Crossrope
Crossrope is a Raleigh, NC-based DTC fitness company that designs and sells weighted jump rope systems, Bluetooth-connected AMP handles, ropeless attachments, and a subscription training app serving individual consumers across 150+ countries.
- Company typePrivate
- Founded2020
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Crossrope does
Crossrope is a Raleigh, North Carolina-based direct-to-consumer fitness equipment company that designs and sells weighted jump rope systems, weighted attachments, and a companion mobile training app. The company operates the AMP line (Bluetooth-connected handles with jump tracking, calorie burn, and personalized stats), the Classic line (non-connected weighted ropes), and the Ropeless line (weighted attachments that deliver similar calorie burn without a rope, targeting small spaces, low ceilings, and injury recovery). All products share a proprietary fast-clip system that lets users swap rope weights (1/4 LB to 5 LB) across handles, protected by three US patents. The Crossrope app offers a Lite plan at $4.99/month and a Standard plan at $8.25/month, including 3,000+ guided workouts, 50+ training programs, an AI Coach, trainer-led video classes, TargetTrainer adaptive targeting, family sharing, and global leaderboards, with Apple Health integration.
The company has expanded its product surface beyond jump ropes into adjacent categories: the Sculpt System (weighted arm attachments for upper-body toning), SpinJumper (an ankle-attached spinning wheel for gamified cardio), and Ropeless Rebounder Sets (combining a mini-trampoline with weighted attachments). The product lineup spans $80 starter sets to $349-$469 premium bundles, with hardware as the primary revenue stream and app subscriptions as a recurring layer. Marketing is product-led through a product recommendation quiz, a 60-day money-back guarantee, a 97k+ member private Facebook community, an affiliate program (up to 15% commission), influencer and athlete partnerships, and earned media in SELF, Vox, Rolling Stone, and Oprah's O Magazine. Crossrope is independently held with no disclosed funding, parent company, or institutional investors.
Crossrope firmographics
Firmographics- Name
- Crossrope
- Legal name
- Crossrope Jump Ropes
- Website
- https://crossrope.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crossrope is a Raleigh, NC-based DTC fitness company that designs and sells weighted jump rope systems, Bluetooth-connected AMP handles, ropeless attachments, and a subscription training app serving individual consumers across 150+ countries.
- Ownership category
- akta.pro rank
Crossrope industry classification
Industry- Product category
- Fitness Equipment
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where Crossrope is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crossrope business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Weighted Jump Rope Hardware Sales: One-time purchase of jump rope sets and individual components (handles, ropes, attachments). Products range from starter sets at $80 to premium bundles at $469. Includes optional app membership.
- App Membership Subscription: Optional recurring subscription for app features including guided workouts, AI Coach, training programs, and family sharing. Lite plan at $4.99/month or $55/year; Standard plan at $8.25/month (billed $99 first year, $119/year thereafter).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Starter Jump Rope Set |
| One time/ perpetual license | Pay-as-you-go | Get Lean Set (Classic) |
| One time/ perpetual license | Pay-as-you-go | Get Strong Set (Classic) |
| One time/ perpetual license | Pay-as-you-go | Get Fit Bundle |
| One time/ perpetual license | Pay-as-you-go | AMP Jump Rope Set |
| One time/ perpetual license | Pay-as-you-go | Ropeless Get Lean Set |
| One time/ perpetual license | Pay-as-you-go | Ropeless Get Strong Set |
| One time/ perpetual license | Pay-as-you-go | Ropeless AMP Set |
| One time/ perpetual license | Pay-as-you-go | AMP Transformation Kit |
| One time/ perpetual license | Pay-as-you-go | Heavy Performance Set |
| One time/ perpetual license | Pay-as-you-go | Ultra Heavy Performance Set |
| One time/ perpetual license | Pay-as-you-go | Speed Performance Set |
| Subscription | Monthly | App Lite Membership |
| Subscription | Annual | App Standard Membership |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Crossrope product offering
Product offeringCore offering
Crossrope designs, manufactures, and sells weighted jump rope systems organized around a proprietary fast-clip interchangeable handle platform, with three core lines: AMP (BLE-connected smart ropes), Classic (non-connected weighted ropes), and Ropeless (weighted attachments). Bundled hardware sets range from $80 to $469. The offering is paired with the Crossrope App, which provides jump tracking, AI-driven workout recommendations, 3,000+ guided workouts, and a global leaderboard via optional Lite ($4.99/mo) or Standard ($8.25/mo) memberships.
