MYOS
MYOS Corp is a privately-held muscle health company that owns and commercializes Fortetropin, a clinically-validated proprietary egg-yolk ingredient, across four brands serving athletes (YOLKED), pet owners (MYOS PET), veterinarians (MYOS VET), and healthcare providers (MYOS MD).
- Company typePrivate
- Founded2011
- HeadquartersCedar Knolls, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MYOS does
MYOS Corp is a privately-held muscle health company that owns and commercializes Fortetropin, a proprietary bioactive ingredient derived from raw, fertile chicken egg yolk. Fortetropin's mechanism of action centers on upregulating the mTOR pathway (promoting muscle growth), downregulating the ubiquitin pathway (slowing muscle degradation), and lowering circulating myostatin levels — with clinical validation across 13 studies at institutions including UC Berkeley, McMaster, University of Kansas, University of Florida, NC State, Petaluma Equine, and Tampa. Quantified clinical outcomes include an 18% increase in muscle protein fractional synthetic rate in older adults (~66 years) versus placebo, prevention of serum myostatin rise during two weeks of limb immobilization, statistically significant mobility improvement in geriatric dogs at 6 and 12 weeks, and a +881g average lean muscle gain over 12 weeks in 67% of cats with chronic kidney disease.
The company operates four distinct go-to-market brands: YOLKED (NSF Certified for Sport, DTC e-commerce for athletes), MYOS PET (DTC pet supplements for dogs, cats, horses), MYOS VET (veterinary-exclusive closed portal with field sales), and MYOS MD (HCP-exclusive nutraceutical targeting muscle loss associated with aging, disuse, post-surgery recovery, and GLP-1 medications). Distribution is segmented by buyer type — consumer storefronts for YOLKED and MYOS PET, enterprise field sales and closed portals for VET and MD. The firm holds 12 patents (including multiple US grants in 2025 and an EU patent) protecting Fortetropin compositions, processes, and methods, plus the registered Fortetropin and YOLKED trademarks.
Revenue mechanics are supplement sales via three channel archetypes: direct-to-consumer one-time purchases, veterinarian-mediated veterinary product sales, and HCP-prescribed nutraceutical sales. No pricing, ARR, or unit economics are publicly disclosed; the company is privately held with no disclosed funding rounds, institutional investors, or parent company. Leadership consists of a CEO (Joseph Mannello), COO, CSO, Controller, and functional VPs across eCommerce, Marketing, Partnerships & Growth, and Vet Sales, supported by a four-member board that includes a pet industry CPG executive (Andy Ponte, formerly of Central Garden and Pet, Spectrum Brands, Koch Industries), a sports media executive (Tim Pernetti, American Athletic Conference), and the former CEO of PCI Animal Health (Robert Zeide).
MYOS firmographics
Firmographics- Name
- MYOS
- Legal name
- Myos Corp
- Website
- http://myoscorp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MYOS Corp is a privately-held muscle health company that owns and commercializes Fortetropin, a clinically-validated proprietary egg-yolk ingredient, across four brands serving athletes (YOLKED), pet owners (MYOS PET), veterinarians (MYOS VET), and healthcare providers (MYOS MD).
- Ownership category
- akta.pro rank
MYOS industry classification
Industry- Product category
- Muscle Health Nutraceuticals
- NAICS
- Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Fats and Oils Refining and Blending (311225)
- SIC
- Fats & Oils (2070)
- akta.pro primary industry
- Weight Gain & Muscle-Building Nutrition (HSADAFAC)
- akta.pro secondary industries
- Functional Senior Nutrition Foods Manufacturing (High-Protein, Bone/Joint Support Foods) (AFAKAJAK), Weight Management & Metabolic Support Supplements (HLAMALAH), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Functional Lipids & Essential Fatty Acids (Omega-3, Protected Fats) (AFADALAL)
Keywords
Where MYOS is headquartered
LocationHeadquarters
- HQ city
- Cedar Knolls
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MYOS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Operations
Revenue model
- Consumer Supplement Sales: Direct-to-consumer sales of supplements through multiple brand storefronts (MYOS, YOLKED, MYOS PET) targeting athletes, fitness enthusiasts, and health-conscious consumers. Products help build muscle, improve recovery, and reduce atrophy.
- Veterinary Products: MYOS VET products are sold exclusively through veterinarians via a closed portal website. MYOS PET products are available for pet owners directly.
- Healthcare Provider Channel: MYOS MD is an HCP-exclusive nutraceutical sold to healthcare providers for patients dealing with muscle loss from aging, disuse, post-surgery recovery, or GLP-1 medication use.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
MYOS product offering
Product offeringCore offering
MYOS Corp develops and commercializes muscle health nutraceutical products powered by Fortetropin, a proprietary bioactive ingredient derived from raw fertilized egg yolk. The company sells these products across four branded lines: YOLKED for athletes, MYOS PET for pet owners, MYOS VET exclusively through veterinarians, and MYOS MD exclusively through healthcare providers. Products claim to build lean muscle mass, improve mobility and recovery, and reduce atrophy through myostatin reduction and mTOR pathway upregulation.
