What Rx Smart Gear does

Rx Smart Gear is a privately held, family-owned fitness equipment company founded in 2010 by David Newman and headquartered at 1800 John Towers Ave, El Cajon, California, where it manufactures its products. The company designs and sells precision-engineered jump ropes and training accessories, with a portfolio spanning training ropes (Rx Jump Rope 2.0, RapidFit 2.0), professional speed ropes (EVO G2, EVO FRE), specialty ropes (heavy, drag, freestyle Frēvo, kids, adaptive Rx Mono), and a co-developed hand-grip line (Alec Smith Grips 2.0, 3 Finger, HD). Core technology includes the patented RapidFit push-button adjustable system, EVO G2 frictionless dual bearings, CNC-machined aerospace-grade aluminum handles with diamond knurling, and proprietary cable compounds (Buff 3.4, Poseidon 4.1, Hyper) designed for interchangeability across skill levels.

The business model is direct-to-consumer e-commerce through rxsmartgear.com and a companion training site rxsgfitness.com, supplemented by direct B2B sales of gym packages ($430-$880) to CrossFit affiliates. Revenue derives primarily from one-time hardware purchases at price points ranging from $4 (replacement ties) to $200 (limited-edition athlete collaborations), with supplementary streams from grips ($30-$65), replacement cables ($10-$20), apparel ($35-$50), and virtual training sessions ($75/hour) plus digital eBooks. Go-to-market combines DTC storefronts, community-led engagement through a bench of CrossFit Games champions and Olympic athletes as ambassadors, and event-driven activation at CrossFit competitions. The company claims to have served over 1,000,000 customers with a 4.85-star average across 1,371 verified reviews and operates 11-50 employees without any disclosed external funding.

Customer mix is broadly diversified across competitive CrossFit athletes, CrossFit affiliate gyms (CrossFit Humanity, CrossFit Milford, Kumana CrossFit), recreational fitness consumers, crossover-sport athletes (boxing, swimming, martial arts), and youth/adaptive users, with worldwide direct shipping as the primary geographic channel. The company's competitive positioning rests on Made-in-USA manufacturing, custom-cut sizing, patented adjustability, and endorsements from high-profile athletes including James Sprague (2024 Fittest Athlete), Laura Horvath (2023 Fittest), Jorge Fernandez, Haley Adams, and Olympians Michael Andrew and Jonny Mansour.

Name

Rx Smart Gear

Legal name

Rx Smart Gear, Inc.

Website

https://rxsmartgear.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rx Smart Gear is a family-owned fitness equipment company based in El Cajon, California, that designs, manufactures, and sells precision-engineered jump ropes and training accessories directly to consumers, CrossFit athletes, and CrossFit-affiliated gyms worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

El Cajon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jump Rope Sales: Direct consumer sales of jump ropes ranging from $27 (Flow Trainer cordless) to $175 (EVO G2). Core revenue stream from precision training ropes for CrossFit and fitness enthusiasts.
2. Accessories & Grips: Sales of hand grips ($30-$65), replacement cables ($10-$20), bags/cases, and other fitness accessories. Alec Smith Grips line is a key accessory category.
3. Gym Packages: Bulk sales of gym packages to CrossFit affiliates and fitness facilities, ranging from $430 to $880. Includes multiple ropes in various sizes and replacement cable packs.
4. Apparel: Sales of branded athletic wear including tank tops, t-shirts, sweatshirts ($35-$50). On-demand production model reduces overproduction.
5. Virtual Training & Digital Products: Virtual training sessions ($75/hour) and digital training content including eBooks for double under drills and workout programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Rx Smart Gear manufactures and sells precision-engineered jump ropes and fitness accessories, primarily serving CrossFit athletes, gym affiliates, and general fitness enthusiasts. The product line includes speed ropes (EVO G2, EVO FRE), training ropes (Rx Jump Rope 2.0, RapidFit 2.0), specialty ropes (heavy/drag, freestyle, kids, adaptive), hand grips, replacement cables, gym packages, and digital training resources. All products are made at the company's El Cajon, California headquarters.

Product overview

Rx Smart Gear is a San Diego-based fitness equipment company offering a comprehensive portfolio of precision training tools. The product line centers on jump ropes across multiple tiers: beginner-friendly adjustable ropes (RapidFit 2.0), customizable training ropes (Rx Jump Rope 2.0 in Standard and Customizable variants), and professional-grade speed ropes (EVO G2, EVO FRE, EVO GO). Specialty products include heavy/drag ropes for strength conditioning, freestyle ropes (Frēvo) for crossovers, adaptive ropes (Rx Mono Rope, Kids ABC) for accessibility and youth users, and a cordless option for travel. The ecosystem is complemented by hand grips (Alec Smith 2.0, 3 Finger, HD variants), replacement cables and parts, gym packages for affiliates, training resources (eBooks, virtual sessions), apparel, and accessories. The company manufactures in El Cajon, California and emphasizes precision sizing, interchangeable cables, and bearing-based spin systems across its offerings.

