Brookstone Schools
Brookstone Schools is a non-profit, Christ-centered JK-8 private school in Charlotte, NC serving 258 under-resourced students through an income-based sliding-scale tuition model, small class sizes, and a classical academic program.
- Company typePrivate
- Founded2001
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Brookstone Schools does
Brookstone Schools is a private, non-profit JK-8 Christ-centered school founded in 2001 and operating from a single campus co-located with First Baptist Church in uptown Charlotte, North Carolina. The school serves 258 students in the 2025-2026 academic year and employs 51-100 staff. Its stated mission is to provide a high-quality classical, Christ-centered education to under-resourced families who cannot access comparable public schools and cannot afford standard private school tuition, with tuition set on an income-based sliding scale.
The academic program is built around a low student-to-faculty ratio (maximum 13 students in K-3 and 18 in 4-8), a Singapore Math curriculum, ERB standardized assessments, and Biblically-based content drawn from Summit Ministries and other providers. Specialized offerings include the Bridge Program for students 1-3 years behind in reading or math, the Learning Center (TLC) for students with diagnosed learning disabilities, the Pathways Program for high school placement, the Imago Dei Leadership Forum, an After School Enrichment Program (ASEP), athletics, and a summer camp. Operational supports include bus transportation across Mecklenburg County, school meals, and on-campus counseling. Reported outcomes include 94% of 3rd-8th graders reading at or above national norms and a 99% high school graduation rate among alumni since 2014.
Revenue is generated through a combination of sliding-scale tuition and a substantial fundraising operation. Cost per student is approximately $21,400 annually against an FY 2025-2026 operating budget of $5.9 million. The school raised over $4.25 million in gifts and pledges in the 2022-23 school year and maintains a portfolio of donor-advised fund relationships with the National Christian Foundation, Fidelity, Vanguard, and Schwab. The school is SAIS-accredited (since 2023, with 24 commendations) and was named Charlotte's Best Private School in 2024.
Brookstone Schools firmographics
Firmographics- Name
- Brookstone Schools
- Legal name
- Brookstone Schools
- Website
- https://brookstoneschools.org
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brookstone Schools is a non-profit, Christ-centered JK-8 private school in Charlotte, NC serving 258 under-resourced students through an income-based sliding-scale tuition model, small class sizes, and a classical academic program.
- Ownership category
- akta.pro rank
Brookstone Schools industry classification
Industry- Product category
- Private K-8 Christian Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Faith-Based (Religious) K–12 Schools (EDAJABAC)
- akta.pro secondary industries
- Charter Special Education & Inclusive Programs (EDAJACAF), Preschool Programs within Private K–12 Schools (EDACABAM), Specialized Programs & Classrooms (Autism, Emotional/Behavioral, Intellectual/Developmental, Multi-Disability) (EDAJAKAH), Specialized Instruction & Resource Support (Inclusion, Pull-Out, Co-Teaching) (EDAJAKAC), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)
Keywords
Where Brookstone Schools is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brookstone Schools business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Marketing or Sales, Technology or R&D
Revenue model
- Tuition: Primary revenue stream from tuition payments. Cost per student is $21,400 annually. School adjusts fees based on family income through a sliding scale model to ensure accessibility for under-resourced families.
- Donations and Fundraising: Significant charitable donations from individual donors, foundations, and corporate partners. Raised over $4.25 million in gifts and pledges for the 2022-23 school year. Accepts Donor Advised Funds, IRA Qualified Charitable Distributions, and appreciated securities.
- Donor Advised Funds (DAF): Accepts gifts through Donor Advised Funds including National Christian Foundation, Fidelity, Vanguard, and Schwab. Donors receive immediate tax deduction and can recommend grants over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Tuition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Brookstone Schools product offering
Product offeringCore offering
Brookstone Schools is a private, non-profit, Christ-centered JK-8 school in Charlotte, NC that delivers a classical, academically rigorous education to under-resourced families, adjusting tuition on a sliding scale based on household income. The core offering combines daily academics with weekly chapel, small class sizes (max 13 in K-3, max 18 in 4-8), and wraparound services such as meals, transportation, counseling, athletics, and after-school enrichment.
