Touring Club Switzerland
- Company typePrivate
- Founded1895
- HeadquartersVernier, Switzerland
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Touring Club Switzerland firmographics
Firmographics- Name
- Touring Club Switzerland
- Legal name
- Touring Club Schweiz
- Website
- https://tcs.ch
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Touring Club Switzerland industry classification
Industry- Product category
- Automobile Club Services
- NAICS
- Tour Operators (56152), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
Keywords
Where Touring Club Switzerland is headquartered
LocationHeadquarters
- HQ city
- Vernier
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Touring Club Switzerland business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Membership Fees: Annual membership fees from over 1.65 million members in various tiers (Basis, Grenzgänger, Camping memberships)
- Vehicle Services: Revenue from vehicle inspections, technical centers, driving courses, and vehicle testing services
- Insurance Products: Vehicle insurance, legal protection insurance, velo insurance, and emergency protection products
- Camping Operations: 26 TCS camping sites and 6 camping clubs generating overnight stays and related services
- Credit Card Products: TCS Member Mastercard with transaction-based revenue sharing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basis Membership - Core membership with roadside assistance and legal protection |
| Subscription | Annual | Camping Membership - Specialized membership for camping enthusiasts |
| Subscription | Annual | Grenzgänger Membership - For cross-border commuters |
Distribution channels6 records
Marketing channels7 records
Touring Club Switzerland product offering
Product offeringCore offering
Touring Club Switzerland (TCS) is a non-profit Swiss mobility association founded in 1895, providing roadside assistance, vehicle testing, driving courses, travel insurance, camping services, and member benefits to approximately 1.65 million members. It operates 23 regional sections with 45 contact points and offers tiered membership packages (Basis, Grenzgänger, Camping) along with partner credit card and insurance products.
Product overview
Touring Club Switzerland (TCS) is a Swiss mobility club offering a comprehensive platform of products and services. The core offering is the TCS Membership (Basis, Grenzgänger, and Camping variants) providing roadside assistance, legal consultation, and member benefits. The product portfolio includes: Pannenhilfe (breakdown assistance) for cars, motorcycles, bicycles, campers and homes; TCS ETI Schutzbrief (travel protection); vehicle and legal protection insurances; TCS Member Mastercard; and Veloversicherung (bicycle insurance). Digital offerings include the TCS App with travel safety and traffic information, E-Charge App for electric vehicles, TCS Benzinpreis-Radar (fuel price comparison), and Park & Pay (parking). TCS operates 19 Technical Centers providing vehicle inspections and MFK tests, and maintains 26 TCS Camping sites and 6 camping clubs. The acquired TCS Velocorner platform serves as Switzerland's largest online bicycle marketplace. Additional services include driving courses, tire testing programs, ambulance and rescue services with 22 logistics bases, and TCS Drone operations for cargo transport. The organization spans 23 sections across Switzerland with 45 contact points, 17 driving training centers, and 8 legal service centers.
Differentiator
Problem solved
Functional benefit
Brands
- TCS Camping: TCS camping membership and camping-related services including camping sites
- TCS Training
- TCS Member Mastercard
- TCS Velocorner
- TCS ETI Schutzbrief
- TCS eCharge
- Park & Pay
Products and services
- TCS Membership - Basis Core membership tier for individual Swiss motorists and mobility users, providing foundational TCS benefits including roadside assistance, member discounts, and access to TCS services.
- TCS Membership - Grenzgänger
- TCS Membership - Camping
- Roadside Assistance and Breakdown Service 24/7 emergency roadside assistance including towing, breakdown help, and recovery for member vehicles in Switzerland and across Europe. Available to individual members and other motorists.
- Vehicle Technical Inspection
- Driving Courses and Driver Training
- Travel and Mobility Insurance
- TCS Partner Credit Card
- TCS Camping Sites
- Velocorner Online Camping Marketplace Online marketplace platform acquired by TCS in January 2023 that aggregates third-party campsite listings and allows consumers to discover and book camping stays.
- Ambulanz und Rettungsdienst Sense
Quantifiable outcome
- 368,000 roadside assistance deployments annually
- +3 more outcomes
Companies that use Touring Club Switzerland
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Touring Club Switzerland technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Touring Club Switzerland partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- velocorner.agcoreTCS acquired a majority stake in velocorner.ag, Switzerland's largest online bicycle marketplace. The acquisition aims to strengthen TCS offerings in the cycling sector and promote velomobility services. An initial 10% stake was purchased in March 2022 before the majority stake acquisition. Velocorner.ch has over 40,000 listed bikes and connects more than 400 bike shops across Switzerland.
- Ambulanz und Rettungsdienst SensecoreTCS expanded its ambulance services through the acquisition of Ambulanz und Rettungsdienst Sense, strengthening TCS Ambulance operations and emergency medical transport capabilities.
