Orthodontic Partners
Orthodontic Partners is a private Orthodontic Service Organization that partners with mid-market orthodontic practices across 15 states, providing centralized administrative, HR, marketing, and operational support in exchange for service fees while doctors retain clinical autonomy.
- Company typePrivate
- Founded2019
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Orthodontic Partners does
Orthodontic Partners is a private Orthodontic Service Organization (OSO) founded in 2019 by orthodontists Dr. Jamie Reynolds and Dr. Jeff Kozlowski, headquartered in Grand Rapids, Michigan. The company partners with mid-market orthodontic practices across the United States, providing centralized administrative services — including accounting, HR, marketing, IT, reporting, cash flow management, and benefits — in exchange for service fees. Partner doctors retain clinical autonomy and their practice brand, while gaining access to clinical best-practice playbooks, peer collaboration forums, group purchasing power, and a Clinical Advisory Board staffed by nationally recognized orthodontic experts. There is no proprietary technology platform; the core product is the partnership model and the operational/service infrastructure delivered from its support center.
Orthodontic Partners firmographics
Firmographics- Name
- Orthodontic Partners
- Legal name
- Orthodontic Partners
- Website
- https://orthodonticpartners.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orthodontic Partners is a private Orthodontic Service Organization that partners with mid-market orthodontic practices across 15 states, providing centralized administrative, HR, marketing, and operational support in exchange for service fees while doctors retain clinical autonomy.
- Ownership category
- akta.pro rank
Orthodontic Partners industry classification
Industry- Product category
- Orthodontic Practice Management Services
- NAICS
- Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)
- SIC
- Services-Management Consulting Services (8742), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Orthodontic Group Practices (HLABAKAC)
- akta.pro secondary industries
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN), Adult Orthodontics (HLABABAC)
Keywords
Where Orthodontic Partners is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Orthodontic Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- OSO Service Fees: As an Orthodontic Service Organization, Orthodontic Partners generates revenue by providing administrative, marketing, HR, financial, and operational support services to affiliated orthodontic practices in exchange for service fees. Partner doctors maintain ownership stakes in their individual practices while paying for shared services and resources.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Orthodontic Partners product offering
Product offeringCore offering
Orthodontic Partners operates a national Orthodontic Service Organization (OSO) partnership platform that provides orthodontic practices with centralized administrative, financial, HR, marketing, IT, and operational support services in exchange for service fees. Partner orthodontists retain clinical autonomy and their practice brand while gaining access to shared playbooks, a Clinical Advisory Board, group purchasing power, and capital support for practice transitions. Founded in 2019 by Dr. Jamie Reynolds and Dr. Jeff Kozlowski, the company has grown to support over 30 partner practices spanning nearly 70 locations across 15 states.
Product overview
Orthodontic Partners operates as a national Orthodontic Service Organization (ASO) that provides a unified partnership platform for orthodontic practices. The core offering is the Orthodontic Partnership Model — a business affiliation where partner orthodontists retain clinical autonomy and their practice brand while gaining access to a centralized Support Center/Business Headquarters providing administrative support in accounting, HR, marketing, IT, reporting, and operations. Supporting this are the Clinical Advisory Board (offering clinical education and peer collaboration) and the Doctor Associateship & Partnership Program (a career trajectory for new orthodontists). The organization also delivers specific operational modules including Digital & Referral Marketing Playbooks and Clinical Outcomes Reporting tools, which are shared across the network of partner practices. Founded in 2019 by Dr. Jamie Reynolds and Dr. Jeff Kozlowski, the company has grown to support over 30 practices across nearly 70 locations in 15 states, headquartered in Grand Rapids, MI.
Differentiator
Problem solved
Functional benefit
Products and services
- Orthodontic Partnership Model National Orthodontic Service Organization partnership model offering orthodontic practices administrative, financial, HR, marketing, and operational support while allowing doctors to retain clinical autonomy and practice brand identity. Partner doctors benefit from shared best practices, a national network of orthodontists, and equity ownership in a diversified, nationwide practice network.
- OP Support Center / Business Headquarters A centralized service center providing administrative back-office support including accounting, accounts payable, payroll, human resources, recruitment, benefits management, IT, reporting, marketing, analytics, and operations support to partner orthodontic practices across the country.
- Clinical Advisory Board A clinical leadership body composed of leading orthodontic experts in both traditional and aligner therapies that provides partner doctors and associates with ongoing clinical education, continuing education, regular discussion forums, and peer collaboration on best practices across the OP network.
- Doctor Associateship & Partnership Program A career program offering orthodontists a fellowship/associateship opportunity with a clear path to partnership at OP-affiliated world-class practices, including competitive compensation, equity ownership opportunity, business and administrative support, comprehensive benefits, and mentorship from leading national orthodontists.
