RedLore
- Company typePrivate
- Founded2022
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
RedLore firmographics
Firmographics- Name
- RedLore
- Legal name
- RedLore Canada Inc.
- Website
- https://redlore.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RedLore industry classification
Industry- Product category
- Real-Time Location Systems
- NAICS
- Other Communications Equipment Manufacturing (334290)
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Pallet Tracking & Pool Management (Wood/Plastic/CHEP-style) (TLAEAMAB)
Keywords
Where RedLore is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
RedLore business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware (Tags, Anchors, Gateways): The RTLS solution is hardware-dependent, requiring Tags to be attached to assets/people, Anchors installed throughout facilities, and Gateways to bridge the network to the cloud. Hardware includes Asset Tags, Person Tags, Sensor Tags, Indoor/Outdoor Anchors, and Cellular/WiFi/Ethernet Gateways.
- Cloud IoT Engine & Software Platform: Cloud-based software for location calculation, analytics, and business insights using machine learning and AI. The RedBoard Control Tower application provides visualization and management capabilities. Data can be passed to external IT systems (ERP, MES, WMS) through API access.
- Professional Services & Consultation: The company offers consultation with experts to determine which solution suits specific use cases. Implementation and technical onboarding services are mentioned as part of customer experience.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
RedLore product offering
Product offeringCore offering
RedLore sells a wire-free Real-Time Location System (RTLS) platform consisting of UWB Tags (asset, person, and sensor variants), wire-free Anchors, and Cellular/Wi-Fi/Ethernet Gateways, combined with a cloud IoT Engine (ML/AI) and the RedBoard Control Tower web application. The platform delivers up to 30cm positioning accuracy, condition monitoring (temperature, shock, fall, vibration, tilt), and API integration with ERP, MES, and WMS systems for manufacturing, logistics, healthcare, naval, retail, and cold-chain customers.
Product overview
RedLore offers a unified RTLS (Real-Time Location System) platform for real-time location and condition monitoring. The portfolio includes hardware products (Tags in three categories: Asset Tags for inventory/equipment, Person Tags for employees/visitors, and Sensor Tags for condition monitoring; Anchors in Hi-Res and Std-Res variants for indoor/outdoor use; and Gateways in Cellular, Wi-Fi/Ethernet, and Cellular Outdoor variants) and software products (IoT Engine cloud platform using ML and AI for data processing, RedBoard Control Tower for visualization and management, and Mobile Scanner App for field operations). The system uses two positioning technologies: patented Ultra Wideband (UWB) for high-resolution accuracy up to 30cm, and standard RSSI for broader coverage. All devices use WIREPAS low-power wireless mesh networking. Users interact through RedBoard Control Tower or via API integration with external IT systems (ERP, MES, WMS).
Differentiator
Problem solved
Functional benefit
Brands
- Locus: High-accuracy wire-free positioning system for inventory, tools, and people tracking indoors and outdoors on industrial sites. Includes Locus High-Res with UWB technology achieving up to 30cm accuracy.
- RedBoard
- RedLore IoT Engine
Products and services
- RedLore RTLS Platform (Locus) Unified wire-free RTLS platform combining Tags, Anchors, Gateways, a cloud IoT Engine (ML/AI), RedBoard Control Tower, and a Mobile Scanner App for real-time indoor/outdoor location and condition monitoring.
- Asset Tag (Hi-Res) High-resolution UWB tag for tracking and condition monitoring of inventory items, totes, pallets, racks, tools, and equipment, with temperature, shock, fall, vibration sensors, buzzer, NFC, 10+ year battery life, and IP67 rating.
- Puck Tag (Std-Res) Standard-resolution RSSI tag for location and condition monitoring of inventory items, totes, pallets, racks, tools, and equipment, with temperature, shock, fall, vibration sensors and up to 5-year replaceable battery.
- Stamp Tag (Std-Res) Compact standard-resolution tag for location and condition monitoring of inventory items, totes, tools, and equipment, with shock, fall, and vibration sensors and up to 2-year battery life.
- Badge Tag (Std-Res) Standard-resolution person tracking tag with man-down detection, fall detection, and distress button, with shock and fall sensors, 3-year non-replaceable battery, and IP66 rating.
- RL 4/5/6 Sensor Tags Multi-sensor tags for tracking condition of inventory and equipment with options including temperature, humidity, shock, fall, vibration, light, sound, eCO2, IR temperature, PIR motion, VOC, magnetic, and laser distance sensors; up to 10-year replaceable battery and IP40–IP67 ratings.
- Anchor (Hi-Res) High-resolution anchor supporting both Hi-Res and Std-Res positioning; wire-free with patented technology that reduces installation cost by 90%, 10+ year battery life, and Wirepas mesh networking for full facility coverage.
- Indoor Anchor (Std-Res) Standard-resolution indoor anchor with up to 4-year replaceable battery and IP40 rating for indoor deployments.
- Outdoor Anchor (Std-Res) Standard-resolution outdoor anchor with up to 8-year replaceable battery and IP67 rating for outdoor environments.
- Cellular Gateway Standalone gateway bridging the anchor network to the RedLore IoT Engine via cellular connectivity, with Wi-Fi and Ethernet options, requiring no on-site IT infrastructure.
- Wi-Fi / Ethernet Gateway Gateway bridging the anchor network to the RedLore IoT Engine over Wi-Fi or Ethernet for facilities with existing IT infrastructure.
- Cellular Outdoor Gateway Outdoor-rated gateway with cellular, Wi-Fi, and Ethernet connectivity options and IP66 rating for outdoor installations.
- IoT Engine Cloud-based engine that ingests data from anchors and tags, transforms location and condition data into insights using Machine Learning and AI, implements custom business logic for process automation, and feeds downstream systems.
