Empire Crane Company

What Empire Crane Company does

Empire Crane Company is a privately held, family-owned authorized crane dealer headquartered in North Syracuse, New York, with additional service and sales offices in Bridgewater, New Jersey and Hanson, Massachusetts, and a sales line for South America. The company sells new and used construction cranes — all-terrain, boom truck, carry deck, crawler, rough terrain, truck crane, mini, and telehandler models — under authorized dealer relationships with Tadano, Kobelco, Manitex, Magni, Broderson, Jekko, and MultiLoaderUSA, and also carries Grove, Liebherr, and Demag equipment. Leadership is concentrated in the Lonergan family, with Paul Lonergan as President and Luke Lonergan as CEO and Vice President.

The company's four revenue streams are (1) one-time equipment sales (new and used), (2) parts and attachments transactions (over 2,245 parts SKUs and 226 attachments), (3) professional service and repair work performed by certified technicians at the Syracuse and Bridgewater shops including OSHA inspections, and (4) usage-based equipment rentals. Pricing is quote-based for equipment, with parts ranging from approximately $799 to $9,900 and financing facilitated through CurrencyFinance. Go-to-market is enterprise field sales with regional sales managers, supported by a content-driven website, email newsletter, and trade show participation such as World of Concrete.

Empire Crane's primary customers are construction, industrial, rigging, and machinery-moving companies across the Northeast US, with documented enterprise accounts spanning entertainment rigging, marine/barge work, glass manufacturing, and general construction. The company was named Jekko USA Dealer of the Year in 2024. There is no disclosed parent company, external investor, or public capital structure; the business operates independently with direct owner involvement in financing, licensing, service, and product support.

Name

Empire Crane Company

Legal name

Empire Crane Company

Website

https://empirecrane.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Empire Crane Company is a family-owned, multi-brand authorized crane dealer headquartered in North Syracuse, NY, selling new and used cranes plus parts, service, and rentals to construction, industrial, and rigging customers across the Northeast US.

Ownership category

akta.pro rank

Product category

Heavy Equipment Retail / Construction Crane Dealer

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Truck-Mounted & Loader Cranes (IMAHAJAF)

Keywords

• Crane equipment sales
• Crane parts supply
• Crane service repair
• Heavy equipment rental
• Construction equipment dealer

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Sales: Sales of new and used cranes including all terrain cranes, boom trucks, carry deck cranes, crawler cranes, rough terrain cranes, mini cranes, and telehandlers from manufacturers including Tadano, Kobelco, Manitex, Magni, Broderson, Jekko, Grove, Liebherr, and others
2. Parts Sales: Sales of crane parts and attachments including over 2,200 parts listings covering bearings, seals, drivetrain components, hydraulic parts, electrical components, hook blocks, jibs, winches, and rigging equipment
3. Service and Repairs: Crane service including maintenance, inspections, and complex repairs performed by certified technicians at service shops in Syracuse NY and Bridgewater NJ locations. OSHA inspections also offered.
4. Equipment Rentals: Rental services for cranes and heavy equipment to construction and industrial customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Empire Crane Company is a multi-brand authorized crane dealer selling new and used construction cranes (All Terrain, Boom Truck, Carry Deck, Crawler, Rough Terrain, Truck Crane, Mini Crane, and Telehandlers) from manufacturers including Tadano, Kobelco, Manitex, Magni, Broderson, Jekko, MultiLoaderUSA, Liebherr, Grove, and Demag. The company complements equipment sales with over 2,245 parts listings, 226 attachments, certified service and OSHA inspections at service shops in Syracuse NY and Bridgewater NJ, and equipment rental services for construction and industrial customers.