Product overview
Brookstone Schools is a JK-8 Christ-centered private school offering a classically-based academic program as its core product, complemented by specialized programs including Junior Kindergarten (new in 2024), the Bridge Program for academic intervention, After School Enrichment Program (ASEP), Pathways Program for high school placement, Athletics (soccer, basketball, volleyball, flag football, track), Summer Camp, Learning Center (TLC) for students with learning disabilities, and the Imago Dei Leadership Forum with annual Washington D.C. trips. The school integrates spiritual formation through weekly chapel, Bible classes, and daily prayer throughout all programs.
Differentiator
Problem solved
Functional benefit
Products and services
- JK-8 Academic Education Core Christ-centered, classically-based JK-8 academic program with weekly chapel, small class sizes (max 13 in K-3, max 18 in 4-8), and a curriculum spanning reading, math, history, science, Bible, and the arts for families in Charlotte, NC.
- Junior Kindergarten Program Early childhood program for four-year-olds offering hands-on learning and guided play, designed as the entry point into Brookstone's JK-8 academic pathway.
- Bridge Program Targeted academic intervention program using Singapore Math and structured instruction to bring students who are 1-3 years behind in reading or math up to grade level.
- After School Enrichment Program (ASEP) After-school program providing social development, spiritual formation, and supervised care through Y.A.S. (girls) and Y.M.M.V. (boys) cohorts with Charlotte Fellows volunteer support.
- Pathways Program High school placement and ongoing advocacy program that places Brookstone 8th-grade graduates in high-performing high schools and supports them through graduation.
- Athletics Program Upper School athletics program for grades 5-8 covering boys' and girls' soccer, basketball, girls' volleyball, co-ed flag football, and co-ed track and field.
- Summer Camp Summer camp offering educational and recreational activities staffed in part by Brookstone alumni serving as counselors.
- The Learning Center (TLC) Specialized program supporting students with diagnosed learning disabilities through targeted instruction, therapies, and accommodations.
- Imago Dei Leadership Forum 8th-grade leadership curriculum led by the Head of School that culminates in an annual Washington D.C. trip visiting the Capitol, Supreme Court, and monuments and meeting influential leaders.
Quantifiable outcome
- 94% of 3rd-8th graders reading at or above national norms (compared to 31.6% of Hispanic and 40% of African American students in CMS)
- +4 more outcomes
Companies that use Brookstone Schools
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Brookstone Schools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brookstone Schools partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- First Baptist Church CharlottecorePrimary host location for Brookstone's uptown campus. Facilitated school's growth by providing 3rd floor space for Upper School expansion. Partnership enables school to operate without traditional real estate investment while maintaining proximity to urban core families.
- Augustine Literacy Project (ALP)minorVolunteer tutors providing literacy support to Brookstone students. ALP volunteers contribute time and expertise to help students develop reading proficiency.
- Charlotte FellowsminorCollege graduates serving the Charlotte community while growing in faith. Volunteers support After School Enrichment Program (ASEP), filling important roles for working families.
- Metro SchoolcoreCMS school for students with special needs located next door to Brookstone. 8th graders volunteer weekly as buddies assisting in classes and activities. Partnership enables service learning and community building.
- Covenant Day SchoolminorStudents from Covenant Day regularly visit Brookstone to spend time reading and playing with students. Schools participate in joint activities including field day.
- Charlotte Christian SchoolminorStudents visit Brookstone regularly for reading and play activities. Brookstone students attend Charlotte Christian's annual field day.
- Charlotte Touchdown ClubcoreSelected as lead charity of support for three years, beginning 2024. Partnership opens new donor relationships and community opportunities. Recognition enhances school's regional visibility.
- Christ Centered Community Counseling (C4)coreOn-campus counseling services provided through partnership. C4 counselors work with students addressing social-emotional needs. Partnership report indicates lives being saved through intervention.
- Project 658minorLocal nonprofit connecting refugee families with resources. Connected Bosco Nzabara and his mother with Christ Central Church and Brookstone Schools.
