The Smile Spot
The Smile Spot is a private pediatric dentistry and orthodontics practice operating four locations across the Kansas City, Missouri metro, serving children, teens, adults, and families with preventive, restorative, sedation, and orthodontic care under one clinical brand.
- Company typePrivate
- Founded2020
- HeadquartersIndependence, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Smile Spot does
The Smile Spot is a private, multi-location pediatric dentistry and orthodontics practice operating four offices across the Kansas City, Missouri metropolitan area: Springfield, Waldo (Kansas City), Midtown (Kansas City), and Independence. Founded in 2016, the practice combines general pediatric dentistry (preventive care, restorative, sedation, frenectomies, emergency dentistry) with comprehensive orthodontic services (traditional braces, ceramic braces, clear aligners via the uLab system, and early interceptive treatment) under one clinical brand. The target patient base spans infants through adolescents for pediatric services, teens and adults for orthodontics, and families seeking coordinated multi-member scheduling. Board-certified pediatric dentists and orthodontists handle specialized cases including children with dental anxiety, ADHD, and sensory sensitivities, with sedation offerings (nitrous oxide, oral sedation, IV/general anesthesia) supporting complex procedures. The firm operates with 51-100 employees, accepts most dental insurance plans, runs Saturday and extended hours for access, and uses a Smilesnap patient portal for orthodontic treatment management.
The business model blends fee-for-service professional services with a subscription layer and third-party financing. Direct clinical revenue is generated per-visit across preventive, restorative, surgical, sedation, and orthodontic procedures, with orthodontics representing the higher-ticket, multi-month treatment plans (e.g., braces marketed from $99/month). An in-house Smile4Less membership plan starting at $24/month offers up to 50% off services and creates a recurring revenue stream plus a switching-cost anchor for uninsured or underinsured families. To support higher case acceptance on expensive orthodontics and oral surgery cases, the practice has integrated three third-party installment lenders—CareCredit, Sunbit, and Cherry—broadening affordability. Marketing is direct-to-consumer via an SEO-optimized website, educational blog, and organic social (Facebook, Instagram, TikTok), supported by patient testimonials and word-of-mouth referrals rather than paid acquisition at scale. Pricing for new patients is publicly disclosed at $55 for an exam/cleaning/x-rays and $99/month entry point for braces under the Smile4Less plan.
The practice has no disclosed institutional or venture funding; ownership appears to remain with founding practitioners. Operating geographies are confined to Missouri (USA), with no global footprint. No patents, trademarks, regulatory actions, M&A activity, or leadership changes are documented in the available material. The Smile4Less sub-brand is the only formally marketed product line beyond the core practice, and no mobile app is offered. The business is structurally a multi-unit regional dental group rather than a venture-backed, technology-forward clinical platform.
The Smile Spot firmographics
Firmographics- Name
- The Smile Spot
- Legal name
- The Smile Spot
- Website
- https://thesmilespot.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Smile Spot is a private pediatric dentistry and orthodontics practice operating four locations across the Kansas City, Missouri metro, serving children, teens, adults, and families with preventive, restorative, sedation, and orthodontic care under one clinical brand.
- Ownership category
- akta.pro rank
The Smile Spot industry classification
Industry- Product category
- Pediatric Dentistry and Orthodontics
- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121)
- akta.pro primary industry
- Orthodontic Group Practices (HLABAKAC)
- akta.pro secondary industries
- Pediatric Orthodontics (HLABABAB), Special Needs Pediatric Dentistry (HLABAGAD)
Keywords
Where The Smile Spot is headquartered
LocationHeadquarters
- HQ city
- Independence
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
The Smile Spot business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Dental Services: One-time and recurring dental procedures including preventive care, restorative dentistry, orthodontics (braces and clear aligners), sedation dentistry, and oral surgery. Revenue is generated through per-visit fees, with most services being one-time procedures or short-term treatment plans.
