Saskatchewan Realtors Association

What Saskatchewan Realtors Association does

The Saskatchewan REALTORS® Association (SRA) is the provincial trade association representing over 1,700 licensed real estate professionals across Saskatchewan, Canada. Formed in 2020 from the consolidation of multiple historical local boards (originating from twelve provincial associations including Saskatoon, Regina, and Saskatchewan boards), SRA functions as the unified industry body and is headquartered at 1705 McKercher Drive, Saskatoon. The organization is led by CEO Chris Guérette and governed by an elected Board of Directors.

SRA's core product is the Matrix™ Multiple Listing Service® (MLS®) system, which provides all Saskatchewan REALTORS® with access to a centralized property listings database, listing management, and transaction support. The association is powered by the Agentbook platform for its public-facing website and member portal. Beyond MLS, SRA delivers residential market statistics (monthly benchmark pricing, inventory, and sales reporting), the annual State of Real Estate conference, the National Leadership Program (Leadership 100/200/300), REALTOR® Recognition Awards, the consumer-facing Find a REALTOR® directory, and public awareness campaigns such as 'Built for Markets Like This.' Technology integrations include mandatory Errors & Omissions insurance via REIX and licensing education delivered through UBC Sauder School of Business.

SRA operates a subscription-based, member-funded revenue model: annual membership dues from 1,700+ REALTORS® are the primary revenue stream, supplemented by conference ticket sales (e.g., $150–$175 early-bird), sponsorship income from partners such as Conexus Credit Union, FCT, and Rohit Home, and event/program fees. Membership is community-led and event-driven: new REALTORS® complete licensing education via UBC Sauder, register with the Saskatchewan Real Estate Commission (SREC), and join SRA through their chosen brokerage. SRA membership automatically confers membership in the Canadian Real Estate Association (CREA), granting national exposure through the REALTOR® and MLS® trademarks and the REALTOR.ca platform.

Name

Saskatchewan Realtors Association

Legal name

Saskatchewan REALTORS® Association

Website

https://saskatchewanrealtorsassociation.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Saskatchewan REALTORS® Association (SRA) is a provincial trade association representing over 1,700 real estate professionals in Saskatchewan. It manages the Matrix™ MLS® system, provides education, advocacy, market data, and member services funded primarily by membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: SRA generates revenue through membership fees from over 1,700 real estate professionals across Saskatchewan. Members pay dues to join the association, which provides access to MLS® Systems, education, professional standards, advocacy, and member services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

SRA is a provincial professional trade association that represents over 1,700 real estate professionals across Saskatchewan. It manages the Matrix™ Multiple Listing Service® (MLS®) system for property listings, delivers professional development and continuing education programs, publishes monthly residential market statistics, advocates for the real estate profession at government levels, and hosts annual conferences and recognition awards. Membership provides access to MLS® tools, standard forms, risk mitigation resources, networking events, and industry advocacy.

Product overview

The Saskatchewan Realtors Association (SRA) operates as a professional association providing a unified suite of real estate services centered on the Matrix™ Multiple Listing Service® (MLS®) system, which is the core platform for property listings and market data management. The association offers market statistics and reporting products, professional development programs including the National Leadership Program (Leadership 100, 200, 300), and recognition programs such as the REALTOR® Recognition Awards and Builders Hall Inductee. Additional services include the annual State of Real Estate conference, member networking events like Breakfast with the Board, the consumer-facing Find a REALTOR® directory, and public awareness campaigns such as 'Built for Markets Like This.' These offerings work together to support over 1,700 real estate professionals across Saskatchewan through education, technology, advocacy, and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Matrix™ MLS System The Multiple Listing Service® (MLS®) system managed by SRA, providing REALTORS® with access to property listings, listing management, and transaction support across Saskatchewan.
• Residential Market Statistics

