AgriWatch
- Company typePrivate
- Founded2002
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What AgriWatch does
AgriWatch, operated by Indian Agribusiness Systems Ltd. (IASL), is a subscription-based agricultural commodity intelligence platform founded in 2002 and headquartered in New Delhi, India. The platform aggregates, verifies, and analyzes daily market data from hundreds of sources, covering 3,000+ commodities across 500+ markets, and packages this into three core product lines: Daily Market Prices (real-time and historical commodity pricing with regional granularity), Market News and Insights (daily news, policy updates, and qualitative market sentiment assessments), and Fundamental and Technical Reports (supply-demand analysis, weekly/monthly overviews, and forward market predictions). Its value proposition is built on 24+ years of accumulated historical data, 10,000+ expert reports, and a team described as carrying cumulatively more than 150 years of Indian agribusiness sector experience.
The company operates a self-serve, direct-to-consumer digital go-to-market through its website, offering tiered subscription plans (Lite, Premium, Enterprise) with customizable periods, commodity packages, and multi-user access, fronted by a 7-day free trial. No refunds or cancellations are permitted post-subscription. Customer segmentation is horizontal across four persona segments: farmers, commodity traders, agricultural output processors, and agricultural input suppliers, with no disclosed enterprise anchor customers or named logos. AgriWatch maintains no disclosed external funding, M&A activity, partnerships, patents, or AI/ML capabilities, and operates as a privately held, founder-controlled entity with a headcount band of 51-100 employees.
AgriWatch firmographics
Firmographics- Name
- AgriWatch
- Legal name
- Indian Agribusiness Systems Ltd.
- Website
- https://agriwatch.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
AgriWatch industry classification
Industry- Product category
- Agricultural Market Intelligence
- NAICS
- Software Publishers (513210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Commodity Market Data, Pricing & Benchmark Administrators (Commodity Indices/Assessments) (FSAFAMAJ)
- akta.pro secondary industries
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where AgriWatch is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AgriWatch business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription-based Access: Core revenue model based on tiered subscription plans (Lite, Premium, Enterprise) providing access to reports, daily market prices, news and insights on agricultural commodities. Subscriptions are customizable by period, commodity packages, and number of users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite, Premium, and Enterprise plans available with customizable subscription periods |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
AgriWatch product offering
Product offeringCore offering
AgriWatch operates a subscription-based agricultural commodity intelligence platform that aggregates daily market prices, news, expert analysis, and fundamental/technical reports covering 3,000+ commodities across 500+ markets. Its core deliverable is verified, region-specific price data and research produced by a team with decades of agribusiness experience, sold to farmers, traders, processors, and agri-input suppliers via tiered subscription plans.
Product overview
AgriWatch is a subscription-based agricultural intelligence platform offering a unified suite of data and analysis tools. The core offerings include Daily Market Prices (real-time and historical commodity pricing data), Market News and Insights (daily news and expert analysis), and Fundamental and Technical Reports (research and market predictions). The platform tracks over 3,000 commodities and 140 varieties across 40 commodities in 50 markets. Users access the service through tiered subscription plans, with a 7-day free trial available before committing to a paid subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Market Prices
Quantifiable outcome
- Coverage of 3,000+ commodities, 500+ markets, and 10,000+ expert reports
- +1 more outcomes
Companies that use AgriWatch
Customer profileSegments4 records
Ideal customer profiles4 records
AgriWatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AgriWatch partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights3 records
AgriWatch competitors and assessment
Company assessmentEmerging players
- AgFlow: AgFlow is an agri-commodity market data and trading intelligence platform covering grains, oilseeds, and soft commodities globally. It is comparable to Agriwatch in offering subscription-based price data and market analysis but with a global focus and emphasis on trade flow tracking.
- Mordor Intelligence: Mordor Intelligence is a market research and consulting firm producing agriculture and commodity market reports sold on subscription. It is comparable to Agriwatch in the report subscription business model but focuses on syndicated market sizing reports rather than daily price intelligence.
