What Meraas does

Meraas Holding LLC is a Dubai-based master real estate developer and a wholly-owned subsidiary of Dubai Holding, the diversified investment conglomerate that also controls Nakheel and Dubai Properties. Founded in 2007, Meraas operates across Dubai developing, marketing, and managing premium residential master-planned communities rather than individual buildings. Its portfolio spans at least 14 named master developments, including waterfront destinations (Madinat Jumeirah Living, Bluewaters, La Mer, Port de La Mer, Jumeirah Bay, Pearl Jumeira, 1/JBR, Marsa Al Arab), urban neighborhoods (City Walk, Dubai Design District/d3), and suburban villa communities (Nad Al Sheba Gardens, The Acres, Cherrywoods, Jebel Ali Hills), with a separate branded-residences line through Bulgari and Nikki Beach.

The company operates a proprietary digital ecosystem comprising the Meraas App (iOS, Android, Huawei), the RealConnect online portal for construction tracking and payments, an online broker portal serving 1,000+ registered agencies, and a Visa Concierge service that facilitates Golden, Investor, and Retirement residency visa applications for property owners. Distribution combines direct sales boutiques at City Walk and Palm Jumeirah, a network of 1,000+ registered broker agencies, self-serve online search and registration, and recently added mortgage financing access via a Commercial Bank of Dubai partnership.

Revenue is generated primarily through one-time freehold residential property sales (apartments, villas, townhouses, penthouses, and land plots) with payment plans typically structured as 40/60 or 50/50 between construction and handover phases, complemented by recurring community management fees collected post-handover through Dubai Community Management. Pricing ranges from approximately AED 2.0M entry-level units (The Edit at d3) to AED 63M+ ultra-luxury (Jumeirah Bay). Meraas serves three primary customer segments: HNW individuals and luxury buyers, international property investors attracted by UAE's residency visa programmes and freehold ownership laws, and UAE nationals/residents purchasing primary residences with mortgage financing.

Name

Meraas

Legal name

Meraas Holding LLC

Website

https://meraas.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Meraas Holding LLC is a Dubai-based master real estate developer and subsidiary of Dubai Holding that designs, sells, and manages premium residential master-planned communities across Dubai, serving HNW individuals, international investors, and UAE residents through direct sales, a 1,000+ broker network, and a proprietary digital ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Meraas generates revenue primarily through the one-time sale of freehold residential properties including apartments, villas, townhouses, and penthouses across its master developments in Dubai. Properties are sold directly through sales boutiques and via broker distribution, with payment plans typically structured as 40% during construction and 60% at handover, or 50/50 split.
2. Community Management Fees: Meraas collects service and community charges from property owners post-handover, managed through Dubai Community Management. These fees cover maintenance of shared amenities and community services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Meraas is a Dubai-based master real estate developer that designs, builds, and sells freehold residential properties, including apartments, villas, townhouses, and branded residences, across master-planned communities in Dubai. The company also provides post-handover property and community management services, mortgage financing facilitation through partner banks, and a Visa Concierge service to support residency visa applications for property owners.

Product overview

Meraas is a Dubai-based master real estate developer and part of Dubai Holding Real Estate. The company operates a multi-product portfolio comprising master developments and individual residential projects across Dubai's prime locations. The portfolio includes waterfront destinations (Madinat Jumeirah Living, Bluewaters, La Mer, Port de La Mer, Jumeirah Bay), urban neighborhoods (City Walk, Dubai Design District/d3), suburban communities (Nad Al Sheba Gardens, The Acres, Cherrywoods, Jebel Ali Hills), and branded residences (Bulgari, Nikki Beach, Jumeirah Emirates Towers). New launches include City Walk Crestlane, The Edit at d3, Solaya, and Madinat Jumeirah Living Nourelle. Services include a property management app (Meraas App), online portal (RealConnect), broker portal, and visa concierge services for residency visa processing. The company focuses on premium villa communities and urban lifestyle destinations, with recent projects emphasizing sustainability (LEED Gold certification for The Acres).

