Trinity Software

What Trinity Software does

Trinity Software is a privately held Arlington, Texas-based software company founded in 1997 that serves direct-selling businesses. Its customers include multilevel marketing, party-plan, affiliate, and influencer marketing companies ranging from startups to large established enterprises. The company reports serving 1,000+ enterprises and startups over its operating history and primarily uses demos, consultations, implementation, and U.S.-based support to acquire and serve customers.

Name

Trinity Software

Legal name

Trinity Software Incorporated

Website

https://trinitysoft.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Trinity Software provides subscription-based direct-selling software for MLM, party-plan, affiliate, and influencer companies, combining compensation management, genealogy, e-commerce, CRM, replicated websites, autoship, and marketing automation through its Firestorm and Ignite platforms.

Ownership category

akta.pro rank

Product category

Direct Selling Software

NAICS

Software Publishers (51321), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

Keywords

• MLM software
• Direct selling software
• Party plan software
• Affiliate referral software
• Multi-level marketing platform

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Monthly subscription-based pricing for Firestorm® platform access including MLM software, party plan software, and affiliate software modules. Pricing tiers starting at $499/month for affiliate software and $1000/month for full affiliate software subscription with no transaction fees, no per-member fees.
2. Implementation and Setup Services: One-time setup and implementation services to launch companies within 4 weeks. Leasing terms available through Flexible Finance Options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Trinity Software sells the Firestorm® platform, a subscription-based direct selling software suite that supports MLM, party plan, and affiliate/referral compensation structures. The platform includes genealogy management, replicated websites, autoship management, CRM, commission processing, and native Shopify e-commerce integration. The Ignite™ add-on provides digital marketing automation and lead generation, and the company also offers implementation services to onboard clients within four weeks.

Product overview

Trinity Software offers a unified direct selling software platform built around two flagship products: Ignite™ (digital marketing platform) and Firestorm® (core direct selling system). Firestorm® functions as an integrated platform with modular components including affiliate/referral software, MLM software, and party plan software, all designed to work together or independently. The system supports multiple compensation plan types—affiliate, party plan, multilevel, binary, and forced matrix—and integrates with Shopify for e-commerce. Key features include genealogy management tools, replicated websites, autoship management, commission processing, and party management capabilities. The platform is marketed with subscription-based pricing and a four-week launch timeline.

Differentiator

Problem solved

Functional benefit

Brands

• Firestorm®: A fully integrated MLM software solution and direct selling platform that includes affiliate software, party plan software, and MLM software capabilities.
• Ignite™

Products and services

• Firestorm® Direct Selling Platform Flagship fully integrated direct selling software platform providing MLM, party plan, and affiliate/referral software capabilities. Supports multiple compensation plan types including affiliate, party plan, multilevel, binary, and forced matrix structures. Includes genealogy management, replicated websites, autoship management, CRM, and commission processing. Sold via monthly subscription to direct selling companies.
• Ignite™ Digital Marketing Platform Advanced digital marketing platform that automates impactful messaging and lead generation for direct selling businesses. Designed to work seamlessly with Firestorm® or independently. Functions as a marketing automation and lead management add-on for direct selling companies.
• Firestorm® Affiliate/Referral Software Affiliate and influencer marketing software with precise commission tracking, replicated websites, social media integration, and referral landing pages. Includes the ability to keep an existing domain. Pricing starts at $499/month with no transaction fees or per-user fees.
• Firestorm® MLM Software Multilevel marketing software supporting multilevel, binary, and forced matrix compensation structures. Features sales rank management, genealogy reports, commission configuration, and distributor tracking. Includes unlimited members and customers with subscription pricing.
• Firestorm® Party Plan Software Comprehensive party plan software for managing direct selling parties, including replicated party websites, party portal, party management, guest manager, and party order fulfillment capabilities. Sold to direct selling companies running party-based sales models.
• Firestorm® Shopify Integration Native integration with Shopify that lets companies keep their existing Shopify e-commerce investment while adding Firestorm's commission engine, member web office, payment tools, and direct selling capabilities.
• Implementation and Setup Services Professional services to launch companies on Firestorm® within four weeks, including configuration, training, and onboarding. Leasing terms available through Flexible Finance Options.

Quantifiable outcome

• Launch in just four weeks
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify integration partnership allowing companies to keep their Shopify investment while gaining access to Firestorm's® powerful direct selling features including commission engines, member web office, payment tools, and other direct selling capabilities. The integration provides seamless e-commerce with full direct selling functionality.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Xennsoft: Xennsoft offers direct selling and MLM software platforms with compensation plan engines, replicated websites, and e-commerce — directly overlapping with Firestorm®'s core functionality and target buyer (direct selling companies of all sizes).
• Epixel MLM Software: Epixel provides end-to-end MLM and direct selling software with genealogy, commission, e-commerce, and party plan modules — competing head-to-head with Trinity Software for the same direct selling customer base.
• Infinite MLM Software: Infinite MLM Software is a vertical SaaS provider for MLM/network marketing companies with binary, matrix, and unilevel compensation engines — a near-identical offering to Firestorm® for the same buyer.
• Hybrid MLM Software: Hybrid MLM delivers web-based MLM and direct selling software with commission calculators, genealogy, and replicated sites — overlapping substantially with Trinity Software's feature set and customer segment.
• ARM MLM Software: ARM MLM Software offers configurable network marketing platforms with party plan, affiliate, and binary modules — competing with Trinity for direct selling operators seeking subscription-priced SaaS.
• MLM Software Solutions (MLMSS): MLMSS provides customizable MLM and direct selling platforms with compensation plan engines, replicated sites, and genealogy — directly comparable to Firestorm®'s core capabilities.
• Multisoft Systems: Multisoft Systems builds MLM software and party plan solutions with commission processing and distributor management — a direct competitor serving similar direct selling customers.
• Direct Selling Resources (DSR / DirectScale): DirectScale is a direct selling platform offering compensation engines, ecommerce, and back-office tools — a more venture-backed direct competitor to Firestorm® in the same vertical.

Broad incumbents

• Salesforce: Salesforce is a broad CRM incumbent that large direct selling enterprises sometimes deploy alongside or instead of vertical tools; its AppExchange ecosystem and platform extensibility make it a potential substitute at the high end.
• Shopify (Collabs / B2B/affiliate apps): Shopify's native affiliate and B2B tooling (e.g., Shopify Collabs) increasingly overlaps with the lighter-weight affiliate use cases Firestorm® serves, making Shopify both a partner and a potential substitute for smaller customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trinity-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Software