- RedBoard Control Tower Web-application for visualizing location and status of all assets, logs of locations and telemetry, custom fields and application logic, customizable hierarchy of physical spaces, and geo-zones with configurable events and alerts.
- Mobile Scanner App Smartphone application for identifying assets via QR code, consulting asset attributes and condition, activating the buzzer on Tags to retrieve assets, configuring Tags and Anchors, and pairing Tags to assets.
Quantifiable outcome
- 85% reduction in installation costs compared to competitive RTLS solutions
- +5 more outcomes
Companies that use RedLore
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
RedLore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature6 records
RedLore partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WirepascoreWirepas provides the low-power wireless mesh data communication technology used by all RedLore devices (both Anchors and Tags). This is a core technology partnership enabling RedLore's wire-free RTLS solution. Wirepas mesh technology allows devices to act as routers while maintaining low power consumption, eliminating the need for wired base stations and saving 85% in installation costs. The partnership was publicly announced at MODEX 2022 when RedLore launched Locus High-Res.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
RedLore competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra offers MotionWorks RTLS (and acquired solutions like WhereNet and Motorola Solutions' location business) for industrial asset and personnel tracking. It is the largest broad incumbent in industrial RTLS with global channels, overlapping RedLore's manufacturing/logistics customer base but with a much wider product portfolio.
- HID Global (Stanley Healthcare): HID Global owns the former Stanley Healthcare RTLS business, a long-standing incumbent in healthcare and industrial asset/people tracking. It overlaps with RedLore's healthcare/elderly care and manufacturing segments and competes with established enterprise sales channels.
- Aruba Networks (HPE): Aruba (an HPE company) provides Wi-Fi-based location services and asset tracking as part of its broader enterprise networking portfolio. It competes with RedLore for indoor asset/people tracking budgets where customers prefer Wi-Fi infrastructure they already own.
Direct peers
- Impinj: Impinj is a leading RAIN RFID platform provider widely used in retail and supply-chain tracking. While its core technology is RFID rather than UWB, it competes for the same asset-tracking and inventory-visibility budgets RedLore targets in manufacturing and logistics.
- Quuppa: Quuppa provides high-accuracy UWB-based RTLS positioning for industrial and healthcare use cases. It is a direct UWB competitor to RedLore's Locus High-Res, focusing on similar 30cm-class positioning accuracy for manufacturing, logistics, and sports/elderly care.
- Sewio Networks: Sewio offers a UWB-based RTLS platform targeted at manufacturing, warehousing, and intralogistics customers. It is a direct competitor in the wire-free-leaning UWB RTLS segment that RedLore addresses, with comparable positioning accuracy and tag/anchor product lines.
- CenTrak: CenTrak specializes in RTLS for healthcare and senior living (patient wandering, equipment tracking, staff safety), a primary vertical RedLore lists. It competes directly for the same hospital and elderly-care deployments using a mix of technologies including UWB and BLE.
- Identec Solutions: Identec Solutions delivers active RFID and UWB-based RTLS for industrial, mining, and logistics applications. It is a direct competitor to RedLore in rugged industrial asset tracking and condition monitoring, with comparable customer verticals.
Emerging players
- Tracktio: Tracktio is an emerging RTLS/IoT player focused on industrial asset tracking and digital twin use cases. It overlaps with RedLore's manufacturing and logistics customer base, though at an earlier stage of maturity and geographic reach.
Others
- Wirepas: Wirepas is RedLore's core technology partner providing the low-power mesh networking used across RedLore's devices. It is included as an ecosystem/enabling peer — not a direct RTLS competitor — because Wirepas's roadmap, pricing, and ecosystem directly shape RedLore's product capability and go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RedLore social profiles
Digital presenceRedLore financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedLore leadership team
Management profileNumber of profiles
Profiles3 records
RedLore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedLore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedLore
What does RedLore do?
RedLore sells a wire-free Real-Time Location System (RTLS) platform consisting of UWB Tags (asset, person, and sensor variants), wire-free Anchors, and Cellular/Wi-Fi/Ethernet Gateways, combined with a cloud IoT Engine (ML/AI) and the RedBoard Control Tower web application. The platform delivers up to 30cm positioning accuracy, condition monitoring (temperature, shock, fall, vibration, tilt), and API integration with ERP, MES, and WMS systems for manufacturing, logistics, healthcare, naval, retail, and cold-chain customers.
Is RedLore a public or private company?
RedLore is a private company. It is classified as unknown and is currently operating.
When was RedLore founded?
RedLore was founded in 2022. It employs 11 to 50 people.
Where is RedLore based?
RedLore is headquartered in Ottawa, Canada, in the North America region.
How does RedLore make money?
Three revenue lines are on record. Hardware (Tags, Anchors, Gateways) is the primary driver. The others are cloud IoT Engine & Software Platform and professional Services & Consultation.
Who are RedLore's main competitors?
Broad incumbents on record are Zebra Technologies, HID Global (Stanley Healthcare) and Aruba Networks (HPE). Direct peers are Impinj, Quuppa, Sewio Networks, CenTrak and Identec Solutions. Tracktio is listed as an emerging player. Wirepas is listed as an others.
Does RedLore have an API?
Yes. RedLore provides API access for passing all location and sensor condition data to external IT systems (ERP, MES, WMS). The API is mentioned as an alternative to the RedBoard Control Tower, allowing data to be passed to external enterprise systems.
What industry is RedLore in?
RedLore's product category is Real-Time Location Systems. Its primary akta.pro industry code is TLAEAMAB, Pallet Tracking & Pool Management (Wood/Plastic/CHEP-style). Its NAICS code is 334290 and its SIC code is 3829.