Touring Club Switzerland

Name

Touring Club Switzerland

Legal name

Touring Club Schweiz

Website

https://tcs.ch

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Tour Operators (56152), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Automobile club services
• Roadside assistance
• Mobility services
• Vehicle inspection
• Travel insurance

Headquarters

HQ city

Vernier

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees from over 1.65 million members in various tiers (Basis, Grenzgänger, Camping memberships)
2. Vehicle Services: Revenue from vehicle inspections, technical centers, driving courses, and vehicle testing services
3. Insurance Products: Vehicle insurance, legal protection insurance, velo insurance, and emergency protection products
4. Camping Operations: 26 TCS camping sites and 6 camping clubs generating overnight stays and related services
5. Credit Card Products: TCS Member Mastercard with transaction-based revenue sharing

Pricing tiers

Distribution channels6 records

Marketing channels7 records

Core offering

Touring Club Switzerland (TCS) is a non-profit Swiss mobility association founded in 1895, providing roadside assistance, vehicle testing, driving courses, travel insurance, camping services, and member benefits to approximately 1.65 million members. It operates 23 regional sections with 45 contact points and offers tiered membership packages (Basis, Grenzgänger, Camping) along with partner credit card and insurance products.

Product overview

Touring Club Switzerland (TCS) is a Swiss mobility club offering a comprehensive platform of products and services. The core offering is the TCS Membership (Basis, Grenzgänger, and Camping variants) providing roadside assistance, legal consultation, and member benefits. The product portfolio includes: Pannenhilfe (breakdown assistance) for cars, motorcycles, bicycles, campers and homes; TCS ETI Schutzbrief (travel protection); vehicle and legal protection insurances; TCS Member Mastercard; and Veloversicherung (bicycle insurance). Digital offerings include the TCS App with travel safety and traffic information, E-Charge App for electric vehicles, TCS Benzinpreis-Radar (fuel price comparison), and Park & Pay (parking). TCS operates 19 Technical Centers providing vehicle inspections and MFK tests, and maintains 26 TCS Camping sites and 6 camping clubs. The acquired TCS Velocorner platform serves as Switzerland's largest online bicycle marketplace. Additional services include driving courses, tire testing programs, ambulance and rescue services with 22 logistics bases, and TCS Drone operations for cargo transport. The organization spans 23 sections across Switzerland with 45 contact points, 17 driving training centers, and 8 legal service centers.

Differentiator

Problem solved

Functional benefit

Brands

• TCS Camping: TCS camping membership and camping-related services including camping sites
• TCS Training
• TCS Member Mastercard
• TCS Velocorner
• TCS ETI Schutzbrief
• TCS eCharge
• Park & Pay

Products and services

• TCS Membership - Basis Core membership tier for individual Swiss motorists and mobility users, providing foundational TCS benefits including roadside assistance, member discounts, and access to TCS services.
• TCS Membership - Grenzgänger
• TCS Membership - Camping
• Roadside Assistance and Breakdown Service 24/7 emergency roadside assistance including towing, breakdown help, and recovery for member vehicles in Switzerland and across Europe. Available to individual members and other motorists.
• Vehicle Technical Inspection
• Driving Courses and Driver Training
• Travel and Mobility Insurance
• TCS Partner Credit Card
• TCS Camping Sites
• Velocorner Online Camping Marketplace Online marketplace platform acquired by TCS in January 2023 that aggregates third-party campsite listings and allows consumers to discover and book camping stays.
• Ambulanz und Rettungsdienst Sense

Quantifiable outcome

• 368,000 roadside assistance deployments annually
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• velocorner.agcoreStrategic or Co-development Partner · 31 January 2023TCS acquired a majority stake in velocorner.ag, Switzerland's largest online bicycle marketplace. The acquisition aims to strengthen TCS offerings in the cycling sector and promote velomobility services. An initial 10% stake was purchased in March 2022 before the majority stake acquisition. Velocorner.ch has over 40,000 listed bikes and connects more than 400 bike shops across Switzerland.
• Ambulanz und Rettungsdienst SensecoreStrategic or Co-development PartnerTCS expanded its ambulance services through the acquisition of Ambulanz und Rettungsdienst Sense, strengthening TCS Ambulance operations and emergency medical transport capabilities.
• Kellerhals CarrardminorImplementation/ SI/ Consulting PartnerKellerhals Carrard served as legal advisor to velocorner.ag during the TCS acquisition transaction.
• Swiss MotominorStrategic or Co-development PartnerPartnership with Swiss Moto for motorcycle training events and the TCS Drive Camp in Ticino.
• Swiss Federal Council (Bundesrat)minorOthersTCS engages with Swiss government consultations on infrastructure expansion (infrastructure step 2027) affecting roads, rail, and urban areas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AAA (American Automobile Association): The dominant US mobility club (~60M members) providing roadside assistance, insurance, travel, and financial services. A much larger broad incumbent that validates TCS's business model at scale and is often cited as a global benchmark for member-based mobility economics.

Direct peers

• ACS (Auto Club der Schweiz): Switzerland's second large mobility club, directly competing with TCS for Swiss motorists via roadside assistance, insurance, and travel services. Operates in the same geographic market with a very similar product mix, making it the closest head-to-head competitor.
• ACI (Automobile Club d'Italia): Italian national automobile club with roadside assistance, travel, insurance, and driver-training services. A fellow FIA-affiliated mobility club and the most direct Mediterranean analog of TCS in scale and service breadth.
• ANWB (Koninklijke Nederlandse Toeristenbond): Dutch mobility and travel association with roadside assistance, insurance, travel, and camping products. Operates an integrated member-services platform very similar in scope to TCS, including camping and travel services bundled into membership tiers.
• ADAC (Allgemeiner Deutscher Automobil-Club): Germany's largest mobility club (~21M members) and the European benchmark for the membership-based roadside-assistance, insurance, and travel-services model. ADAC mirrors TCS's product set (Pannenhilfe, insurance, travel protection, technical centers, publications) and competes for the same cross-border member relationships in the DACH region.
• RACC (Reial Automòbil Club de Catalunya): Spanish mobility club with roadside assistance, insurance, travel, and technical services. Comparable to TCS as a regional mobility club that has expanded beyond pure roadside services into integrated member services and digital platforms.
• ÖAMTC (Österreichischer Automobil-, Motorrad- und Touring Club): Austrian mobility club with roadside assistance, insurance, travel services, and technical centers serving ~2.3M members. Closest direct analog to TCS within the German-speaking mobility-club ecosystem and a frequent partner for cross-border breakdown coverage in DACH.
• RAC (Royal Automobile Club): UK roadside-assistance and motoring-services brand owned by the same group as the European-wide mobility platform. Closely comparable to TCS on the core Pannenhilfe product and on the insurance, legal, and recovery add-ons attached to membership.

Regional players

• TCV (Touring Club Vaduz / Liechtenstein): The mobility club of Liechtenstein and the only other Touring Club-branded organization in the DACH region. Operates in a very small adjacent market and collaborates with TCS on cross-border member services.

Emerging players

• Mobility Genossenschaft: Switzerland's leading carsharing cooperative, offering an alternative to private car ownership. Represents the multimodal mobility shift that could erode TCS's traditional member base while also being a potential partner or acquisition target for TCS's MaaS ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TCS_Schweiz
• YouTubeyoutube.com/tcs
• Facebookfacebook.com/tcs.schweiz
• LinkedInlinkedin.com/company/501451
• Instagraminstagram.com/touringclub.schweiz
• TikToktiktok.com/@touringclubschweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touring Club Switzerland