Singapura Finance

What Singapura Finance does

Singapura Finance Ltd is a privately held Singapore-licensed finance company established in 1950, operating exclusively within Singapore with no overseas branches. The company serves both individual consumers and businesses through a diversified suite of deposit, lending, and ancillary financial products. Personal banking offerings center on the Vivid product family — Vivid Savings Account (up to 1.28% p.a.), Vivid Fixed Deposit (up to 1.48% p.a.), Vivid Card (prepaid Mastercard), and Vivid eWallet — supplemented by housing loans, pleasure craft loans, and safe deposit boxes. Business banking is delivered through specialized lending verticals including commercial property mortgages, equipment and machinery loans, motor vehicle loans, land and construction financing (up to 80% of gross development value), vessel loans (up to 80% financing, 10-year tenure), and the niche Dr BIZ Medical Practice Loan.

The technology stack is built on conventional digital banking infrastructure: the SFL Go mobile application (available on iOS and Android), the SFL iBIZ internet banking platform for business customers, and electronic payment integrations with PayNow, AXS, eNets, and UOB. Security architecture includes a Kill Switch (SMS-activated transaction blocking), Geo-Fencing to prevent foreign domain access, and 2FA/Multi-Factor Authentication. The Vivid Card and eWallet are powered by a technology partnership with MatchMove Pay Pte Ltd, which acts as the card issuer and wallet platform provider. Singapore dollar deposits are insured by SDIC up to S$100,000 per depositor.

Revenue is generated primarily through net interest spread on lending products and deposit-taking activities, supplemented by transaction fees (GIRO, SMS banking, e-statement), safe deposit box rental fees, Vivid Card and wallet fees (dormancy, refund processing, foreign currency conversion), and account service charges. The go-to-market is omnichannel: physical Customer Centres for face-to-face service, direct-to-consumer digital channels for retail customers, and a relationship-manager-driven enterprise sales motion for business lending. The company positions itself as a stable, prudent alternative to major banks, emphasizing 75 years of financial stewardship and regulatory compliance. No public revenue figures, funding rounds, or ownership changes are disclosed.

Name

Singapura Finance

Legal name

Singapura Finance Ltd

Website

https://www.singapurafinance.com.sg

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Singapura Finance is a privately held Singapore-licensed finance company, founded in 1950, offering deposit products, consumer and business lending, and digital banking services to individual and SME customers exclusively within Singapore.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industry

General SME & Middle-Market Commercial Banking (FSABABAA)

Keywords

• Retail banking services
• Fixed deposit accounts
• Commercial property loans
• Equipment financing
• Consumer loans

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on lending products including housing loans, business loans, motor vehicle loans, vessel loans, equipment loans, and medical practice loans. Interest rates vary by product type and customer profile.
2. Deposit Taking and Interest Spread: Accepts customer deposits through savings accounts and fixed deposits, paying interest to depositors while earning spread income through lending activities. Vivid Savings offers up to 1.28% p.a., Fixed Deposits up to 1.48% p.a.
3. Safe Deposit Box Rental: Annual fee charged for safe deposit box rental, including key deposit. Revenue from ancillary fees such as replacement keys, late payment charges, and box opening fees.
4. Vivid Card and Wallet Fees: Fees from Vivid prepaid card and mobile wallet including dormancy fees for inactive wallets, refund processing fees, transfer fees, and foreign currency conversion charges.
5. Account and Transaction Fees: Various banking fees including GIRO transaction fees, SMS banking charges, e-statement fees, and other service charges for electronic banking services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Singapura Finance is a Singapore-based licensed finance company offering personal and business banking products. Personal offerings include the Vivid Savings Account, Vivid Fixed Deposit, Vivid prepaid Mastercard, housing loans, pleasure craft loans, and safe deposit boxes. Business offerings include commercial mortgage loans, equipment and machinery financing, motor vehicle loans, land and construction financing, vessel loans, and Dr BIZ medical practice loans. The company distributes these services via Customer Centres (branches) across Singapore and the SFL Go mobile app / SFL iBIZ internet banking platforms.

Product overview

Singapura Finance is a Singapore-based finance company operating since 1950, offering a comprehensive suite of financial products and services for both individuals and businesses. The company's personal banking offerings center on the Vivid product family (Vivid Savings Account, Vivid Fixed Deposit, Vivid Card, Vivid eWallet), complemented by housing loans, pleasure craft loans, and safe deposit boxes. For businesses, the company provides specialized lending products including commercial mortgage loans, equipment and machinery financing, motor vehicle loans, land and construction financing, vessel loans, and Dr BIZ medical practice loans. Digital banking access is provided through SFL Go (mobile app) and SFL iBIZ (internet banking). The company positions itself as a trusted partner for secure savings and financial stability.

