Quuppa
Quuppa is a Finnish provider of Bluetooth-based Real-Time Location Systems (RTLS) using Angle of Arrival technology, delivering sub-meter indoor and industrial asset and people tracking to enterprise customers in manufacturing, logistics, healthcare, and other verticals through a 100+ global partner ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersEspoo, Finland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Quuppa does
Quuppa Oy is a privately held Finnish technology company headquartered in Espoo that provides a Bluetooth-based Real-Time Location System (RTLS) for indoor and industrial asset, people, and workflow tracking. Founded in 2012 as a spin-off from Nokia's earlier R&D work on angular location algorithms and antenna array modeling (originating in 2004), Quuppa built its Intelligent Locating System around Bluetooth Low Energy (BLE) using Angle of Arrival (AoA) and Angle of Departure (AoD) methodologies, complemented by proprietary positioning algorithms refined over more than 15 years. The company contributed to the Bluetooth 5.1 direction finding specification and now ships a product portfolio that includes Q17 and Q35 Locators, the Quuppa Positioning Engine (QPE), Quuppa Site Manager (QSM), Quuppa Site Planner (QSP), Quuppa Rules Engine (QRE), Q-Port cable aggregation devices, and a range of approved tags and tested devices — delivering sub-meter to centimeter-level accuracy with sub-second latency across complex industrial environments.
The platform serves enterprise customers primarily in manufacturing/Industry 4.0, logistics, healthcare, safety and security, smart office, retail, museums and events, and sports. Quuppa generates revenue through a combination of hardware sales (Locators, Tags, Edge Devices), recurring annual software licenses for its Positioning Engine and related software, professional services for deployment and integration, and licensing/royalties flowing through its 100+ global partner ecosystem of solution integrators, tag manufacturers, and technology partners. GTM is a hybrid of direct enterprise field sales and a partner-led channel, with named customers including PostNord, Kloeckner Metals, EJOT, NGK Ceramics, Morita Corporation, ATLA, and Dedeman Mining. The company operates across EMEA, North America, and Asia Pacific, with regulatory certifications spanning CE, FCC, UL, Japan, Korea, Australia/NZ, Brazil, Saudi Arabia, and Eurasian Customs Union markets.
Quuppa firmographics
Firmographics- Name
- Quuppa
- Legal name
- Quuppa Oy
- Website
- https://quuppa.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Quuppa is a Finnish provider of Bluetooth-based Real-Time Location Systems (RTLS) using Angle of Arrival technology, delivering sub-meter indoor and industrial asset and people tracking to enterprise customers in manufacturing, logistics, healthcare, and other verticals through a 100+ global partner ecosystem.
- Ownership category
- akta.pro rank
Where Quuppa is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Quuppa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- RTLS Hardware: Sale of Locators (Q17, Q35), Tags, Edge Devices, and supporting infrastructure hardware. Hardware forms the infrastructure backbone of deployments.
- Software Licenses: Subscription-based software licensing for Positioning Engine, Site Manager, Rules Engine, and Site Planner. Annual SW licenses required for Locators.
- Professional Services: Implementation, training, and support services for system deployment and maintenance.
- Partner Ecosystem: Revenue flows through solution partners, tag partners, and technology partners who build and deploy Quuppa-based solutions to end customers.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Quuppa product offering
Product offeringCore offering
Quuppa provides a complete Bluetooth-based Real-Time Location System (RTLS) — the Quuppa Intelligent Locating System — that delivers sub-meter accuracy and sub-second latency tracking of assets, people, and workflows in complex industrial, healthcare, logistics, and smart-building environments. The offering combines proprietary positioning software (Quuppa Positioning Engine, Site Manager, Rules Engine, Site Planner) with purpose-built hardware (Q17 and Q35 Locators, Q-Port aggregation devices, approved tags and edge devices), sold to enterprises via direct sales and a global partner ecosystem of more than 100 solution, tag, and technology partners.