Differentiator

Problem solved

Functional benefit

Brands

• RXSG: Short form brand name used for Rx Smart Gear products and branding
• RapidFit
• EVO
• FREVO
• Alec Smith Grips
• Drag Rope
• Buff

Products and services

• Rx Jump Rope 2.0 Flagship training jump rope with upgraded internal rotation system, EVO-style swivel assembly, redesigned end cap, and 15% reduced overall weight. Includes Buff 3.4 cable ideal for beginners learning double unders. Custom made in the USA to exact specifications.
• RapidFit 2.0 Jump Rope Beginner-friendly adjustable jump rope with patented quick-adjust system allowing length changes at the push of a button. Features 10-foot cable with 8 inches of adjustability, dual bearings, and 6.75-inch tapered grip handles.

Quantifiable outcome

• 1,000,000+ customers served with 4.85 star average rating
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• James SpragueflagshipGTM or Marketing PartnerCrossFit Games Fittest Athlete 2024. Long-term brand ambassador using Rx Smart Gear ropes since childhood. Provides athlete endorsements, testimonials, and social media promotion. Partners on gym donation initiatives to support community affiliates.
• Laura HorvathflagshipGTM or Marketing PartnerCrossFit Games Fittest Athlete 2023. Primary ambassador for EVO G2 Speed Rope and Alec Smith Signature Grips. Uses products exclusively in competition training.
• Jorge FernandezcoreGTM or Marketing Partner3X CrossFit Games champion (Fittest Team 2023). Uses EVO G2 Speed Rope and Alec Smith Grips. Provides product feedback and athlete testimonials.
• Haley AdamscoreGTM or Marketing PartnerCrossFit Games Fittest Girl (16-17) 2018. Limited edition product collaboration on EVO G2 Speed Rope with personal design elements and 'Work in Progress' mantra.
• Alec SmithcoreStrategic or Co-development PartnerCrossFit athlete and gymnast. Co-developer of Alec Smith Grips product line including 2.0, 3 Finger, and HD versions. Products are Games Approved for CrossFit competition use.
• Michael AndrewminorGTM or Marketing PartnerOlympic Gold Medalist swimmer. Uses Frevo Freestyle Jump Rope for pool deck training and full body activation. Provides testimonial for freestyle product line.
• Paula LeyesminorGTM or Marketing PartnerCrossFit athlete and owner of Jungla Training gym. Athlete ambassador and coach who recommends products to gym members. Uses EVO speed ropes and Alec Smith Grips.
• Kumana CrossFitcoreChannel Partner/ Reseller/ DistributorAustin, Texas CrossFit gym owned by CrossFit Games athletes (Kaeo and Elijah Subiono). Multiple team members use Rx Smart Gear in competition. Natural distribution channel through gym sales and member recommendations.
• Bella MartinminorGTM or Marketing PartnerCrossFit host and reporter. Partner athlete using EVO Speed Ropes. Social media promotion and event presence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WOD Nation: CrossFit-focused fitness equipment brand selling speed ropes, jump ropes, and gym accessories online. Comparable product mix, target athlete, and channel strategy to RXSG.
• CrossRope: Direct-to-consumer jump rope brand offering interchangeable weighted and speed rope systems with a subscription model. Closest direct competitor to RXSG in jump rope category, target customer (CrossFit/fitness enthusiasts), and DTC distribution model.
• Buddy Lee Jump Ropes: Established jump rope brand with patented designs and a long history in fitness. Comparable core category (jump ropes), customer base (fitness/athletic), and DTC-plus-retail distribution.
• Fringe Sport: Functional fitness equipment brand selling rigs, bumper plates, and accessories to CrossFit affiliates and home gym buyers. Comparable CrossFit-targeting customer base and B2B gym package motion.

Broad incumbents

• Rogue Fitness: Dominant CrossFit and strength equipment manufacturer with a much broader portfolio (rigs, barbells, plates, conditioning gear). Overlaps with RXSG on CrossFit affiliate customers but operates at vastly larger scale and category breadth.
• REP Fitness: Broad-line fitness equipment manufacturer (strength, cardio, accessories) with strong direct-to-consumer e-commerce. Overlaps with RXSG on home gym and CrossFit buyers but serves a much wider category set.
• Eleiko: Premium strength and performance equipment brand serving competition-level athletes and gyms. Overlaps with RXSG in elite CrossFit/professional athlete credibility and premium positioning, but focused on barbells, platforms, and strength rather than jump ropes.
• CAP Barbell: Mass-market fitness equipment maker with broad product coverage including jump ropes, weights, and accessories. Competes with RXSG at the budget end of the jump rope category via retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rxsmartgear
• Xx.com/RxSmartGear
• Facebookfacebook.com/RxJumpRopes
• LinkedInlinkedin.com/company/rx-smart-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rx Smart Gear