Sportito

What Sportito does

Sportito, operated by SPORTITO S.r.l. (incorporated in Italy, registered office in Rome at Piazza di Villa Carpegna 58), is a UK-licensed daily fantasy sports (DFS) platform serving consumers physically resident in the United Kingdom. The platform allows users aged 18+ to draft virtual lineups of professional athletes across more than a dozen sports — including football, basketball, tennis, rugby, hockey, golf, cricket, baseball, NASCAR, MMA, NFL and NCAA — and to enter short-duration contests tied to real-world fixtures, with no salary-cap restrictions and prizes paid to the top finishers (typically the top five). Real-time scoring and live contest tracking are delivered through an integration with Sportradar, whose data feeds drive player statistics, contest rankings, and final settlement.

The product is delivered through a self-serve desktop website (www.sportito.co.uk) and an iOS mobile application (App Store ID 1509978956). Sportito monetises through two streams: (i) a 10% rake on paid contest entry fees, and (ii) recurring monthly subscription plans — the Rising Plan at £7.99 per month (15 contest tickets, 15-day validity) and the Top Plan at £24.99 per month (50 contest tickets, 30-day validity) — that bundle contest access for higher-frequency users. Acquisition is supported by a 100% matched welcome bonus up to £50, a £5-per-friend referral programme, free-entry practice contests, and digital marketing across email, paid search (Google AdWords), social channels and content. The company holds a UK Gambling Commission Remote Operating Licence (account 53101, valid from 22 February 2019) and an Official Fantasy Sports Partnership with Queens Park Rangers FC, which provides branded fan experiences and a dedicated club sign-in portal.

Go-to-market is product-led and direct-to-consumer: users register, deposit funds, and enter contests without sales intervention, segmented primarily by sport vertical with football (Premier League, La Liga, Serie A, Ligue 1, Bundesliga, UEFA Champions League) the dominant use case. The business is privately held, founded around 2016, with headcount in the 11–50 range and no disclosed outside funding in recent years.

Name

Sportito

Legal name

SPORTITO SRL

Website

https://sportito.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportito is a UK-licensed daily fantasy sports platform (operated by SPORTITO S.r.l., Italy) that lets UK-resident adults draft virtual lineups across 13+ sports and win cash prizes through short-duration contests, monetising via a 10% entry-fee rake and monthly subscription plans.

Ownership category

akta.pro rank

Product category

Daily Fantasy Sports

NAICS

Gambling Industries (7132), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Daily Fantasy Sports (DFS) Operators (MPAEAHAA)

akta.pro secondary industry

Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)

Keywords

• Daily fantasy sports
• Fantasy sports platform
• Fantasy sports gaming
• Fantasy sports contests
• Multi-sport fantasy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Entry Fee Rake: SPORTITO takes a 10% rake from every contest as their fee. Entry fees are paid by players to enter contests, with prizes awarded based on fantasy point accumulation rankings.
2. Subscription Plans: Monthly subscription plans (Rising at £7.99/month and Top at £24.99/month) provide bundled contest tickets, allowing users to enter multiple contests at a fixed monthly cost regardless of individual entry fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportito runs a UK-licensed daily fantasy sports platform where users build virtual lineups of real athletes across multiple sports (football, basketball, tennis, rugby, handball, hockey, golf, cricket, baseball, NASCAR, MMA, NFL and NCAA) and compete for real cash prizes. Contest scoring is powered by Sportradar real-time statistics; entry is via paid individual contests with a 10% rake or via monthly subscription tickets (Rising £7.99/month for 15 contests; Top £24.99/month for 50 contests).

Product overview

Sportito is a daily fantasy sports platform offering a unified product where users draft virtual lineups across 12 sport verticals (football, basketball, tennis, rugby, handball, hockey, golf, cricket, baseball, NASCAR, MMA, and NFL/NCAA). The core platform provides free and paid daily contests with real-time scoring powered by Sportradar. Users can purchase entry tickets individually or subscribe to the Rising Plan (15 contests/£7.99/month) or Top Plan (50 contests/£24.99/month). The platform also offers a Welcome Bonus (100% match up to £50), referral rewards (£5 per friend), and a Money Back Guarantee for first entries. A QPR-specific fan experience partnership adds branded promotions. No salary cap restrictions apply, distinguishing it from traditional season-long fantasy formats.