Product overview

Empire Crane Company operates as a multi-brand authorized crane dealer offering a comprehensive portfolio of construction lifting solutions. Their core business encompasses new and used crane sales across multiple crane types (All Terrain, Boom Truck, Carry Deck, Crawler, Rough Terrain, Mini, Telehandlers), supported by dedicated Parts & Attachments divisions and Service & Maintenance operations with facilities in New York, New Jersey, and Massachusetts. They are authorized dealers for TADANO, Kobelco, Manitex, Magni, Broderson, Jekko (Jekko USA Dealer of Year 2023), MultiLoaderUSA, as well as offering Grove, Liebherr, and Demag cranes. The company also markets Orlaco camera systems as a safety enhancement add-on and provides crane specifications/load charts as a reference resource. The business model centers on dealer relationships with major manufacturers rather than proprietary product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Sales (New and Used) Sales of new and used construction cranes including All Terrain, Boom Truck, Carry Deck, Crawler, Rough Terrain, Truck Crane, Mini Crane, Telehandler, and Lattice Boom cranes from multiple manufacturers. Offered to construction, industrial, and rigging businesses through direct sales.
• Parts and Attachments Sales of crane parts and attachments including hook blocks, jibs, outrigger mats, crane electronics, monitoring systems, rigging equipment, winches, buckets, grapples, and hydraulic components. Available to construction and industrial customers and crane operators.
• Service and Maintenance Certified technician services including simple maintenance, inspections, complex repairs, and OSHA inspections performed at full service repair shops in Syracuse, NY and Bridgewater, NJ. Available to crane owners and operators.
• Equipment Rentals Rental services for construction cranes and lifting equipment to construction and industrial customers needing short-term equipment access.
• Orlaco Camera Systems Camera monitor systems including Load View, Winch View, CornerEye, MirrorEye, Rear View, RadarEye, Front View, Side View, and SurroundView systems providing safety and efficiency improvements for crane operations. Sold to crane operators and fleet owners.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• JekkocoreChannel Partner/ Reseller/ Distributor · 1 January 2022Authorized dealer for Jekko mini cranes and minipickers since 2022. Named Jekko USA Dealer of the Year in 2024. Has sold over 30 Jekko units including SPX, MPK, and JF series.
• TadanocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tadano all terrain cranes, rough terrain cranes, boom trucks, and telescopic crawler cranes including models such as AC series, GR series, GT series, and Mantis crawlers.
• KobelcocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kobelco crawler cranes including CK series models. Facilitated sales of Kobelco CK2000G-3 to customers.
• ManitexcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Manitex boom truck cranes and trolley booms. Stocks and sells Manitex TC and CM series products.
• MagnicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Magni rotating telehandlers and heavy telehandlers. Stocks RTH and HTH series models along with Magni attachments.
• BrodersoncoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Broderson carry deck cranes and pick-and-carry cranes. Stocks IC series models including IC-20 through IC-400.
• MultiLoaderUSAcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for MultiLoaderUSA equipment and attachments.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• ALL Erection & Crane Rental: ALL Crane (ALL Erection & Crane Rental) is one of the largest crane rental and sales operators in North America with a multi-brand dealer approach. Similar to Empire Crane in offering diverse crane types (all terrain, crawler, boom truck) with full-service operations, but at a larger scale and broader geographic footprint.
• Maxim Crane Works: Maxim Crane Works is a large multi-brand crane rental and sales operator with a national footprint. Comparable to Empire Crane in offering all major crane types (all terrain, crawler, boom truck) for construction and industrial lifting, though at substantially larger scale.
• Stribling Equipment: Stribling Equipment is an authorized dealer for Tadano and other crane manufacturers in the Southeast US, offering sales, parts, service, and rentals. Highly comparable to Empire Crane as both are authorized Tadano dealers with similar multi-brand dealer models for construction cranes.
• TNT Crane & Rigging: TNT Crane & Rigging is a multi-location crane rental and sales company operating across the Sun Belt and beyond. Comparable to Empire Crane in offering multi-brand crane sales, rentals, and service for construction and industrial customers.
• Bigge Crane and Rigging: Bigge Crane and Rigging is a multi-brand authorized crane dealer and rental operator offering sales, service, and rentals across the US. Highly comparable to Empire Crane as both serve construction and industrial customers with multi-brand crane portfolios and full-service operations.
• Ring Power Crane: Ring Power Crane is the crane division of Ring Power Corporation, an authorized dealer for Manitowoc cranes and other heavy equipment in the Southeast US. Comparable to Empire Crane as a multi-brand crane dealer serving construction and industrial customers with full-service operations.
• Barnhart Crane & Rigging: Barnhart Crane & Rigging is a diversified crane services and equipment provider with sales, rentals, rigging, and specialized heavy lifting operations. Comparable to Empire Crane as a multi-brand crane dealer serving construction and industrial markets.
• Buckner HeavyLift Cranes: Buckner HeavyLift Cranes is a crawler crane specialist dealer and rental operator serving Eastern US markets. They offer sales, rentals, and service for heavy lift crawler cranes - a closely comparable direct competitor to Empire Crane's crane business with similar authorized dealer relationships.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world with a significant crane fleet and aerial/lifting equipment operations. Functions as a broad incumbent competitor to Empire Crane in the crane rental and dealer space, with substantially greater scale and capital.
• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America with a broad aerial and lifting equipment portfolio. Functions as a broad incumbent competitor to Empire Crane, offering crane and aerial equipment rentals at significantly greater scale than Empire Crane's regional operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EmpireCraneCompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empire Crane Company