Product overview
Crossrope is a weighted jump rope fitness company offering three main product lines: AMP (Bluetooth-connected smart jump ropes with app integration), Classic (non-connected weighted ropes), and Ropeless (weighted attachments without rope). The system uses a proprietary fast-clip handle system allowing users to swap between different weighted ropes (from 1/4 LB to 5 LB) and attachments. Companion products include the Sculpt System for arm toning, SpinJumper for gamified fitness, Jump Rope Mats, and the Crossrope App with Lite ($4.99/mo) and Standard ($8.25/mo) membership tiers featuring 3,000+ workouts, AI Coach, and trainer-led classes. Performance lines include Speed (3-9 oz), Heavy (3/4-3 LB), and Ultra Heavy (4-5 LB) ropes for specialized training.
Differentiator
Problem solved
Functional benefit
Brands
- AMP: Bluetooth-connected smart jump rope system with personalized training app, jump tracking, and data-driven workouts
- Classic
- Ropeless
- Sculpt System
- SpinJumper
Products and services
- AMP Jump Rope System Bluetooth-connected weighted jump rope system with interchangeable ropes (1/4, 1/2, and 1 LB) that tracks every jump, provides personalized stats, and connects to the Crossrope app for 3,000+ guided workouts, training programs, and a global leaderboard. Targeted at fitness consumers who want data-driven training.
- Classic Jump Rope System Original non-connected weighted jump rope system with interchangeable ropes (1/4 LB to 2 LB) and premium handles, available in Get Lean, Get Strong, and Get Fit Bundle sets. App membership optional. Targeted at fitness consumers who want free-flow jumping without the tech.
- Ropeless Jump Rope System Weighted attachments that replace the rope to deliver similar calorie burn and muscle engagement without tripping hazards, noise, or space constraints. Available with AMP Bluetooth handles or Classic handles in multiple weight configurations. Targeted at beginners, apartment dwellers, travelers, and injury recovery users.
- Performance Sets (Speed, Heavy, Ultra Heavy) Specialized jump rope sets with upgraded handles for advanced training: Speed Performance Set (3 oz, 6 oz, 9 oz for double unders), Heavy Performance Set (3/4 LB, 1.5 LB, 3 LB), and Ultra Heavy Performance Set (4 LB, 5 LB). Targeted at athletes and experienced jumpers.
- Sculpt System No-impact arm toning system using weighted attachments (1/2 LB and 1 LB) that target triceps, biceps, shoulders, and forearms. Available in AMP version with Bluetooth tracking ($169) and Classic version ($149). Targeted at users seeking upper body toning without joint stress.
- SpinJumper Fitness accessory that attaches to the ankle with a rotating wheel, allowing users to jump over the rope as it spins. Free SpinJump counting available in the Crossrope app. Marketed for ages 8+ as a gamified cardio experience.
- Crossrope App Mobile app providing jump tracking, guided workouts, and personalized training for Crossrope users. Lite plan ($4.99/month or $55/year) includes jump counting, monthly goals, and global leaderboard. Standard plan ($8.25/month or $99 first year/$119/year thereafter) adds 3,000+ workouts, 50+ programs, AI Coach, trainer-led video classes, TargetTrainer, and family sharing. Available on iOS and Android.
- Ropeless Rebounder Sets Combines a rebounder with Crossrope Ropeless weights for low-impact full-body workout. Available as Ropeless Rebounder Set ($149), Ropeless Rebounder AMP Set with Bluetooth tracking, and Ropeless Rebounder AMP Vibe Set ($189). Targeted at users seeking low-impact, joint-friendly cardio.
Quantifiable outcome
- Burns up to 1,074 calories per hour (vs 600 for treadmill)
- +5 more outcomes
Companies that use Crossrope
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Crossrope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature6 records
Crossrope partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TrueMedcorePartnership enabling customers to use HSA/FSA funds for Crossrope product purchases, providing up to 40% savings for qualified customers. TrueMed issues Letters of Medical Necessity through a network of licensed practitioners.
- Jump Rope Dudes (Dan)minorFitness influencer collaboration featuring Dan's #DoTheThing motto and Get Fit. Have Fun. philosophy. Partner creates content and exclusive collection.
- Nikki Hayes (Earth and Owl)minorCommunity-focused fitness influencer creating inclusive content for all ages, sizes, and abilities. Brings welcoming environment philosophy to Crossrope community.