Product overview
MYOS Corp is a muscle health company offering a portfolio of brands powered by its proprietary Fortetropin® ingredient, a bioactive composition derived from raw fertilized egg yolk. The product line includes four distinct brands: MYOS PET (consumer pet supplements), MYOS VET (veterinary-exclusive formulations), MYOS MD (healthcare provider-exclusive nutraceutical for conditions like GLP-1 medication side effects), and YOLKED (NSF Certified athletic supplement). Fortetropin is the singular active ingredient across all brands, with clinical validation across 13 studies demonstrating its efficacy in building muscle mass, improving mobility, and reducing muscle atrophy.
Differentiator
Problem solved
Functional benefit
Brands
- MYOS PET: Pet supplement brand addressing muscle health using Fortetropin, available at myospet.com
- MYOS VET
- MYOS MD
- YOLKED
Products and services
- Fortetropin Muscle Health Ingredient
Quantifiable outcome
- 18% increase in muscle protein fractional synthesis rate in older adults (~66 years) compared to placebo
- +3 more outcomes
Companies that use MYOS
Customer profileSegments5 records
Ideal customer profiles4 records
MYOS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MYOS partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MYOS competitors and assessment
Company assessmentDirect peers
- Nutramax Laboratories: Nutramax is a science-driven pet and human supplement company (Cosequin, Dasuquin, Denamarin) that uses proprietary formulations and clinical research as core competitive levers. Highly comparable to MYOS in positioning a clinically-validated ingredient family across both veterinary and human supplement channels.
- Thorne HealthTech: Thorne is a premium supplement brand with strong clinical/scientific positioning, sold direct-to-consumer and through healthcare practitioners. Closely comparable to MYOS MD's HCP-exclusive model and to YOLKED's premium scientific positioning.
- PetHonesty: PetHonesty is a DTC pet supplement brand with a multi-condition product portfolio (joint, skin, dental) targeting pet owners. Directly comparable to MYOS PET in DTC pet supplement positioning and consumer branding approach.
- VetIQ: VetIQ is a pet supplement brand sold through retail and veterinary channels, with categories spanning joint, hip, and mobility. Directly comparable to MYOS PET in pet supplement positioning and to MYOS VET in veterinary recommendation.
- Klean Athlete (NSF Certified): Klean Athlete is an NSF Certified for Sport supplement brand targeting competitive athletes. Closely comparable to YOLKED in NSF certification and athlete-focused premium positioning.
- Zesty Paws: Zesty Paws is a leading DTC pet supplement brand with joint, mobility, and multi-condition SKUs. Comparable to MYOS PET in DTC pet supplement market with similar target customer of premium pet owners.
Broad incumbents
- Abbott Nutrition (Ensure/Glucerna): Abbott Nutrition is the dominant medical nutrition company with brands like Ensure and Glucerna widely used in sarcopenia and clinical recovery. The market leader that MYOS MD would need to displace or co-exist with in HCP-recommended muscle health.
- Nestlé Health Science: Nestlé Health Science is a global leader in medical nutrition (Boost, Peptamen, Impact) with strong HCP distribution. A broad incumbent whose portfolio competes with MYOS MD for muscle health protocols in clinical settings.
- Hill's Pet Nutrition: Hill's Pet Nutrition is a veterinary-exclusive therapeutic pet food leader with prescription and clinical nutrition lines. Comparable to MYOS VET as an established veterinary channel brand and direct competitor in the vet-recommended muscle health category.
- Royal Canin (Mars Petcare): Royal Canin is a Mars Petcare-owned veterinary-exclusive therapeutic pet nutrition brand with mobility, recovery, and geriatric SKUs. Comparable to MYOS VET in operating through veterinary channel with condition-specific nutrition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
MYOS social profiles
Digital presenceMYOS compliance and trust
Trust signalCompliance1 record
MYOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYOS leadership team
Management profileNumber of profiles
Profiles18 records
MYOS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYOS
What does MYOS do?
MYOS Corp develops and commercializes muscle health nutraceutical products powered by Fortetropin, a proprietary bioactive ingredient derived from raw fertilized egg yolk. The company sells these products across four branded lines: YOLKED for athletes, MYOS PET for pet owners, MYOS VET exclusively through veterinarians, and MYOS MD exclusively through healthcare providers. Products claim to build lean muscle mass, improve mobility and recovery, and reduce atrophy through myostatin reduction and mTOR pathway upregulation.
Is MYOS a public or private company?
MYOS is a private company. It is classified as unknown and is currently operating.
When was MYOS founded?
MYOS was founded in 2011. It employs 11 to 50 people.
Where is MYOS based?
MYOS is headquartered in Cedar Knolls, United States, in the North America region.
How does MYOS make money?
Three revenue lines are on record. Consumer Supplement Sales are the primary driver. The others are veterinary Products and healthcare Provider Channel.
Who are MYOS's main competitors?
Direct peers on record are Nutramax Laboratories, Thorne HealthTech, PetHonesty, VetIQ, Klean Athlete (NSF Certified) and Zesty Paws. Broad incumbents are Abbott Nutrition (Ensure/Glucerna), Nestlé Health Science, Hill's Pet Nutrition and Royal Canin (Mars Petcare).
Does MYOS have an API?
No public API is recorded for MYOS.
What industry is MYOS in?
MYOS's product category is Muscle Health Nutraceuticals. Its primary akta.pro industry code is HSADAFAC, Weight Gain & Muscle-Building Nutrition, with a secondary code of AFAKAJAK, Functional Senior Nutrition Foods Manufacturing (High-Protein, Bone/Joint Support Foods). Its NAICS code is 311111 and its SIC code is 2070.