Hong Leong Fin
Hong Leong Finance is a Singapore-based financial institution operating for over 60 years, serving individual consumers and SMEs with deposits, vehicle/property/share loans, corporate financing, and digital banking through its HLF Digital mobile platform.
- Company typePrivate
- Founded1961
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Hong Leong Fin does
Hong Leong Finance Limited is a Singapore-incorporated financial institution (Co. Reg. No. 196100003D) that has operated for over 60 years since its founding in 1961, delivering personal and SME/corporate banking services to Singapore-based customers. The company's product portfolio spans deposit products (Fixed Deposit, Silver 40 Plus, Golden 55 Plus, Premium Saver, Fixed Savings, Passbook Savings, Business Current Account), personal lending (New/Used Car Loans, Vehicle-Green Loan, HDB and Private Property Home Loans, Mortgage Equity @50, Credit Plus Share Loan), and SME/corporate lending (Equipment, Green, Medical, Property, Working Capital Loans, plus access to Government Assistance Schemes). It also offers Safe Deposit Box, eGuarantee, and Corporate Finance Advisory Services as ancillary fee-based lines.
The technology foundation centers on the HLF Digital mobile banking platform (iOS and Android), which supports biometric authentication, Singpass-based registration for Singapore citizens and PRs, 24/7 account access, fund transfers, and bill payments. Distribution is omnichannel: physical branches and SME Centres across Singapore, the HLF Digital app, a 24-hour Customer Service Hotline (6579 6777), and an online banking portal at digi.hlf.com.sg. Marketing reaches customers through the corporate website, social media (Facebook, LinkedIn, WhatsApp, YouTube), email, and targeted digital promotions with dining discounts for HLF Digital users.
Revenue is generated primarily through net interest income from loan products and deposit interest spreads, supplemented by fee-based services (safe deposit box rentals, eGuarantee, corporate finance advisory, and account maintenance fees). Pricing is quote-based and varies by customer profile and loan type, with rates published through on-site Tools & Rates calculators. The company is part of the broader Hong Leong Group, a Singapore-based conglomerate, though it operates as a privately held entity without public exchange listing. Deposits are protected under the Singapore Deposit Insurance Corporation (SDIC) scheme. Recent recognition includes Best ASEAN Finance Company 2025, Top 1000 World Banks 2025 (The Banker), Best Automobile Financing Product Asia Pacific 2025 (The Asian Banker), SBR Technology Excellence Awards 2025, and Top 100 Most Valuable Singaporean Brand 2025 (Brand Finance).
Hong Leong Fin firmographics
Firmographics- Name
- Hong Leong Fin
- Legal name
- Hong Leong Finance Limited
- Website
- https://hlf.com.sg
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hong Leong Finance is a Singapore-based financial institution operating for over 60 years, serving individual consumers and SMEs with deposits, vehicle/property/share loans, corporate financing, and digital banking through its HLF Digital mobile platform.
- Ownership category
- akta.pro rank
Hong Leong Fin industry classification
Industry- Product category
- Consumer and SME Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221), Sales Financing (52222)
- SIC
- Finance Services (6199), Savings Institutions, Not Federally Chartered (6036), Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SME Business Lending (Term Loans, Lines of Credit, Overdrafts) (FSABABAB)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH), SME Term Loans & Growth Capital (FSAKAGAB)
Keywords
Where Hong Leong Fin is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Hong Leong Fin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income from Loans: Hong Leong Finance earns interest income from various loan products including car loans (new and used), property loans (HDB and private property), share loans, equipment loans, working capital loans, medical loans, and green loans. Revenue is generated through interest rate spreads on lending products.
- Deposit Interest Spread: The bank collects deposits through fixed deposit accounts, savings accounts (including Silver 40 Plus, Golden 55 Plus, Premium Saver), and business current accounts, earning revenue from the spread between lending rates and deposit rates.
- Fee-based Services: Revenue from fee-based services including safe deposit box rentals, eGuarantee services, corporate finance advisory services, and various account maintenance and transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Interest rates and fees determined by loan type and customer profile |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Hong Leong Fin product offering
Product offeringCore offering
Hong Leong Finance is a Singapore-based finance company that provides personal and SME/corporate banking products including fixed and savings deposits, automobile and property loans, share financing, working capital and equipment financing for businesses, government-assisted loan schemes, safe deposit box rental, digital guarantees (eGuarantee), and corporate finance advisory. Services are delivered through a network of physical branches and SME Centres across Singapore, complemented by the HLF Digital mobile banking platform.
Product overview
Hong Leong Finance operates as a diversified financial services company offering a comprehensive suite of banking and lending products through both physical branches and its digital platform HLF Digital. The product portfolio comprises personal banking services (fixed deposits, savings accounts including Silver 40 Plus and Golden 55 Plus age-targeted accounts, and loans for automobiles and property), corporate banking solutions (equipment loans, working capital financing, and corporate advisory), and digital services. HLF Digital serves as the unified mobile banking platform enabling 24/7 account access with biometric security, while the eGuarantee and Safe Deposit Box services provide ancillary financial security offerings. SME and corporate clients access specialized lending products including green loans and government-assisted schemes, supported by business current accounts for transactional banking needs.
Differentiator
Problem solved
Functional benefit
Brands
- HLF Digital: Digital banking platform providing 24/7 access to financial services including account management, deposits, and loans through mobile application with biometric authentication
Products and services
- HLF Digital Mobile Banking Platform
Companies that use Hong Leong Fin
Customer profileSegments2 records
Ideal customer profiles1 record
Hong Leong Fin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hong Leong Fin partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Singapore Deposit Insurance Corporation (SDIC)coreHong Leong Finance is a member of the Singapore Deposit Insurance Corporation (SDIC), which provides deposit insurance protection for eligible deposits. This partnership ensures customer deposits are protected up to specified limits under Singapore's deposit insurance scheme.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hong Leong Fin competitors and assessment
Company assessmentBroad incumbents
- Hong Leong Bank: Malaysian sister entity within the Hong Leong Group offering retail and SME banking across the region. Comparable as a group-affiliated incumbent operating an adjacent finance franchise with overlapping product set and customer philosophy.
- UOB: One of Singapore's big three incumbent banks with extensive deposit, mortgage, auto financing and SME offerings. Comparable as a direct competitor for retail deposits and vehicle/property financing in Singapore.
- HSBC Singapore: Global bank with a strong Singapore retail and commercial franchise offering deposits, mortgages and business lending. Comparable as a broader incumbent overlapping with HLF on deposits and property/SME lending.
- RHB Bank Berhad: Sibling entity under the broader Hong Leong Group ecosystem offering full commercial and retail banking in Singapore and the region. Comparable as a related group franchise and as a regional incumbent offering overlapping deposit and SME products.
- DBS Bank: Singapore's largest bank and dominant incumbent across deposits, SME lending, mortgages and digital banking (DBS PayLah!, digibank). Broad incumbent operating in the same Singapore retail/SME credit market as HLF, with significantly larger scale.
- OCBC Bank: Major Singapore incumbent offering deposits, mortgages, car loans and SME banking. Comparable as a full-service competitor competing for the same personal and SME customer wallet in Singapore.
Regional players
- Maybank Singapore: Regional Malaysian banking group with a sizeable Singapore branch presence offering retail deposits, mortgages and SME financing. Comparable as a regional incumbent serving the same cross-border Singapore customer base.
- CIMB Bank Singapore: ASEAN regional bank with Singapore operations focused on deposits, personal loans and SME banking. Comparable as a regional player competing in Singapore retail and SME credit.
Direct peers
- Sing Investments & Finance: Singapore-listed finance company providing fixed deposits, savings accounts, and personal/SME loans. Directly comparable in business model, deposit-led funding, and SME exposure within Singapore.
- Singapura Finance Ltd: Another long-standing Singapore-based finance company offering deposits, personal and SME loans through branches and digital channels. Directly comparable as a deposit-taking non-bank lender of similar vintage serving the same Singapore retail and SME market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hong Leong Fin social profiles
Digital presenceHong Leong Fin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hong Leong Fin leadership team
Management profileNumber of profiles
Hong Leong Fin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hong Leong Fin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hong Leong Fin
What does Hong Leong Fin do?
Hong Leong Finance is a Singapore-based finance company that provides personal and SME/corporate banking products including fixed and savings deposits, automobile and property loans, share financing, working capital and equipment financing for businesses, government-assisted loan schemes, safe deposit box rental, digital guarantees (eGuarantee), and corporate finance advisory. Services are delivered through a network of physical branches and SME Centres across Singapore, complemented by the HLF Digital mobile banking platform.
Is Hong Leong Fin a public or private company?
Hong Leong Fin is a private company. It is classified as corporate owned and is currently operating.
When was Hong Leong Fin founded?
Hong Leong Fin was founded in 1961. It employs 101 to 250 people.
Where is Hong Leong Fin based?
Hong Leong Fin is headquartered in Singapore, Singapore, in the Asia region.
How does Hong Leong Fin make money?
Three revenue lines are on record. Interest Income from Loans are the primary driver. The others are deposit Interest Spread and fee-based Services.
Who are Hong Leong Fin's main competitors?
Broad incumbents on record are Hong Leong Bank, UOB, HSBC Singapore, RHB Bank Berhad, DBS Bank and OCBC Bank. Regional players are Maybank Singapore and CIMB Bank Singapore. Direct peers are Sing Investments & Finance and Singapura Finance Ltd.
Does Hong Leong Fin have an API?
No public API is recorded for Hong Leong Fin.
What industry is Hong Leong Fin in?
Hong Leong Fin's product category is Consumer and SME Banking. Its primary akta.pro industry code is FSABABAB, SME Business Lending (Term Loans, Lines of Credit, Overdrafts), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 52211 and its SIC code is 6199.