ALL Family of Companies

What ALL Family of Companies does

ALL Family of Companies is a privately held heavy lift equipment provider founded in 1964 and headquartered in Independence, Ohio (Cleveland area). Operating through affiliated regional entities including ALL Erection & Crane Rental Corp. (Ohio), ALL Crane Rental of Pennsylvania, and ALL Carolina Crane Rental of Wilmington, the company serves commercial construction, roads and bridges, power generation and industrial, and marine/coastal construction customers across the Midwest, Mid-Atlantic, and Southeast United States. Legal entity is ALL Erection & Crane Rental Corp., governed under Ohio law, with no disclosed parent company, institutional investors, or public listing.

The core offering combines equipment rental across all-terrain, rough terrain, tower, and crawler cranes plus boom trucks, aerial lifts, and material handlers; new and used equipment sales; parts supply through Craneparts.com; lift planning and job-site analysis services; operator supply; and an in-house transportation fleet of 2,400+ tractors and trailers. The fleet includes high-capacity units such as the 770-ton Liebherr LTM 1650-8.1, the 660-ton Manitowoc 18000, and the newly acquired Liebherr LTM 1400-6.1 (marketed as the most powerful six-axle crane in the industry). Parts inventory exceeds 100,000 SKUs and includes an engine for every crane type, supporting rapid job-site response.

Revenue is generated through four streams: equipment rental (core, recurring), equipment sales (one-time, both new and used fleet), parts sales (transaction-based via Craneparts.com), and operator/professional services. Go-to-market is enterprise field sales backed by a US branch network with quote-based pricing, supplemented by content marketing (case studies, load charts, technical libraries), email newsletters, social media, and participation in major industry events such as CONEXPO-CON/AGG. Pricing is not publicly disclosed; the company offers a Rental Damage Waiver Program at 10% of equipment rent with $1,000 deductibles. The company is privately held with no disclosed funding rounds, M&A activity, or executive leadership in the source data.

Name

ALL Family of Companies

Legal name

ALL Erection & Crane Rental Corp.

Website

https://allcrane.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ALL Family of Companies is a privately held heavy lift equipment provider founded in 1964, headquartered in Independence, Ohio. It rents, sells, and services cranes, aerial lifts, and related equipment for commercial construction, infrastructure, power generation, and marine clients across the US through regional subsidiaries.

Ownership category

akta.pro rank

Product category

Heavy Lift Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Material Handling Equipment Manufacturing (33392)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Truck-Mounted & Loader Cranes (IMAHAJAF), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Heavy lift equipment
• Crane rental services
• Crane sales
• Aerial lift rental
• Construction equipment parts

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of cranes and heavy lift equipment including all-terrain, rough terrain, tower, crawler, boom trucks, aerials, and more. Customers can rent bare or with operators. This is the core revenue stream.
2. Equipment Sales: Sale of new and used cranes and heavy equipment. The company sells equipment from their fleet as well as new equipment. Buy new or used with confidence from the best-maintained fleet in the business.
3. Parts Sales: Parts sales through Craneparts.com, offering new and used parts including engines, transmissions, jibs, boom sections, and much more. This provides recurring revenue from the installed base.
4. Operator Services: Providing crane operators along with equipment rental, allowing customers to rent bare or have ALL handle the lifting operation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ALL Family of Companies provides heavy lift equipment rental and sales, including cranes (all-terrain, rough terrain, tower, crawler, truck, carry deck, mini), boom trucks, aerial lifts, material handlers, service trucks and tractors, and trailers. Beyond equipment, it delivers lift planning, transportation with a 2,400+ tractor-trailer fleet, optional operator staffing, and parts supply through Craneparts.com, serving construction, infrastructure, marine, power generation, and industrial customers from a US branch network.

