Calgary Real Estate Board

What Calgary Real Estate Board does

The Calgary Real Estate Board (CREB®) is a non-profit cooperative professional association registered in Alberta, Canada, and the fourth-largest real estate board in Canada. Established in its current form in 1943 (with predecessor activity dating to 1929), CREB serves more than 8,600 licensed REALTORS® across the Calgary region and surrounding areas of Southern Alberta. Its core function is to provide members with access to the Multiple Listing Service® (MLS®) System, delivered through its founding partnership in Pillar 9™ Technologies, which CREB co-governs at the provincial level. The MLS® platform houses the most comprehensive database of property listings and sales history in the Calgary region and underpins nearly all member listing and search activity. Beyond MLS access, CREB offers professional development and certification courses (including the Unlicensed Real Estate Assistant course and the Certified Condominium Specialist designation), the CREB® Lobbybox Program for condo showings, CREB® Campus office leasing, annual recognition events (Diamond Gala, REALTOR® of the Year, Volunteer of the Year), and the CREB®Now content platform that has published local real estate news and market statistics since 1983.

CREB's business model is a hybrid of recurring membership dues, professional services fees, event sponsorship, and ancillary facility leasing, with the organization governed under the Cooperatives Act and operated as a member-focused association rather than a profit-maximizing entity. Its chief consumer-facing assets are housing statistics publications (daily summaries, monthly reports, and an annual forecast), an interactive Housing Data Map, the Featured Listings portal, and integration with the national REALTOR.ca marketplace. Community investment is delivered through the CREB® REALTOR® Community Foundation, which since 1987 has deployed more than $9.8 million to 166 non-profit organizations focused on housing and shelter, including a 2025-2027 $1 million Legacy Grant commitment to the Calgary Dream Centre. Leadership comprises an elected member Board of Directors (chaired by Susanita de Diego, with Alan Tennant as President & CEO) and a staff leadership team that includes a Chief Economist, Chief Membership Officer, and Chief Corporate Services Officer, supported by 101-250 employees at the 300 Manning Road NE headquarters.

Name

Calgary Real Estate Board

Legal name

Calgary Real Estate Board Co-Operative Limited

Website

https://creb.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

Calgary Real Estate Board (CREB®) is a non-profit cooperative professional association serving more than 8,600 licensed REALTORS® in the Calgary region, providing MLS® system access, professional development, housing market statistics, and community investment programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: REALTORS® pay membership fees to join CREB®, with initial costs and ongoing fees determined at the broker level. CREB® is one of the largest real estate boards in Canada with over 8,600 members.
2. Professional Development Courses: CREB® offers professional development courses including real estate basics, business building, technology, legal series, commercial real estate certification, and condominium specialist certification. Course offerings include the Unlicensed Real Estate Assistant course at $349 + GST.
3. Office Leasing: CREB® Campus offers flexible office spaces at 300 Manning Rd NE, Calgary. Office rentals range from $500 to $1,250 per month depending on size (77 sq. ft. to 175 sq. ft.), including access to meeting rooms, internet, kitchen, and parking.
4. Events and Sponsorship: CREB® hosts multiple events throughout the year including the Annual Diamond Gala, golf events, and Stampede activities. Sponsorship packages are available for annual events, golf, and specific galas.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Calgary Real Estate Board (CREB®) is a member-owned professional association that provides REALTORS® in the Calgary region with access to the MLS® System, professional development courses, industry advocacy, housing market data and statistics, office leasing at the CREB® Campus, and community/charitable programs. Founded in 1943, it serves over 8,600 REALTOR® members and acts as the central body representing the regional real estate profession.

Product overview

The Calgary Real Estate Board (CREB®) is a professional association operating as a platform of interconnected products and services for real estate professionals. The core offering is the MLS® System (Multiple Listing Service®), provided in partnership with Pillar 9™ Technologies, providing comprehensive property listings and sales data. This is supported by professional development through CREB® Courses (certifications, continuing education), and operational tools including the CREB® Lobbybox Program for safe property access and CREB® Campus Office Leasing for flexible workspace. The organization provides market intelligence through Housing Statistics, the Housing Data Map, and the CREB®Now Blog (since 1983). Community investment is delivered through the CREB® REALTOR® Community Foundation with Legacy Grants, Community Grants, and Transformation Grants, plus undergraduate and graduate scholarships. Member recognition includes REALTOR® of the Year and Volunteer of the Year awards, with annual events like the Diamond Gala.

