What Quiter does

Quiter Servicios Informáticos, S.L. is a Spanish software company founded in 1995 and headquartered at the Parque Científico y Tecnológico de Cantabria in Santander, Spain. It designs, builds, and supports Quiter Auto Web, a comprehensive Dealer Management System (DMS) that unifies workshop, warehouse, commercial (sales), and accounting operations for automotive dealerships in a single integrated application. The product portfolio extends well beyond the core DMS through more than 18 native add-on modules — including Quiter Auto Cloud (cloud deployment), QBI Premium Plus and QBI Premium Support (business intelligence and AI-powered natural-language analytics), QClock (biometric time and attendance), QPay (online payments), QMS (SMS messaging with calendar integration), QNotifier/QChannel/QCheckin (customer communication and digital reception), Quiter Smart Reception (auto check-in/out), QCTI (telephony integration), Quiter Work Flow and Task Planner (workflow automation), Quiter Leads Integrator (JSONLead CRM integration), QScan/CLA (warehouse logistics), Quiter Session Manager and 2FA (security), and AIM (interface management) — supported by QLearning, an online training and certification platform. The offering is positioned as a vertically integrated alternative to fragmented, multi-vendor dealership stacks.

Quiter operates a direct enterprise sales motion through wholly-owned subsidiaries in Spain (HQ), Portugal (regional HQ in Oeiras/Taguspark), Mexico (regional HQ in Mexico City), Colombia (Bogotá), and Argentina (Buenos Aires), with additional customer reach into Bolivia. It sells primarily on a subscription basis with quote-based, annual pricing tied to dealership size and module footprint, supplemented by implementation, training, and consulting services. The installed base spans 2,200+ dealerships and approximately 34,000 daily users across automotive manufacturer dealer networks in Western Europe and Latin America. Named customers include Grupo Huertas and Herrero y López (Spain), Grupo Cleber (Mexico), and Taiyo Motors (Nissan importer, Bolivia). OEM homologations from multiple manufacturers drive channel access, and the company is privately held with no disclosed external funding, no parent company, and no current M&A activity in the data.

Name

Quiter

Legal name

Quiter Servicios Informáticos, S.L.

Website

https://quiter.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Quiter is a Spanish software company (founded 1995, Santander) that develops Quiter Auto Web, an integrated Dealer Management System for automotive dealerships in Spain, Portugal, and Latin America, with 2,200+ dealerships and 34,000 daily users.

Ownership category

akta.pro rank

Product category

Dealer Management Systems (Automotive Software)

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Dealer management systems
• Automotive dealership software
• Workshop management software
• Automotive DMS platform
• Dealer network solutions

Headquarters

HQ city

Santander

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. DMS Software Licenses (Quiter Auto Web): Quiter generates revenue primarily through licensing its Quiter Auto Web Dealer Management System to automotive dealerships. The software is offered both as on-premise installation and cloud-based solution (Quiter Auto Cloud). Implementation, training, and consulting services complement the software licenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Quiter designs, develops, implements, and supports Quiter Auto Web, an integrated Dealer Management System (DMS) that unifies Workshop, Warehouse, Commercial (sales), and Accounting operations for automotive dealerships in a single application, supplemented by proprietary add-on modules (QBI Premium Plus/Support, QClock, QPay, QMS, QNotifier, QChannel, QCheckin, Quiter Smart Reception, QScan/CLA, Quiter Work Flow, Quiter Task Planner, Quiter Leads Integrator, Quiter Session Manager, AIM, QRSC, QAE, QSAC, Quiter Market Analytics) and delivered via on-premise or Quiter Auto Cloud deployment.

Product overview

Quiter is a Dealer Management System (DMS) provider for the automotive sector offering a comprehensive platform called Quiter Auto Web for managing all dealership departments (workshop, warehouse, commercial, and accounting) in a single integrated application. The product portfolio includes core Quiter Auto Web DMS supplemented by specialized add-on modules including Quiter Auto Cloud (cloud deployment), QBI Premium Plus/Premium Support (business intelligence and AI support), Quiter Smart Reception (workshop check-in/out), QClock (time management with biometric access), QNotifier (customer notifications), QMS (messaging with calendar integration), QChannel/QCheckin (customer communication), QPay (payments), QScan/CLA (warehouse logistics), Quiter Work Flow/Task Planner (workflow automation), Quiter Leads Integrator (CRM integration), QAE (document management), QRSC (cloud printing), Quiter Session Manager (security), and AIM (interface management). The ecosystem is supported by QLearning, an online training platform for user education.

Differentiator

Problem solved

Functional benefit

Brands

• Quiter Auto Web: Main Dealer Management System (DMS) software solution for automotive dealerships
• QNotifier
• QCTI
• QClock
• QMS
• QBI Premium Plus
• QPay
• Quiter Smart Reception
• Quiter Market Analytics
• Quiter Auto Cloud
• QLearning
• QScan
• QChannel
• QCheckin
• QLeads Integrator

Products and services

• Quiter AutoWeb Comprehensive Dealer Management System (DMS) for automotive dealerships covering workshop, warehouse, commercial (sales), and accounting operations in a single integrated application.
• Quiter Auto Cloud Cloud-based deployment solution for Quiter Auto Web offering centralized infrastructure management, maintenance, updates, security, and software encryption with scalable service delivery.
• Quiter Smart Reception Auto check-in and auto check-out system for vehicle drop-off and pickup at workshops, enabling customers to leave and collect vehicles without dealership staff presence.
• Quiter Market Analytics Market valuation service for used vehicles (VO Activo) providing real purchase/sale prices, stock rotation days, reconditioning data, and recommended purchase price simulation.
• QBI Premium Plus Business intelligence solution providing normalized data access from Quiter Auto Web through a dedicated server, supporting MySQL, MariaDB, MS SQL Server, PostgreSQL, and AVRO export to Google BigQuery, Amazon Athena, and Azure Data Factory.
• QBI Premium Support AI-powered support system for QBI Premium providing natural language responses to questions about sales, after-sales, inventory, and other dealership metrics with 24/7 availability.
• QClock Time tracking and attendance management system with biometric access (fingerprint, facial recognition) available on Android and iOS.
• QPay Online payment system integrated with Quiter Auto Web for invoice payments at workshops and dealerships.
• QMS (Quiter Messaging System) Customer messaging service supporting SMS with company name as sender ID, integrating with Microsoft Outlook, Google Calendar, Yahoo Calendar, and Apple Calendar for event scheduling.
• Quiter Session Manager (QSM) Security complement for Quiter Auto Web providing encrypted communications between client and server with automatic transparent encryption for all connections.
• Quiter Work Flow (QWF) Workflow management system establishing control and follow-up mechanisms for dealership work procedures, including notifications, alarms, authorization requests, and verification processes.
• Quiter Task Planner Centralized scheduled task management system providing unified visibility of all scheduled tasks with access controls and execution logs.
• Quiter Leads Integrator v2 Lead integration system using JSONLead format to integrate leads from external systems including corporate websites and vehicle sales portals.
• QNotifier Online chat and notification system enabling dealership customers and workshop advisors to receive notifications, establishing new communication channels with faster and more effective responses.
• QCTI (Quiter Computer Telephony Integration) Phone system integration with Quiter Auto Web that identifies callers and displays relevant customer information before call answer.
• QScan / CLA (Centro Logístico de Almacén) Warehouse logistics management system for inbound and outbound package handling with labeling and inventory tracking.
• QLearning Online training platform with webinars and courses at Inicial/Avanzado/Supervisor levels covering all Quiter Auto Web modules including Workshop, Warehouse, Commercial, and Accounting.
• QChannel Independent web communication platform for dealer-customer interactions with chat, email, and digital content sharing including videos and photos from mobile devices.
• QCheckin Independent web solution for automatic workshop vehicle reception without advisor intervention, supporting integration with Quiter Auto Web and other DMS systems.
• QRSC (Quiter Reporting System Cloud) Cloud-based printing system offering high availability and centralized management for generating reports and printed documents.
• AIM (Automotive Interface Manager)

Quantifiable outcome

• Process automation leading to reduced operational costs
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability7 records

Feature18 records

Partnerships

One partnership is on record.

• Multiple Automotive Manufacturers (OEMs)coreStrategic or Co-development PartnerQuiter has homologations and recommendations from multiple automotive manufacturers for their dealer networks. The company serves nearly all automobile sector manufacturers through their commercial network dealerships, with official endorsements for national and international dealer networks. Manufacturers include brands from various segments who mandate or recommend Quiter AutoWeb for their authorized dealers.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CDK Global: One of the largest global DMS providers serving automotive dealers and OEMs across North America and internationally. Direct competitor to Quiter Auto Web in the dealership management software category, with a much broader geographic footprint and larger product suite.
• Reynolds and Reynolds: Major US-based DMS and automotive retail technology provider with deep OEM and dealer relationships. Directly comparable to Quiter as a comprehensive DMS covering sales, service, parts, and accounting for car dealerships.
• Cox Automotive (Dealertrack): US-based automotive technology conglomerate whose Dealertrack DMS competes head-to-head with Quiter Auto Web in the dealership management system category, alongside adjacent inventory, marketing, and F&I products.

Direct peers

• Incadea: Global DMS provider (Toyota Tsusho-backed) serving automotive retailers across Europe, LatAm, and APAC. Highly comparable to Quiter as a vertical automotive DMS targeting dealership groups with multi-country deployments.
• PBS Systems: Canadian-headquartered provider of DMS and dealer management solutions for automotive, RV, marine, and powersports dealerships. Comparable to Quiter as a vertical DMS vendor serving multi-location dealer groups with integrated workshop, parts, and accounting modules.
• Pinewood Technologies: UK-listed automotive DMS and retail technology provider serving franchised dealers in the UK, Europe, and select international markets. Directly comparable to Quiter Auto Web as a vertical dealership management platform.

Emerging players

• Tekion: Cloud-native automotive retail platform built as a modern alternative to legacy on-premise DMS solutions like Quiter Auto Web. Directly competitive in dealer CRM, sales, service, and BI/AI workflows, with a tech-forward positioning that pressures incumbent DMS providers.
• Kerridge Commercial Systems: UK-based ERP and DMS provider serving automotive, distribution, and retail verticals. Comparable to Quiter as a vendor offering integrated dealer/retail management software with workshop, parts, and accounting functionality.

Regional players

• Bitsoft: Spanish software vendor providing DMS and management solutions to automotive dealerships in Spain and select LatAm markets. Most direct regional competitor to Quiter, targeting the same Spanish-speaking dealership customer base.

Others

• Dominion Enterprises (Dealer Specialties): Provides automotive retail SaaS products (inventory, CRM, dealer websites) adjacent to the DMS layer. Comparable to Quiter as an automotive retail software ecosystem player serving franchised dealers, though not a full DMS replacement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quiter