Differentiator

Problem solved

Functional benefit

Products and services

• Vivid Savings Account High-yield savings account offering up to 1.28% p.a. interest rates for individual customers, designed to grow savings through every life stage.
• Vivid Fixed Deposit Online fixed deposit offering up to 1.48% p.a. for 12-month terms with a minimum investment of S$50,000.
• Blue Sky Fixed Deposit Counter/branch fixed deposit promotion offering up to 1.48% p.a. for 12-month tenure with a minimum deposit of S$20,000.
• Vivid Card (Prepaid Mastercard) Prepaid Mastercard issued in partnership with MatchMove, linked to the Vivid eWallet, accepted globally for secure online payments.
• Housing Loan Financing for HDB and private residential property purchases with flexible repayment options for individual borrowers.
• Pleasure Craft Loan Specialized loan for financing boats and yachts with personalized lending options for maritime enthusiasts.
• Safe Deposit Boxes Secure storage service for valuables in private boxes at Customer Centres, with annual rental fee and key deposit.
• SFL Go Mobile Banking App Mobile banking application for secure account access, transfers, bill payments, and transaction management on iOS and Android.
• SFL iBIZ Internet Banking Internet banking platform for business customers to manage accounts, conduct transactions, and process loan payments online.
• Commercial Mortgage Loan Commercial and industrial property financing for businesses acquiring property for operations or investment.
• Equipment & Machinery Loan Financing for plant and equipment acquisitions to enhance business productivity and efficiency, including support for green upgrades.
• Motor Vehicle Loan (Business) Fleet vehicle financing for new and used passenger/commercial vehicles including hybrid and electric vehicles, with up to 90% financing.
• Land and Construction Loan Development financing for property developers covering up to 80% of gross development value with up to 3 years repayment tenure.
• Vessel Loan Maritime financing for vessel purchases and refinancing with finance up to 80% of purchase price or valuation, supporting Singapore-flagged and harbour craft, with tenures up to 10 years.
• Dr BIZ Medical Practice Loan Specialized financing for medical, dental, and veterinary practitioners for clinic establishment, expansion, modernization, and equipment purchases with flexible repayment up to 5 years.

Quantifiable outcome

• Interest rates up to 1.48% p.a. on fixed deposits (12-month tenure)
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and standard.

• MatchMove Pay Pte LtdcoreTechnology or IntegrationMatchMove Pay Pte Ltd is the issuer of the Vivid Prepaid Card and Mobile Wallet. Provides the technology platform for SFL's digital wallet services including card issuance, mobile wallet functionality, and fund transfer services. MatchMove (CRN: 200902936w) is based at 137 Telok Ayer Street, Singapore 068602.
• Singapore Deposit Insurance Corporation (SDIC)coreOthersSDIC provides deposit insurance coverage for Singapura Finance. Singapore dollar deposits of non-bank depositors are insured by SDIC for up to S$100,000 in aggregate per depositor per Scheme member by law. Regulatory partnership ensuring depositor protection.
• PayNowstandardTechnology or IntegrationPayNow is a third-party electronic fund transfer service permitted for loan payments, direct deposits, and withdrawals through Singapura Finance accounts. Enables instant peer-to-peer and person-to-business payments.
• AXS Stations/e-Stations/m-StationsstandardTechnology or IntegrationAXS provides electronic payment services including bill payment, loan payments, and direct deposits through AXS kiosks (stations) and mobile/online platforms accessible to Singapura Finance customers.
• eNetsstandardTechnology or IntegrationeNets provides electronic payment network services for loan payments and direct deposits, offering alternative channel for Singapura Finance customers to conduct banking transactions.
• United Overseas Bank Limited (UOB)standardTechnology or IntegrationUOB's internet banking bill payment service is permitted for loan payments and direct deposits through Singapura Finance accounts, providing customers with additional payment channel option.
• MyInfo (Singapore Government)standardTechnology or IntegrationMyInfo is Singapore's government-operated online service that Singapura Finance accepts for submission of information updates, enabling customers to securely share verified personal information for KYC and account maintenance purposes.
• Financial Industry Disputes Resolution Centre (FIDReC)coreOthersFIDReC is an independent institution dedicated to resolving disputes between consumers and financial institutions. Singapura Finance directs customers to FIDReC for dispute resolution if internal review does not meet expectations. Located at 36 Robinson Road, #15-01 City House, Singapore 068877.
• Mastercard (via MatchMove)coreTechnology or IntegrationVivid Card is a prepaid Mastercard issued through MatchMove partnership. Card is widely accepted globally for secure online payments and provides spending power for Singapura Finance customers.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hong Leong Finance Limited: Singapore-incorporated finance company offering deposit-taking (savings, fixed deposits) and a broad suite of consumer and SME loans. Most direct comparable to Singapura Finance in terms of business model, regulatory classification, and product breadth within Singapore's non-bank finance company segment.
• Sing Investments & Finance Limited: Singapore-based finance company with a long operating history that accepts deposits and provides personal and business loans. Comparable deposit-and-lend business model, single-market Singapore focus, and similar scale profile to Singapura Finance.
• IFS Capital Limited: Singapore-based non-bank financial institution focused on SME and commercial lending. Comparable as a Singapore-domiciled finance company serving business borrowers with similar loan products and credit risk profiles.

Broad incumbents

• DBS Bank: Singapore's largest bank and a full-service incumbent competing across deposits, consumer lending, and SME/commercial banking. Overlaps with Singapura Finance across most product categories but operates at vastly greater scale and breadth.
• Oversea-Chinese Banking Corporation (OCBC): Major Singapore bank providing full-service consumer and commercial banking. Competes with Singapura Finance on deposit products, housing loans, and SME lending, while also offering wealth and investment services beyond the smaller player's scope.
• United Overseas Bank (UOB): Major Singapore bank with comprehensive retail and commercial banking. UOB is even directly referenced as a payment partner for Singapura Finance customers, indicating direct overlap on the deposit and lending side of the market.

Emerging players

• Phillip Capital: Singapore-based financial services group offering brokerage, wealth management, and lending-adjacent services. Comparable as a Singapore-domiciled non-bank financial player, though its primary focus on capital markets and wealth differs from Singapura Finance's deposit-led model.

Others

• MatchMove Pay Pte Ltd: Singapore-based fintech that issues the Vivid Prepaid Mastercard and operates the Vivid eWallet on behalf of Singapura Finance. Included as a strategic technology partner rather than a competitor, illustrating the infrastructure layer underpinning the company's digital offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/singapura-finance-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapura Finance