Broad incumbents
- Bloomberg Terminal (Commodities): Bloomberg provides extensive commodity market data, news, and analytics as part of its Terminal offering, with strong coverage of agricultural commodities including those relevant to Indian markets. It serves a similar trader and institutional customer segment as Agriwatch's premium tier.
- Rabobank Food & Agribusiness Research: Rabobank's Food & Agribusiness Research arm produces global agricultural commodity research and analysis, often cited by Indian agribusinesses. It is comparable to Agriwatch's expert research reports in subject matter and customer base, particularly for processor and trader segments.
- S&P Global Commodity Insights (Platts): S&P Global Commodity Insights (including Platts) is a dominant global benchmark administrator for commodity prices, offering price assessments, news, and research across agricultural and other commodities. Directly comparable to Agriwatch's market data and analysis business model but with vastly greater scale and institutional customer base.
- Reuters Commodities (Refinitiv/LSEG): LSEG (formerly Refinitiv, which acquired Reuters) operates a global commodity intelligence and price reporting business that overlaps directly with Agriwatch's core offering of daily price benchmarks, market news, and research. They serve a similar trader and processor customer base but at global scale with significantly deeper coverage outside India.
Direct peers
- Gro Intelligence: Gro Intelligence is a data and analytics platform focused on agriculture and commodity markets, offering forecasts, price data, and research. It is a direct peer to Agriwatch as both provide subscription-based agricultural market intelligence, though Gro focuses on global commodities and leverages more advanced AI/ML.
- Agriwatch Competitor: Commodity Online (commodityonline.com): Commodity Online is an Indian agri-commodity news and price information portal serving traders, processors, and farmers. It is a direct competitor to Agriwatch in the Indian market with overlapping coverage of domestic commodity prices, market news, and analysis delivered through a web-based subscription model.
Regional players
- NCDEX (National Commodity & Derivatives Exchange): NCDEX is India's leading agricultural commodity derivatives exchange, providing real-time prices, market data, and research on Indian agri-commodities. It is a regional peer offering overlapping price and market intelligence data, with the structural advantage of being the primary trading venue for many of Agriwatch's covered commodities.
- CRISIL (A subsidiary of S&P Global): CRISIL is an Indian research, ratings, and analytics firm covering Indian agriculture, commodities, and economy. It directly competes with Agriwatch in the Indian market for institutional subscribers seeking commodity and sector research, though CRISIL serves a more institutional client base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AgriWatch social profiles
Digital presenceAgriWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
AgriWatch leadership team
Management profileNumber of profiles
Profiles2 records
AgriWatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AgriWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AgriWatch
What does AgriWatch do?
AgriWatch operates a subscription-based agricultural commodity intelligence platform that aggregates daily market prices, news, expert analysis, and fundamental/technical reports covering 3,000+ commodities across 500+ markets. Its core deliverable is verified, region-specific price data and research produced by a team with decades of agribusiness experience, sold to farmers, traders, processors, and agri-input suppliers via tiered subscription plans.
Is AgriWatch a public or private company?
AgriWatch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AgriWatch founded?
AgriWatch was founded in 2002. It employs 51 to 100 people.
Where is AgriWatch based?
AgriWatch is headquartered in New Delhi, India, in the Asia region.
How does AgriWatch make money?
One revenue line is on record: subscription-based Access.
Who are AgriWatch's main competitors?
Emerging players on record are AgFlow and Mordor Intelligence. Broad incumbents are Bloomberg Terminal (Commodities), Rabobank Food & Agribusiness Research, S&P Global Commodity Insights (Platts) and Reuters Commodities (Refinitiv/LSEG). Direct peers are Gro Intelligence and Agriwatch Competitor: Commodity Online (commodityonline.com). Regional players are NCDEX (National Commodity & Derivatives Exchange) and CRISIL (A subsidiary of S&P Global).
Does AgriWatch have an API?
No public API is recorded for AgriWatch.
What industry is AgriWatch in?
AgriWatch's product category is Agricultural Market Intelligence. Its primary akta.pro industry code is FSAFAMAJ, Commodity Market Data, Pricing & Benchmark Administrators (Commodity Indices/Assessments), with a secondary code of AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 513210 and its SIC code is 700.