Sidecar
Sidecar is a Philadelphia-based e-commerce marketing technology company founded in 2007 that built cross-channel campaign optimization tools for online retailers. The private firm raised approximately $37.8 million across seven funding rounds through July 2019.
- Company typePrivate
- Founded2007
- HeadquartersPhiladelphia, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Sidecar firmographics
Firmographics- Name
- Sidecar
- Website
- https://getsidecar.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Sidecar is a Philadelphia-based e-commerce marketing technology company founded in 2007 that built cross-channel campaign optimization tools for online retailers. The private firm raised approximately $37.8 million across seven funding rounds through July 2019.
- Ownership category
- akta.pro rank
Where Sidecar is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Sidecar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Sidecar product offering
Product offeringCore offering
Sidecar is an e-commerce marketing technology company that builds software retailers use to optimize cross-channel online shopping campaigns. The platform helps online retailers manage and automate bidding, reporting, and analytics across paid shopping channels such as Google Shopping, Bing Shopping, and Amazon.
Differentiator
Problem solved
Functional benefit
Companies that use Sidecar
Customer profileIdeal customer profiles1 record
Sidecar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sidecar partnerships and signals
Strategic signalScale indicators1 record
Sidecar competitors and assessment
Company assessmentDirect peers
- Marin Software: Marin Software provides a cross-channel advertising campaign management platform for retailers and brands, directly competing in the same e-commerce marketing optimization space that Sidecar addressed.
- Skai (formerly Kenshoo): Skai offers omnichannel marketing intelligence and campaign optimization across paid search, social, and retail media — a near-identical value proposition to Sidecar's cross-channel e-commerce campaign technology.
- Smartly.io: Smartly.io automates and optimizes cross-channel ad campaigns for e-commerce and retail brands, with deep integrations into major ad platforms — directly comparable to Sidecar's positioning.
Broad incumbents
- Criteo: Criteo is a large, established adtech platform specializing in retargeting and personalized cross-channel commerce campaigns, serving the same retailer customer base as Sidecar but at vastly greater scale.
- AdRoll: AdRoll (a division of NextRoll) provides cross-channel marketing and retargeting for DTC and e-commerce brands, overlapping with Sidecar's offering for mid-market retailers.
- The Trade Desk: The Trade Desk is a leading demand-side platform for cross-channel digital advertising, serving as a scaled incumbent in the same e-commerce ad buying category Sidecar operated in.
- MediaMath: MediaMath provides a programmatic DSP with omnichannel campaign optimization capabilities, serving advertisers and agencies in the same category Sidecar targeted.
Emerging players
- AdStage: AdStage offered cross-channel PPC campaign management and reporting for marketers, with comparable scope to Sidecar's cross-channel campaign optimization focus.
- Klaviyo: Klaviyo is an e-commerce-focused marketing automation platform that has expanded into cross-channel campaign orchestration, addressing the same mid-market retailer customer base Sidecar served.
- Celtra: Celtra provides cross-channel creative production and campaign optimization tools for brands and agencies, with partial overlap with Sidecar's cross-channel marketing technology stack.
Market position
Customer concentration
Sidecar social profiles
Digital presenceSidecar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sidecar leadership team
Management profileNumber of profiles
Profiles3 records
Sidecar funding detail
Funding detailFunding overview
Funding rounds7 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sidecar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sidecar
What does Sidecar do?
Sidecar is an e-commerce marketing technology company that builds software retailers use to optimize cross-channel online shopping campaigns. The platform helps online retailers manage and automate bidding, reporting, and analytics across paid shopping channels such as Google Shopping, Bing Shopping, and Amazon.
When was Sidecar founded?
Sidecar was founded in 2007. It employs 101 to 250 people.
Where is Sidecar based?
Sidecar is headquartered in Philadelphia, United States, in the North America region.
Who are Sidecar's main competitors?
Direct peers on record are Marin Software, Skai (formerly Kenshoo) and Smartly.io. Broad incumbents are Criteo, AdRoll, The Trade Desk and MediaMath. Emerging players are AdStage, Klaviyo and Celtra.
Does Sidecar have an API?
No public API is recorded for Sidecar.