Videoloft
Videoloft is a UK-based cloud video surveillance company that connects existing CCTV infrastructure to AWS-hosted cloud storage via proprietary Cloud Adapter hardware or software, enabling multi-site monitoring, AI analytics, and remote access without hardware rip-and-replace.
- Company typePrivate
- Founded2014
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Videoloft does
Videoloft is a UK-based cloud video surveillance company that provides a cloud-based video management system (VMS) connecting existing CCTV infrastructure to secure offsite cloud storage without requiring hardware rip-and-replace. The platform supports unlimited sites, cameras, and users per deployment with flexible cloud retention ranging from 2 days to 10 years, and is compatible with hundreds of camera and recorder brands (Hikvision, Dahua, Axis, Hanwha, Uniview, Lorex, Reolink, Vivotek, and ONVIF-compliant devices). Connectivity is delivered via proprietary Cloud Adapter hardware (Mini, 8/16-channel, and Enterprise units with 1TB onboard SSD, NDAA-compliant and UK-assembled) or a free Virtual Cloud Adapter software for Windows and Linux, with AWS-hosted infrastructure (SOC 2 and ISO 27001).
The product portfolio layers AI-powered analytics on top of cloud recording: Smart Motion (object detection, tracking, and zone-based search), License Plate Recognition (powered by Plate Recognizer, 97% accuracy across 90+ countries), People Counting (92% accuracy), and PPE Detection for workplace safety. A purpose-built Order Cam solution targets restaurants using third-party delivery platforms (Just Eat, Uber Eats, DoorDash, Deliveroo) for order verification and dispute reduction, capturing over 2 million orders annually across customers. The company serves multi-site businesses, security professionals and integrators (via a reseller/trade-pricing program), automotive manufacturers, restaurants, property managers, and legacy NVR/DVR operators seeking cloud backup.
Videoloft generates revenue primarily through recurring monthly or annual per-camera subscriptions, with entry-level cloud storage plans starting at $2.99 per camera per month and AI analytics add-ons priced at $1.79–$19.99 per camera per month. The go-to-market combines a product-led self-serve motion (free 30-day trial, freemium Virtual Cloud Adapter) with enterprise sales engagement and a security professional reseller program offering discounted trade pricing. The company is privately held, founder-led by CEO James West, with no publicly disclosed institutional funding or revenue figures.
Videoloft firmographics
Firmographics- Name
- Videoloft
- Legal name
- Videoloft
- Website
- https://videoloft.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Videoloft is a UK-based cloud video surveillance company that connects existing CCTV infrastructure to AWS-hosted cloud storage via proprietary Cloud Adapter hardware or software, enabling multi-site monitoring, AI analytics, and remote access without hardware rip-and-replace.
- Ownership category
- akta.pro rank
Videoloft industry classification
Industry- Product category
- Cloud Video Surveillance / Video Management System (VMS)
- akta.pro primary industry
- Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)
- akta.pro secondary industries
- Video Surveillance (CCTV/VMS) System Integration (BPAKAGAA), Video Understanding & Content Moderation (HDAAAEAF)
Keywords
Where Videoloft is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Videoloft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Cloud Storage Subscription: Monthly or annual subscription based on number of cameras, recording resolution, and retention period. Plans range from 2 days to 10 years retention. Pricing based on retention period rather than storage capacity.
- AI Analytics Add-ons: Optional per-camera add-ons: Smart Motion ($1.79/£1.49 per camera/month), LPR ($19.99/£19.99 per camera/month, up to 10,000 reads), People Counting. Charged in addition to base cloud storage plan.