Product overview

ALL Family of Companies is a heavy lift industry leader offering a comprehensive equipment rental and sales platform. The core offering includes multiple crane types (All-Terrain, Rough Terrain, Tower, Crawler, Boom Trucks, Aerial Lifts, Material Handlers), complemented by service trucks, trailers, and parts through Craneparts.com. Services include lift planning, transportation (with a fleet of 2,400+ tractors and trailers), and bare or operated crane rental. The company serves commercial construction, roads and bridges, power generation, plants and processing, and facility maintenance sectors. The portfolio is delivered through multiple regional brands including ALL Erection & Crane Rental, ALL Carolina Crane Rental, and ALL Crane Rental of Pennsylvania.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Rental Rental of multiple crane types — All-Terrain, Rough Terrain, Tower, Crawler, Boom Trucks, and Aerial Lifts — for heavy lift construction and industrial projects, available bare or with an operator, and supported by in-house lift planning and transportation.
• Crane Sales (New & Used) Sale of new and used cranes and heavy equipment, including All Terrain, Carry Deck, Hydraulic Crawler, Lattice Crawler, Mini Crawler, Rough Terrain, Tower, and Truck Cranes, drawn from the company's own fleet and from new equipment sources.
• Parts (Craneparts.com) Online parts sales via Craneparts.com, providing new and used parts, engines, transmissions, jibs, boom sections, and other components for the installed base of cranes and heavy equipment, marketed as a 100,000+ SKU inventory with an engine for every crane type.
• Boom Trucks & Knuckle Boom Equipment Boom trucks and knuckle boom cranes available for rent and sale, combining truck mobility with crane lifting capability for construction and industrial applications.
• Aerial Lifts Aerial lift equipment offered for rent and sale for elevated work access at construction, maintenance, and industrial job sites.
• Material Handlers Material handling equipment for industrial and construction material movement applications, available for rent and sale.
• Service Trucks & Tractors Service trucks and tractors sold to support customer equipment and transportation operations.
• Trailers Trailer equipment sold for transportation of heavy equipment and materials.
• Lift Planning Services Job site analysis and lift planning by ALL lift planners, covering complex lift preparation, ground scans, and permits coordination, sold to customers running complex lifts.
• Transportation Services Equipment and materials transportation using an owned fleet of more than 2,400 tractors and trailers to deliver equipment to job sites.
• Crane Operations (Operated Rental) Rental of cranes and heavy lift equipment bundled with ALL's own crane operators, allowing customers to outsource the lifting operation rather than supplying their own operators.
• Rental Damage Waiver Program Optional damage waiver priced at 10% of equipment rent that limits customer financial exposure on rented equipment, with per-item deductible and limits defined by program terms.

Quantifiable outcome

• Successfully completed complex urban lifts in dense downtown environments with tight time constraints (e.g., completed four 15,000-pound HVAC lifts and disassembled crane within hours to meet hockey game deadline)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Empire Crane Company: Empire Crane is a U.S. crane distributor and rental company, authorized to sell and rent Liebherr and other premium crane brands. It overlaps with ALL on both new/used crane sales and rental, though smaller in fleet scale.
• Bigge Crane and Rigging: Bigge is a U.S. crane rental, sales, and heavy transport operator with overlapping equipment types (crawlers, all-terrains, boom trucks). It serves similar industrial, infrastructure, and energy customers and is a comparable regional/national crane specialist.
• Maxim Crane Works: Maxim is one of the largest U.S.-focused crane rental companies, operating a fleet of lattice-boom crawlers, all-terrain cranes, and boom trucks. It is one of the closest direct competitors to ALL Family of Companies for high-capacity crane rental and operated service work.
• Barnhart Crane & Rigging: Barnhart is a U.S. heavy-lift and rigging services specialist offering crane rental, rigging, and engineered transport. It mirrors ALL's niche focus on complex industrial and infrastructure lifts, with comparable fleet mix and operated-rental service model.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in North America, with a dedicated heavy-equipment/aerial vertical directly overlapping ALL's crane and aerial lift rental business. While much broader in scale and category mix, it competes head-to-head for heavy lift contracts and is the dominant incumbent in U.S. equipment rental.
• Sunbelt Rentals: Sunbelt Rentals is a top-3 North American equipment rental platform with growing aerial and heavy-equipment exposure. It competes for the same construction and infrastructure customers that ALL serves, but across a broader portfolio including general tools, climate control, and specialty solutions.
• Sarens: Sarens is a Belgian-headquartered global heavy-lift and engineered transport company with a large crawler and telescopic crane fleet. Its U.S. operations compete with ALL for the largest infrastructure, wind, and industrial lift projects, often on projects where customers value international execution capability.
• Mammoet: Mammoet is a global heavy-lift and engineered transport specialist, operating a mega-crane fleet that overlaps directly with ALL's high-capacity crane rental business. It is the global benchmark for large industrial and energy project lifts, and competes with ALL on the largest U.S. bridge, refinery, and offshore wind jobs.
• H&E Equipment Services: H&E is a publicly traded heavy-equipment rental company with material handling, aerial, and crane exposure. It competes with ALL for industrial and construction customers renting boom trucks, telehandlers, and aerial lifts, though H&E is broader in vertical mix.

Others

• Liebherr (rental & sales): Liebherr is a leading global crane OEM and ALL's key supplier of high-capacity all-terrain cranes (LTM 1400-6.1, LTM 1650-8.1). OEMs increasingly operate their own rental and used-equipment channels, making Liebherr an adjacent competitor on both new sales and certain rental deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ALLErectionCrane
• Facebookfacebook.com/ALL-Erection-and-Crane-Rental-330049893708188
• LinkedInlinkedin.com/company/3993016
• Instagraminstagram.com/allfamilyofcompanies
• Xx.com/all_crane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL Family of Companies