- Kellerhals CarrardminorKellerhals Carrard served as legal advisor to velocorner.ag during the TCS acquisition transaction.
- Swiss MotominorPartnership with Swiss Moto for motorcycle training events and the TCS Drive Camp in Ticino.
- Swiss Federal Council (Bundesrat)minorTCS engages with Swiss government consultations on infrastructure expansion (infrastructure step 2027) affecting roads, rail, and urban areas.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Touring Club Switzerland competitors and assessment
Company assessmentBroad incumbents
- AAA (American Automobile Association): The dominant US mobility club (~60M members) providing roadside assistance, insurance, travel, and financial services. A much larger broad incumbent that validates TCS's business model at scale and is often cited as a global benchmark for member-based mobility economics.
Direct peers
- ACS (Auto Club der Schweiz): Switzerland's second large mobility club, directly competing with TCS for Swiss motorists via roadside assistance, insurance, and travel services. Operates in the same geographic market with a very similar product mix, making it the closest head-to-head competitor.
- ACI (Automobile Club d'Italia): Italian national automobile club with roadside assistance, travel, insurance, and driver-training services. A fellow FIA-affiliated mobility club and the most direct Mediterranean analog of TCS in scale and service breadth.
- ANWB (Koninklijke Nederlandse Toeristenbond): Dutch mobility and travel association with roadside assistance, insurance, travel, and camping products. Operates an integrated member-services platform very similar in scope to TCS, including camping and travel services bundled into membership tiers.
- ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest mobility club (~21M members) and the European benchmark for the membership-based roadside-assistance, insurance, and travel-services model. ADAC mirrors TCS's product set (Pannenhilfe, insurance, travel protection, technical centers, publications) and competes for the same cross-border member relationships in the DACH region.
- RACC (Reial Automòbil Club de Catalunya): Spanish mobility club with roadside assistance, insurance, travel, and technical services. Comparable to TCS as a regional mobility club that has expanded beyond pure roadside services into integrated member services and digital platforms.
- ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austrian mobility club with roadside assistance, insurance, travel services, and technical centers serving ~2.3M members. Closest direct analog to TCS within the German-speaking mobility-club ecosystem and a frequent partner for cross-border breakdown coverage in DACH.
- RAC (Royal Automobile Club): UK roadside-assistance and motoring-services brand owned by the same group as the European-wide mobility platform. Closely comparable to TCS on the core Pannenhilfe product and on the insurance, legal, and recovery add-ons attached to membership.
Regional players
- TCV (Touring Club Vaduz / Liechtenstein): The mobility club of Liechtenstein and the only other Touring Club-branded organization in the DACH region. Operates in a very small adjacent market and collaborates with TCS on cross-border member services.
Emerging players
- Mobility Genossenschaft: Switzerland's leading carsharing cooperative, offering an alternative to private car ownership. Represents the multimodal mobility shift that could erode TCS's traditional member base while also being a potential partner or acquisition target for TCS's MaaS ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Touring Club Switzerland social profiles
Digital presenceTouring Club Switzerland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touring Club Switzerland leadership team
Management profileNumber of profiles
Profiles2 records
Touring Club Switzerland subsidiaries and ownership
Company hierarchySubsidiaries1 record
Touring Club Switzerland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touring Club Switzerland M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touring Club Switzerland
What does Touring Club Switzerland do?
Touring Club Switzerland (TCS) is a non-profit Swiss mobility association founded in 1895, providing roadside assistance, vehicle testing, driving courses, travel insurance, camping services, and member benefits to approximately 1.65 million members. It operates 23 regional sections with 45 contact points and offers tiered membership packages (Basis, Grenzgänger, Camping) along with partner credit card and insurance products.
Is Touring Club Switzerland a public or private company?
Touring Club Switzerland is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Touring Club Switzerland founded?
Touring Club Switzerland was founded in 1895. It employs 1,001 to 5,000 people.
Where is Touring Club Switzerland based?
Touring Club Switzerland is headquartered in Vernier, Switzerland, in the Europe region.
How does Touring Club Switzerland make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are vehicle Services, insurance Products, camping Operations and credit Card Products.
Who are Touring Club Switzerland's main competitors?
AAA (American Automobile Association) is listed as a broad incumbent. Direct peers are ACS (Auto Club der Schweiz), ACI (Automobile Club d'Italia), ANWB (Koninklijke Nederlandse Toeristenbond), ADAC (Allgemeiner Deutscher Automobil-Club), RACC (Reial Automòbil Club de Catalunya), ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club) and RAC (Royal Automobile Club). TCV (Touring Club Vaduz / Liechtenstein) is listed as a regional player. Mobility Genossenschaft is listed as an emerging player.
Does Touring Club Switzerland have an API?
No public API is recorded for Touring Club Switzerland.
What industry is Touring Club Switzerland in?
Touring Club Switzerland's product category is Automobile Club Services. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs. Its NAICS code is 56152 and its SIC code is 8600.