HealthAid
- Company typePrivate
- Founded1981
- HeadquartersHarrow, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
HealthAid firmographics
Firmographics- Name
- HealthAid
- Legal name
- HealthAid Limited
- Website
- https://www.healthaid.co.uk
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
HealthAid industry classification
Industry- Product category
- Vitamins, Minerals and Dietary Supplements
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (4242), Health and Personal Care Retailers (456)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Multivitamins & Daily Packs (CRADAGAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Health, Wellness & Pharmacy Online Retailers (CRAFADAG)
Keywords
Where HealthAid is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HealthAid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale to Independent Pharmacies: HealthAid supplies its products to over 4,000 independent pharmacies and health food shops across the UK, representing the primary B2B distribution channel.
- Direct-to-Consumer E-commerce: Online sales through healthaid.co.uk with subscription options (Subscribe & Save 5-10% discount), offering free UK delivery on all orders.
- International Distribution: Products distributed to more than 60 countries worldwide through international distributor partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard one-time purchase pricing |
| Subscription | Monthly | Subscription with 5-10% discount |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
HealthAid product offering
Product offeringCore offering
HealthAid manufactures and distributes a portfolio of over 560 vitamins, minerals, and dietary supplements (VMS) including vitamins A through K, essential minerals, multivitamins, probiotics, beauty supplements, bone and joint products, digestive health solutions, and specialty ingredients. Products are sold via wholesale to more than 4,000 independent pharmacies and health food shops across the UK, exported to over 60 countries through international distributors, and sold direct-to-consumer through the healthaid.co.uk e-commerce platform.
Product overview
HealthAid® is a UK-based premium vitamins, minerals, and supplements (VMS) brand established over 40 years ago, offering a comprehensive portfolio of over 560 health-related products. The company operates as a single-brand platform with multiple product categories including vitamins (A through K), essential minerals (Calcium, Magnesium, Iron, Zinc, Selenium, Chromium, Iodine), multivitamins for adults/children/teens, high-strength probiotics, beauty supplements (Hair-vit®, SkinVit®, NailVit®), bone and joint products (Glucosamine, Osteoflex®, Turmeric), digestive health solutions (Colonease, Psyllium Husk, Sacardi), and specialty ingredients (Omega 3, CoQ10, Ashwagandha, Collagen). Products are distributed through over 4,000 independent pharmacies and health food shops across more than 60 countries, and sold directly via their Shopify e-commerce platform. The company was acquired by PK Consumer Health in March 2026 as part of their European retail-first VMS platform strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Hair-vit®: Hair growth supplement capsules containing B Vitamins and amino acids
- Menovital®
- Magcitra®
- DailyProbio
- Osteoflex®
- NailVit®
- SkinVit®
- Colonease
Products and services
- HealthAid Premium Vitamin Supplements HealthAid's core vitamin offering covering vitamins A through K in various formulations including tablets, capsules, chewables, and effervescent formats. Includes single vitamins (Vitamin A, B-complex, C, D3, E) and combination products like Vitamin K Complex + D3. Targeted at health-conscious consumers seeking premium quality supplements.
- HealthAid Mineral Supplements Essential mineral supplements including Calcium, Magnesium, Iron, Zinc, Selenium, Chromium, and Iodine in highly bioavailable forms such as bisglycinates, citrates, and picolinates for optimal absorption. For adult consumers seeking mineral supplementation.
- HealthAid Multivitamin Supplements Comprehensive daily multivitamins for adults, children, and teens including Day-vit ACTIVE, Day-vit PROBIO, Gericaps, Healthy Mega, Mega-Multi, MultiMax for Men, and MultiMax for Women formulations. Targeted at consumers seeking all-in-one daily nutritional support.
- HealthAid Probiotic Supplements High-strength multi-strain probiotic supplements including Daily Probio, UltraProbio, ImmuProbio, MoodProbio, Cranprobio, FemProbio, Kidz Probio, SeniorProbio, and TravelProbio in various delivery formats. For consumers seeking targeted gut health and microbiome support.
- HealthAid Beauty Supplements (Hair, Skin & Nails) Targeted beauty supplements including Hair-vit Capsules, Collagen Complex, NailVit Capsules, SkinVit Tablets, Hyalurovit Tablets, Marine Collagen Powder, and Nurideen formulations for beauty from within. For consumers seeking nutritional support for hair, skin, and nail health.
- HealthAid Bone & Joint Supplements Joint health products featuring Glucosamine (500mg-1500mg), Chondroitin, MSM, Turmeric, Celadrin, Hyaluronic Acid, Green Lipped Mussel, and combination formulas like Osteoflex Plus and Atrotone. For consumers, particularly older adults, seeking joint and bone support.
- HealthAid Digestive & Gut Health Supplements Digestive health range including digestive enzymes (Digeston Max), fibre supplements (Psyllium Husk, Fibre Aid), herbal laxatives, Colonease capsules for IBS support, and Sacardi (saccharyomyces boulardii). For consumers seeking digestive and gut health support.