- Mission PossibleminorCommunity organization providing programs that Brookstone students participate in, creating opportunities for students to help others.
- WingHavenminorCommunity organization inviting Brookstone students to experience their programs and provide service opportunities.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Brookstone Schools competitors and assessment
Company assessmentBroad incumbents
- Providence Day School: Premier K-12 SAIS-accredited independent school in Charlotte. Operates in the same elite Charlotte private school market and is one of the named schools against which Brookstone's SAIS accreditation is benchmarked.
- Charlotte Latin School: Elite K-12 SAIS-accredited private school in Charlotte. While serving a higher-income clientele, it represents the top tier of the same Charlotte private school market where Brookstone competes for recognition and donor mindshare.
- Charlotte Country Day School: Independent JK-12 school in Charlotte and one of the named comparables in Brookstone's SAIS accreditation context. Represents the broader independent school competitive set in the Charlotte market.
Others
- Augustine Literacy Project: Charlotte-based literacy intervention nonprofit providing volunteer tutors to Brookstone. Adjacent ecosystem participant addressing reading proficiency gaps among under-resourced students, closely aligned with Brookstone's target population.
Direct peers
- Charlotte Christian School: Faith-based K-12 private school in Charlotte, NC accredited by SAIS. Brookstone students regularly interact with Charlotte Christian students, and Brookstone alumni attend Charlotte Christian-affiliated events, making it a directly comparable faith-based Charlotte private school.
- Covenant Day School: Faith-based K-12 private school in Matthews/Charlotte, NC, and a documented destination school for Brookstone graduates (two 2024 valedictorians enrolled). Operates in the same regional faith-based private school market with comparable SAIS accreditation and academic profile.
- Holy Trinity Catholic School: Faith-based K-8 school in Charlotte serving a similar grade range with a religious education model. Comparable as a Charlotte faith-based school option for families seeking values-aligned private education.
- Trinity Episcopal School: Faith-based K-8 private school in Charlotte, NC, also SAIS accredited. Serves a similar grade range (K-8) in the same Charlotte private school market with comparable tuition scale and academic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights1 record
Customer concentration
Brookstone Schools social profiles
Digital presenceBrookstone Schools compliance and trust
Trust signalCompliance2 records
Brookstone Schools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brookstone Schools leadership team
Management profileNumber of profiles
Profiles9 records
Brookstone Schools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brookstone Schools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brookstone Schools
What does Brookstone Schools do?
Brookstone Schools is a private, non-profit, Christ-centered JK-8 school in Charlotte, NC that delivers a classical, academically rigorous education to under-resourced families, adjusting tuition on a sliding scale based on household income. The core offering combines daily academics with weekly chapel, small class sizes (max 13 in K-3, max 18 in 4-8), and wraparound services such as meals, transportation, counseling, athletics, and after-school enrichment.
Is Brookstone Schools a public or private company?
Brookstone Schools is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brookstone Schools founded?
Brookstone Schools was founded in 2001. It employs 51 to 100 people.
Where is Brookstone Schools based?
Brookstone Schools is headquartered in Charlotte, United States, in the North America region.
How does Brookstone Schools make money?
Three revenue lines are on record. Tuition is the primary driver. The others are donations and Fundraising and donor Advised Funds (DAF).
Who are Brookstone Schools's main competitors?
Broad incumbents on record are Providence Day School, Charlotte Latin School and Charlotte Country Day School. Augustine Literacy Project is listed as an others. Direct peers are Charlotte Christian School, Covenant Day School, Holy Trinity Catholic School and Trinity Episcopal School.
Does Brookstone Schools have an API?
No public API is recorded for Brookstone Schools.
What industry is Brookstone Schools in?
Brookstone Schools's product category is Private K-8 Christian Education. Its primary akta.pro industry code is EDAJABAC, Faith-Based (Religious) K–12 Schools, with a secondary code of EDAJACAF, Charter Special Education & Inclusive Programs. Its NAICS code is 611110 and its SIC code is 8200.