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• Conexus Credit UnionminorGTM or Marketing PartnerSponsorship partner for State of Real Estate 2025 conference, providing financial support for the annual real estate industry event in Saskatchewan.
• Rohit HomeminorGTM or Marketing PartnerSponsorship partner for State of Real Estate 2025 conference.
• UBC Sauder School of BusinesscoreTechnology or IntegrationProvides real estate licensing and registration courses required by the Saskatchewan Real Estate Commission for individuals seeking to become registered to trade real estate in Saskatchewan.
• FCTminorGTM or Marketing PartnerSponsorship partner for State of Real Estate 2025 conference.
• REIX (Real Estate Insurance Exchange)coreTechnology or IntegrationProvides mandatory professional liability insurance (Errors and Omissions) coverage for all real estate professionals trading in Alberta and Saskatchewan, established in 1991.
• Canadian Real Estate Association (CREA)coreStrategic or Co-development PartnerNational trade association representing REALTORS® interests to the federal government. CREA owns the trademarks for REALTOR® and MLS® and operates REALTOR.ca. SRA membership automatically confers CREA membership.
• Saskatchewan Real Estate Commission (SREC)coreStrategic or Co-development PartnerRegulatory body responsible for registering all real estate and property management brokerages, brokers, branch managers, and salespeople in Saskatchewan. Ensures mandatory education requirements are met for professional standards.
• Envision Real Estate ServicesminorGTM or Marketing PartnerSponsorship partner for State of Real Estate 2025 conference.
• Dream FurnitureminorGTM or Marketing PartnerSponsorship partner for State of Real Estate 2025 conference.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Calgary Real Estate Board (CREB): Regional real estate board serving Calgary-area REALTORS®. Comparable MLS®-operating, member-services model; a useful peer for benchmarking urban real estate association economics.
• Toronto Regional Real Estate Board (TRREB): Regional real estate board serving the Greater Toronto Area. Operates an MLS® system and provides member services analogous to SRA but at much greater scale.
• British Columbia Real Estate Association: Provincial trade association representing BC REALTORS®. Closely analogous to SRA — manages member services, advocacy, and professional standards for BC real estate professionals.
• Ontario Real Estate Association: Provincial trade association representing Ontario REALTORS®. Direct peer to SRA — same business model (membership dues, MLS® oversight via local boards, professional development, advocacy), differing only by geography and scale.
• Alberta Real Estate Association: Provincial association representing Alberta REALTORS®. Direct peer with similar membership-fee, MLS®-adjacent, and advocacy structure; differs by Alberta's deregulated MLS® landscape, making it a particularly relevant comparison for SRA.
• Nova Scotia Association of REALTORS®: Provincial trade association for Nova Scotia REALTORS®. Comparable in scope and function to SRA, representing real estate professionals in another Canadian province.

Broad incumbents

• Canadian Real Estate Association (CREA): National umbrella trade association of which SRA is an automatic member. Owns the REALTOR® and MLS® trademarks and operates REALTOR.ca. Sets the framework under which SRA operates.

Regional players

• Manitoba Real Estate Association: Provincial REALTOR® association in neighbouring Manitoba. Comparable association model serving a prairie provincial market similar in size and dynamics to Saskatchewan.

Others

• REIX (Real Estate Insurance Exchange): Provider of mandatory Errors & Omissions insurance for Alberta and Saskatchewan real estate professionals. A core SRA partner delivering required coverage to members; useful as a comparable 'mandatory-service' ecosystem provider in the Saskatchewan real estate stack.
• Saskatchewan Real Estate Commission (SREC): Provincial regulator responsible for licensing real estate professionals in Saskatchewan. Strategic counterpart to SRA — SREC handles registration/standards while SRA delivers member services and MLS® access.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/saskrealtors
• Facebookfacebook.com/SaskREALTORS
• LinkedInlinkedin.com/company/saskrealtors
• Instagraminstagram.com/saskrealtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saskatchewan Realtors Association