- Smile4Less Membership Plan: In-house dental savings/membership plan offering up to 50% off services for a monthly subscription fee starting at $24/month. Members receive discounts on checkups, cleanings, x-rays, fluoride treatments, sealants, restorative care, braces, and retainers.
- Third-Party Financing: Partnership with third-party lenders (CareCredit, Sunbit, Cherry) to provide installment financing for treatment costs, allowing patients to pay over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Patient Special - $55 exam, cleaning, and x-rays |
| Subscription | Monthly | Braces starting at $99/month |
| Subscription | Monthly | Smile4Less Plan starting at $24/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
The Smile Spot product offering
Product offeringCore offering
The Smile Spot is a multi-location pediatric dental and orthodontic practice that provides preventive, restorative, and emergency dental care for children, along with orthodontic treatment (traditional braces, ceramic braces, and uLab clear aligners) for children, teens, and adults. It also offers sedation dentistry, frenectomies, and an in-house Smile4Less dental savings membership plan to make care more affordable for families across the Kansas City metro area.
Product overview
The Smile Spot is a pediatric dental and orthodontic practice operating four locations (Springfield, Waldo, Midtown, and Independence) in the Kansas City, Missouri area. The practice offers a unified platform of dental services combining pediatric dentistry with comprehensive orthodontic care. The core product portfolio includes Pediatric Dentistry (preventive care, cleanings, emergency services), Orthodontics (braces and clear aligners for all ages), and Child, Teen, and Adult Orthodontics as specialized sub-products. Supporting services include Sedation Dentistry, Frenectomies, Preventive & Restorative Dentistry, Silver Diamine Fluoride treatments, Space Maintainers, and Retainers. The practice also offers a membership savings plan called Smile4Less and accepts third-party financing through Cherry, CareCredit, and Sunbit. All services are available at four physical locations throughout the Kansas City metro area.
Differentiator
Problem solved
Functional benefit
Brands
- Smile4Less Plan: A dental savings/membership plan offering up to 50% off services, starting at $24/mo, covering regular checkups, cleanings, X-rays, fluoride treatments, sealants, discounts on restorative care, braces, and retainers.
Products and services
- Pediatric Dentistry Comprehensive preventive, restorative, and emergency dental care for children, including cleanings, fluoride treatments, sealants, fillings, crowns, infant exams, and emergency services, delivered in a child-friendly environment.
- Orthodontics Orthodontic treatment services including traditional metal braces, ceramic braces, and clear aligners for patients of all ages, from children to adults.
- Teen Orthodontics Orthodontic treatment tailored for teenagers, including traditional braces, clear aligners, and emergency orthodontic care, designed around adolescent lifestyles and compliance patterns.
- Adult Orthodontics Orthodontic treatment options for adults, including discreet clear aligners, modern braces, and ceramic brackets designed to fit professional lifestyles and cosmetic preferences.
- Emergency Dentistry Same-day emergency dental care for toothaches, broken teeth, knocked-out teeth, and orthodontic emergencies, with extended hours and Saturday availability for pediatric and adolescent patients.
- Sedation Dentistry Sedation options including nitrous oxide (laughing gas), oral sedation, and IV/general anesthesia to enable safe, comfortable treatment for anxious children or during complex dental procedures.
- Smile4Less Membership Plan In-house dental savings membership plan offering up to 50% off services including checkups, cleanings, X-rays, fluoride treatments, sealants, and discounts on restorative care, braces, and retainers, with monthly subscription starting at $24/month.
- Oral Surgery (Frenectomies) Compassionate oral surgery services including gentle frenectomy procedures using laser or traditional techniques to release tongue and lip ties, supporting speech, feeding, and oral development in children.
Quantifiable outcome
- Treatment for severe anxiety and ADHD in pediatric patients - children who previously feared dental visits now become excited about appointments
- +1 more outcomes
Companies that use The Smile Spot
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
The Smile Spot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Smile Spot partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Smile Spot competitors and assessment
Company assessmentBroad incumbents
- Pacific Dental Services: Large US DSO supporting general and specialty dental practices, including pediatric dentistry and orthodontics, with extensive modern technology and clinical support infrastructure. A scaled incumbent benchmark for The Smile Spot's group practice model.
