Dubai Retail

What Dubai Retail does

Dubai Retail, operating as Dubai Retail Assets LLC, is the retail and leisure arm of Dubai Holding Asset Management (DHAM) and manages one of the largest mall and lifestyle destination portfolios in the region. As of 2025, the portfolio comprises 56 owned and managed properties across Dubai: 10 shopping malls (Palm Jumeirah Mall, Nad Al Sheba Mall, Ibn Battuta Mall, Dragon Mart, The Outlet Village, Al Khail Avenue, Circle Mall, Golden Mile Galleria, Bay Square, Bay Avenue), 15 lifestyle destinations (Bluewaters, JBR, West Beach, The Club, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exit, Dubai Islands Beach, Vista Mare, among others), and 18 neighbourhood retail centres integrated into Dubai Holding's residential communities. The portfolio collectively hosts over 5,000 retail and F&B tenants and draws tens of millions of visitors annually (Dragon Mart alone exceeds 40 million visitors per year, Ibn Battuta Mall over 21 million).

Name

Dubai Retail

Legal name

Dubai Retail Assets LLC

Website

https://dubairetail.ae

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dubai Retail is the retail and leisure arm of Dubai Holding Asset Management, managing 56 owned malls, lifestyle destinations, and community retail centres across Dubai, leasing space to over 5,000 international, regional, and homegrown retail and F&B tenants serving residents and tourists.

Ownership category

akta.pro rank

Product category

Retail Property Management

NAICS

General Merchandise Retailers (455), Department Stores (4551)

akta.pro primary industry

Retail Property Management (BPAJAGAB)

akta.pro secondary industries

Retail Brokerage (BPAJABAB), Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

Keywords

• Retail property management
• Shopping mall operations
• Retail leasing services
• Lifestyle destinations
• Gift card services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Space Leasing: Dubai Retail leases commercial retail spaces to international, regional, and homegrown brands across its portfolio of 56 owned and managed malls and destinations. This includes flagship spaces in destinations like Bluewaters, JBR, Al Khawaneej Walk, and Souk Madinat Jumeirah, as well as neighbourhood hubs such as Bay Avenue, Bay Square, Circle Mall, and Golden Mile Galleria.
2. Property Management Services: End-to-end property management services including leasing, tenant support, facilities management, and customer care for retail tenants across all properties.
3. Commercial Real Estate: DHAM's commercial assets power business environments through flexible, well-connected workspaces across Dubai, under the same asset management umbrella as Dubai Retail.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dubai Retail operates and manages 56 owned and managed malls and retail destinations in Dubai, organized into Iconic Malls, Lifestyle Destinations, and Retail Centres. It provides retail leasing, property and destination management services to retail brands and tenants, and sells consumer-facing products such as the Dubai Retail Gift Card for use across the portfolio.

Product overview

Dubai Retail is a retail and leisure portfolio management company operating under Dubai Holding Asset Management. The company manages one of the region's largest retail and leisure portfolios comprising 56 owned and managed malls and destinations. The portfolio includes 10 shopping malls (Palm Jumeirah Mall, Nad Al Sheba Mall, Ibn Battuta Mall, Dragon Mart, The Outlet Village, Al Khail Avenue, Circle Mall, Golden Mile Galleria, Bay Square, Bay Avenue), 15 lifestyle destinations (Bluewaters, JBR, West Beach, The Club, Al Khawaneej Walk, Souk Al Seef, Souk Madinat Jumeirah, Boxpark, Last Exit, Dubai Islands Beach, Vista Mare), and 18+ retail centres serving residential communities. Additionally, Dubai Retail offers the Dubai Retail Gift Card enabling purchases across 5,000+ stores and experiences at 40 locations. The company also provides property leasing services for commercial spaces within its destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dubai Retail Gift Card Stored-value gift card accepted across Dubai Retail's portfolio of malls and destinations in Dubai, targeted at residents, tourists, and corporate gift purchasers.
• Iconic Malls Flagship, large-format shopping malls within the Dubai Retail portfolio, providing retail, dining, and entertainment space to international and regional tenants and serving high-footfall tourist and resident catchment areas.
• Lifestyle Destinations Mid-tier lifestyle-focused retail destinations within the Dubai Retail portfolio, combining retail, dining, and leisure offerings for targeted catchment areas.
• Retail Centres Community-scale retail centres within the Dubai Retail portfolio serving neighborhood-level daily shopping and services needs of Dubai residents.
• Retail Leasing Services Leasing of retail, F&B, and entertainment space within Dubai Retail's malls and destinations to retail brands and operators.
• Property and Destination Management Operational management of owned and managed malls and destinations, including facilities operations, tenant coordination, and unified brand marketing across the portfolio.

