Charlotte Latin School

What Charlotte Latin School does

Charlotte Latin School is a private, non-sectarian, college-preparatory day school founded in 1970 and located on a 128-acre campus at 9502 Providence Road in Charlotte, North Carolina. It serves more than 1,500 students across Transitional Kindergarten through 12th grade with a 9:1 student-teacher ratio, organized into Lower School, Middle School, and Upper School divisions. The school is governed by an independent Board of Trustees as a non-profit educational institution, with no parent company or external ownership structure.

The school's core offering is a comprehensive college-preparatory curriculum supported by athletics (66 teams), visual and performing arts, global studies, and student leadership development. Distinctive programs include a certified K-12 Fab Lab (one of 66 worldwide) equipped with Epilog Fusion CO2 lasers, Cricut machines, and 3D printers, housed in the Inlustrate Orbem Building. Other facilities include the Beck Student Activities Center, Horne Performing Arts Center, Belk Gym, and The Nest — an on-site child care facility for faculty and staff children aged six weeks to four years. Recent additions include the Hawk Block scheduling system and an in-development AI application for world language teachers.

Charlotte Latin generates revenue through two named streams: recurring tuition and fees for TK-12 enrollment, and philanthropy via the Latin Fund, endowed gifts, capital gifts, and planned giving programs. Supporting digital infrastructure includes a Finalsite-powered main website with enrollment applications, a Veracross-based MyLatin parent/student portal, a Shopify-operated Hawk Shop for merchandise, a GiveCampus-powered fundraising platform, and Basecamp and Podbean for project management and podcast hosting respectively. The school also operates Charlotte Latin Summer Programs as a separately branded website. Recent recognitions include a National Championship by the debate team, 12 National Merit Semifinalists in the Class of 2025, and state championships in girls lacrosse and boys golf.

Name

Charlotte Latin School

Legal name

Charlotte Latin School

Website

https://charlottelatin.org

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Charlotte Latin School is a private, non-sectarian, college-preparatory day school in Charlotte, NC, serving more than 1,500 students from Transitional Kindergarten through 12th grade on a 128-acre campus with a 9:1 student-teacher ratio.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Private K-12 education
• College preparatory school
• Independent day school
• Digital fabrication lab
• Student leadership programs

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Primary revenue from tuition payments for K-12 college-preparatory education across Transitional Kindergarten through 12th grade
2. Philanthropy and Donations: Annual Latin Fund, endowed gifts, capital gifts, and planned giving programs supporting school operations and facilities

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Charlotte Latin School provides independent, non-sectarian, college-preparatory day school education for more than 1,500 students from Transitional Kindergarten through 12th grade on a 128-acre campus in Charlotte, North Carolina. The school offers a rigorous academic curriculum, comprehensive arts and athletics programs, global studies and travel opportunities, student leadership development, and a certified K-12 digital fabrication laboratory (Fab Lab). Supporting operations include the Hawk Shop retail store, summer programs, child care at The Nest, and the Latin Fund advancement program.

Product overview

Charlotte Latin School operates as a comprehensive independent college-preparatory institution serving students from Transitional Kindergarten through 12th grade. The school's digital ecosystem includes multiple integrated platforms: the main Finalsite-powered website with enrollment capabilities, the Veracross-based MyLatin parent portal for academic management, the GiveCampus-powered advancement system for donations, and a Shopify-operated Hawk Shop for merchandise. Additional offerings include summer programs, digital publications via Issuu, a certified K-12 Fab Lab for digital fabrication, and extensive athletics and arts programs. The school uses various operational tools including Basecamp for project management, Juicer for social media integration, and Podbean for podcast hosting. Notable facilities include the Inlustrate Orbem Building, Beck Student Activities Center, Horne Performing Arts Center, and the on-site Nest child care center.

Differentiator

Problem solved

Functional benefit

Brands

• Hawk Shop: The school-owned and operated store for Charlotte Latin School, located in the Student Activities Center, offering apparel and gift items.

