Memac Ogilvy

What Memac Ogilvy does

Memac Ogilvy is a full-service advertising and marketing communications agency headquartered in Dubai, United Arab Emirates, operating as the MENA regional hub of the global Ogilvy network. Founded in 2000, the firm serves enterprise clients across the Middle East and North Africa with an integrated portfolio of five core service lines: Advertising, Public Relations, Experience design, Healthcare communications, and Consulting. The agency's documented client base consists predominantly of large multinational and regional enterprise brands, including IKEA, Volkswagen, Coca-Cola, KFC, Nestle, Jeep, Johnson & Johnson, Honda, Royal Jordanian, UNHCR, and Expo, with notable repeat engagement from IKEA across at least eight campaigns.

The business operates on a professional services model, generating revenue through project fees, retainers, and retainer-based engagements with enterprise clients. Pricing is custom and quote-based depending on campaign scope and client requirements, and is not publicly disclosed. The agency acquires clients through relationship-based business development, leveraging the Ogilvy network's brand recognition and global reach to attract major multinational and regional brands across verticals including automotive, beverages, retail, food, healthcare, airlines, and government. Its distribution model relies on direct enterprise sales via pitches, relationship management, and retainer negotiations.

The company does not disclose proprietary technology platforms, AI/ML capabilities, patents, certifications, or a defined leadership roster beyond the named Executive Creative Director. As a regional affiliate of the broader Ogilvy global network, which maintains offices in 40+ countries, Memac Ogilvy benefits from cross-region coordination capabilities for multinational clients while maintaining operational autonomy in the MENA market. No M&A activity, funding rounds, partnerships, regulatory actions, or recent leadership changes are documented in the source data.

Name

Memac Ogilvy

Legal name

Memac Ogilvy

Website

https://memacogilvy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Memac Ogilvy is a Dubai-headquartered full-service advertising and marketing communications agency operating as the MENA regional hub of the global Ogilvy network, serving enterprise clients across the Middle East and North Africa with advertising, PR, experience, health, and consulting services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Communications Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Advertising services
• Public relations
• Brand experience design
• Healthcare marketing
• Marketing consulting

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Memac Ogilvy generates revenue through professional services fees for advertising, PR, experience design, and consulting services. Revenue is likely derived from project fees, retainers, and retainer-based engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Memac Ogilvy is a full-service advertising and marketing communications agency offering five integrated service lines: Advertising (campaign development, creative production, media strategy), PR (reputation and stakeholder communications), Experience (brand activations and immersive consumer interactions), Health (specialized healthcare and wellness marketing), and Consulting (brand growth and transformation strategy). The agency serves enterprise clients across the Middle East and North Africa region as part of the global Ogilvy network.

Product overview

Memac Ogilvy is a creative advertising and marketing agency operating as the MENA regional hub of the global Ogilvy network. The company offers an integrated portfolio of five core service lines—Advertising, PR (Public Relations), Experience, Health, and Consulting—serving industry verticals including automotive, beverages, charitable organizations, entertainment, food, hospitality, retail, and technology. The agency emphasizes innovation at the intersection of creativity and strategy to deliver growth solutions for clients, with a philosophy rooted in the legacy of David Ogilvy who founded the company to be 'the teaching hospital of advertising.' The company showcases client work across global brands including IKEA, Volkswagen, Coca Cola, KFC, Nestle, Jeep, Johnson & Johnson, UNHCR, and Expo.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Full-service advertising capabilities including campaign development, creative production, and media strategy across traditional and digital channels for enterprise brand clients in the MENA region.
• Public Relations (PR)

Named customers12 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Serviceplan is Europe's largest independent, owner-managed agency group with integrated creative, digital, and media capabilities. It is comparable to Memac Ogilvy as a large integrated multinational agency offering similar full-service advertising and marketing communications.
• Publicis Groupe Middle East: Publicis Groupe's Middle East operations combine multiple creative, media, digital, and PR agencies (Leo Burnett, Saatchi, Publicis) under one holding-company umbrella. Memac Ogilvy faces Publicis as a parent-level competitor for consolidated multinational accounts in MENA.

Direct peers

• TBWA\RAAD: TBWA\RAAD is the Omnicom-owned creative network's MENA headquarters in Lebanon/Dubai, providing advertising, brand strategy and experiential services. Its MENA creative reputation and multinational client work make it a head-to-head creative competitor to Memac Ogilvy.
• Leo Burnett MEA: Leo Burnett operates a regional MENA hub providing brand strategy, creative, and digital advertising services to multinational and regional clients. It competes with Memac Ogilvy for the same enterprise accounts and pitches across the Middle East and Africa.
• Havas Middle East: Havas Middle East is the regional hub of Havas Creative Network, offering integrated advertising, PR, and healthcare communications across MENA. Its service portfolio mirrors Memac Ogilvy's integrated five-discipline model.
• BBDO MENA: BBDO operates a MENA regional presence offering full-service advertising, PR, and experiential services to multinational clients. It competes directly with Memac Ogilvy on regional pitches and multinational creative work.
• JWT MEA (VMLY&R): JWT's MENA operations (now part of VMLY&R under WPP) provide advertising, brand, and digital services to enterprise clients in the region. It is a holding-company sibling and direct rival to Memac Ogilvy for enterprise brand mandates in MENA.
• FP7 McCann (McCann Worldgroup MENA): FP7 McCann is the McCann Worldgroup / IPG regional hub for the MENA region, headquartered in Dubai, offering integrated creative, advertising, and digital services. It is the single most direct competitor to Memac Ogilvy given comparable MENA geographic scope, full-service positioning, and enterprise brand client base.
• Wunderman Thompson MENA: Wunderman Thompson (now VML) operates a MENA regional office within WPP, offering creative, technology, and data-driven marketing. As a sibling to Memac Ogilvy within WPP, it is both a co-bidder and competitor depending on the client holding-company split.
• Saatchi & Saatchi MEA: Saatchi & Saatchi's Publicis-owned MENA operations offer integrated advertising, brand, and digital services to enterprise clients. It is a direct competitor for regional creative mandates alongside Memac Ogilvy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/memacogilvymena?lang=en
• Facebookfacebook.com/MemacOgilvy
• LinkedInlinkedin.com/company/memacogilvy/posts/?feedView=all
• Instagraminstagram.com/memacogilvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memac Ogilvy