Quantifiable outcome

• Over 40 million visitors annually at Dragon Mart alone
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Dubai Festivals and Retail EstablishmentcoreStrategic or Co-development Partner · 21 May 2026Joint initiative partner for the 'Win Your Home in Dubai' campaign running May 22 to August 30, 2026. The programme offers weekly apartment draws and a grand prize two-bedroom apartment to shoppers spending AED 500 at participating outlets. Also co-organizes Dubai Restaurant Week and other shopping festivals that drive footfall across Dubai Retail destinations.
• Dubai ChamberscoreStrategic or Co-development Partner · 21 May 2026Joint initiative partner with Dubai Festivals and Retail Establishment for the 'Win Your Home in Dubai' campaign. Dubai Chambers represents business interests and helps mobilize participation from retailers and brands across the shopping ecosystem.
• Binghatti DeveloperscoreStrategic or Co-development Partner · 21 May 2026Provider of 12 residential units for the 'Win Your Home in Dubai' campaign, including weekly studio apartment prizes and the grand prize two-bedroom apartment. Real estate developer contributing prize inventory to drive consumer engagement.
• Careem DineOutcoreChannel Partner/ Reseller/ Distributor · 8 May 2026Exclusive booking platform for Dubai Restaurant Week, offering diners access to 100+ participating restaurants through the Careem app. The partnership enables seamless restaurant reservations and extends campaign reach to Careem's user base.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Majid Al Futtaim Properties: The retail property arm of Majid Al Futtaim, operating flagship UAE malls including Mall of the Emirates and City Centre Mirdif. It is the most direct competitor to Dubai Retail across mall leasing, property management, and tenant recruitment in Dubai and the wider GCC.
• Emaar Properties: The developer of Dubai Mall, Dubai Marina Mall, and other premium retail destinations in the UAE. Emaar's retail property portfolio competes head-to-head with Dubai Retail for premium international brand tenants and tourist footfall.
• Meraas: Operator of Dubai lifestyle destinations such as City Walk, The Beach at JBR, and La Mer. Although Meraas is also part of Dubai Holding, it operates in the same mall/lifestyle destination category as Dubai Retail with overlapping target customers and tenant pools.

Regional players

• Aldar Properties: Abu Dhabi's largest listed real estate developer and operator of retail destinations such as Yas Mall and Al Jimi Mall. Aldar is a regional peer with comparable mall operations but primarily serves Abu Dhabi rather than Dubai.
• Arabian Centres Company: Saudi Arabia's largest owner and operator of contemporary shopping malls, with a portfolio of 21 malls across Saudi cities. Arabian Centres is a regional peer that competes for premium retail tenants in the GCC but does not directly overlap Dubai territory.
• Cenomi Centers: Saudi Arabia-based mall operator previously known as Fawaz Alhokair Group's real estate arm, operating 17+ malls across Saudi Arabia. Comparable retail property management business model in the GCC but focused on Saudi rather than UAE.
• Marafeq Qatar: Qatar-based retail property and mall management subsidiary of Qatar Holding. Operates destinations such as Doha Festival City and Place Vendôme, making it a regional peer with comparable shopping mall operations but in a different GCC market.
• AlAhli Holding: Kuwait-based investment holding group with operations in retail property, contracting, and trading across the GCC. AlAhli Holding has comparable regional scale but operates outside Dubai's core geographic footprint.

Others

• Nakheel: Dubai-based master developer owned by Dubai Holding, historically operating Palm Jumeirah Mall (now under Dubai Retail). Now a real estate developer, it is an ecosystem participant under the same parent with deep operational familiarity in Dubai retail destinations.

Emerging players

• Multiply Group: Abu Dhabi-listed investment holding company expanding into retail and lifestyle assets. While smaller and earlier in build-out than Dubai Retail, it represents an emerging competitor for premium retail leasing and lifestyle destination capital in the UAE.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dubairetail/?igsh=Nm1tY3N4cWVrNmRi
• TikToktiktok.com/@dubairetail?_t=ZS-8xUeSxtpsBN&_r=1
• LinkedInlinkedin.com/company/dubairetail

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dubai Retail