Heritage Capital

What Heritage Capital does

Heritage Capital (legal name: Banque Heritage SA) is a family-controlled Swiss private bank headquartered in Geneva, with additional offices in Basel, Sion, and Zurich, and a wholly-owned subsidiary in Uruguay (Banque Heritage Uruguay, since 2007). Founded in 1986 by Carlos Esteve as a family office, the firm received its Swiss Federal Banking License in 2004 and operates under direct FINMA supervision, maintaining a 21.4% Tier 1 capital ratio and a 327.1% Liquidity Coverage Ratio. In 2024 the group reported CHF 76.7 million in consolidated revenue (+4% YoY), CHF 17.3 million in operating result, and CHF 4.9 billion in assets under management (+19% YoY) with CHF 383 million in net new money inflow; AUM surpassed CHF 5 billion in 2026 alongside the firm's 40th anniversary.

The bank's product portfolio spans Wealth Management (discretionary and advisory mandates, estate and philanthropy planning) and Asset Management (open architecture across traditional and alternative investments via internal research and external managers). Specialized offerings include Fund Representation and Paying Agent services under FINSA and CISA for foreign funds targeting Swiss qualified investors, External Asset Manager (EAM) partnership services supported by a dedicated 10-person team, Pension Planning for vested benefits, plus Global Custody, Lombard Credit, and Family Office Services. The technology stack is built on a March 2026 strategic partnership with WIZE for Portfolio Management System and reporting, complemented by the in-house Heritage Alternative Investment research offering.

Commercially, Heritage operates a direct sales-led relationship model — no intermediary distribution channels in Switzerland — serving high-net-worth individuals and families (primary), institutional clients, External Asset Managers, and pension/vested benefits clients. Onboarding is restricted to investors domiciled in Switzerland, Luxembourg, the United Kingdom, and Japan, with explicit U.S. exclusion. Revenue is composed of recurring asset management and wealth management fees as the dominant streams, plus transaction and trading fees, fund representation/paying agent fees, and EAM service income. Leadership comprises CEO Marcos Esteve (6th generation), CIO/Head of Asset Management Jean-Christophe Rochat, CFO/COO Pierre Vouilloz, and Head of Private Banking Michael Welti; recent governance refresh includes Vice Chair Ramon Esteve III and Board appointee Donald Waterreus (May 2026).

Name

Heritage Capital

Legal name

Banque Heritage SA

Website

https://heritage.ch

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Heritage Capital (Banque Heritage SA) is a family-controlled Swiss private bank offering wealth management, asset management, fund representation, External Asset Manager partnership services, and pension planning to high-net-worth individuals, families, institutional clients, and EAMs. Headquartered in Geneva with offices in Basel, Sion, Zurich, and Uruguay, it manages CHF 5+ billion in assets.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Private banking services
• Wealth management solutions
• Asset management services
• Fund representation services
• External asset managers

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wealth Management Fees: Fees from managing assets for high-net-worth private clients including discretionary mandates, advisory services, and portfolio management. Revenue is generated through a combination of management fees (based on assets under management) and performance fees where applicable.
2. Asset Management Fees: Revenue from managing client portfolios across traditional and alternative asset classes including equities, fixed income, and alternative investments. Fees are typically based on a percentage of assets under management.
3. Fund Representation & Paying Agent Services: Fees for acting as fund representative for foreign funds targeting qualified investors in Switzerland and as paying agent. Services include fund representation, paying agent services, and distribution advisory for fund managers seeking Swiss market access.
4. Transaction and Trading Fees: Commissions and fees from executing securities transactions, trade execution services, and custody services for client portfolios.
5. External Asset Manager Services: Services provided to external asset managers including e-banking platform access, flexible pricing systems, independent research, and after-hours order execution capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage Capital (Banque Heritage SA) is a family-controlled Swiss private bank providing wealth management, asset management, fund representation and paying agent services, external asset manager (EAM) support, and pension/vested benefits planning to high-net-worth individuals, families, institutional investors, and independent asset managers. The bank delivers discretionary and advisory mandates, portfolio management, custody, Lombard credit, and family office services through an open-architecture platform combining internal research with external asset manager expertise.