- HealthAid Specialty Ingredients Premium specialty single-ingredient supplements including Omega 3/Fish Oils, CoQ10 (Conergy), Ashwagandha, Turmeric/Curcumin, Milk Thistle, Ginkgo Biloba, Ginseng, Creatine, Collagen, Evening Primrose Oil, Spirulina, and Black Seed Oil. For consumers seeking targeted ingredient-based supplementation.
- HealthAid Combination Packs Bundled product combinations including General Wellness Combo Pack, Immune Combo Pack, Joint Combo Pack, Brain Health Combo Pack, Heart Health Combo Pack, Energy Support Combo Pack, Mood Support Combo Pack, and Blood Glucose Support Combo Pack. For consumers seeking multi-product value bundles targeting specific health goals.
Quantifiable outcome
- 4.69 out of 5 stars rating based on 562 verified customer reviews
Companies that use HealthAid
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
HealthAid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HealthAid partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights3 records
HealthAid competitors and assessment
Company assessmentDirect peers
- Vitabiotics: UK-based premium VMS brand offering vitamins, minerals, and condition-targeted supplements (e.g., Pregnacare, Osteocare) through similar pharmacy and health food retail channels. Highly comparable product portfolio, distribution model, and premium positioning vs. HealthAid.
- Solgar: Premium global VMS brand (owned by Nestlé Health Science) emphasizing high-quality, science-backed formulations. Directly comparable in positioning around bioavailability, kosher/vegan certifications, and independent health food store distribution.
- Lamberts Healthcare: UK-based VMS brand offering practitioner-grade vitamins, minerals, and condition supplements distributed through pharmacies and health food retailers. Closely comparable in product range, target customers, and pharmacy-led distribution.
- Biocare: UK nutritional supplements brand offering vitamins, minerals, probiotics, and condition-specific formulations to health professionals, pharmacies, and direct consumers. Highly comparable in product breadth and UK pharmacy channel focus.
- Nature's Best: UK-based supplements brand selling vitamins, minerals, and herbal products via health food stores, pharmacies, and online. Comparable mid-market positioning and broad VMS portfolio.
- BetterYou: UK premium supplements brand specializing in sublingual, transdermal, and oral-spray delivery formats for vitamins and minerals. Comparable in premium quality positioning and UK health retailer presence.
- Pharma Nord: European VMS manufacturer with focus on research-based, bioavailable formulations sold through pharmacies and health retailers. Comparable premium positioning and European pharmacy-led distribution model.
- Natures Aid: UK family-owned VMS brand producing vitamins, minerals, herbal, and condition supplements from its own GMP-certified facility. Direct comparable in product breadth, GMP manufacturing, and UK independent pharmacy channel.
- Cytoplan: UK nutritional supplements company offering wholefood and condition-targeted vitamins, minerals, and probiotics via health professionals and direct sales. Comparable in UK market focus and practitioner-oriented positioning.
Broad incumbents
- Holland & Barrett: UK's largest health food and supplement retailer carrying HealthAid among many other VMS brands. Operates own-label and exclusive brands that compete directly with HealthAid at the shelf level across ~1,000+ UK stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
HealthAid social profiles
Digital presenceHealthAid compliance and trust
Trust signalCompliance1 record
HealthAid financial estimates
Financial estimateRevenue estimate
Valuation estimate
HealthAid leadership team
Management profileNumber of profiles
Profiles1 record
HealthAid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HealthAid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HealthAid
What does HealthAid do?
HealthAid manufactures and distributes a portfolio of over 560 vitamins, minerals, and dietary supplements (VMS) including vitamins A through K, essential minerals, multivitamins, probiotics, beauty supplements, bone and joint products, digestive health solutions, and specialty ingredients. Products are sold via wholesale to more than 4,000 independent pharmacies and health food shops across the UK, exported to over 60 countries through international distributors, and sold direct-to-consumer through the healthaid.co.uk e-commerce platform.
Is HealthAid a public or private company?
HealthAid is a private company. It is classified as private equity controlled and is currently operating.
When was HealthAid founded?
HealthAid was founded in 1981. It employs 51 to 100 people.
Where is HealthAid based?
HealthAid is headquartered in Harrow, United Kingdom, in the Europe region.
How does HealthAid make money?
Three revenue lines are on record. Wholesale to Independent Pharmacies are the primary driver. The others are direct-to-Consumer E-commerce and international Distribution.
Who are HealthAid's main competitors?
Direct peers on record are Vitabiotics, Solgar, Lamberts Healthcare, Biocare, Nature's Best, BetterYou, Pharma Nord, Natures Aid and Cytoplan. Holland & Barrett is listed as a broad incumbent.
Does HealthAid have an API?
No public API is recorded for HealthAid.
What industry is HealthAid in?
HealthAid's product category is Vitamins, Minerals and Dietary Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAC, Multivitamins & Daily Packs. Its NAICS code is 4242 and its SIC code is 5122.