Differentiator

Problem solved

Functional benefit

Brands

• CREB REALTOR Community Foundation: Non-profit foundation administered by CREB that provides annual funding grants to support local charities focused on housing and shelter initiatives.
• CREB Campus
• CREBNow
• Pillar 9 Technologies

Products and services

• MLS® System Access
• CREB® Courses
• CREB® Lobbybox Program
• CREB® Campus Office Leasing
• Housing Statistics and Data
• Housing Data Map
• CREB® REALTOR® Community Foundation Grants
• CREB® Scholarships
• Featured Listings Consumer Hub

Quantifiable outcome

• Over $9.8 million invested in Calgary communities since 1987
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pillar 9™ TechnologiescoreTechnology or IntegrationCREB® is a founding partner of Pillar 9™ Technologies, which provides REALTORS® access to a province-wide Multiple Listing Service® (MLS®) System. Through this partnership, members and their clients can access the most comprehensive database of property listings and sales history in the Calgary region.
• Canadian Real Estate Association (CREA)coreStrategic or Co-development PartnerCREB® collaborates with CREA, which controls the trademarks for REALTOR® and MLS® System. CREB® is regulated by the Cooperatives Act in collaboration with CREA and AREA. Only when you are a member of CREA do you officially become a REALTOR®.
• Alberta Real Estate Association (AREA)coreStrategic or Co-development PartnerCREB® collaborates with AREA, which provides strategic leadership and advances the Alberta real estate profession through advocacy, professional development, and provincial services. AREA facilitates development of provincial rules for organized real estate professionals.
• Real Estate Council of Alberta (RECA)coreStrategic or Co-development PartnerRECA is the independent governing authority that sets, regulates and enforces standards for real estate professionals in Alberta. All REALTORS® must be licensed with RECA to practice in the province.
• Alberta Real Estate Foundation (AREF)minorStrategic or Co-development PartnerAREF was established in 1991 to enhance the real estate industry and benefit the people of Alberta, funding initiatives to educate and train real estate professionals.
• Ronald McDonald House Charities AlbertacoreOthersCREB® REALTOR® Community Foundation has awarded Legacy Grants to support Ronald McDonald House Charities expansion projects, including $1 million in 2022-2024 and ongoing community support.
• Calgary Dream CentrecoreOthersThe Calgary Dream Centre was selected as the 2025-2027 Legacy Grant recipient. CREB® REALTORS® invested $1 million for affordable housing development. Also received $100,000 in 2021.
• Kahane Law OfficeminorOthersCorporate donor to the Friends of the Foundation program, supporting community investment initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toronto Regional Real Estate Board (TRREB): Largest real estate board in Canada with 70,000+ members, providing the same core stack of MLS access, professional development, and housing statistics that CREB offers in the Calgary region. Most directly comparable peer by structure and service model.
• Real Estate Board of Greater Vancouver (REBGV): BC's largest regional real estate board serving Greater Vancouver REALTORS with MLS services, housing statistics, and member resources. Closely comparable scale and operating model to CREB.
• Fraser Valley Real Estate Board: BC-based regional real estate board providing MLS, member services, and housing statistics to its member REALTORS. Closely comparable regional board model to CREB.
• Ottawa Real Estate Board (OREB): Ontario-based regional real estate board serving Ottawa-area REALTORS with MLS access, professional development, and housing market data. Comparable structure and service stack to CREB.
• Vancouver Island Real Estate Board (VIREB): BC regional real estate board providing MLS services, member education, and housing statistics to Vancouver Island REALTORS. Same operating model as CREB at regional scale.
• REALTORS Association of Edmonton (RAE): Alberta-based regional real estate board serving Edmonton-area REALTORS with MLS access and member services. Closely comparable as a provincial peer to CREB.

Broad incumbents

• Canadian Real Estate Association (CREA): National umbrella organization that controls the REALTOR® and MLS® trademarks and of which CREB is a member board. Operates at national rather than regional level and is the broader governing body over CREB.
• National Association of REALTORS (NAR): US national real estate trade association, the closest international equivalent to the CREA/CREB system. Operates at much larger scale but mirrors CREB's role as a membership association controlling REALTOR branding and standards.
• Alberta Real Estate Association (AREA): Provincial body providing strategic leadership for Alberta REALTORS and one of CREB's core partners. Operates at provincial rather than regional level, but is structurally part of the same governance stack.

Regional players

• Saskatchewan Realtors Association (SRA): Saskatchewan provincial real estate association serving REALTORS in a different Prairie region. Provides analogous MLS, advocacy, and education services but in a separate geographic market from CREB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CREBNow
• Facebookfacebook.com/CREBNow/?ref=bookmarks
• LinkedInlinkedin.com/company/113464

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calgary Real Estate Board