Product overview
Quuppa offers a complete Bluetooth-based Real-Time Location System (RTLS) centered on the Quuppa Intelligent Locating System, which integrates the Quuppa Positioning Engine (QPE) as the core software that processes positioning data with advanced algorithms and delivers up to 50 updates per second. The software suite includes Quuppa Site Planner for deployment planning and simulation, Quuppa Site Manager for cloud-based centralized multi-site management with a Mobile Deployment Tool, and Quuppa Rules Engine as middleware for operational logic and event-driven automation. The hardware portfolio comprises Q17 (compact indoor) and Q35 (industrial-grade outdoor) Locators that capture Bluetooth packets, Q-Port cable aggregation devices, Quuppa Approved Tags and Tested Devices, and edge devices. The system supports open APIs for integration with ERP, WMS, IoT, and automation systems via REST, MQTT(S), and UDP protocols. Built on Bluetooth Direction Finding technology using Angle of Arrival (AoA) methodology, the platform delivers sub-meter accuracy with sub-second latency.
Differentiator
Problem solved
Functional benefit
Brands
- Quuppa Locators: Core RTLS hardware device that captures radio packets from Tags. Available in Q17 (indoor use, compact design) and Q35 (industrial/outdoor use, IP66 rated) models.
- Quuppa Site Manager (QSM)
- Quuppa Rules Engine (QRE)
- Quuppa Site Planner (QSP)
- Quuppa Positioning Engine (QPE)
Products and services
- Quuppa Intelligent Locating System
Quantifiable outcome
- 25% increase in sorting efficiency at PostNord
- +9 more outcomes
Companies that use Quuppa
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles5 records
Quuppa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Quuppa partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic, minor, regional and core.
- ZulaFlystrategicStrategic partnership to revolutionize Real Time Location Services for healthcare. ZulaFly provides healthcare-specific location-based applications on Quuppa's positioning platform.
- twinzostrategicStrategic partnership to revolutionize real-time location solutions. twinzo provides complementary location visualization and digital twin capabilities.
- HaltianminorHaltian implemented IoT solution at Milton Keynes University Hospital using Quuppa positioning technology for healthcare asset and patient tracking.
- Astor Mission CriticalregionalPartnership to introduce RTLS to the Polish market. Astor Mission Critical serves as channel partner for Quuppa technology distribution in Poland.
- TagvancecoreTagvance, an IoT innovation company based in Singapore, implemented worker-tracking RTLS systems in Dedeman Mining's 6 mines. Solution tracks 500+ workers with Quuppa-powered Bluetooth location accuracy under 10m in challenging mining environments up to 400m deep.
- ThinkINcoreThinkIN provides shop floor IoT solutions based on Quuppa RTLS for NGK Ceramics. Platform offers real-time asset location, monitoring services, and Industrial IoT analytics for manufacturing environments.
- Kokusai KogyocoreKokusai Kogyo (KKC), part of Japan Asia Group, provides location-based service platform using Quuppa technology. Partner for Morita fire truck tracking and Kloeckner Metals deployments. Also developed Patt Plus productivity tool using Quuppa positioning.
- nfctech.eu / Bit Tonic SrlcoreSoftware partner for ATLA deployment. nfctech.eu (Bit Tonic Srl) developed Prometeo application integrated with Quuppa positioning and ATLA's ERP system for real-time production tracking.
- WiseSportstrategicHigh-performance collaboration pushing limits of RTLS tracking. WiseSport uses Quuppa to track 100km/h hockey pucks through airspace packed with 10,000 devices, demonstrating extreme accuracy capabilities.
- Seidel GmbHminorSeidel GmbH uses Quuppa as 'Universal Language of Location' to synchronize Jungheinrich and Karcher multi-vendor fleets in warehouse automation, turning automation silos into seamless material flow.
- Bluetooth Special Interest Group (SIG)coreQuuppa is a member of Bluetooth SIG since its establishment. Contributed to Bluetooth 5.1 direction finding specification development. Technology built on standardized Bluetooth direction finding features.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Quuppa competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra Technologies (MotionWorks / Location Solutions) is a large enterprise mobility and RTLS provider. Comparable because it offers competing RTLS solutions for manufacturing, logistics, and healthcare, with significantly larger sales coverage and broader product portfolio.
- Aruba Networks (Hewlett Packard Enterprise): Aruba (HPE) offers Wi-Fi-based RTLS through its Aruba Location Services platform leveraging existing wireless infrastructure. Comparable because it competes for indoor location deployments in enterprises already standardized on Aruba Wi-Fi, with a fundamentally different but adjacent technology approach.
- Inpixon: Inpixon (acquired by GameChange Entertainment) provides indoor mapping, positioning, and analytics including RTLS using BLE, Wi-Fi, and other technologies. Broad incumbent comparable to Quuppa in indoor positioning with multi-technology approach and overlapping enterprise/industrial customer focus.