Products and services

• TK-12 College-Preparatory Day School Education Core educational program serving more than 1,500 students from Transitional Kindergarten through 12th grade across Lower School, Middle School, and Upper School divisions, with a 9:1 student-teacher ratio on a 128-acre campus in Charlotte, NC.
• Fab Lab Digital Fabrication Program Certified K-12 Fab Lab (one of 66 worldwide) offering instruction in 3D printing, laser cutting (Epilog Fusion CO2 lasers), vinyl cutting (Cricut), and prototyping, integrating art, physics, bioengineering, and mathematics across Middle and Upper School programs.
• Charlotte Latin Summer Programs Summer enrichment and camp programs operated as a separate brand from the main school, serving students through seasonal programming.
• Athletics Programs Comprehensive athletic program with 66 teams across multiple sports, featuring state-of-the-art facilities including Belk Gym and eight athletic fields.
• Arts Programs Visual and performing arts education including theater productions, music, dance, and studio art, supported by the Horne Performing Arts Center.
• Hawk Shop School-owned and operated retail store offering Charlotte Latin apparel, gift items, and approved Lower School uniform pieces, operating both on-campus in the Student Activities Center and online via Shopify.
• The Nest Child Care On-site child care facility for faculty and staff children from six weeks to four years old, the first facility of its kind at a Charlotte-area independent school, licensed by the North Carolina Division of Child Development.
• Latin Magazine and Publications Digital magazine published seasonally, along with the annual Gratitude Report and Blue Review literary magazine, hosted on Issuu.

Quantifiable outcome

• 12 National Merit Semifinalists (2025)
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Special OlympicscoreStrategic or Co-development Partner · 16 September 2024Charlotte Latin announced a partnership with Special Olympics to provide athletic and developmental opportunities for athletes with intellectual disabilities. The partnership aligns with the school's mission of character development and service to others.

Scale indicators8 records

Broad incumbents

• Sidwell Friends School: Premier Washington, DC independent PK-12 college-prep day school with national reputation for academics and Quaker-influenced values. Comparable as a benchmark for elite day-school positioning and college-prep outcomes.
• Harker School: Top-tier Silicon Valley independent K-12 college-prep day school renowned for STEM and innovation programming. Comparable as a benchmark for Fab Lab-style innovation leadership and premium tuition positioning nationally.
• Woodward Academy: Large independent college-prep day school in Atlanta serving PK-12 with extensive athletics, arts, and STEM programs. Useful broader peer for size, scale, and tuition-pricing benchmarking in the Southeast.
• Westminster Schools: Elite independent K-12 college-prep day school in Atlanta, GA, larger and more established than Charlotte Latin. Comparable as a Southeast benchmark for premium private day school positioning and program breadth.
• National Cathedral School: Elite independent girls' day school in Washington, DC serving grades 4-12 with rigorous college-prep curriculum. Useful broader peer for academic-excellence benchmarks and tuition/pricing structure in elite private day education.

Direct peers

• Providence Day School: Top-tier independent college-prep day school in Charlotte serving students from junior kindergarten through grade 12. Closest direct competitor in the Charlotte private school market with overlapping academic, athletic, and arts programs.
• Ravenscroft School: Independent PK-12 college-preparatory day school in Raleigh, NC, with comparable tuition model, athletics, arts, and global programs. Most analogous mid-size Southeast peer for benchmarking academic outcomes and operational structure.
• Durham Academy: Independent PK-12 college-preparatory day school in Durham, NC with rigorous academics, athletics, and arts. Strong comparable peer in the same region for academic-outcomes benchmarking and tuition-model analysis.
• Charlotte Country Day School: Charlotte's other leading independent college-preparatory day school, serving students in grades PK-12 on a comparable tuition-driven model. Direct competitor for the same affluent Charlotte families and most analogous in scale and program breadth.
• Cary Academy: Independent college-prep day school in Cary, NC serving grades 6-12 with strong STEM and innovation focus. Closely comparable in program design and target affluent Triangle-area families, useful peer for enrollment and pricing benchmarks.

Market position

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/charlottelatinschool
• Instagraminstagram.com/charlottelatinschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charlotte Latin School