce founded?
Wize Commerce was founded in 2009. It employs 251 to 500 people.
Where is Wize Commerce based?
Wize Commerce is headquartered in San Mateo, United States, in the North America region.
How does Wize Commerce make money?
One revenue line is on record: shopping Advertising Services.
Who are Wize Commerce's main competitors?
Direct peers on record are Kelkoo Group, Idealo, PriceRunner, Twenga, ChannelAdvisor, Marin Software and Shopzilla (and PriceRunner/Smile City). Sidecar (acquired by Netflix) is listed as an emerging player. Google Shopping is listed as a broad incumbent. Ceneo is listed as a regional player.
Does Wize Commerce have an API?
No public API is recorded for Wize Commerce.
What industry is Wize Commerce in?
Wize Commerce's product category is E-commerce Advertising Technology. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 455 and its SIC code is 5961.