Differentiator

Problem solved

Functional benefit

Brands

• Rising/Top Plans: Subscription plans offering 15 or 50 contest tickets for fixed monthly prices (£7.99 Rising Plan, £24.99 Top Plan)

Products and services

• Daily Fantasy Sports Contests Core paid and free fantasy sports contests where users draft virtual lineups of real athletes from professional leagues and win cash prizes (paid out to top finishers, in many contests through 5th place) based on real-world player performance, with live scoring powered by Sportradar data feeds.
• Fantasy Football Contests Daily fantasy football contests tied to professional league matches where users build no-salary-cap lineups and compete for cash prizes based on real-world player scoring.
• Fantasy Basketball Contests Daily fantasy basketball contests where users draft virtual teams and compete based on player statistical performance.
• Fantasy Tennis Contests Daily fantasy tennis contests allowing users to build lineups from professional tennis players and win cash prizes.
• Fantasy Rugby Contests Daily fantasy rugby contests featuring professional rugby leagues where users draft virtual teams and compete for cash prizes.
• Fantasy Cricket Contests Daily fantasy cricket contests for cricket league enthusiasts to draft players and compete based on real-world performance.
• Fantasy Golf Contests Daily fantasy golf contests based on professional golf tournament performance, paying cash prizes based on player scoring.
• Fantasy Hockey Contests Daily fantasy hockey contests featuring professional hockey leagues where users draft virtual teams and compete for cash prizes.
• Fantasy Handball Contests Daily fantasy handball contests for handball league enthusiasts who draft players and compete based on real-world performance.

Quantifiable outcome

• Prizes awarded to top 5 places in many contests
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Queens Park Rangers (QPR)flagshipStrategic or Co-development PartnerSportito is the Official Fantasy Sports Partner of Queens Park Rangers FC. Rangers fans can enjoy the ultimate QPR fan experiences including drafting favourite players to win real cash, meeting QPR players, winning signed shirts, stadium tours, match day experiences, and other exclusive prizes. QPR fans have access to a dedicated sign-in portal and special promotions through the QPR/Sportito partnership.
• SportradarcoreTechnology or IntegrationSportito uses Sportradar, described as the best football statistics service, to provide unique and fascinating scoring systems with multiple chances for players to earn points. Sportradar provides real-time data feeds that update player statistics and contest rankings live during matches. The platform waits for Sportradar to confirm and correct any major errors before finalising contest settlements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DraftKings: DraftKings is the largest publicly listed DFS operator in the US and has expanded internationally. It is a broad incumbent in the same DFS product category as Sportito, with deeper sportsbook and casino verticals, and represents the benchmark for daily fantasy competition.
• FanDuel: FanDuel is a leading US DFS operator that has expanded into sports betting and iGaming. Comparable to Sportito in offering real-money daily fantasy contests with multi-sport coverage, but with vastly greater scale, marketing budget, and integrated sportsbook product.
• Sky Betting & Gaming: Sky Bet is one of the largest online sportsbooks in the UK, offering pre-match, in-play, and free-to-play fantasy-style games. Comparable to Sportito as a UK-licensed real-money sports gaming operator competing for the same UK sports fans' wallet.
• Bet365: Bet365 is a UK-licensed global online gambling operator offering sports betting, casino, and poker. Comparable to Sportito as a UK Gambling Commission-licensed operator serving UK sports fans with real-money wagering products across football and other sports.
• William Hill: William Hill is a long-established UK bookmaker offering sports betting and gaming products. Comparable to Sportito as a UK-licensed operator targeting football and other sports fans with real-money wagering experiences.
• Paddy Power Betfair (Flutter Entertainment): Paddy Power / Betfair is a major UK and Irish gambling operator owned by Flutter Entertainment, offering sportsbook, exchange, and DFS-adjacent free-to-play games. Comparable to Sportito as a UK-licensed operator competing for UK sports fans' share of wallet.

Direct peers

• PlayON (DFS): PlayON is a global daily fantasy sports operator offering real-money and free-to-play contests across multiple sports. A direct peer to Sportito with similar daily-format, multi-sport DFS contest model and tier-based prize structures.
• Mondogoal: Mondogoal is a daily fantasy football platform focused on European football competitions. A direct peer to Sportito in the football-DFS niche, offering real-money daily contests tied to EPL and other major European leagues with similar user demographics.

Emerging players

• Fantasy Football Hub: Fantasy Football Hub is a UK-based fantasy football tools and projections platform serving season-long and DFS players. Comparable to Sportito in the UK fantasy football market with overlapping audience of football fans seeking data-driven contest play, though focused on optimisation tools rather than DFS operations.

Regional players

• Star Sports / Star Picks: Star Sports is a UK-licensed sportsbook with a free-to-play fantasy-style predictor product. Comparable to Sportito as a UK-licensed operator offering DFS-style games tied to real football matches, although it sits within a broader bookmaking business.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/profile/view?authToken=zRgB&authType=name&id=AAIAAB-ZxyoBjz9Vaq3Z3j_0YNFHZh3WY3ISmgg
• Xx.com/sportitodfs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportito