NutriAg
NutriAg is a Toronto-based crop nutrition company that develops and sells specialty agricultural inputs — foliar feeds, microbial inoculants, seed treatments, and biostimulants — using eight proprietary platforms (PAC, ACE, MOD, EBN, EAC, BOS, M-BOS, PGE), distributed through dealer networks and direct sales across North America and 40+ countries via parent HGS BioScience.
- Company typePrivate
- Founded1969
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NutriAg does
NutriAg Ltd. is a Toronto-based crop nutrition company that develops, manufactures, and sells specialty agricultural inputs — including foliar feeds, soil-applied liquid fertilizers, seed treatments, microbial inoculants, bionutritional products, and spray adjuvants/wash conditioners — for North American growers of field crops, fruits, vegetables, and specialty crops. The company's technical differentiator is a portfolio of eight registered proprietary technology platforms: PAC (PolyAldoCarbosate®, a plant-derived carbohydrate complexing technology that produces true-solution foliar nutrients), ACE (Active Cell Elicitor™, abiotic stress tolerance), MOD (Matrix Ortho-Deprotonation™, 100% orthophosphate sequestration), EBN (Essential BioNutritionals™, biofortification), EAC (Enviro AldoCarbosate™, organic-certified variant), BOS (Bioactive Organic Soil-Microbes, Rhizobium + Pseudomonas combinations), M-BOS (Methylobacterium organophilum, developed with Trent University), and PGE (Plant Growth Enhancer™). Supporting the physical product portfolio are the NutriAnalytics AI-driven soil and tissue analytics platform and the Field Walker offline mobile app for agronomists.
NutriAg monetizes through one-time sales of specialty crop nutrition products priced via quote through a multi-tiered distribution model: a direct enterprise sales force (with regional directors covering Eastern Canada, Atlantic Canada, Western Canada, Northeast/Midwest/Southeast U.S., and Western/Southwestern U.S.), an agricultural dealer and crop advisor network across North America, and international distribution through parent HGS BioScience reaching 40+ countries. The company operates two manufacturing plants in Toronto and one in Biola, California, and supports a dealer ecosystem with educational content via NutriAg Academy and tank-mix compatibility tools (BB5, Disclose pH). Customer segments are SMB agricultural growers, agronomists/crop advisors, and agricultural dealers, with no enterprise anchor concentration.
Following its October 2025 acquisition by HGS BioScience (a Paine Schwartz Partners portfolio company), NutriAg is now a component of an integrated biologicals platform combining HGS, Earthgreen, NutriAg, and Pharmgrade. The company is led by founder/President/CEO Martin Bloomberg (a named inventor on multiple patents and registered agrologist) alongside a CCO, CFO, CSO, and a bench of VPs across sales, R&D, manufacturing, logistics, and agronomy. NutriAg was recognized as one of Canada's Top 100 Small-to-Medium Employers for 2026.
NutriAg firmographics
Firmographics- Name
- NutriAg
- Legal name
- NutriAg Ltd.
- Website
- https://nutriag.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NutriAg is a Toronto-based crop nutrition company that develops and sells specialty agricultural inputs — foliar feeds, microbial inoculants, seed treatments, and biostimulants — using eight proprietary platforms (PAC, ACE, MOD, EBN, EAC, BOS, M-BOS, PGE), distributed through dealer networks and direct sales across North America and 40+ countries via parent HGS BioScience.
- Ownership category
- akta.pro rank
NutriAg industry classification
Industry- Product category
- Specialty Crop Nutrition & Bionutritional Fertilizers
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Fertilizer (Mixing Only) Manufacturing (325314)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Biofertilizers & Microbial Inoculants (IMAEAEAG)
- akta.pro secondary industries
- Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC), Micronutrient & Secondary-Nutrient Fertilizers (IMAEAEAE), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Micronutrient Specialty Fertilizers (Chelates, Trace Element Mixes) (AFABACAD)
Keywords
Where NutriAg is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
NutriAg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Crop Nutrition Products: Sale of specialty fertilizer products including foliar feeds, soil-applied fertilizers, seed treatments, inoculants, and bionutritional products for agricultural crops across North America.
- Biological/Biostimulant Products: Revenue from microbial inoculants, M-BOS biological plant supplements, and other bionutritional products designed to improve crop yield and stress tolerance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based product pricing through dealer network |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
NutriAg product offering
Product offeringCore offering
NutriAg manufactures and sells specialty crop nutrition products including foliar fertilizers, soil-applied liquid fertilizers, seed treatments, microbial inoculants, biostimulants, spray adjuvants, and water conditioners, organized into product lines such as Max, TruPhos, Plant Activator, BioNutritional, Enviro, FertiCare, BOS Inoculants, VigorMax, Terra, M-BOS, Water Soluble, BB5, and Disclose pH. Products are based on proprietary technologies (PAC, ACE, MOD, EBN, EAC, PGE, BOS, M-BOS) that improve nutrient uptake, abiotic stress tolerance, and yield, and are sold primarily through an agricultural dealer network and direct sales to growers and strategic accounts across North America and 40+ countries.
Product overview
NutriAg is a crop nutrition company offering a comprehensive portfolio of science-driven, field-proven agricultural products organized into distinct product lines. The core portfolio includes Max™ Line (PAC™ technology-based micronutrient foliar fertilizers), TruPhos® Line (MOD™ technology high-phosphate fertilizers), Plant Activator® Line (ACE™ technology stress mitigation), BioNutritional™ Line (EBN™ biofortified fertilizers), Enviro™ Line (organic nutrition), FertiCare® Line (granular fertilizer coatings), BOS™ Inoculants (dual-strain biologicals), VigorMax® Line (seed treatments), Terra™ Line (soil-applied enhancers), M-BOS™ (microbial biostimulant), Water Soluble Line, BB5® spray adjuvants, and Disclose pH® water conditioners. Supporting platforms include NutriAnalytics™ (AI-powered soil/tissue analytics) and the Field Walker™ mobile app. Technologies include PAC™ (PolyAldoCarbosate®), ACE™ (Active Cell Elicitor™), MOD™ (Matrix Ortho-Deprotonation™), EBN™ (Essential BioNutritionals™), EAC™ (Enviro AldoCarbosate™), and PGE™ (Plant Growth Enhancer™).
Differentiator
Problem solved
Functional benefit
Brands
- NutriAnalytics: Analytics platform for field sampling, crop data analysis, and precision agriculture recommendations
- Field Walker
- PAC (PolyAldoCarbosate)
- ACE (Active Cell Elicitor)
- BOS Inoculants
- M-BOS
Quantifiable outcome
- M-BOS increased potato yield by average 9.8 cwt/ac in Atlantic Canada trials (2022-2023, 9 sites)
- +4 more outcomes
Companies that use NutriAg
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
NutriAg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature9 records
NutriAg partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HGS BioSciencecoreNutriAg was acquired by HGS BioScience (portfolio company of Paine Schwartz Partners) to build a fully integrated biologicals platform. The platform combines HGS, Earthgreen, NutriAg, and Pharmgrade to deliver multiple biological modes of action with products marketed in 40+ countries.
- Trent UniversitycoreM-BOS technology was developed in collaboration with Dr. Emery's lab at Trent University, combining NutriAg's proprietary formulation technology with Methylobacterium organophilum bacterium first isolated from Pelargonium zonale.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NutriAg competitors and assessment
Company assessmentDirect peers
- Valagro (Syngenta Biologicals): Valagro produces biostimulants, micronutrients, and specialty fertilizers, closely overlapping with NutriAg's PAC, EBN, and M-BOS product families. Now owned by Syngenta, it competes globally in the same specialty crop nutrition category.
- BioWorks: BioWorks offers biopesticides, biofungicides, and biostimulants for horticulture and specialty crops - overlapping with NutriAg's BluLogic, Plant Activator, and VigorMax lines serving similar grower segments.
- Stoller Group: Stoller is a global crop nutrition and biostimulant company offering foliar feeds, plant growth regulators, and biologicals for abiotic stress tolerance - directly comparable to NutriAg's Max, Plant Activator, and Terra lines.
- Acadian Plant Health: Acadian produces seaweed-based biostimulants and crop nutrition products serving row and specialty crop markets globally, directly comparable to NutriAg's EBN (seaweed/amino acid) and biostimulant positioning.
- Hello Nature (Italpollina): Hello Nature manufactures biostimulants, organic fertilizers, and microbials for specialty and row crops, comparable to NutriAg's BOS inoculants, Enviro line, and BioNutritional products.
Emerging players
- Pivot Bio: Pivot Bio is a microbial nitrogen-fixation company focused on row crops, with a narrower scope than NutriAg but directly competitive in the microbial inoculant category alongside BOS and M-BOS products.
- Sound Agriculture: Sound Agriculture develops microbe-based and biostimulant nutrient efficiency products for row crops, overlapping NutriAg's ACE stress tolerance and biological platform from a different technology angle.
- Locus Agricultural Solutions: Locus AG uses microbial consortia and biostimulants to improve nutrient use efficiency in row and specialty crops, comparable to NutriAg's microbial biologicals (BOS, M-BOS) from a microbiome engineering perspective.
Broad incumbents
- Nutrien Ag Solutions: Nutrien is the world's largest crop input retailer and offers proprietary Loveland specialty fertilizers and biostimulants, providing broader but less specialized competition across NutriAg's North American dealer channel.
- Compass Minerals: Compass Minerals produces specialty plant nutrition products including sulfate of potash and micronutrients, a broader-line incumbent that overlaps with NutriAg's FertiCare and Max line micronutrient positioning.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
NutriAg social profiles
Digital presenceNutriAg compliance and trust
Trust signalCompliance1 record
NutriAg financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriAg leadership team
Management profileNumber of profiles
Profiles19 records
NutriAg subsidiaries and ownership
Company hierarchySubsidiaries1 record
NutriAg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriAg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriAg
What does NutriAg do?
NutriAg manufactures and sells specialty crop nutrition products including foliar fertilizers, soil-applied liquid fertilizers, seed treatments, microbial inoculants, biostimulants, spray adjuvants, and water conditioners, organized into product lines such as Max, TruPhos, Plant Activator, BioNutritional, Enviro, FertiCare, BOS Inoculants, VigorMax, Terra, M-BOS, Water Soluble, BB5, and Disclose pH. Products are based on proprietary technologies (PAC, ACE, MOD, EBN, EAC, PGE, BOS, M-BOS) that improve nutrient uptake, abiotic stress tolerance, and yield, and are sold primarily through an agricultural dealer network and direct sales to growers and strategic accounts across North America and 40+ countries.
Is NutriAg a public or private company?
NutriAg is a private company. It is classified as private equity controlled and is currently operating.
When was NutriAg founded?
NutriAg was founded in 1969. It employs 51 to 100 people.
Where is NutriAg based?
NutriAg is headquartered in Toronto, Canada, in the North America region.
How does NutriAg make money?
Two revenue lines are on record. Crop Nutrition Products are the primary driver. The others are biological/Biostimulant Products.
Who are NutriAg's main competitors?
Direct peers on record are Valagro (Syngenta Biologicals), BioWorks, Stoller Group, Acadian Plant Health and Hello Nature (Italpollina). Emerging players are Pivot Bio, Sound Agriculture and Locus Agricultural Solutions. Broad incumbents are Nutrien Ag Solutions and Compass Minerals.
Does NutriAg have an API?
No public API is recorded for NutriAg.
What industry is NutriAg in?
NutriAg's product category is Specialty Crop Nutrition & Bionutritional Fertilizers. Its primary akta.pro industry code is IMAEAEAG, Biofertilizers & Microbial Inoculants, with a secondary code of AFABACAC, Foliar Fertilizers & Foliar Nutrition Programs. Its NAICS code is 3253 and its SIC code is 2870.