SoilMetrix

Name

SoilMetrix

Legal name

SoilMetrix, Inc.

Website

https://soilmetrix.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SoilMetrix is an Austin-based precision agriculture startup that uses patented ML-driven soil zone mapping (originating from Iowa State and NC State) to deliver variable-rate prescriptions, an AI agronomist agent, and verifiable field histories to growers and agricultural advisors managing multiple client accounts.

Ownership category

akta.pro rank

Product category

Precision Agriculture Software

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Agricultural Services (700)

akta.pro primary industry

Soil & Field Mapping Analytics (EC Mapping, Zone Delineation) (AFABAMAH)

akta.pro secondary industries

Soil & Terrain Mapping Services (EC/EM Scanning, Topography, Zone Delineation) (AFACACAE), Nutrient Management & Fertility Optimization Analytics (AFABAMAJ), Field Mapping, GIS & Digital Agronomy (Zoning, Prescription Maps, Yield Maps, Spatial Analytics) (AFAGALAG), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)

Keywords

• Precision agriculture software
• Soil zone mapping
• Variable rate prescriptions
• AI agronomy platform
• Field data analytics

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Platform Subscription: Subscription-based platform access for growers and advisors. Growers receive a living plan for every field with measurable progress. Advisors can manage 50+ client accounts with cross-client dashboards, templates, and full attribution. Platform supports continuous fertility monitoring and scenario-tested prescriptions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

SoilMetrix sells a precision agriculture software platform that converts soil data into zone-specific improvement plans for growers and agricultural advisors. The platform applies machine learning to remote sensing, soil survey, and geospatial analytics, using patented zone mapping technology licensed from Iowa State and NC State universities, to generate variable-rate prescriptions at 3×3 meter resolution. The offering includes three core products: Field Hand™ (conversational AI agronomist), Smart Zones™ (precision zone mapping and prescriptions), and Field Log™ (verifiable field history with Field Fax™ reports).

Product overview

SoilMetrix is a unified platform combining three core products built on patented zone mapping technology from NC State and Iowa State universities. Field Hand™ serves as the AI agronomist agent interface providing conversational access to field intelligence. Smart Zones™ delivers the precision zone mapping engine with variable-rate prescriptions and continuous monitoring. Field Log™ provides the verifiable field history and record-keeping infrastructure with Field Fax™ verified reports. The platform turns scattered soil data into zone-specific improvement plans with clear goals, timelines, and budgets, closing the loop from data collection to prescription to verification.

Differentiator

Problem solved

Functional benefit

Brands

• Field Hand™: AI agronomist agent that knows your fields, your plans, and your soil history. Provides proactive briefings and on-demand prescriptions.
• Smart Zones™
• Field Log™
• Field Fax™

Products and services

• Field Hand™ Conversational AI agronomist agent that knows a user's fields, plans, and soil history; delivers proactive daily briefings on field conditions requiring attention and provides on-demand prescriptions and scenario analysis. Works for a single grower and scales for an advisor managing dozens of accounts.
• Smart Zones™ Precision soil zone mapping and management platform that generates high-resolution 3×3 meter management zones in days rather than weeks, produces zone-specific improvement plans, and delivers variable-rate prescriptions and continuous fertility monitoring with multi-year trend analysis.
• Field Log™ Permanent, verifiable record system for field history that documents every soil test, application, and plan change with provenance, and generates Field Fax™ verified reports that document a field's management history for landlords, lenders, buyers, and organic certification audits.

Quantifiable outcome

• Per-acre soil testing cost significantly reduced compared to traditional methods
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Iowa State UniversitycoreStrategic or Co-development Partner · 1 January 2018SoilMetrix was founded in 2018 to commercialize patented soil mapping research from Iowa State University. Dr. Bradley Miller, Associate Professor and director of the Geospatial Laboratory for Soil Informatics, is co-inventor of SoilMetrix's patented zone mapping technology. The Geospatial Laboratory pioneered digital soil mapping using cloud computing, AI, and remote sensing to characterize soil variability.
• NC State UniversitycoreStrategic or Co-development PartnerSoilMetrix commercializes patented soil mapping research from NC State University. Dr. Jeffrey White, Professor in the Department of Crop and Soil Sciences, co-invented SoilMetrix's patented zone mapping technology. His research spans site-specific soil fertility, remote sensing, and geospatial technologies for precision agriculture with collaboration from NASA, EPA, and USDA-NRCS.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Climate FieldView (Bayer): Climate FieldView is the dominant digital agronomy platform from Bayer, offering field mapping, variable-rate prescriptions, and integrated agronomic data across millions of acres. It is the most direct broad incumbent competing for SoilMetrix's grower customer base on field-level decision support.
• Trimble Agriculture: Trimble offers a broad precision agriculture portfolio spanning field mapping, GNSS guidance, variable-rate prescriptions, and farm data management. Its suite overlaps with SoilMetrix's Smart Zones and field data platform capabilities, making it an established comparable for enterprise-scale precision ag platforms.
• Farmers Edge: Farmers Edge is a publicly listed independent digital agriculture platform offering field-level analytics, variable-rate prescriptions, and agronomic services. It is a meaningful incumbent comparable competing for the same grower and advisor segments.
• Indigo Ag: Indigo Ag is a broad agtech incumbent offering digital agronomy, carbon programs, and microbial products tied to field-level sustainability metrics. Its carbon and verification businesses are particularly comparable to SoilMetrix's Field Fax verified history feature.
• CNH Industrial AFS Connect: CNH's AFS Connect platform offers precision agriculture and farm management software integrated with Case IH and New Holland equipment. As an OEM-anchored platform, it represents a structural competitor through equipment-bundled data lock-in.

Direct peers

• CropX: CropX is a soil-sensor-and-analytics precision agriculture platform delivering variable-rate irrigation and fertility recommendations from proprietary sensor networks. It is the closest direct peer to SoilMetrix's soil-fertility zone mapping and prescription product.
• Taranis: Taranis is an AI-powered aerial imagery and crop intelligence platform for advisors and growers, combining sub-centimeter leaf-level imagery with agronomic decision tools. It overlaps with SoilMetrix's imagery-driven zone mapping and advisor-facing workflows.
• Sentera: Sentera provides aerial and satellite remote sensing analytics for agriculture, delivering normalized difference vegetation index (NDVI) and stand-count tools used by advisors and growers. It is comparable as a remote-sensing-driven decision support platform for precision agronomy.

Emerging players

• Granular (Bayer): Granular is a Bayer-owned farm business and agronomy SaaS platform providing field planning, prescription tools, and operational analytics. It overlaps directly with SoilMetrix's planning and prescription workflow but is positioned more as farm business management.
• Regrow (formerly FluroSat): Regrow combines remote sensing and agronomic modeling for crop monitoring and sustainability verification, including Scope 3 emissions measurement. It is a relevant emerging comparable in field analytics and verifiable sustainability record-keeping overlapping with SoilMetrix's Field Log and zoning capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/90673811

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoilMetrix