Oikotie

What Oikotie does

Oikotie, established in 1999 and currently operated by Vend Marketplaces AS (the former Schibsted Marketplaces, rebranded in May 2025), is Finland's largest online real estate marketplace. The platform, served from asunnot.oikotie.fi, supports both B2C and B2B flows across for-sale, rental, new-build, vacation-home, garage, plot, and agricultural/forestry property listings, with nationwide coverage spanning all major Finnish cities. The core product, Oikotie Asunnot, is augmented by Oikotie Toimitilat for commercial real estate, and is supplemented by two professional software products: PDX Construction, a 30+-year-old browser-based sales and marketing platform used by Finnish construction companies to automate new-build listings, documentation, and multi-channel marketing; and Linear, a CRM-style brokerage system for real estate agents.

Revenue is generated through two primary streams: (1) subscription and listing fees from private individuals and B2B customers, with three-tier annual packages (Starttipaketti, Peruspaketti, Premiumpaketti) for both residential and commercial segments and per-listing pricing for private sellers, plus visibility upgrades such as the Loisto package promising up to 40% more listing views; and (2) enterprise software licensing for PDX Construction and Linear, with implementation projects typically running 1-3 months. The go-to-market motion is product-led and content-led, with the platform driving organic traffic through Finnish-language SEO articles on housing and interior design, social sharing integrations, and email-based search alerts (hakuvahhti). Recent product investments include a 2026-pilot AI interior visualization tool positioned as exclusive to Oikotie in Finland, and a reciprocal listing partnership with rental platform Qasa to widen rental inventory.

Name

Oikotie

Legal name

Oikotie (operated by Vend Marketplaces AS)

Website

https://oikotie.fi

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Oikotie is Finland's largest online real estate marketplace, connecting individual buyers, renters, and sellers, and serving real estate agents and construction companies with subscription packages and PDX Construction and Linear workflow software.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)

Keywords

• Online real estate marketplace
• Property listings platform
• Residential rental marketplace
• Construction project software
• Real estate agent CRM

Headquarters

HQ city

Järvenpää

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Property Listing Fees (B2C): Individual sellers and landlords pay to publish property listings on the platform. The platform offers pricing tiers and a pricing page for private advertisers ('Yksityisille ilmoittajille') with a listing form and price schedule.
2. Professional Service Subscriptions (B2B): Real estate agencies, construction companies, landlords, and property managers subscribe to tiered service packages (Starttipaketti, Peruspaketti, Premiumpaketti) with varying feature levels. Separate packages exist for 'Asunnot' (residential) and 'Toimitilat' (commercial). Revenue is recurring via contracts with B2B customers.
3. PDX Construction Software Licensing: Construction companies pay for access to the PDX Construction software platform. Implementation is charged separately (typically 1-3 month onboarding project). The system has been in use for over 30 years, with customers sending approximately 2 billion euros worth of properties monthly through the system.
4. Brokerage System Licensing (Linear): Real estate agents and brokerages pay to use the Linear real estate management system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oikotie operates Finland's online real estate marketplace (founded 1999), connecting individual property sellers, buyers, and renters with real estate professionals through dedicated residential (Oikotie Asunnot) and commercial (Oikotie Toimitilat) sections. Alongside the marketplace, Oikotie sells B2B software tools including PDX Construction (project management for construction companies) and Linear (CRM for real estate agents), monetized via tiered subscription packages (Starttipaketti, Peruspaketti, Premiumpaketti) and visibility enhancements such as the Loisto package.

Product overview

Oikotie operates as a multi-product platform for the Finnish real estate market. The core offering is Oikotie Asunnot, Finland's most visited housing portal covering sales, rentals, vacation homes, and land/property listings. Two supporting software products serve professional segments: PDX Construction is a browser-based tool for construction companies managing new housing sales and multi-channel marketing, while Linear is described as a next-generation property management system for real estate agents. The platform operates under the Vend parent company (formerly Schibsted Marketplaces) and offers service packages for both individual sellers and professional real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Oikotie Asunnot Online residential real estate marketplace that lets Finnish individuals and agents post and discover homes and apartments for sale and rent. Pricing is structured via tiered packages (Starttipaketti, Peruspaketti, Premiumpaketti) and visibility upgrades (Loisto).
• Oikotie Toimitilat Online commercial real estate marketplace that lists offices, retail spaces, industrial premises, and other business properties for sale or lease across Finland, targeted at businesses and commercial property seekers.
• PDX Construction B2B project management software for construction companies and homebuilders, used to manage new-build construction projects and distribute new-build inventory through the Oikotie marketplace.
• Linear Customer relationship management (CRM) platform for real estate agents and brokerages, used to manage client inquiries, leads, and listings sold to Finnish real estate professionals.

Quantifiable outcome

• Up to 40% more listing views with Loisto visibility package
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• QasanotableChannel Partner/ Reseller/ DistributorQasa is a Finnish rental housing platform enabling people to rent homes from private landlords without a security deposit (if credit history is clean). Qasa publishes all its rental listings on Oikotie's platform, extending Oikotie's rental inventory with Qasa's unique landlord-renter matching services. The partnership benefits both platforms: Qasa gains access to Oikotie's massive audience, while Oikotie enriches its listing portfolio. Qasa listings are also cross-listed on Oikotie for maximum exposure.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hemnet: Hemnet is Sweden's dominant online real estate marketplace and the closest Nordic comparable to Oikotie. Both operate as leading property portals in their respective Nordic home markets with similar business models (listing fees, agent subscriptions, premium visibility packages) and target the same buyer/agent segments.
• Etuovi: Etuovi is Finland's other major online real estate marketplace, operated by Alma Media. It is Oikotie's primary direct competitor in Finnish property listings, offering the same core marketplace functionality for residential and commercial sales and rentals to Finnish consumers and real estate agents.

Broad incumbents

• Immobilienscout24: Immobilienscout24 is Germany's leading real estate portal and one of Europe's largest property marketplaces. It shares Oikotie's core listing and agent subscription business model but operates at significantly greater scale in a larger market.
• Rightmove: Rightmove is the UK's leading property portal and the largest publicly traded real estate marketplace globally. It operates the same core business model as Oikotie (agent subscriptions, premium listing upgrades, value-added services for agents and consumers) at much greater scale in a different geography.
• Zillow: Zillow is the largest US-based real estate marketplace, offering property search alongside broader services (mortgages, agent matching, Zillow Offers). While much larger and broader in scope, Zillow's portal business model and consumer/agent customer base are directly comparable to Oikotie's core marketplace.
• SeLoger: SeLoger is France's leading real estate portal (part of AVIV Group, owned by Axel Springer). It operates with the same core marketplace and agent subscription model as Oikotie, but serves the much larger French property market with broader feature depth.
• Idealista: Idealista is the leading property portal in Spain, Portugal, and Italy, offering consumer property search and agent/agency subscription services. It operates the same core model as Oikotie across multiple Southern European markets, providing a relevant multi-market comparable.
• Tori.fi: Tori is Finland's largest general horizontal classifieds marketplace and a sister brand under the Vend (formerly Schibsted Marketplaces) parent. While it covers broader categories beyond real estate, its general listings include property items and it shares infrastructure, traffic, and corporate strategy with Oikotie.
• realestate.com.au: REA Group's realestate.com.au is Australia's dominant property portal, operated by REA Group (majority-owned by News Corp). It mirrors Oikotie's model of agent subscriptions, premium listings, and consumer property search, but at much larger scale in the Australian market.

Emerging players

• Property Finder: Property Finder is a leading property portal in the MENA region (UAE, Saudi Arabia, Egypt, etc.) operating with a similar agent subscription and listing model to Oikotie. It represents a relevant emerging-market comparable for the property portal category, though geographically distant from Finland.

Market position

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fasunnot.oikotie.fi
• LinkedInlinkedin.com/company/oikotie-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oikotie