Direct peers
- Securitas Healthcare (formerly Stanley Healthcare): Securitas Healthcare provides RTLS-based asset tracking, staff location, and patient flow solutions for hospitals and senior living. Direct peer to Quuppa's healthcare vertical, with overlapping indoor positioning technology and similar target buyers in healthcare facilities.
- CenTrak: CenTrak (acquired by Halma plc) provides enterprise RTLS using a combination of BLE, Wi-Fi, RFID, and ultrasound for healthcare and senior living. Direct competitor to Quuppa in healthcare RTLS, with comparable accuracy and integrated software offerings.
- Sewio Networks: Sewio Networks provides UWB-based RTLS for manufacturing, logistics, and sports. Direct peer to Quuppa in indoor positioning for industrial and enterprise use cases, competing with a different underlying technology (UWB vs Bluetooth AoA) but serving similar customer needs and verticals.
- Ubisense: Ubisense is a UWB-based RTLS provider focused on automotive manufacturing, aerospace, and industrial customers. Direct peer to Quuppa in industrial RTLS, with overlapping customer verticals (manufacturing, logistics) and competing accuracy/technology approaches.
- Sonitor Technologies: Sonitor provides ultrasound-based indoor positioning systems primarily for healthcare. Direct peer to Quuppa in RTLS, with comparable accuracy targets and overlapping healthcare customer base, using a fundamentally different ultrasound-based technology.
- Airista Flow: Airista Flow provides Wi-Fi and BLE-based RTLS for healthcare, manufacturing, and logistics. Direct peer to Quuppa in RTLS for enterprise use cases, with comparable customer verticals and similar technology stack approaches combining multiple wireless protocols.
Emerging players
- Redpoint Positioning: Redpoint Positioning provides UWB-based RTLS solutions for industrial and warehouse applications. Emerging player comparable to Quuppa in indoor positioning accuracy targets, with overlapping customer base in manufacturing and logistics but different underlying technology.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Quuppa social profiles
Digital presenceQuuppa compliance and trust
Trust signalCompliance10 records
Quuppa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quuppa leadership team
Management profileNumber of profiles
Profiles7 records
Quuppa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quuppa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quuppa
What does Quuppa do?
Quuppa provides a complete Bluetooth-based Real-Time Location System (RTLS) — the Quuppa Intelligent Locating System — that delivers sub-meter accuracy and sub-second latency tracking of assets, people, and workflows in complex industrial, healthcare, logistics, and smart-building environments. The offering combines proprietary positioning software (Quuppa Positioning Engine, Site Manager, Rules Engine, Site Planner) with purpose-built hardware (Q17 and Q35 Locators, Q-Port aggregation devices, approved tags and edge devices), sold to enterprises via direct sales and a global partner ecosystem of more than 100 solution, tag, and technology partners.
Is Quuppa a public or private company?
Quuppa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Quuppa founded?
Quuppa was founded in 2012. It employs 51 to 100 people.
Where is Quuppa based?
Quuppa is headquartered in Espoo, Finland, in the Europe region.
How does Quuppa make money?
Four revenue lines are on record. RTLS Hardware is the primary driver. The others are software Licenses, professional Services and partner Ecosystem.
Who are Quuppa's main competitors?
Broad incumbents on record are Zebra Technologies, Aruba Networks (Hewlett Packard Enterprise) and Inpixon. Direct peers are Securitas Healthcare (formerly Stanley Healthcare), CenTrak, Sewio Networks, Ubisense, Sonitor Technologies and Airista Flow. Redpoint Positioning is listed as an emerging player.
Does Quuppa have an API?
Yes. Quuppa provides REST APIs that enable integration with enterprise applications. The APIs support three primary functions: (1) receiving location and sensor data via push streams using MQTT(S) or UDP protocols, (2) sending commands back to devices (e.g., /commandTag for pre-defined commands like BLINK_LED, /sendQuuppaRequest for custom messages), and (3) managing infrastructure and system telemetry. API access is secured with tokens generated through the Site Manager UI. Documentation is available via the Site Manager platform, included with the Quuppa Positioning Engine software, and in the Quuppa Customer Portal downloads section. The QPE provides standard JSON/REST API with push/pull capabilities. Developer documentation is at secure.quuppa.com/customerportal/downloadableResources.