- Kathy JumpsminorAthlete collaboration creating an all-purpose rope collection for basic jumping and tricks with bright colors and unique handle design. Collection designed for weight loss.
- Eugenie BernardisminorSouth African jumper collaboration featuring Eugenie Freestyle rope, built for jumpers at home or sea looking to level up cardio and learn new tricks.
- Vinny Guadagnino (Vinny G)minorJersey Shore reality star partnership creating three custom releases: Beaded Rope, Freestyle Rope, and 1/2 LB weighted rope set.
- AlalaminorAthletic apparel brand collaboration on the Vamp Short product, combining fitness apparel with jump rope fitness.
- Apple HealthcoreIntegration allowing Crossrope workout data (jump time, calorie burn, workout data) to sync with Apple Health app for comprehensive fitness tracking.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Crossrope competitors and assessment
Company assessmentBroad incumbents
- Tonal: Smart strength-training system with subscription content and AI coaching. Comparable to Crossrope's connected + AI Coach model but targets the much larger home strength equipment category.
- Rogue Fitness: Largest independent strength and conditioning equipment manufacturer. Competes indirectly for the home gym budget with broad product depth that dwarfs any single-category fitness brand like Crossrope.
- Peloton: Connected fitness leader with bikes, treadmills, and a large subscription content library. Competes for the same connected home-fitness consumer wallet but operates at vastly larger scale and broader equipment portfolio.
- REP Fitness: Direct-to-consumer strength equipment retailer offering home gym racks, weights, and accessories. Comparable D2C motion and customer overlap (serious home fitness buyers) but in a much larger equipment category.
- Bowflex: Established home fitness brand offering compact cardio and strength solutions. Targets the same small-space home fitness buyer as Crossrope's Ropeless and rebounder bundles but with broader legacy distribution.
Direct peers
- Tangram Factory (Smart Rope): Maker of the Smart Rope, a LED-embedded smart jump rope with app connectivity. Directly competes with Crossrope AMP in the connected weighted jump rope category with similar target customers and price points.
- Rx Smart Gear: Premium weighted and speed jump rope brand popular in CrossFit and functional fitness communities. Overlaps with Crossrope's Performance and Heavy weighted rope lines targeting serious fitness users.
- Survival And Cross: Specialist maker of heavy and weighted jump ropes for CrossFit athletes and strength conditioning. Closely comparable to Crossrope's Heavy and Ultra Heavy Performance sets in target customer and use case.
- RPM Fitness: Multi-sport speed and agility rope maker offering weighted and speed jump ropes. Comparable to Crossrope's Speed Performance and weighted Classic lines for fitness and combat sport athletes.
Emerging players
- Therabody: Wellness tech brand (Theragun) blending hardware with recovery content and app-driven use. Comparable product-led D2C model and convergence of hardware plus subscription content in the consumer wellness category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossrope social profiles
Digital presenceCrossrope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossrope leadership team
Management profileNumber of profiles
Profiles1 record
Crossrope funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossrope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossrope
What does Crossrope do?
Crossrope designs, manufactures, and sells weighted jump rope systems organized around a proprietary fast-clip interchangeable handle platform, with three core lines: AMP (BLE-connected smart ropes), Classic (non-connected weighted ropes), and Ropeless (weighted attachments). Bundled hardware sets range from $80 to $469. The offering is paired with the Crossrope App, which provides jump tracking, AI-driven workout recommendations, 3,000+ guided workouts, and a global leaderboard via optional Lite ($4.99/mo) or Standard ($8.25/mo) memberships.
Is Crossrope a public or private company?
Crossrope is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crossrope founded?
Crossrope was founded in 2020. It employs 11 to 50 people.
Where is Crossrope based?
Crossrope is headquartered in Raleigh, United States, in the North America region.
How does Crossrope make money?
Two revenue lines are on record. Weighted Jump Rope Hardware Sales are the primary driver. The others are app Membership Subscription.
Who are Crossrope's main competitors?
Broad incumbents on record are Tonal, Rogue Fitness, Peloton, REP Fitness and Bowflex. Direct peers are Tangram Factory (Smart Rope), Rx Smart Gear, Survival And Cross and RPM Fitness. Therabody is listed as an emerging player.
Does Crossrope have an API?
No public API is recorded for Crossrope.
What industry is Crossrope in?
Crossrope's product category is Fitness Equipment. Its primary akta.pro industry code is CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 45911.