- Order Cam Solution: Purpose-built order verification solution for restaurants using third-party delivery platforms. Hardware and subscription for order capture and verification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level cloud storage plan |
| Subscription | Annual | Annual subscription |
| Subscription | Monthly | Smart Motion AI add-on |
| Subscription | Monthly | License Plate Recognition add-on |
| Subscription | Monthly | Cloud storage retention options |
| Freemium | Pay-as-you-go | Virtual Cloud Adapter |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Videoloft product offering
Product offeringCore offering
Videoloft provides a cloud-based video management system (VMS) that connects existing CCTV cameras and recorders to secure offsite cloud storage via proprietary Cloud Adapter hardware or free Virtual Cloud Adapter software, enabling centralized multi-site viewing, remote access, and AI-powered analytics such as Smart Motion, License Plate Recognition, People Counting, and PPE Detection. The platform also offers a purpose-built Order Cam solution for restaurants using third-party delivery platforms to capture order verification evidence.
Product overview
Videoloft is a cloud-based video surveillance platform that enables businesses to add secure cloud recording and AI analytics to existing CCTV systems without replacing hardware. The core product is the Videoloft Cloud Video Surveillance Platform, accessed via web VMS or mobile apps (iOS/Android). Hardware connectivity is achieved through Cloud Adapter devices (Mini, 8/16-channel, Enterprise with 1TB storage) or the free Virtual Cloud Adapter software for Windows/Linux. The platform offers optional AI analytics add-ons: Smart Motion (people/vehicle detection), License Plate Recognition (powered by Plate Recognizer), People Counting, and PPE Detection. A specialized solution called Order Cam serves restaurants for delivery verification. Storage retention options range from 2 days to 10 years. The platform supports unlimited sites, cameras, and users with centralized management.
Differentiator
Problem solved
Functional benefit
Brands
- Order Cam: A purpose-built solution for restaurants and takeaways using third-party delivery platforms like Just Eat, Uber Eats, DoorDash, and Deliveroo for order verification and dispute reduction.
- Manything
Products and services
- Videoloft Cloud Video Surveillance Platform Cloud-based video management system (VMS) that provides secure offsite cloud storage, centralized multi-site viewing, and remote access to existing CCTV cameras without requiring hardware replacement.
- Cloud Adapter Physical bridging device that connects existing security cameras and recorders to the Videoloft cloud platform. Available in Mini, 8-channel, 16-channel, and Enterprise configurations with onboard SSD storage for network outage protection. NDAA-compliant and assembled in the UK.
- Virtual Cloud Adapter Free downloadable software for Windows and Linux that transforms existing machines into cloud video recording systems, supporting up to 64 compatible camera channels without requiring dedicated hardware.
- Order Cam Purpose-built order verification solution for restaurants and takeaways using third-party delivery platforms. Captures photographic evidence of orders before dispatch to reduce delivery disputes and chargebacks.
Quantifiable outcome
- Find footage up to 10x faster with Smart Motion
- +5 more outcomes
Companies that use Videoloft
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Videoloft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature6 records
Videoloft partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Hanwha VisioncoreDirect integration with Hanwha Vision enabling businesses to connect Hanwha cameras and recorders to Videoloft's cloud platform without ONVIF. Supports Hanwha cameras, NVRs, and DVRs including equipment previously sold under Hanwha Techwin, Samsung Techwin, and Wisenet brands. Integration driven by customer demand moving away from Hikvision and Dahua systems.
- Plate RecognizercorePlate Recognizer powers Videoloft's License Plate Recognition (LPR) technology. The partnership enables Videoloft to offer ALPR capabilities reading plates from over 90 countries with 97% accuracy across highway cameras and stationary checkpoints.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Videoloft competitors and assessment
Company assessmentDirect peers
- Angelcam: Angelcam operates a cloud video platform that connects third-party cameras and provides remote access, recording, and integrations. Its camera-agnostic cloud approach and SMB-friendly deployment make it comparable to Videoloft, though its product scope is narrower.
- Morphean: Morphean provides cloud-hosted video surveillance and AI analytics for businesses and security providers. Its subscription model and support for distributed sites closely match Videoloft's offering.
- OpenEye: OpenEye, part of Alarm.com, delivers cloud-managed video surveillance, remote access, and analytics for business and enterprise users. Its cloud VMS and multi-site monitoring overlap directly with Videoloft's core platform.
- Rhombus: Rhombus provides cloud-managed physical security centered on connected cameras, video analytics, and centralized management. It targets many of the same distributed enterprise and commercial customers as Videoloft.
- Eagle Eye Networks: Eagle Eye Networks provides cloud-based video management and AI video surveillance, including connectivity for existing cameras. It is among the closest public comparisons to Videoloft's cloud VMS, centralized multi-site management, and camera-agnostic approach.
- Verkada: Verkada offers cloud-managed video security with integrated cameras, access control, and AI analytics. It competes for the same enterprise and multi-location security budgets, although Verkada uses a more vertically integrated hardware-led model.
- Solink: Solink combines cloud video surveillance with analytics and operational-loss tools, with particular strength in retail and restaurants. It is directly comparable to Videoloft's multi-site VMS, AI add-ons, and Order Cam use case.
- Arcules: Arcules offers a cloud video surveillance platform with remote management, cloud storage, and analytics. Its VSaaS delivery model and multi-site commercial focus make it a direct product and business-model peer.
Broad incumbents
- Avigilon: Avigilon, owned by Motorola Solutions, provides enterprise video security, VMS, access control, and analytics. It overlaps with Videoloft's security and computer-vision use cases but serves customers through a broader incumbent portfolio.
- Hanwha Vision: Hanwha Vision is a global camera, recorder, and video-management provider with overlapping surveillance customers and cloud capabilities. It is also a direct integration partner, making its hardware ecosystem strategically relevant despite Videoloft's broader camera-agnostic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Videoloft social profiles
Digital presenceVideoloft compliance and trust
Trust signalCompliance4 records
Videoloft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Videoloft leadership team
Management profileNumber of profiles
Profiles1 record
Videoloft subsidiaries and ownership
Company hierarchySubsidiaries1 record
Videoloft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Videoloft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Videoloft
What does Videoloft do?
Videoloft provides a cloud-based video management system (VMS) that connects existing CCTV cameras and recorders to secure offsite cloud storage via proprietary Cloud Adapter hardware or free Virtual Cloud Adapter software, enabling centralized multi-site viewing, remote access, and AI-powered analytics such as Smart Motion, License Plate Recognition, People Counting, and PPE Detection. The platform also offers a purpose-built Order Cam solution for restaurants using third-party delivery platforms to capture order verification evidence.
Is Videoloft a public or private company?
Videoloft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Videoloft founded?
Videoloft was founded in 2014. It employs 11 to 50 people.
Where is Videoloft based?
Videoloft is headquartered in Oxford, United Kingdom, in the Europe region.
How does Videoloft make money?
Three revenue lines are on record. Cloud Storage Subscription is the primary driver. The others are AI Analytics Add-ons and order Cam Solution.
Who are Videoloft's main competitors?
Direct peers on record are Angelcam, Morphean, OpenEye, Rhombus, Eagle Eye Networks, Verkada, Solink and Arcules. Broad incumbents are Avigilon and Hanwha Vision.
Does Videoloft have an API?
Yes. The Videoloft API enables developers to integrate video capabilities into their applications, allowing users to view live and recorded video from compatible security systems. The API supports unlimited sites, cameras, and users, with secure offsite cloud backup and optional AI features including people counting and LPR. Use cases include access control integration, alarm video verification, property management, and point of sale video integration. Developer documentation is at videoloft.com/product/api.
What industry is Videoloft in?
Videoloft's product category is Cloud Video Surveillance / Video Management System (VMS). Its primary akta.pro industry code is HSAHACAE, Cloud Video Surveillance (VSaaS) Setup & Management, with a secondary code of BPAKAGAA, Video Surveillance (CCTV/VMS) System Integration.