Differentiator

Problem solved

Functional benefit

Products and services

• City Walk Urban neighborhood master development in Dubai featuring 4 residential projects with units ranging from 1 to 5 bedrooms, starting from AED 2.70 million. Targets buyers seeking urban lifestyle living in central Dubai.
• Madinat Jumeirah Living Luxury waterfront residential master development near Umm Suqeim featuring 4 projects with units from 1 to 4 bedrooms, starting from AED 2.35 million, offering sophisticated urban living with community amenities.
• Living at D3 (Dubai Design District) Creative-led waterfront neighborhood masterplan covering 18 million square feet between Downtown Dubai and Dubai Creek Harbour, featuring 3 residential projects from 1 bedroom to penthouse, starting from AED 1.87 million. Aligns with Dubai Economic Agenda D33.
• The Acres Premium villa community in Dubailand featuring 371 villas and The Acres Estates with 186 villas (total 557 units), ranging from 3 to 7 bedrooms. AED 2.4 billion development with LEED Gold Pre-certification targeting sustainability standards. Completion targeted for Q4 2027.
• Bluewaters Island residential master development featuring Bluewaters Bay and Bluewaters Residences, offering waterfront living with scenic views and proximity to the Ain Dubai landmark.
• La Mer Beachfront master development featuring La Mer Maisons and Sur La Mer, providing waterfront residential living with retail and hospitality experiences.
• Nad Al Sheba Gardens Suburban residential master development offering villas and villa plots in Nad Al Sheba area, providing a secluded lush green community well-connected to the city.
• Jumeirah Bay (Jumeira Bay Island) Exclusive island residential community featuring 5 projects with units ranging from 1 to 9 bedrooms, starting from AED 63.00 million. Status: Sold Out.
• Pearl Jumeira Premium island residential master development offering exclusive waterfront living in a prestigious Dubai location.
• Marsa Al Arab Mixed-use master development featuring Marsa Al Arab Residences and Marsa Al Arab Villas, offering luxury waterfront living options.
• 1/JBR Jumeirah Beach Residence master development offering beachfront residential living in one of Dubai's most popular destinations.
• Cherrywoods Residential master development handed over on December 4, 2023, offering quality housing in a well-planned community.
• Jebel Ali Hills Residential master development offering villa plots and homes in the Jebel Ali area.
• City Walk Crestlane New launch urban residential project in City Walk featuring 1 to 4 bedroom units starting from AED 2.70 million.
• The Edit at d3 New launch residential project in Dubai Design District featuring 1 to 4 bedroom units and penthouses starting from AED 2.00 million.
• Nad Al Sheba Gardens Villas Luxury villa project in Nad Al Sheba featuring 3 to 7 bedroom villas. Status: Sold Out.
• Madinat Jumeirah Living Nourelle New launch in Madinat Jumeirah Living featuring 1 to 4 bedroom units starting from AED 3.68 million.
• Solaya Premium beachfront residential project in La Mer featuring 4 to 5 bedroom units and penthouses starting from AED 13.80 million.
• Jumeirah Residences Emirates Towers Luxury branded residential project at Emirates Towers featuring premium units with hotel-style services, starting from AED 63.00 million.
• Bulgari Ocean Mansions Luxury branded residence by Bulgari, handed over on November 15, 2024. Features exclusive waterfront living with Bulgari hotel services and amenities.
• Bulgari Lighthouse Dubai Premium branded residence by Bulgari offering luxury waterfront living in Dubai.
• Bulgari Marina Lofts Dubai Branded residence by Bulgari featuring marina-inspired design and luxury waterfront living.
• Nikki Beach Residences Dubai Beachfront branded residence by Nikki Beach offering resort-style living with beach club amenities.
• Bulgari Resorts & Residences Dubai Comprehensive Bulgari branded development featuring both resort and residential components on a private island.
• Visa Concierge Dedicated visa services for eligible Meraas property owners, providing end-to-end support for Golden Visa (10-year), Investor Visa (2-year), and Retirement Visa (5-year) applications including new visa issuance, renewals, Emirates ID processing, and medical fitness appointments.
• Meraas App Mobile application for property management available on iOS, Android, and Huawei AppGallery. Enables property owners to request DLP service, reserve community amenities, manage payments, and apply for property modifications.

Quantifiable outcome

• Over 99% of Meraas 2026 residential inventory sold as of the analysis period, significantly outpacing market averages
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, strategic and supporting.