Product overview

Heritage Capital (Banque Heritage) operates as a family-controlled Swiss private bank offering an integrated suite of wealth management services. The core offering centers on Wealth Management and Asset Management divisions, supported by specialized services including Fund Representation & Paying Agent Services for external fund managers, External Asset Manager (EAM) partnerships, and Pension Planning for vested benefits. The bank utilizes an open-architecture platform combining internal research capabilities (Heritage Alternative Investment) with external asset manager expertise. Additional services include Global Custody, Lombard Credit Facilities, E-Banking, and Family Office Services. The product portfolio is delivered through four Swiss offices (Geneva, Basel, Sion, Zurich) and serves both private clients and institutional investors.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Alternative Investment: Exclusive independent research offering for alternative investments.

Products and services

• Wealth Management Comprehensive private banking and wealth management services offering bespoke portfolio management, strategic asset allocation, estate planning, asset protection, and philanthropy services for high-net-worth individuals and families.
• Asset Management Investment management platform utilizing open architecture with both internal research and external asset manager expertise, covering traditional and alternative asset classes with focus on capital preservation and long-term absolute returns.
• Fund Representation & Paying Agent Services Fund distribution services for foreign fund managers seeking access to Swiss qualified investors, including fund representation, paying agent services, and advisory on Swiss distribution regulations under FINSA and CISA.
• External Asset Managers (EAM) Dedicated services for independent asset managers offering open architecture platform, flexible pricing systems, e-banking, independent research (Heritage Alternative Investment), and partnership model with 10 experienced team members.
• Pension Planning Vested benefits management services including individual investment solutions for occupational pension fund transfers, risk coverage similar to pension fund plans, and flexible payout options including foreign transfers.
• E-Banking Online banking platform for clients to access and manage their accounts and portfolios electronically.
• Heritage Alternative Investment Research Exclusive and independent investment research provided to support portfolio management decisions and investment recommendations, with focus on alternative investments.
• Global Custody Custody services for securities and financial instruments within the asset servicing division.
• Lombard Credit Facilities Lombard lending facilities provided as part of the asset services and credit offerings.
• Family Office Services Comprehensive services related to family office structuring and management for high-net-worth families.

Quantifiable outcome

• 19% growth in assets under management to CHF 4.9 billion in 2024
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• WIZEcoreTechnology or Integration · 31 March 2026Strategic partnership with WIZE, a technology platform specialized in Portfolio Management System (PMS) and reporting. The partnership aims to strengthen Heritage's technological offering for its private and institutional client base by enhancing portfolio management capabilities and reporting functionality.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Lombard Odier: Geneva-based Swiss private bank offering wealth management and asset management to private clients, families, and institutions. Operates with similar open-architecture investment philosophy and relationship-driven private banking model serving HNW and family office segments.
• EFG International: Swiss-listed private banking group headquartered in Zurich, focused on wealth management, asset management, and External Asset Manager services. Most direct competitor given overlapping EAM partnership model and comparable mid-sized private banking focus.
• Mirabaud: Geneva-based Swiss private bank with similar mid-sized boutique positioning to Heritage, offering wealth management and asset management. Operates with comparable family-controlled independence and serves HNW private clients across Switzerland and select international markets.
• VP Bank: Liechtenstein-headquartered private bank offering wealth management and asset management across Switzerland, Liechtenstein, and international markets. Comparable mid-sized independent private banking model serving HNW and family office clients.
• Union Bancaire Privée (UBP): Geneva-based Swiss private bank offering wealth management, asset management, and fund services. Comparable in Swiss boutique private banking tier with strong institutional and HNW client focus; similar multi-channel distribution model including EAM partnerships.
• Pictet Group: Geneva-headquartered Swiss private bank offering wealth management, asset management, and related services to private and institutional clients. Comparable in focus on HNW wealth management with open-architecture philosophy and independent ownership, though substantially larger in AUM scale.
• J. Safra Sarasin: Basel-headquartered Swiss private bank offering wealth management and asset management with strong international footprint. Operates in the same Swiss boutique private banking space serving HNW individuals, families, and institutional clients.
• Hyposwiss Private Bank: Swiss private bank based in Geneva offering wealth management and asset management services to HNW private clients. Closest comparable in scale and boutique positioning within the Swiss mid-sized private banking segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Capital