Velocorner
Velocorner AG operates TCS Velocorner, Switzerland's largest online marketplace for new and used bicycles, e-bikes, accessories, and parts, serving end-consumer buyers, private sellers, and a nationwide network of verified professional bike dealers under the TCS (Touring Club Suisse) brand.
- Company typePrivate
- Founded2019
- HeadquartersSchwarzenburg, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Velocorner does
Velocorner AG operates TCS Velocorner, a Switzerland-domiciled online two-sided marketplace for new and used bicycles, e-bikes, accessories, and parts. The platform, co-branded and strategically aligned with TCS (Touring Club Suisse), lists more than 36,597 bikes across mountain, race/triathlon, city/urban, gravel, trekking/touring, cargo, and child/youth categories, and self-positions as "#1 bike marketplace in Switzerland." It serves three customer cohorts: end-consumer buyers (mountain, urban, performance, e-bike, and family segments), private sellers disposing of used bikes, and verified professional bike dealers (e.g., Bike Store Schwyz AG, La Bicycletterie Suisse Sàrl, VELOTHEK AG, H&G Motos GmbH) that use the platform as an additional distribution channel.
The marketplace is built on an e-commerce stack with search, filtering, a dealer locator, a guided BikeMatch selection tool, and a VeloTax price-valuation tool, with integrated Swiss and international payment rails (TWINT, PostFinance, Mastercard, Visa, Apple Pay, Google Pay, Heylight). Trust and transaction integrity are anchored on buyer and seller protection, cashless settlement, and the TCS brand endorsement, supplemented by phone/chat/email customer support.
Revenue is generated primarily through marketplace transaction fees on facilitated sales between buyers and dealers or private sellers, with secondary affiliate revenue from offering TCS Bike Insurance to marketplace customers. Pricing is seller-set and ranges from approximately CHF 200 (entry-level used bikes) to over CHF 14,000 (premium e-MTBs such as the Specialized Levo Sw Carbon G4 at CHF 14,499). The business is private, owned under TCS, and operates exclusively within Switzerland; the company employs 11–50 people and is led by co-founder and CEO Ciril Stebler and co-founder and CCO Mario Friedli.
Velocorner firmographics
Firmographics- Name
- Velocorner
- Legal name
- velocorner AG
- Website
- https://velocorner.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velocorner AG operates TCS Velocorner, Switzerland's largest online marketplace for new and used bicycles, e-bikes, accessories, and parts, serving end-consumer buyers, private sellers, and a nationwide network of verified professional bike dealers under the TCS (Touring Club Suisse) brand.
- Ownership category
- akta.pro rank
Velocorner industry classification
Industry- Product category
- Online Bike Marketplace
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Velocorner is headquartered
LocationHeadquarters
- HQ city
- Schwarzenburg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Velocorner business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Transaction Fees: Commission-based revenue from facilitating bike sales between buyers and sellers on the platform. The platform hosts both new and used bikes from dealers and private sellers.
- TCS Bike Insurance: Partnership revenue from offering TCS Bike Insurance products to marketplace customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Marketplace listing model - sellers set their own prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Velocorner product offering
Product offeringCore offering
Velocorner (velocorner AG, operated under the TCS Velocorner brand) runs Switzerland's #1 online bicycle and e-bike marketplace, listing more than 36,500 new and used bikes. The platform connects individual buyers with verified dealers and private sellers, providing search and filtering by category/brand/condition, secure cashless checkout with buyer/seller protection, and complementary tools (BikeMatch for guided bike selection, VeloTax for valuation). Revenue is generated via transaction-based commissions on marketplace sales and referral fees from affiliated TCS Bike Insurance products.
Product overview
TCS Velocorner is Switzerland's #1 bike and e-bike marketplace, operated by velocorner AG (a TCS/Touring Club Suisse company). The platform offers over 36,000 new and used bikes through a marketplace model connecting buyers with verified dealers and private sellers. The core offering includes E-Bikes and Classic Bikes across categories like mountainbike, race/triathlon, city/urban, gravel, and trekking/touring. Supporting services include BikeMatch (personalized bike recommendation tool), VeloTax (price calculator), dealer locator, and TCS Bike Insurance. The platform also offers bike accessories and parts, providing a comprehensive marketplace for the Swiss cycling community with fraud protection, cashless transactions, and personal customer support.
Differentiator
Problem solved
Functional benefit
Products and services
- TCS Velocorner Marketplace Switzerland's #1 bike and e-bike marketplace connecting buyers and sellers, offering over 36,000 bikes with fraud protection, cashless transactions, and personal support.
- E-Bikes New and used electric bicycles including e-mountainbikes, e-city bikes, e-trekking bikes, e-cargo bikes, and e-road bikes listed on the marketplace.
- Classic Bikes Non-electric bicycles including mountainbikes, race & triathlon bikes, city/urban bikes, gravel bikes, and trekking/touring bikes listed on the marketplace.
- Bike Accessories Cycling equipment and accessories including bags, helmets, lighting, locks, pumps, clothing, shoes, navigation, and bike care products listed on the marketplace.
- Bike Parts Replacement and upgrade components for bicycles listed on the marketplace.
- TCS Bike Insurance Insurance product offered in partnership to protect bikes purchased through the Velocorner marketplace.
Companies that use Velocorner
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Velocorner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Velocorner partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TCS (Touring Club Suisse)coreStrategic partnership branding Velocorner as TCS velocorner.ch. TCS provides credibility, insurance products (TCS Bike Insurance), and organizational backing as Switzerland's touring club organization. This is a co-branding partnership that positions Velocorner as the official bike marketplace of TCS.
- Verified Bike DealerscoreNetwork of verified bicycle retailers across Switzerland who list inventory on the Velocorner platform. Includes dealers like Bike Store Schwyz AG, VELOTHEK AG, H&G Motos GmbH, and many others. These dealers provide physical showroom presence and local service support.
- TCS Bike InsuranceminorInsurance product offered through TCS, providing bike insurance coverage to marketplace customers. Referenced as a value-add service for buyers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Velocorner competitors and assessment
Company assessmentDirect peers
- BikeExchange: Global online bike marketplace connecting bike retailers and consumers, listing new and used bikes across multiple categories; highly analogous marketplace model to Velocorner, although operating at a multi-country scale.
- Ricardo.ch: Switzerland's largest general online marketplace/classifieds platform where bikes are a significant category; competes for the same Swiss buyer/seller audience and private-seller supply, but lacks bike-specific tooling and TCS-aligned trust.
- Tutti.ch: Major Swiss classifieds platform with strong private-seller listings including bikes and e-bikes; comparable Swiss market footprint and free-listing alternative to Velocorner's marketplace.
- Bikemarkt: German online bike marketplace focused on new and used bikes, components, and accessories; directly comparable two-sided marketplace model serving the broader DACH bicycle community.
Broad incumbents
- Bike24: Large European online retailer of bikes, e-bikes, parts, and accessories, serving consumers across multiple European markets; comparable in product breadth (bikes + parts + accessories) even though it operates more as a D2C retailer than a marketplace.
- Chain Reaction Cycles: Large global online bike and cycling-gear retailer with deep catalog across bikes, parts, and accessories; comparable category scope and DTC fulfillment model to Velocorner's product surface.
- Decathlon: Global sporting-goods retailer with a strong cycling category including own-brand and premium bikes, e-bikes, parts, and accessories; competes for bike-buyer wallet share in Switzerland via stores and online.
Regional players
- Willhaben: Austria's largest classifieds platform, a major marketplace for used and new bikes in the DACH region; comparable marketplace/classified model with strong regional reach adjacent to Velocorner's geography.
Emerging players
- Bergfreunde: German/DACH-focused online retailer of outdoor and cycling gear, including bikes and accessories; comparable European online cycling-retail proposition and adjacent marketplace dynamics.
Others
- Storck Bicycle: Premium German bicycle and e-bike brand that operates its own direct-to-consumer storefront; relevant counterpart as one of the brand-side DTC channels Velocorner's marketplace both aggregates and competes with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velocorner social profiles
Digital presenceVelocorner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velocorner leadership team
Management profileNumber of profiles
Profiles3 records
Velocorner funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velocorner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velocorner
What does Velocorner do?
Velocorner (velocorner AG, operated under the TCS Velocorner brand) runs Switzerland's #1 online bicycle and e-bike marketplace, listing more than 36,500 new and used bikes. The platform connects individual buyers with verified dealers and private sellers, providing search and filtering by category/brand/condition, secure cashless checkout with buyer/seller protection, and complementary tools (BikeMatch for guided bike selection, VeloTax for valuation). Revenue is generated via transaction-based commissions on marketplace sales and referral fees from affiliated TCS Bike Insurance products.
Is Velocorner a public or private company?
Velocorner is a private company. It is classified as corporate owned and is currently operating.
When was Velocorner founded?
Velocorner was founded in 2019. It employs 11 to 50 people.
Where is Velocorner based?
Velocorner is headquartered in Schwarzenburg, Switzerland, in the Europe region.
How does Velocorner make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are TCS Bike Insurance.
Who are Velocorner's main competitors?
Direct peers on record are BikeExchange, Ricardo.ch, Tutti.ch and Bikemarkt. Broad incumbents are Bike24, Chain Reaction Cycles and Decathlon. Willhaben is listed as a regional player. Bergfreunde is listed as an emerging player. Storck Bicycle is listed as an others.
Does Velocorner have an API?
No public API is recorded for Velocorner.
What industry is Velocorner in?
Velocorner's product category is Online Bike Marketplace. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).