Cytoplan
Cytoplan is a UK-based, charity-owned nutritional supplement company founded in 1989, selling 70+ Bio-Effective® vitamins, minerals, omegas, probiotics, herbs and pet supplements via DTC e-commerce and a 6,000+ practitioner trade channel from its Worcester headquarters.
- Company typePrivate
- Founded1989
- HeadquartersHanley Castle, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cytoplan firmographics
Firmographics- Name
- Cytoplan
- Legal name
- Cytoplan Ltd
- Website
- https://cytoplan.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cytoplan is a UK-based, charity-owned nutritional supplement company founded in 1989, selling 70+ Bio-Effective® vitamins, minerals, omegas, probiotics, herbs and pet supplements via DTC e-commerce and a 6,000+ practitioner trade channel from its Worcester headquarters.
- Ownership category
- akta.pro rank
Cytoplan industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Cytoplan is headquartered
LocationHeadquarters
- HQ city
- Hanley Castle
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cytoplan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue from selling supplements directly to consumers through the Cytoplan website. Products are sold as one-time purchases or through subscription plans.
- Practitioner Trade Sales: Sales to health practitioners at trade prices who then recommend or resell to their clients, with practitioners earning commission on client orders.
- Subscription/Recurring Revenue: Subscribe & Save programme offering up to 30% discount on products with automatic recurring delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Subscription | Monthly | Subscribe & Save subscription |
| Subscription | Pay-as-you-go | Practitioner trade pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Cytoplan product offering
Product offeringCore offering
Cytoplan is a UK-based manufacturer and direct retailer of Bio-Effective® nutritional supplements, offering vitamins, minerals, omega-3, probiotics, herbal and targeted-condition formulations (women's health, men's health, children's nutrition, pet nutrition). Products are sold direct-to-consumer via its own e-commerce website and mobile app, and to qualified health practitioners through a dedicated Practitioner Hub with trade pricing and white-label options.
Product overview
Cytoplan is a UK-based supplement company offering a comprehensive portfolio of Bio-Effective® natural health supplements. The company operates on a single unified e-commerce platform selling supplements across multiple categories including multivitamins (CoQ10 Multi, Women's Wholefood Multi, 50+ Multi, Teen Multi), vitamins (Vitamin D3, Vitamin B12, Vitamin C), minerals (Magnesium Bisglycinate, Zinc Citrate, Selenium), essential fatty acids (Omega 3 Vegan, Fish Oil Capsules, Krill Oil, Omega Balance), probiotics (Fos-A-Dophilus, Acidophilus Plus, Women's Biotic, Vegan Biotic), amino acids (NAC, L-Glutamine, L-Theanine), herbs and botanicals (Ashwagandha, Curcumin Plus, Boswellia, Lion's Mane), and collagen supplements (Marine Collagen, Vegan Collagen). The company also offers targeted health bundles for specific life stages (Menopause Bundle, Perimenopause Bundle, Pregnancy Bundle, Children's bundles), pet supplements (Doggie Dophilus, Doggie Multi), and practitioner services. Products are formulated as Bio-Effective® supplements meaning they are optimally absorbed, and include Food State, Wholefood, and Organic product lines. The company is B Corp certified and charity-owned, offering subscription services (up to 30% savings) and practitioner accounts with trade pricing and commission opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- CoQ10 Multi
- Magnesium Bisglycinate
- Vitamin D3 + K2
- Omega 3 Vegan
- Fish Oil Capsules
- Fos-A-Dophilus Probiotic
- Wholefood Vitamin D3 Vegan
- Zinc Citrate
- Vitamin B12 Capsules
- Quercetin Plus
- Cell-Active Curcumin Plus
- Electrolyte Creatine Complex
- Organic Ashwagandha
- Marine Collagen
- Vegan Collagen
- Menopause Support
- CytoProtect Liver
- Krill Oil
- Acidophilus Plus
- Adrenal Support
- NAC (N-Acetyl Cysteine)
- L-Glutamine
- Boswellia
- Women's Wholefood Multi
- Pregna-Plan Pregnancy Multivitamin
- Omega Balance
- Perimenopause Complex
- Women's Biotic
- Vegan Biotic
- Saccharomyces Boulardii
- Selenium
- Lion's Mane
- Astaxanthin
- Cytocleanse
- Betaine & Pepsin
- Cyto-Zyme
- Thyroid Support
- Blood Glucose Support
- Joint Support
- CytoProtect Joint Health
- CytoProtect Hair, Skin & Nails
- Skin Collagen Support
- Eye-Cyt
- CytoProtect GI Tract
- CytoProtect Kidneys
- Prostate Support
- Male Fertility Support
- Testosterone Support
- Calm Support
- Cyto-Night
- L-Theanine
- 5-HTP Plus
- 50+ Multi
- Children's Multivitamin Drops
- Children's A, C & D Drops
- Nutri Bears Multivitamin for Kids
- Little People
- Teen Multi
- Kids Immunovite
- Omega 3 Gummies
- Doggie Dophilus
- Doggie Multi
- Doggie Joint Support
- Doggie Be Calm
- Doggie Omega 3
- Doggie Joint Collagen
- Plaque Away
- Nutritional Therapist Consultation
- Practitioner Hub
Quantifiable outcome
- 4.9/5 average rating from over 20,000 verified customer reviews
- +2 more outcomes
Companies that use Cytoplan
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles2 records
Cytoplan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cytoplan partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Cytoplan competitors and assessment
Company assessmentBroad incumbents
- Holland & Barrett: Largest UK health food and supplement retailer with a broad vitamins/supplements range plus own-label brands. Directly comparable in category and customer base but operates at much larger scale across physical retail and online.