• Commercial Bank of Dubai (CBD)coreChannel Partner/ Reseller/ Distributor · 10 June 2026Dubai Holding Real Estate (parent of Meraas) partnered with Commercial Bank of Dubai to launch a home financing programme enabling early access to mortgage financing for eligible buyers purchasing from Meraas, Nakheel, and Dubai Properties. The programme allows customers to access financing from the 30% construction stage once they have met the 50% payment threshold, providing off-plan buyers earlier certainty on borrowing capacity. The programme targets both salaried and self-employed UAE nationals and residents with conventional and Islamic financing options.
• United Engineering Construction (UNEC)coreStrategic or Co-development Partner · 30 April 2026UNEC was awarded AED 2.4 billion in contracts (alongside GCC Contracting) for The Acres Villas project in Dubailand. The project covers 557 villas across The Acres (371 villas) and The Acres Estates (186 villas), ranging from 3 to 7 bedrooms, with completion targeted for Q4 2027.
• GCC ContractingcoreStrategic or Co-development Partner · 30 April 2026GCC Contracting was awarded AED 2.4 billion in contracts (alongside UNEC) for The Acres Villas project in Dubailand. GCC was also separately awarded a AED 440 million contract for City Walk Northline development comprising three residential buildings expected to complete in Q3 2027.
• Provident EstatestrategicGTM or Marketing Partner · 7 April 2026Meraas partnered with Dubai-based real estate firm Provident Estate to host an exclusive two-day private investor event on April 11-12 at City Walk. The event provided investors with real-time market insights, expert guidance, and curated access to premium developments, targeting investors re-entering Dubai's real estate market at scale.
• Al Sahel ContractingcoreStrategic or Co-development Partner · 10 December 2025Al Sahel Contracting was awarded the AED 340 million construction contract for Riwa apartments at Madinat Jumeirah Living. The project involves three residential buildings with 244 high-end units, with completion scheduled for Q3 2027. The development emphasises contemporary design and community amenities.
• United Engineering Construction (UNEC)coreStrategic or Co-development Partner · 25 November 2025UNEC was awarded a $517 million contract for The Acres exclusive villa community in Dubai, targeting completion for Q4 2027. The project includes 642 villas and extensive community facilities focused on sustainability and environmental standards, including LEED Gold Pre-certification.
• Empower (Emirates Central Cooling Systems)coreStrategic or Co-development PartnerEmpower secured a cooling systems contract from Meraas, providing district cooling services for Meraas residential communities. This is a critical infrastructure partnership as Meraas relies on Empower for the chiller-based cooling systems in most of their residential buildings, complementing DEWA-based systems used in villa communities.
• Altaresh (Visa Services Authorised Partner)supportingImplementation/ SI/ Consulting PartnerMeraas facilitates its Visa Concierge service through an authorised visa services partner working in accordance with UAE government authorities. The service supports Golden Visa (10-year), Investor Visa (2-year), and Retirement Visa (5-year) applications for eligible property owners. Email contact: [email protected]

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DAMAC Properties: DAMAC is a Dubai-listed luxury developer known for branded residences with Cavalli, Paramount, and Trump. It directly competes with Meraas for high-net-worth and international investor buyers across off-plan Dubai residential launches.
• Nakheel: Nakheel is a Dubai Holding sister company developing Palm Jumeirah, Jumeirah Islands, and other waterfront master communities. It is the closest operating peer — same parent, same distribution channels, same Dubai prime-luxury buyer segment.
• Dubai Properties: Dubai Properties is another Dubai Holding sister entity operating master developments such as JBR, Business Bay, and Villanova. It shares distribution, financing (CBD mortgage programme), and customer-service infrastructure with Meraas, making it a near-clone operating peer.
• Sobha Realty: Sobha Realty is a Dubai master developer (Sobha Hartland) with back-integrated construction capabilities. It competes directly with Meraas for premium Dubai buyers and emphasises similar villa-and-townhouse master-planned products.
• Select Group: Select Group is a Dubai-based master developer behind The Residences at Marina Gate, Six Senses Residences, and other premium off-plan projects. It operates a comparable business model targeting HNW and international Dubai investors.
• Emaar Properties: Emaar is Dubai's largest master developer, building Downtown Dubai, Dubai Marina, and similar master-planned communities. It directly competes with Meraas across luxury apartments, villas, branded residences, and off-plan launches in the same Dubai buyer pool.

Regional players

• Aldar Properties: Aldar is Abu Dhabi's largest master developer (Yas Island, Saadiyat, Reem). While focused on Abu Dhabi, it shares the UAE master-developer model, branded-residence strategy, and HNW buyer overlap with Meraas, serving as a strong regional benchmark.

Emerging players

• Binghatti Properties: Binghatti is a fast-growing Dubai developer focused on branded residences (Mercedes-Benz, Bugatti, Jacob & Co.) at ultra-luxury price points. It is an emerging direct competitor to Meraas's Bulgari/Jumeirah Emirates Towers branded-residence strategy.
• Ellington Properties: Ellington is a Dubai-based design-led boutique developer active in JVC, Downtown, and Dubai Hills. It targets a similar mid-to-premium Dubai buyer but at smaller project scale, representing an emerging competitor in Meraas's adjacent price segments.

Broad incumbents

• Majid Al Futtaim Properties: Majid Al Futtaim operates a broad real estate portfolio including Tilal Al Ghaf and Al Zahia mixed-use communities. It is a larger incumbent with a wider retail-led portfolio, overlapping Meraas on lifestyle-branded master developments but without the same luxury-branded-residence focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meraasdubai
• Facebookfacebook.com/meraasdubai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meraas