- Heartland Dental: One of the largest DSOs in the US, supporting hundreds of dental offices across general, specialty, and pediatric dentistry. Comparable to The Smile Spot as a multi-location group practice operator, though at vastly greater scale and breadth.
- Smile Brands: Multi-brand DSO (Smile Brands, Bright Now! Dental, etc.) operating hundreds of supported locations including general and specialty dentistry. Provides a reference point for how a multi-location dental group is scaled and rolled up.
- Great Expressions Dental Centers: DSO operating hundreds of dental offices across the US providing general, specialty, and orthodontic care. Comparable to The Smile Spot as a group practice competitor in the broader dental services market, though with much wider geographic and service scope.
- Dental Care Alliance: DSO providing non-clinical support to affiliated dental practices across multiple states, including general and specialty dentistry. A peer in the multi-location dental services category where The Smile Spot competes for talent and patient mind share.
Regional players
- Midwest Dental: Midwest-focused dental group practice with locations across multiple states including Missouri, offering general dentistry and select specialty services. Geographic and operating-model peer to The Smile Spot within the same regional market.
Emerging players
- SmileDirectClub: Direct-to-consumer clear aligner company that disrupted the orthodontics category by offering remote-administered treatment at lower price points. A partial competitor and category shaper for The Smile Spot's adult and teen aligner business.
Direct peers
- Just Kids Dental: Pediatric-focused dental group practice with multiple locations serving children and adolescents, including orthodontic services. Closely comparable in mission, age cohort, and multi-site model to The Smile Spot.
- All Kids Dental Pediatrics & Orthodontics: Multi-location pediatric dentistry and orthodontics group practice serving families across several US states. Closely comparable in service mix (pediatric dentistry + orthodontics under one roof) and target demographic.
- Children's Dental Health (CDH): Pennsylvania-based pediatric dentistry and orthodontic group practice with multiple offices across several states, focused exclusively on pediatric and teen patients. Directly comparable to The Smile Spot in patient demographic, service mix, and multi-location model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Smile Spot social profiles
Digital presenceThe Smile Spot financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Smile Spot leadership team
Management profileNumber of profiles
Profiles1 record
The Smile Spot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Smile Spot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Smile Spot
What does The Smile Spot do?
The Smile Spot is a multi-location pediatric dental and orthodontic practice that provides preventive, restorative, and emergency dental care for children, along with orthodontic treatment (traditional braces, ceramic braces, and uLab clear aligners) for children, teens, and adults. It also offers sedation dentistry, frenectomies, and an in-house Smile4Less dental savings membership plan to make care more affordable for families across the Kansas City metro area.
Is The Smile Spot a public or private company?
The Smile Spot is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Smile Spot founded?
The Smile Spot was founded in 2020. It employs 51 to 100 people.
Where is The Smile Spot based?
The Smile Spot is headquartered in Independence, United States, in the North America region.
How does The Smile Spot make money?
Three revenue lines are on record. Dental Services are the primary driver. The others are smile4Less Membership Plan and third-Party Financing.
Who are The Smile Spot's main competitors?
Broad incumbents on record are Pacific Dental Services, Heartland Dental, Smile Brands, Great Expressions Dental Centers and Dental Care Alliance. Midwest Dental is listed as a regional player. SmileDirectClub is listed as an emerging player. Direct peers are Just Kids Dental, All Kids Dental Pediatrics & Orthodontics and Children's Dental Health (CDH).
Does The Smile Spot have an API?
No public API is recorded for The Smile Spot.
What industry is The Smile Spot in?
The Smile Spot's product category is Pediatric Dentistry and Orthodontics. Its primary akta.pro industry code is HLABAKAC, Orthodontic Group Practices, with a secondary code of HLABABAB, Pediatric Orthodontics. Its NAICS code is 621210.