1mg Labs
1mg Labs (Tata 1mg) is India's largest integrated digital healthcare platform, offering e-pharmacy, diagnostics booking across 120+ accredited labs, telemedicine, specialty pharma, and offline retail, serving individual consumers and corporate clients across 55+ cities.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 1mg Labs does
Tata 1mg (1mg Labs) is India's largest integrated digital healthcare platform, founded in 2015 and acquired by Tata Group in 2021 as part of Tata Digital. The platform combines an e-pharmacy ranked #1 in India, diagnostic lab booking across a partner network of 120+ ISO/NABL/CAP accredited labs and 19 owned NABL-accredited labs spanning 55+ cities, online doctor consultations covering 20+ specialties, specialty pharma distribution, and an expanding offline retail footprint of 280+ stores (targeting 500+). Home sample collection with live phlebotomist tracking, doctor-verified digital reports delivered via email and WhatsApp, and a subscription Care Plan form the core service experience.
The underlying technology stack centers on a consumer-facing mobile app and website integrated with logistics and lab-network APIs; AI features for prescription interpretation, medical report analysis, and personalized recommendations are used by over 30% of customers. Tata 1mg also embeds its services into third-party platforms via integrations such as Samsung Health's Find Care feature and OneBanc's AI-driven corporate payroll systems, plus partnerships with Anytime Fitness India for preventive diagnostics and Vedanta Aluminium for rural telemedicine.
Revenue is generated primarily through transaction fees on e-pharmacy, diagnostics, doctor consultations, and specialty pharma orders, with a subscription Care Plan for consumers and a recurring corporate wellness model for B2B clients. The company reported approximately Rs 1,900+ crore in FY24/25 revenue, achieved EBITDA positivity across all core businesses in FY26, and received a $300M capital allocation from Tata Group's broader $1.3B Tata Digital fundraise to fund expansion.
1mg Labs firmographics
Firmographics- Name
- 1mg Labs
- Legal name
- Tata 1mg (1mg Labs)
- Website
- https://1mglabs.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 1mg Labs (Tata 1mg) is India's largest integrated digital healthcare platform, offering e-pharmacy, diagnostics booking across 120+ accredited labs, telemedicine, specialty pharma, and offline retail, serving individual consumers and corporate clients across 55+ cities.
- Ownership category
- akta.pro rank
1mg Labs industry classification
Industry- Product category
- Digital Healthcare Platform
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Clinical Laboratory LIS (Core Lab/Hospital Lab) (HLACAMAA)
- akta.pro secondary industry
- Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)
Keywords
Where 1mg Labs is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
1mg Labs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- E-Pharmacy: Online medicine sales through 1mg platform, ranked #1 in India. The ePharmacy business achieved breakeven in FY26.
- Diagnostics: Lab test booking services through partner network of NABL-accredited labs. Diagnostics business crossed annualized revenue run rate of over Rs 600 crore with over 40% year-on-year growth and double-digit EBITDA margins.
- Specialty Pharma: Specialty pharmaceutical distribution business growing approximately 65% year-over-year.
- Doctor Consultations: Online doctor consultation services through platform with access to over 20 specialist types.
- Direct-to-Consumer Health Products: D2C health and wellness products business crossing Rs 200 crore in annual recurring revenue.
- Corporate Wellness: B2B corporate healthcare services integrated into payroll systems through partnerships, targeting India's corporate health market exceeding Rs 12,000 crore annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lab tests available at discounted prices with options to compare tests and packages based on prices and lab ratings |
| Subscription | Monthly | Corporate wellness plan integrated into payroll with AI-driven health hub |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
1mg Labs product offering
Product offeringCore offering
1mg Labs (Tata 1mg) operates an integrated digital healthcare platform enabling consumers to book diagnostic lab tests and radiology scans with home sample collection by trained phlebotomists, receive doctor-verified digital reports via email and WhatsApp, and access online doctor consultations across 20+ specialties. The platform also sells medicines and health products online, complemented by an offline retail footprint of 280+ stores across India and a network of 120+ NABL/CAP-certified partner labs in 55+ cities.
Product overview
Tata 1mg is India's largest integrated digital healthcare platform operating as a multi-module ecosystem comprising online pharmacy (ranked #1 in India), diagnostic lab services (Tata 1mg Labs with 120+ certified partner labs offering 2,000+ tests), online doctor consultations (20+ specialties), cancer care, ayurveda, and specialty pharma. The platform combines these services with a subscription Care Plan, corporate wellness partnerships, and an expanding offline retail footprint of 280+ stores for omnichannel delivery. The platform serves over 55 cities with AI-powered features for medical report analysis and personalized care used by over 30% of customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Tata 1mg Online Pharmacy E-pharmacy platform ranked #1 in India enabling online ordering of medicines with home delivery services.
- Tata 1mg Labs (Diagnostic Lab Tests) Diagnostic lab testing service offering over 2,000 tests from 120+ NABL/CAP-certified partner labs with home sample collection, live phlebotomist tracking, and doctor-verified digital reports. Service covers 55+ cities with over 4,500,000 lab tests booked.
- Online Doctor Consultation Telemedicine platform providing access to 20+ specialist and super-specialist doctors for online consultations via audio and video, including result verification services.
- Cancer Care Comprehensive cancer care information and medication platform providing resources and support for cancer patients.
- Ayurveda Ayurvedic medicines and wellness products category offering traditional herbal healthcare solutions.
- Care Plan (Subscription) Subscription plan offering exclusive benefits including free diabetes test packages and priority access to diagnostics and medicines.
- Corporate Wellness B2B healthcare services for corporate clients providing employee health benefits, diagnostics, and preventive wellness programs.
- Specialty Pharma Specialty pharmaceutical distribution business serving specialized medications beyond standard e-pharmacy offerings, growing approximately 65% year-over-year.
- Radiology Services Radiology diagnostic services including CT scans, MRI, X-rays, ultrasound, ECG, and echocardiography tests booked through the platform.
Quantifiable outcome
- EBITDA positive across all established businesses in FY26
- +4 more outcomes
Companies that use 1mg Labs
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
1mg Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature4 records
1mg Labs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Vedanta AluminiumcoreVedanta Aluminium launched a 24x7 telemedicine facility in Lanjigarh, Kalahandi district, Odisha, in partnership with Tata 1mg. The service provides free audio and video consultations with nearly 30 specialist and super-specialist doctors, expected to benefit over 70,000 people across approximately 70 remote villages, reducing long-distance travel for medical guidance.
- Samsung HealthflagshipSamsung Health introduced Find Care feature in India through partnerships with Tata 1mg and PharmEasy. The feature enables users to order medications, book diagnostic tests, and consult doctors online directly through the Samsung Health app, eliminating the need to switch between platforms.
- Anytime Fitness IndiacoreAnytime Fitness India entered a pan-India partnership with Tata 1mg to integrate preventive healthcare diagnostics into its fitness ecosystem. Anytime Fitness members access diagnostic testing services including metabolic, cardiac, kidney, and blood marker tracking through exclusive health packages, combining gym network with Tata 1mg's diagnostics and pharmacy services.
- OneBanccoreTata 1mg and OneBanc partnered to embed healthcare services directly into OneBanc's AI-driven salary infrastructure, creating a personalized health hub within corporate payroll systems. OneBanc's AI SmartRoute technology predicts employee healthcare needs and triggers timely nudges, leveraging Tata 1mg's medicines inventory, NABL-accredited diagnostics, and delivery network.
- Diagnostic Lab Partners (ISO/NABL/CAP Certified)coreTata 1mg partners with various recognized diagnostic labs certified by international bodies including ISO (International Organization for Standardization), NABL (National Accreditation Board for testing and calibration laboratories), and CAP (College of American Pathologists) to ensure quality in sample collection, hygiene standards, and high accuracy in results.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
1mg Labs competitors and assessment
Company assessmentBroad incumbents
- Metropolis Healthcare: Established pan-India diagnostics chain with a strong B2B and B2C presence. Represents the offline incumbent that Tata 1mg's diagnostics platform competes against for lab test volumes.
- SRL Diagnostics: Large reference lab network and diagnostics service provider in India. Competes with Tata 1mg's diagnostics vertical, particularly in routine and specialty lab testing for hospitals and consumers.
Direct peers
- Netmeds (Reliance): Reliance-owned e-pharmacy and diagnostics platform competing in online medicine delivery and lab test bookings. Has similar omnichannel ambitions and access to deep capital from its parent.
- Apollo 24/7: Apollo Hospitals' digital platform offering online pharmacy, diagnostic bookings, and teleconsultations. Directly comparable to Tata 1mg's integrated healthcare stack and backed by Apollo's hospital network.
- PharmEasy: Direct competitor in Indian e-pharmacy and home diagnostics booking. Competes head-to-head with Tata 1mg on online medicine delivery and at-home lab test bookings, including the Samsung Health 'Find Care' integration.
- Thyrocare Technologies: Pan-India diagnostic chain acquired by PharmEasy. Operates a centralized diagnostic lab model that competes with Tata 1mg's diagnostics platform in affordable preventive health packages.
- Practo: India's leading doctor consultation and diagnostics booking platform. Overlaps with Tata 1mg on online consultations and lab test bookings, and competes for the same consumer mindshare in digital health.
Emerging players
- MFine: AI-driven telemedicine and online consultation platform in India. Comparable to Tata 1mg's telemedicine vertical and overlaps on AI-assisted health consultations.
- MediBuddy: Digital health platform specializing in corporate wellness, teleconsultations, and diagnostics. Comparable to Tata 1mg's corporate wellness and telemedicine offerings.
- Healthians: Home diagnostics specialist focused on at-home sample collection and online lab bookings. Directly comparable to Tata 1mg's diagnostics vertical with similar home-collection operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
1mg Labs social profiles
Digital presence1mg Labs compliance and trust
Trust signalCompliance3 records
1mg Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
1mg Labs leadership team
Management profileNumber of profiles
1mg Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1mg Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1mg Labs
What does 1mg Labs do?
1mg Labs (Tata 1mg) operates an integrated digital healthcare platform enabling consumers to book diagnostic lab tests and radiology scans with home sample collection by trained phlebotomists, receive doctor-verified digital reports via email and WhatsApp, and access online doctor consultations across 20+ specialties. The platform also sells medicines and health products online, complemented by an offline retail footprint of 280+ stores across India and a network of 120+ NABL/CAP-certified partner labs in 55+ cities.
Is 1mg Labs a public or private company?
1mg Labs is a private company. It is classified as corporate owned and is currently operating.
When was 1mg Labs founded?
1mg Labs was founded in 2015. It employs 251 to 500 people.
Where is 1mg Labs based?
1mg Labs is headquartered in New Delhi, India, in the Asia region.
How does 1mg Labs make money?
Six revenue lines are on record. E-Pharmacy is the primary driver. The others are diagnostics, specialty Pharma, doctor Consultations, direct-to-Consumer Health Products and corporate Wellness.
Who are 1mg Labs's main competitors?
Broad incumbents on record are Metropolis Healthcare and SRL Diagnostics. Direct peers are Netmeds (Reliance), Apollo 24/7, PharmEasy, Thyrocare Technologies and Practo. Emerging players are MFine, MediBuddy and Healthians.
Does 1mg Labs have an API?
No public API is recorded for 1mg Labs.
What industry is 1mg Labs in?
1mg Labs's product category is Digital Healthcare Platform. Its primary akta.pro industry code is HLACAMAA, Clinical Laboratory LIS (Core Lab/Hospital Lab), with a secondary code of HLAGAEAB, Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry). Its NAICS code is 621511 and its SIC code is 8071.