Companies that use Orthodontic Partners
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles2 records
Orthodontic Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Orthodontic Partners partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Smiles Change LivesminorOrthodontic Partners supports Smiles Change Lives, a charitable organization that provides orthodontic treatment to children who cannot afford it. This represents the company's charitable giving and community involvement rather than a commercial partnership.
- Smiles for a LifetimeminorOrthodontic Partners supports Smiles for a Lifetime, a nonprofit organization providing scholarships for orthodontic treatment. This reflects the company's commitment to giving back to communities served by their partner practices.
- Project MariposaminorOrthodontic Partners supports Project Mariposa, a charitable initiative. This represents the organization's philanthropic efforts to support the orthodontic profession and underserved communities.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Orthodontic Partners competitors and assessment
Company assessmentDirect peers
- US Orthodontic Partners: Orthodontic service organization providing administrative, operational, and clinical support to affiliated practices. Directly comparable on target customer (orthodontist-owner practices), service offering (back-office MSO), and growth-stage trajectory.
- Smile Doctors: Largest U.S. orthodontic service organization, backed by CD&R, with a similar OSO model that partners with orthodontists for administrative support while preserving clinical autonomy. Directly comparable on customer (orthodontist-owner), model (back-office support + clinical collaboration), and end-market (orthodontic group practices).
- Corus Orthodontists: Orthodontic-focused partnership network serving practices across North America with shared services and clinical collaboration. Closest direct peer to OP given its orthodontics-only specialization and partnership (not acquisition) orientation.
- Smile Spot Orthodontics / Smile Spot-affiliated groups: Multi-location orthodontic group practice operating in a service-organization style. Comparable as an orthodontic-only group with administrative centralization, though typically operating owned rather than partnered practices.
Emerging players
- Smile Brands: Multi-specialty dental group providing business support to affiliated practices including orthodontics. Relevant peer for the practice-support model and as a former employer of OP's Regional President (Becky Barnett); smaller scale than top-three DSOs.
Broad incumbents
- Aspen Dental Management: Large DSO supporting affiliated dental practices with non-clinical services. Comparable on the dental practice-support / MSO business model, though orthodontics is not its focus.
- Benevis: Dental support organization (DSO) supporting general dentistry and orthodontic practices with administrative services. Several OP executives (Aldo Benedetto, Becky Barnett) came from Benevis, indicating overlapping service models, though Benevis is broader than orthodontics-only.
- Heartland Dental: Largest U.S. DSO supporting general dentistry practices with non-clinical administrative services. Comparable as a large-scale dental MSO with practice-affiliation model, though not orthodontics-focused and operating at much greater scale.
- Pacific Dental Services: Major DSO providing business and administrative support to dental practices including orthodontics. Comparable on the practice-support service model and enterprise sales motion to doctors, though orthodontics is a small slice of its portfolio.
- American Dental Partners: Multi-specialty dental practice management organization supporting dental and orthodontic groups. Comparable administrative-support / partnership model and was an alumni employer of OP's Regional President of Operations (Kevin Blair).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Orthodontic Partners social profiles
Digital presenceOrthodontic Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orthodontic Partners leadership team
Management profileNumber of profiles
Profiles13 records
Orthodontic Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orthodontic Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orthodontic Partners
What does Orthodontic Partners do?
Orthodontic Partners operates a national Orthodontic Service Organization (OSO) partnership platform that provides orthodontic practices with centralized administrative, financial, HR, marketing, IT, and operational support services in exchange for service fees. Partner orthodontists retain clinical autonomy and their practice brand while gaining access to shared playbooks, a Clinical Advisory Board, group purchasing power, and capital support for practice transitions. Founded in 2019 by Dr. Jamie Reynolds and Dr. Jeff Kozlowski, the company has grown to support over 30 partner practices spanning nearly 70 locations across 15 states.
Is Orthodontic Partners a public or private company?
Orthodontic Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Orthodontic Partners founded?
Orthodontic Partners was founded in 2019. It employs 101 to 250 people.
Where is Orthodontic Partners based?
Orthodontic Partners is headquartered in Grand Rapids, United States, in the North America region.
How does Orthodontic Partners make money?
One revenue line is on record: OSO Service Fees.
Who are Orthodontic Partners's main competitors?
Direct peers on record are US Orthodontic Partners, Smile Doctors, Corus Orthodontists and Smile Spot Orthodontics / Smile Spot-affiliated groups. Smile Brands is listed as an emerging player. Broad incumbents are Aspen Dental Management, Benevis, Heartland Dental, Pacific Dental Services and American Dental Partners.
Does Orthodontic Partners have an API?
No public API is recorded for Orthodontic Partners.
What industry is Orthodontic Partners in?
Orthodontic Partners's product category is Orthodontic Practice Management Services. Its primary akta.pro industry code is HLABAKAC, Orthodontic Group Practices, with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 621210 and its SIC code is 8742.