Direct peers
- Lamberts Healthcare: UK-based practitioner-grade supplement brand selling vitamins, minerals and condition-specific formulas via health professionals. Closely comparable business model, practitioner channel focus and mid-market UK positioning.
- Biocare: UK nutritional supplement company specialising in practitioner-only ranges of vitamins, minerals and probiotics. Highly comparable on Bio-Effective-style differentiation, practitioner channel and UK DTC focus.
- Viridian Nutrition: UK ethical vitamin and supplement brand with a strong purity/clean-label positioning and practitioner distribution. Comparable on values-led brand narrative, UK-only focus and supplement portfolio breadth.
- BetterYou: UK supplement company specialising in oral and topical nutrient delivery (sublingual sprays, liposomal formulations). Comparable on Bio-Effective®-style absorption technology and UK practitioner/consumer dual channel.
- Solgar: Long-established premium supplement brand with a broad vitamins/minerals/herbs range sold via health food stores and practitioners in the UK. Comparable on premium positioning, practitioner endorsement and heritage.
- Pukka Herbs: UK herbal supplements and tea brand with an organic, ethically-sourced positioning. Comparable on values-led UK brand narrative, practitioner credibility and natural/herbal supplement portfolio.
- Nature's Best: UK supplement brand selling vitamins, minerals, sports nutrition and herbal formulas through health retailers and direct channels. Comparable on UK-only distribution, practitioner reach and mid-market pricing.
- Nutri Advanced: UK practitioner-only supplement supplier offering vitamins, minerals, herbal and condition-specific ranges. Closely comparable on practitioner channel exclusivity, UK focus and clinical positioning.
Regional players
- Wassen International: UK-headquartered supplement manufacturer focused on women's health, menopause and digestive health sold across European markets. Comparable on women's health specialism and supplement portfolio, though more internationally distributed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cytoplan social profiles
Digital presenceCytoplan compliance and trust
Trust signalCompliance2 records
Cytoplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cytoplan leadership team
Management profileNumber of profiles
Profiles5 records
Cytoplan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cytoplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cytoplan
What does Cytoplan do?
Cytoplan is a UK-based manufacturer and direct retailer of Bio-Effective® nutritional supplements, offering vitamins, minerals, omega-3, probiotics, herbal and targeted-condition formulations (women's health, men's health, children's nutrition, pet nutrition). Products are sold direct-to-consumer via its own e-commerce website and mobile app, and to qualified health practitioners through a dedicated Practitioner Hub with trade pricing and white-label options.
Is Cytoplan a public or private company?
Cytoplan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cytoplan founded?
Cytoplan was founded in 1989. It employs 11 to 50 people.
Where is Cytoplan based?
Cytoplan is headquartered in Hanley Castle, United Kingdom, in the Europe region.
How does Cytoplan make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are practitioner Trade Sales and subscription/Recurring Revenue.
Who are Cytoplan's main competitors?
Holland & Barrett is listed as a broad incumbent. Direct peers are Lamberts Healthcare, Biocare, Viridian Nutrition, BetterYou, Solgar, Pukka Herbs, Nature's Best and Nutri Advanced. Wassen International is listed as a regional player.
Does Cytoplan have an API?
No public API is recorded for Cytoplan.
What industry is Cytoplan in?
Cytoplan's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements. Its NAICS code is 456191 and its SIC code is 2833.