What Dvago does

Dvago is an online pharmacy and healthcare e-commerce platform operating in Pakistan under the legal entity Nova Care (Pvt) Ltd., founded in 2018 and headquartered in Karachi with 501-1,000 employees. It sells prescription medicines (with online prescription upload), over-the-counter medications, baby and mother care products, nutritional supplements, medical devices (including BP monitors, glucometers, nebulizers), dermatological products, personal care items, and foods and beverages. The company distributes through its own website (dvago.pk) and native iOS and Android applications, delivering directly to consumers across Pakistan without third-party marketplaces.

The platform is built on an e-commerce stack featuring an online prescription upload system for controlled and prescribed medicines, an automated monthly refill reminder and delivery subscription for patients with chronic conditions, and a category-driven storefront covering dozens of therapeutic areas plus condition-based browsing. Dvago curates brand sub-stores for multinational and local suppliers including Roche Pakistan, Philips, Beurer, Certeza, Nestle Pakistan, Bayer Consumer Health, Ferozsons Laboratories, Galaxy Pharma, Hemani, Dari Mooch, Route2Health, and Paul Brooks Homoeo Labs, alongside its own proprietary Nishman line.

Revenue is generated through one-time sales of pharmaceutical and consumer products, complemented by a recurring monthly refill subscription stream. Pricing is unit-based with up to 15% discounts on medicines and free delivery on orders above Rs.5,000. The company operates as a direct-to-consumer business targeting general healthcare consumers, parents and expecting mothers, and personal-care buyers in Pakistan, with no disclosed B2B or enterprise customers, no funding rounds, and no recorded acquisitions.

Name

Dvago

Legal name

Nova Care (Pvt) Ltd.

Website

https://dvago.pk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dvago is a Pakistan-based online pharmacy and healthcare e-commerce platform that sells prescription and OTC medicines, baby care, supplements, and medical devices directly to consumers via website and mobile apps.

Ownership category

akta.pro rank

Product category

Online Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

akta.pro secondary industries

Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Online pharmacy
• Prescription medicines
• OTC medications
• Medical devices retail
• Healthcare e-commerce

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Product Sales: Dvago generates revenue through the sale of prescribed medicines, OTC medications, multivitamins, and health supplements directly to consumers across Pakistan. Products are sourced from vetted manufacturers and delivered to customers.
2. Consumer Care Products: Sale of baby care products, personal care items, beauty products, nutritional supplements, and medical devices to general consumers.
3. Monthly Subscription Refill Service: Recurring revenue through monthly medicine refill reminders and automated orders for patients with chronic conditions requiring regular medication.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dvago operates a direct-to-consumer online pharmacy and medical store platform selling prescribed medicines, over-the-counter medications, nutritional supplements, baby and mother care products, personal care items, dermatological products, foods and beverages, and medical devices. The platform enables customers to upload prescriptions online for prescribed drugs, offers a monthly refill subscription for chronic patients, provides up to 15% discount on medicines, and delivers products nationwide with free delivery on orders above Rs.5000.

Product overview

Dvago is Pakistan's premier online pharmacy and medical store platform operating as a unified e-commerce marketplace with integrated pharmacy services. The platform offers prescribed medicines (requiring prescription upload), over-the-counter medications, and a comprehensive range of health and consumer products organized across multiple categories including Baby & Mother Care, Nutrition & Supplements, Devices & Support (medical devices like BP monitors, glucometers, nebulizers), Personal Care, Foods & Beverages, and Derma products. The core platform enables online medicine purchasing with prescription management, monthly refill subscription services, and up to 15% discounts with free delivery. The product portfolio encompasses multiple brand sub-stores including Roche (diabetes management), Philips (personal care appliances), Beurer (German medical devices), Certeza (diagnostic devices), Nestle (baby formulas), Bayer Consumer Health, Ferozsons Laboratories, Galaxy Pharma, Dari Mooch (men's grooming), Hemani (herbal products), Route2Health (vitamins), and Paul Brooks Homoeo Labs (homeopathic products), alongside Dvago's own branded hair care line called Nishman.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Pharmacy Platform Premier online pharmacy and medical store platform enabling customers across Pakistan to purchase medicines, health products, and consumer care items online via dvago.pk website and mobile apps with prescription upload capability and monthly refill service.
• Prescription Medicines Prescribed medicines requiring customers to upload a valid medical prescription online, covering treatments for cardiovascular, respiratory, gastrointestinal, endocrine, central nervous system, and other body system conditions, dispensed only against valid prescriptions.
• OTC Medicines Over-the-counter medications available without prescription, including pain relief, cough and cold remedies, acidity treatments, first aid supplies, and diarrhea medications for general consumer use.
• Baby & Mother Care Products Comprehensive range of baby care products including diapers, wipes, bath and body care items, baby food and milk formulas, baby appliances, and mother care essentials such as nursing pads, breast pumps, and maternal supplements, targeted at parents and expecting mothers.
• Nutritional Supplements Multivitamins, nutritional drinks, and dietary supplements including prenatal care, fish oil, vitamins, minerals, immunity boosters, hair skin and nails products, and weight management supplements from various brands.
• Medical Devices & Support Equipment Medical devices and support equipment including BP monitors, diabetes apparatus (glucometers and test strips), nebulizers, thermometers, mobility equipment, supports and braces, weighing scales, and body massagers from brands such as Beurer, Certeza, and Roche (Accu-Chek).
• Personal Care Products Personal care products covering men's grooming, skin care, hair care, sexual wellness, feminine care, makeup, dental care, and body care categories from brands including Dari Mooch, Philips, Hemani, and Bayer Consumer Health.
• Dermatological Products Dermatological products for skin conditions including eczema, rashes, acne, skin whitening, hair growth, psoriasis, dermatitis, and hyperpigmentation treatments.
• Monthly Refill Subscription Service Subscription service providing automated monthly reminders and recurring delivery of essential medications for patients with chronic conditions requiring regular medication, ensuring patients do not run out of essential medicines.

Quantifiable outcome

• Up to 15% discount on medicines
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Direct peers

• Tata 1mg: Tata 1mg is one of India's largest online pharmacy and healthcare platforms, offering prescription medicines, OTC, lab tests, and doctor consultations via web and app. It is the closest analogue to Dvago's model — direct-to-consumer e-pharmacy with prescription uploads, condition-based catalog, and a multi-category health basket — making it the highest-relevance peer for benchmarking unit economics and category expansion.
• PharmEasy: PharmEasy operates an online pharmacy and diagnostic-test platform in India with home delivery of medicines and chronic-condition subscription refills. Its DTC pharmacy-plus-diagnostics stack and aggressive discounting directly mirror Dvago's playbook, making it a key template peer for subscription retention and last-mile economics.
• Netmeds: Netmeds (acquired by Reliance Retail) is an Indian e-pharmacy offering prescription and OTC medicines, devices, and wellness products with nationwide delivery. Its catalog breadth, prescription-upload workflow, and nationwide reach make it functionally identical to Dvago and a primary regional comp.
• MedPlus Mart: MedPlus combines a physical pharmacy chain in India with an online storefront selling Rx, OTC, personal care, and devices. The hybrid online-plus-offline model is a useful comp for Dvago's potential offline expansion or hub-and-spoke delivery strategy in Tier 2/3 Pakistani cities.
• Truepill: Truepill is a US-based digital pharmacy platform providing pharmacy-as-a-service infrastructure, prescription fulfillment, and telehealth integration. While US-focused, it represents the technology-enabled pharmacy operating model Dvago could evolve toward as it adds telehealth and chronic-care subscription services.

Broad incumbents

• Apollo Pharmacy: Apollo Pharmacy is India's largest organised pharmacy retail chain with a growing online ordering channel for prescription and OTC medicines. As a large, hospital-anchored incumbent with deep pharma-supplier relationships, it represents the scale-and-bargaining-power benchmark Dvago must close to defend margin and assortment.
• Walgreens: Walgreens is a US-based pharmacy retail giant with a mature online prescription-refill, OTC, and health-products storefront. While geographically distant, its mature subscription-refill program and condition-based merchandising offer a roadmap for the trajectory of Dvago's Monthly Refill Service at scale.

Regional players

• D-Watson Pharmacy: D-Watson is a long-established brick-and-mortar pharmacy chain in Pakistan with a growing online ordering channel for medicines and wellness products. As a domestic incumbent with physical-store density, it is the most direct offline competitor to Dvago in Pakistan's largest cities.
• Fazal Din Pharma Plus: Fazal Din is one of Pakistan's largest retail pharmacy chains with nationwide branches and an online ordering channel for prescription and OTC medicines. Its physical-store footprint and brand familiarity across Pakistan make it a key regional comp for offline-online pharmacy competition that Dvago faces.
• Shaheen Pharmacy: Shaheen Pharmacy is a Pakistan-based pharmacy chain and online medicine-delivery service operating in multiple cities. As a domestic competitor offering similar last-mile prescription and OTC delivery, it benchmarks Dvago's pricing, assortment depth, and delivery-service levels within the Pakistani market.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dvagopk
• Facebookfacebook.com/dvagopk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dvago